47812522 PPT Standard Chartered Bank

Standard Chartered Bank

A PROJECT REPORT ON

“COMPARATIVE ANALYSIS OF SAVING ACCOUNT OF STANDARD CHARTERED BANK AND HSBC BANK”

HERE FOR GOOD


INTRODUCTION


Banking in India

• Banking in India originated in the last decades of the 18th century. The first banks were The General Bank of India which started in 1786, and the Bank of Hindustan, both of which are now defunct. The oldest bank in existence in India is the State Bank of India, which originated in the Bank of Calcutta in June 1806, which almost immediately became the Bank of Bengal. This was one of the three presidency banks, the other two being the Bank of Bombay and the Bank of Madras, all three of which were established under charters from the British East India Company. For many years the Presidency banks acted as quasi-central banks, as did their successors. The three banks merged in 1921 to form the Imperial Bank of India, which, upon India's independence, became the State Bank of India.

http://en.wikipedia.org/wiki/Bank_of_Bengal

http://en.wikipedia.org/wiki/Bank_of_Bombay

http://en.wikipedia.org/wiki/Bank_of_Madras

http://en.wikipedia.org/wiki/Imperial_Bank_of_India


Type of Banks

• Currently, India has 96 scheduled commercial banks (SCBs) –

• 27 public sector banks (that is with the Government of India holding a stake),

• 31 private banks (these do not have government stake; they may be publicly listed and traded on stock exchanges).

• And 38 foreign banks. They have a combined network of over 53,000 branches.

http://en.wikipedia.org/wiki/Government_of_India


STANDARD CHARTERED BANKCOMPANY PROFILE


• Our History Standard Chartered Wholesale Banking builds on over 150 years of banking experience in Asia, Africa and the Middle East. In fact, we’re the only international bank with over 90 per cent profits generated from these areas.

• The Standard Chartered Group: background The Standard Chartered Group was formed in

1969 through a merger of two banks: The Standard Bank of British South Africa founded in 1863, and the Chartered Bank of India, Australia and China, founded in 1853.


• Standard Chartered Bank – Vision and Strategy Standard Chartered Bank has been established for

over 150 years. It spans the developed and emerging economics of the world with a network of over 1400 offices in more than 70 countries.

With a mission to build a world-class bank, Standard Chartered has adopted the strategies of:

Building a world class business: Focus on core business, provide superior customer service, and generate maximum returns and benefits for shareholders.


Mr.Peter Sands• Peter Sands is the CEO of Standard Chartered Bank• Sands has been with the bank since 2002

Mr. Jaspal S.Bindra Jaspal Singh Bindra is currently the Regional CEO for South

East and South Asia. He is also a member of Standard Chartered Group’s (GMC).

• Jaspal joined SCB in 1998 after four years with UBS Investment Banking. He began his career with Bank of America in 1984 and worked with them across Treasury, Capital Markets and Consumer Banking in India and Singapore.

• Jaspal is 46 years old and a qualified Chartered Accountant and MBA.


General Information • Name of the Company = STANDARD CHARTERED BANK

• Established = 1969 By A Merger

• Industry = Finance

• Products = Financial Services

• Area Covered = Asia, Africa and the Middle East

• CEO, India Region = Mr. Jaspal S. Bindra

• Capitalization = $50 billion

• No. Of Employees = Over 75000

• Branches = 1400 in 70 Countries

• Website = www.standardchartered.com

• Location(Headquarter) = London.


SWOT Analysis

Strengths:• The Standard Chartered Brand Name.• Support of its parent company and promoter’s viz. Standard

Chartered Bank.• Competitive rates.• Good & diverse product.• Network of branches.• Highly qualified research team.• Strong network throughout India, strong presence in WEST, NORTH

and SOUTH.• Dedicated sales team. • Value added services.


Weakness: • RM doesn’t give much importance on small

companies.• Account access problem of customers.• High Average Quarterly Balance.• Service delivery perception is weak.• Poor ATM Network.


Opportunity:• Need to focus on:-• The growing interest of people in the Derivative

and foreign exchange market.• Recovery of Indian stock market. • Can offer a complete corporate package into

under proposed corporate relationship.• Tie ups with master card networks.• Improve shareholders return.• Increase focus on value creation in whole

banking.


Threat:• HSBC pitching is quite aggressively.• Competition from major players like ICICI

BANK, KOTAK MAHINDER BANK,HDFC ,SBI BANK ,HSBC ,AXIS BANK etc.

• The downfall in the Export market due to global recession.


Products of Standard Chartered Bank

• Saving Account:• a) AXcessPlus• b) Super Value• c) Parivaar• d) No Frills Savings Account• e) Aasaan • f) Connect N Save Account• g) 2-in-1 Account• h) Depository Services• I) Corporate Salary Account• Current Account: • a) Business Plus• b) Enhance Business Plus • Credit Cards: • a) Super Value Titanium Credit Card• b) Emirates Platinum Card• c) Platinum Rewards Card• d) Manhattan Platinum Card• e) Gold Reward


Title of Project “Comparative Analysis of Saving account of Standard Chartered Bank and HSBC Bank”

• The main focus of project is to know why the company has a small customer base. The bank’s own products have a lesser market as compared to its third party selling. The bank does a third party selling for all the investment products.

