4ARTechnologies · 4ARTechnologies Confidential documents. Any transfer to third parties is...
Transcript of 4ARTechnologies · 4ARTechnologies Confidential documents. Any transfer to third parties is...
THE NEW STANDARD FOR THE GLOBAL ART MARKET
4ARTechnologies
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AGENDA � Challenge � Mission & Vision � Technology � 4ARTapp � Market Participants � 4ARTevolutions � Roadmap � Competitors � Competitor Comparison � Art Market Data � Revenue Potential � Financials & Capital Requirements � Capital Allocation � Corporate Structure � Company Valuation � Partners � Press & Media � Awards � Team � Contact � Disclaimer
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CHALLENGE: Original or Forgery
According to the UBS ART BASEL report, nearly 40 million artworks changed hands in 2018. The trading volume amounted to over 67 billion USD. These are impressive figures, especially when considering that, according to experts, up to 50% of all existing artworks worldwide might be forgeries. In addition, the biographical information of many paintings is incomplete, not verifiable and often simply fictional. The reputational damage is immense. The financial damage is running into the millions.
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MISSIONVISIONThrough the symbiosis of cutting-edge technological innovations, 4ARTechnologies creates the foundation for a unified standard for the global art ecosystem.
This standard enables all market participants to collaborate, to exchange valuable information, ensure greater transparency, security, process efficiency and a significant reduction in costs.
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� Digital Fingerprint � Biometric Passport � Digital Birth Certificate � Digital Condition Reports � Storage on High-Security Servers
� Tamper-Proof Redundancy � Limitless and Secure Transferability of All
Certificates and Information � Complete Track & Trace � Digital Contracts � Smart Contracts
Patented Augmented-Authentication-Technology
Blockchain Technology
TECHNOLOGY
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4ARTapp
FINGERPRINT Reads the “Visible Nanoparticle-Structure” (VNS) and creates the digital fingerprint.
BIOMETRIC PASSPORT The biometric 4ARTpassport is created by merging the digital birth certificate with the digital fingerprint and secured on the Blockchain.
DIGITAL PROTOCOLSTransfer of ownership and / or property rights and their non-manipulable verification on the Blockchain, confirmed with a digital handshake.
CONDITION REPORTSCondition reports are among the most requested operations of the commercial and cultural art world. They can be created in highest nanoparticle structure resolution with almost any standard smartphone, and their documentation can be secured additionally on the Blockchain.
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SECURITYAll data is stored on high-security server structures and additionally tamper-proof secured with hash on the Blockchain. Documented with a timestamp. 4ART provides highest security and transparency without compromising any personal or object data.
INSURANCE4ARTinsurance, in cooperation with Munich Re, provides the first All-in-One soultion, and offers the possibility to insure artworks on demand, backed up by Smart Contracts directly through the 4ARTapp.
COPYRIGHT By using Smart Contracts for transactions, artists can now receive royalties on the resale of their works.
4ARTapp
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INNOVATIVE USE CASES � Creation of Digital Catalogue Raisonné � Collection Management � Implemented VR Application � AI-supported Image Recognition Software � Digital Audio Guide
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MARKET PARTICIPANTS
RESTORERS ARTISTS COLLECTORS INSTITUTIONS
INSURERS MUSEUMS GALLERIES LOGISTICS
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4ARTevolutions
COMING SOON � Integration of complementary market leaders and
business solutions in the 4ART ecosystem � Tokenizing artworks with unambiguous connection
between the token and the asset � First of its kind KYC service for galleries via
smartphone* (legally required in EU from 2020)
� Custom service solutions for partners of the 4ART ecosystem
� Integrated Virtual Reality functionalities � Interactive picture, text and audio recognition � Smartphone robotics systems for the administration
and archiving of complex museum and cultural institutions
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* DIRECTIVE (EU) 2018/843 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL
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ROADMAP
Q42019 Beta Test Phase
Europa & USA
Asia
GO LIVE
Go Live 4ARTevolutions
Q12020
Q32020
Q42020
Market expansion
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COMPETITION
ARTORYArtory offers a curated databank and documentation of valuable assets.
B.A.C.The Blockchain Art Collective was founded by an artist-collective and offers NFC stickers to identify artworks, as well as documentation on the blockchain.
VERISARTBeing on the market since 2015, Verisart provides provenance solutions using the blockchain.
ARTEÏAProvider for collection and document management. Does not offer a solution for authentication or assignment.
TAGSMARTDeveloped different QR-stickers for differing materials to identify objects and assign documentation.
CODEX PROTOCOLThe Codex Protocol is a blockchain based, decentralized registry for art and collections.
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COMPETITOR COMPARISON
4ART ARTORY VERISART TAGSMART B. A. C. ARTEÏA CODEX
Blockchain for Provenance
Smart Contracts
Track & Trace
Protocol of Ownership Changes
KYC for User Identification
Art DNA Fingerprint
Digital Condition Reports
Legally Binding Digital Contracts Art Insurance
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DATA ART MARKETBasic economic data for the global art market and the deduction of the revenue potential for the basic 4ARTapp use cases
Figures for the year 2018 Source: UBS Art Basel Report 2019
*Incl. Private Sales according to Statista
67 Billion Trade Volume (in USD)
49 Million* Ownership Changes
266 Million Possession Changes
22 BillionService Expenditures
(in USD)
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REVENUE POTENTIAL USE CASE 1
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REVENUE POTENTIAL USE CASE 2
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REVENUE POTENTIAL USE CASE 3
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4ARTapp CORE SERVICES MARKET POTENTIAL
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FINANCING & CAPITAL REQUIREMENTS
• Until Q2 2019• Sale of 4ARTcoins• EUR 27.6 million• Development using
Equity• Technology / Security• Construction Back-
end-Infrastructure• Core Personnel• Sales Structure
ICO (CROWDFUNDING)
• Since Q2 2019• Sale of max.
