4ps of KFC
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The 4 P’s of Marketing By Rohan
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Transcript of 4ps of KFC
![Page 1: 4ps of KFC](https://reader033.fdocuments.in/reader033/viewer/2022061521/55c580dfbb61eb892c8b457b/html5/thumbnails/1.jpg)
The 4 P’s of Marketing
By Rohan
![Page 2: 4ps of KFC](https://reader033.fdocuments.in/reader033/viewer/2022061521/55c580dfbb61eb892c8b457b/html5/thumbnails/2.jpg)
Product
• KFC prepares tasty food items which is liked by all the age groups
![Page 3: 4ps of KFC](https://reader033.fdocuments.in/reader033/viewer/2022061521/55c580dfbb61eb892c8b457b/html5/thumbnails/3.jpg)
Price
• KFC follows both optional pricing and mixed bundling pricing• The pricing of products ranges approximately from 25 Rs. to ~675 Rs.
![Page 4: 4ps of KFC](https://reader033.fdocuments.in/reader033/viewer/2022061521/55c580dfbb61eb892c8b457b/html5/thumbnails/4.jpg)
Promotion
KFC does promotional activities by offering add-ons to the existing menu, gift coupons, T-shirts, Kids meal etc. KFC promotes its products through LCD displays kept inside its outlets
![Page 5: 4ps of KFC](https://reader033.fdocuments.in/reader033/viewer/2022061521/55c580dfbb61eb892c8b457b/html5/thumbnails/5.jpg)
Place• KFC is across world
![Page 6: 4ps of KFC](https://reader033.fdocuments.in/reader033/viewer/2022061521/55c580dfbb61eb892c8b457b/html5/thumbnails/6.jpg)
Thank you