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8/7/2019 4routestostrategicadvantage-100404032607-phpapp02

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Kenichis

Presented by Daniel Ikuenobe of ACE innovative systems services


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Business Strategy based on:

Key Factors for Success

Relative Superiority

Aggressive Initiative

trateg c egree o ree om



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Key Factors for Success

If you can ident ify the areas

the key to success in your Industry anda l the ri ht mix of resources to them

you may be able toPut yourself in t he posit ion of

real competit ive superiority



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Methods of identifying theey ac ors or uccess

Market Dissection

Highlighting differences btw

nners an osers



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Relative Superiority

It should be possible for almostany Company to compare its product with

That of it s competitors in order strengths On which it canil v l m rk h r



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Aggressive Initiatives

n a s tuat on w ere t e pr nc pa compet tor

Is well established in a stagnant ,,Be hard to dislodge.



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e on y answer may e an unconvent ona

Strategy aim ed at upset t ing the key factors An advantage.



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The start ing point is to:Challenge accepted assum ptions governing

With a view to seeing the possibil ity of:

Upsett ing the status quo

Competitive Advantage



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Strategic Degree of Freedom

In cases of int ense compet it ion within theSame industry or business, competit ive

Leverage can be achieved by the deploymentnnova ons w c may nvo ve eOpening up of new markets

.



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Strategic Degree of Freedom

Both l ines of act ioninvolve exploitat ion of markets by

Vigorous measures in particularlyreas un ouc e y eCompetition .



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RED

OCEAN


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how t o cr eat e bl ue oceans Of uncont est edm ark et s space


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ue oceansare defined byUNTAPPED MARKET SPACE

DEMAND CREATIONand an opportunity

for HIGHLY PROFITABLE GROWTH


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Creation of new markets and industries


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the logic behindBLUE OCEAN STRATEGY

parts with TRADITIONAL MODELSfocused On

competing in existing market space


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Company and Industry AnalysisHave little explanation

When it comes to analyzingHow and why

BLUE OCEANS arecreated


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LOWER

BLUE

OCEAN

VALUE

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