4th Annual National Higher Education Communication Officers' Conference 2014
49
CREATING OPPORTUNITIES THROUGH MOOCS The 4 th Annual National Higher Education Communication Officers’ Conference 2014 17-18 June, Melbourne Ren Atkins Social Learning Community Manager – Open2Study Open Universities Australia
-
Upload
ren-atkins -
Category
Education
-
view
228 -
download
4
description
Delivered at the 4th Annual National Higher Education Communication Officers' Conference 2014, Melbourne, 18 June. In 2013, Open Universities Australia launched its free online education venture Open2Study to harness the potential of MOOC’s to engage and connect with students of all ages and backgrounds on a global level. This presentation explores the potential of MOOCs for creating an engaged community across multiple platforms, using research and innovation to better understand how students learn online, and leveraging student feedback for iterative improvement.
Transcript of 4th Annual National Higher Education Communication Officers' Conference 2014
CREATING OPPORTUNITIES THROUGH MOOCSThe 4th Annual National Higher Education Communication Officers’ Conference 201417-18 June, Melbourne
Ren AtkinsSocial Learning Community Manager – Open2StudyOpen Universities Australia
AGENDA
• A MOOC is born
• How to engage 200,000 students
• Growing the community
• The power of feedback
• What we’ve learned
WHAT IS A MOOC?
A MOOC IS BORN
WHAT IS A MOOC?
Massive: scalable, able to support massive enrolmentsOpen: maximised availability, minimised hurdlesOnline: all resources digitalCourse: learning outcomes, structure, timeframe
OPEN UNIVERSITIES AUSTRALIA
Identifying, developing and delivering new and innovative learning and tertiary educational opportunities to all Australians
Ensure equal access for students across Australia's broadly distributed population centres and regional areas
THE OPEN2STUDY VISION
• The first Australian MOOC platform
• Unlike ALL the other MOOC platforms
• Offer a more social & active learning environment
• The first to offer a combined university level education &
professional vocational courses
• Offer courses that are fit for purpose for the digital space
OPEN2STUDY PRINCIPLES
OUA Learning Teaching Assessment Model
GamificationCollaboration
OPEN UNIVERSITIES AUSTRALIA• 4 modules per course• 1 assessment per module• 10 topics per module• 1 pop quiz per topic
PARTNERSHIPS
27 Providers
4 International
COURSES
49 Courses• Arts & humanities• Business• Education & training• Finance• Health & medicine• Management• Marketing & advertising• Science & technology
OPEN UNIVERSITIES AUSTRALIA Enrolments: 382,486 Students: 195,175 Average completion rate:
25.1% Satisfaction rating: 97.6% Willingness to recommend:
98.2%
OPEN UNIVERSITIES AUSTRALIA
HOW TO ENGAGE 200,000 STUDENTS
DIVERSE STUDENT COHORT
+25,000 certificates awarded
+250,000 badges earned
+30,000 forum posts and replies
(and 5 love letters)
PLATFORM ACTIVITY
25,000+ certificates
awarded
50,000+ connections
80,000+ forum posts (and 5 love letters)
LOVE LETTERS
+25,000 certificates
awarded
+50,000 connections
+80,000 forum posts and replies (and 5 love letters)
SOCIAL MEDIA
10,016
4,056
3,189
1,561
1,087
OPEN UNIVERSITIES AUSTRALIA
You can’t fake community.You can’t force it, either.- Chris Brogan, author of The Impact Equation
OPEN UNIVERSITIES AUSTRALIA
building the community
encouraging participation
ENCOURAGING PARTICIPATION
• Be welcoming
• Make participation easy
• Offer levels of participation
• Provide options
• Demonstrate benefits
• Minimise risk
OPEN UNIVERSITIES AUSTRALIA
choosing the right tools
OPEN UNIVERSITIES AUSTRALIA
COMMUNITY CONNECTIONS
Classroomforum
Chat
Google +
Messaging
Blogs
Community forums
CHOOSING THE RIGHT TOOLS
• Know the users
• Leverage familiarity
• Use feedback early and often
• Consider scalability
OPEN UNIVERSITIES AUSTRALIA
connection in the community
CONNECTION IN THE COMMUNITY
• Give users reasons to connect
• Help them find good connections
• Make connections work for you, too
OPEN UNIVERSITIES AUSTRALIA
shaping & modelling behaviour
GAMIFICATION
STUDENT GUIDES
SHAPING AND MODELLING BEHAVIOUR
• Determine objectives
• Communicate desired behaviour
• Build in rituals and habits
• Consider rewards & penalties
OPEN UNIVERSITIES AUSTRALIA
GROWING THE COMMUNITY
Growing the community
allow for serendipity
WHAT IS A MOOC?
• Click here to add text
provide options for sharing
SOCIAL SHARING
WHAT IS A MOOC?
• Click here to add text
authentic conversations
WHAT IS A MOOC?
• Click here to add text
find advocates
THE POWER OF FEEDBACK
FEEDBACK: FAST AND OFTEN
1. Ask for user opinions
2. Can we support with data?
3. Identify impact of changes
4. Share outcomes with users
5. …back to step 1.
ASK FOR USER FEEDBACK
ask for user feedback
IDENTIFY THE IMPACT OF THE CHANGE
identify the impact of the change
CAN WE SUPPORT IT WITH DATA?
can we support it with data?
SHARE THE OUTCOME WITH USERS
share the outcomes with users
OPEN UNIVERSITIES AUSTRALIA
WHAT IS A MOOC?
• Click here to add text
WHAT WE’VE LEARNED
OPEN UNIVERSITIES AUSTRALIA
don’t ask for feedback you don’t intend to use
WHAT IS A MOOC?
• Click here to add text
don’t expect cool things to just “go viral”
WHAT IS A MOOC?
• Click here to add text
find the strengths of each platform & channel
WHAT IS A MOOC?
• Click here to add text
don’t put the community in a box
QUESTIONS?
Open2StudyEducation
@Open2Study
Open2StudyEducation