5 million Shares• EUR 3 per Share • Total: EUR 15 million• Preparation Go Live:
Europe, North America• Sales Staff Expansion• International Marketing• 4ARTevolutions
Products• Technology / Security
SEED ROUND A SEED ROUND B
• From Q1 2020 • Sale of max.
5 million Shares• EUR 6 per Share• Total: EUR 30 million• Market Expansion• Sales Expansion• Marketing Expansion• Personnel• Development Security• Expansion Front-/ Backend-Infrastructure• Technology/Security
• From Q1 2021• Sale of max.
5 million Shares• EUR 12 per Share• Total: EUR 60 million• Market Expansion in
Asia• Sales Expansion• Marketing Expansion• Staffing• Expansion Front-/ Backend-Infrastructure
SEED ROUND C
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CAPITAL ALLOCATION
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COMPANY STRUCTURE
Technology Licensee (IP)Global OperationsSales Organization EuropeSales Organization North AmericaRepresentation Hong Kong
AGAGGmbHUSA Inc.Asia Ltd.
4ART Holding 4ARTechnologies 4ARTechnologies4ARTechnologies 4ARTechnologies
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COMPANY VALUATION
Funding Estimated Valuation Employees 2018
$ 32,600,000 ~ $ 100,000,000 16
4ARTechnologies sets a new standard for the global art world. Combining patented and cutting-edge technologies, 4ART brings together all art mar-ket stakeholders. Their "Augmented-Authentification-Technology" allows users to create a unique digital fingerprint of any artwork using their smart-phone and secure the fingerprint and provenance across generations with the blockchain. This foundation for future use cases permanently links the digital information to the physical object and allows for the creation of digital condition reports, certificate transfers and many vital tools of the art trade. 4ARTechnologies brings the digital revolution to the arts, making everybody's work easier, faster, secure and cost-efficient.
In partnership with CV Maps, PwC Strategy&, an international strategy consultancy founded in 1914 as Booz Allen Hamilton, and since the merger in 2014 an independent part of Pricewaterhouse Cooper's corporate network. analyzed and evaluated Companies in Switzerland and Lichtenstein. 4ARTechnologies was rated at a valuation of USD 100,000,000 and nominated in the Top 50, based on potential, patented technologies and financing.
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Zeiser GmbH specializes in security printing and serialization of banknotes such as Swiss
Francs, Euros and US Dollars.The world market leader with over 80% market
share has been developing the patented "Augmented-Authentication-Technology"
together with 4ARTechnologies since 2016.
Aon plc, a leading global insurance broker with over 66,000 employees is exclusive partner for
global sales of the 4ARTinsurance product range.
Munich Re AG, as the world's largest reinsurer, are the first to develop digital and blockchain-based insurance products for the international
art market, together with 4ARTechnologies.
Bullpen Strategies Inc. is an experienced investor as well as strategy and innovation consultant for UBER, TESLA and Amazon.
Partnered with 4ART since September 2019, John Griffin, Bullpen Senior Partner, joins
4ARTechnologies Inc. North America as Board Member.
PARTNERS
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PRESS & MEDIA
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As part of the World Economic Forum in 2019 in Davos, 4ARTechnologies AG was honored as one of the Top 50 companies in the "Crypto Valley".
This award was confirmed in August 2019 in the latest CV VC TOP 50 report.
T H E C R Y P T O V A L L E Y ´ S
AWARDS
TOP 50
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34 EmployeesOver 25 years of experience in the core competencies Art & Technology
� Headquarter: Zug, Switzerland
� Subsidiaries / Representations: Germany USA Hongkong
08/2019
TEAM
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CONTACT
“For some of us, art is a passion, a calling. For others, it’s an investment, an asset, a coveted good. Art isn’t either - or. It is all those things at once – and yet so much more. No matter what it means to each of us individually: We are united in our desire to preserve one of our most import-ant cultural goods for generations to come.”
Nikolaos Kipouros
4ARTechnologies AG
www.4art-technologies.com
twitter.com/4artechnologies
facebook.com/4ARTechnologies
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Great care has been taken in preparing this presentation, but changes, errors and omissions are possible. The results in this presentation are based on estimates and forecasts at the time of presentation. The presentation should only be an overview and information and is not suitable for a concrete in-vestment or purchase decision. Transfer of the representation does not constitute a contractual relationship or any other liability towards the recipient or third party. This presentation is not an offer to buy. The information contained here is only intended to give an overview and replace a personal conver-sation. The figures given are approximate and are subject to change without notice. An investment should only be made after taking into account the single binding document containing only the information necessary to evaluate the system. Before each investment, each investor should review the details and risks of the investment, taking into account their personal circumstances and contact their advisers, in particular their tax adviser. The pre-sentation represents only a non-binding pre-information. 4ARTechnologies AG, in the following also the company, is not responsible for the accuracy, completeness and timeliness of the content. Confidentiality: Absolute secrecy must be maintained over all business and operational matters that have become known within the company and for the planned capital increase of 4ARTechnologies AG, irrespective of whether the persons and business relationships are the company itself, unless one of the employees of the company gives a special release of secrecy. All information, documents, presen-tations and know-how in the context of 4ARTechnologies are the intellectual property of the company and may not be used or reproduced without the written consent of 4ARTechnologies AG and shall be returned after the end of the cooperation or discussions with immediate effect and all records received and information must be deleted and destroyed.
© 4ARTechnologies AG, Zug, Schweiz. September 2019.
4ARTechnologies AG
www.4art-technologies.com
twitter.com/4artechnologies
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DISCLAIMER
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