4K TV - Gimmick or Lasting Innovation
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Transcript of 4K TV - Gimmick or Lasting Innovation
4K TV – Gimmick or Lasting Innovation?
10/01/2014 – Confidential an SoftAtHome propriety
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4K Buzz at FIFA World Cup 2014
10/01/2014 – Confidential an SoftAtHome propriety
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Smart TV sets & display quality
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Is the TV Dongle a threat?
The dongle can deliver all the web connectivity and personalization that the smart TV can, but more cheaply, with simpler upgrading and the portability enabling users’ services to follow them wherever they are
10/01/2014 – Confidential an SoftAtHome propriety
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The future of television is not just about higher resolution, but higher quality in all dimensions
Immersive TV
10/01/2014 – Confidential an SoftAtHome propriety
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The importance of a frame rate
For 4K we must reduce the time interval between frames in order to deliver realistic moving images that do justice to the higher resolution. We therefore need a higher frame rate.
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The importance of the viewing distance
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Users appreciate 4K resolution mainly on big screens, 40/50-inches or moreManufacturers are aware that increased frame rate as well as better colors and higher contrast dynamics are all neededTrue 4K will also prove a key differentiator not just for manufacturers, but also operators and broadcasters 4K is even better when powered by SoftAtHome
Is 4K here to stay?