• The study thus focused on the following dimensions:

• To identify critical factors that influences the buying behavior of individuals.• To know the customer acceptance of the services of Standard chartered bank in Delhi and

NCR regions.• To asses the problem volume of future sales.• To find the position of Standard chartered bank vis-à-vis its competitors.• To know HSBC services, which HSBC is providing to its customers.• The main objective of study is to know which bank is best in terms of products and

services.• The Bank wants to strengthen its customer base by gathering information about the

market scenario for Savings Accounts. Standard Chartered Bank needs to know about the competitor’s moves and the customer’s preference in this sector.


Rationale of Study• The following survey was mainly done with an objective to know

the state of mind of an individual who is opening a saving account with STANDARD CHARTERED BANK.

• To know which all others bank are key players.• Features and services that influences the customer while he / she is

into opening an account with a bank. • The Market Potential of Standard Chartered Bank’s Services

Account • Comparing other banks with Standard Chartered on various

banking parameters• The impact of the study is that the Standard Chartered bank’s

services are better than HSBC Bank. And as far as customers points of view is concerned the Standard Chartered bank’s service are more economical than HSBC bank.


Objectives of Study

• The objective of this project is to make a To study the Comparison of customer satisfaction between Savings Bank Account of Standard Chartered Bank and Hong Kong and Shanghai Banking Corporation Limited, i.e. HSBC Bank, and to find out which one among these two is the best bank.

Review of Literature / Theoretical Perspective

• According to the project there is little difference between theoretical and practical knowledge The instruments or methods which are considered here are same as of theory but not all like the methods which are used for doing comparative analysis are not exactly same in theory and in the company.

• The policies which are followed in the organization are based on the govt. rules and regulations.



Research MethodologyResearch Design• The research is an EXPLORATORY RESEARCH, as conducted to clarify

ambiguous situations or discover ideas that may be potential business opportunities. In comparative analysis of saving account of Standard chartered bank and HSBC bank. The research is carried on the objective to know the satisfaction level of the customers by saving account of both Banks and to arrive at the conclusion.

Sampling Plan:• Population: It includes people of different occupation like:• Business class• Service class• Professionals• Any other occupationHaving a savings bank account with different banks.


Sampling Type: • Convenience Sampling: According to my Convenience. I used convenience sampling and as

research was done from the respondents who have a savings bank account as mentioned in the objective of the project.

Sample size• 50 People

Area of Operation• The area of operation is Delhi / NCR

Type of Data• Two types of data are collected:

PRIMARY DATA-• Original data compiled and studied for a specific purpose. For example, a structured survey

might be conducted for the purpose of discovering current attitudes on a particular topic; raw survey responses would be primary data.

• Primary data is collected either through observations or through direct communication with the respondents in the form of questionnaires, interviews or personal interaction etc.

• So, here the primary data is collected through Questionnaire and Personal Interaction. The questionnaire which was drafted was a structured questionnaire in which the questions asked were predetermined.


SECONDARY DATA:- • It is the data which is collected by someone else or for

some other purpose and which have already been passed through statistical process. The sources of secondary data which are used:

• Company’s Manual• Website of Standard Chartered Bank.• Information acquiring through Internet.• Articles on the relative topics in various magazines and

newspapers like Economic Times, Business Standard etc.


Major Competitor Profile

• HSBC Private Bank The presence of the HSBC Group in India can be

traced back to October 1853 when the Mercantile Bank of India, London and China was founded in Bombay (now Mumbai).

• HSBC (originally) the "The Hongkong and Shanghai Banking Corporation") was founded in Hong Kong (March) and Shanghai (one month later) in 1865.

• February 2008; HSBC was named the world's most valuable banking brand by The Banker magazine.


Comparison of Saving AccountStandard Chartered Bank

• Saving Account: • a) AXcessPlus • b) Super Value• c) Parivaar• d) No Frills Savings Account• e) Aasaan • f) Connect N Save Account• g) 2-in-1 Account• h) Depository Services• i) Corporate Salary Account


HSBC Bank

• Saving Account: • a) MASS MARKET (MM)

• b) NO FRILLS SAVINGS ACCOUNT

• c) SMART MONEY ACCOUNT


C O M PA R ISO N C H A R T

• Comparing Standard Chartered Bank with HSBC Bank.

Banks • Standard Chartered (amt. in Rs.) HSBC Bank (amt. in Rs.)• Minimum Balance Requirement (Qtr)• 25,000 25,000

• Account Maintenance Charges (Qtr)• If the AQB < Rs.7,500• 1,500 750• If the AQB > or = Rs.7,500 & < Rs.15,000• 1,250 750• If the AQB > or = Rs.15,000 & < Rs.25,000• 750 750

• Account Statement• Free Free• Cheque Book • (a) Personalized • (b) Multiplicity • (25 leafs cheque book)• Free 225 Free 50


• ATM Usage • a) Withdrawal from own ATM• Free Free (2 withdrawals)• b) Withdrawal from other ATM in India• 50 55• c) Withdrawal from other ATM outside India• 140 120• d) Balance Enquiry from other ATM's• 20 N.A.

• Debit/ATM Card • a) Annual Fee• 200 150• b) Replacement of pin• 50 N.A.• c) Reissue of Lost card• 200/100 200


• Branch Transaction Charges • Issue of DD• 50 50• Cancellation of DD• 50 50• Outstanding Cheque Collection• Outside India• 100 Rs. 3/1000 (Min Rs. 30 Max Rs. 10,000)• In India • 50 Rs. 2.50/1000 (Min Rs. 30 Max Rs. 10,000)• Other Account Related Charges• Duplicate Statement• 100 150• Account Closure• 500 N.A.• Stop Payment• 100-200 N.A.• Cheque Return• a) Issued• 250 N.A.• b) Deposited• 100 N.A.


ANALYSIS OF THERESPONSES

• SEX RATIO

• The above pie chart shows the ratio of respondents taken in the survey. • The survey was having 70% male and 30% female respondents.


AGE GROUP

The above bar graph shows the age group of the respondents taken in the survey. • Out of the total percent of females i.e., 30%, 70% females lies in the age groups of 20-30 yrs,

25% lies in 30-40 yrs, 3% and 2% in the age groups of 40-50 yrs and 50yrs-above respectively. • The male percent in the above bar graph is 49% in 20-30 age group; 31% in 30-40; 14% in 40-

50; and 6% in 50-above age group.


OCCUPATION

OCCUPATION• The above graph gives the information about the occupation of the respondents. • From the survey 26% of males and 27% of females were professionals; 51% of males and

20% of females were from service class however 23% of males and 53% of females turned out to be businesspersons.


DO YOU HAVE A BANK ACCOUNT?

• The above pie chart shows the ratio of respondents having a bank account. • The survey was having 96% people with a saving bank account whereas 4%

respondents were not having any type of bank account; they were mainly having a Post Office Account.


Types of account

Chart:- Different types of account which different respondents have.• Out of the total respondent,6% uses current account.• Out of the total respondent,37% uses Salary account.• Out of the total respondent,52% uses Saving account.• Out of the total respondent,5% uses other accounts.


WHAT DO YOU LIKE IN YOUR BANK?

• The above pie chart shows the reason for having a bank account in their preferred bank. • Most of the respondents i.e. 45% like their bank because of the availability of bank

branch; 30% prefer their bank because of having ATM near their place; 10% for better services like issuing cheque books whenever required etc; however rate of interest, convenience and other reason is been preferred by only 5% of the respondents.


Limitations• No study is free from limitations, which are caused due to

constraints of time, knowledge base and other factors. An attempt was made to broad base the study as far as possible, however it is but natural that this study also suffered from limitations, which are mentioned below:

• 1. Time constraint is a problem due to which completion of such a vast project is not possible.

• 2. The data taken from the internet is not always appropriate. • 3. Employees & Customers are quite busy, so it was difficult to

interact with each one of them.• 4. Its difficult to retrieve correct and full information from

employees and customers in sharing thoughts with a summer trainee.


FINDINGS

• This project has helped me to understand Saving Bank Account of Standard Chartered Bank and HSBC Bank. It made me decide which one is providing better services at least cost.

• On the basis of the above study Standard Chartered Bank is providing better services with fewer service charges in many respects.

• In case of opening saving bank account in Standard Chartered Bank mostly people go for save and connect account and its average quarterly balance is Rs.10,000 while in HSBC Bank it is Rs.25,000 for Saving Account.

• In respect to other charges Standard Chartered Bank is more economical than HSBC Bank.


Conclusions

• To conclude, it can be said that the research findings clearly reveal the goodwill and reputation of the bank among the customer. But there is a need to strengthen the bank by spreading awareness about the services offered by Standard Chartered bank through advertisement and by expanding the branches of the bank all over the country and also by tapping the potential customers through innovative means.


SUGGESTION • Corrective positioning of Standard Chartered Bank• Need A Change In Marketing Focus• Solid Network Required to Develop the Business Further• Strong Need of Brand Buildings• Services Like ATM & Phone Banking Should Be Encouraged.• Promotional Strategies • Press publicity• Paper inserts• Advertisements in newspaper (local and national).• Interest cards distribution• Mailers / personal invitations to selective section of the society• Outdoor publicity• Banners in commercial areas and prime sites.• Air balloons at shopping complex.• Bus stands shelters.• Off site ATM for developing business • Advertisements on Dividers and Railings.


Standard Chartered Bank Milestones

• We’re the only international bank with over 90 per cent profits from Asia, Africa, and the Middle-East.

• We’re the only international bank with a long unbroken banking history in India and China.

• We’re the largest international bank in India in terms of branch network and profits.

• We’re the only bank in the Falkland Islands.

• We’re one of three note issuing banks in Hong Kong.


Standard Chartered Bank Operation


Bibliography

Books• Marketing research, Sultan Chand & sons Journals• Journal of Management

Websites• www.standardchartered Bank.com• www.bikypidia.com• www.hsbc.com


Thank you

47812522 PPT Standard Chartered Bank

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