Public relations 471Midterm review and guest speaker

Midterm grading• If I asked you to list four items, you got two points for the

first right answer, two points for the second right answer and one point for the third and fourth right answers.

Case study overview

• Where has this worked before?

•Think outside the city

•Communities are global because of social media

•So too should case studies

•If it worked in Bowling Green, couldn’t it work in Athens

Case study overview

• Money matters.

• Research projects, focus groups and survey would be really tough for THEO

• They would be impossible for FOTS• Creating tons of printed materials also has pitfalls.

Case study overview

• Media Matters

• If you are seeking awareness as a primary objective, media relations is essential.

• Even PaperWorks provided media opportunities

Case study overview

• Who is in the ear of your audience?

• With THEO, convincing parents or caregivers could help convince students. Plus, if parents dislike a program, they can prevent kids from taking part?

• With PaperWorks, keeping workers happy can help keep community happy.

Case study overview

• Social media isn’t a quick fix.

• Social media isn’t a quick fix.

• Social media isn’t a quick fix.

• Social media isn’t a quick fix.

• FOTS had real world deadline.• PaperWorks had a pending announcement.• THEO was trying to get off the ground.

Question 4

• Singular Infinitive

• Quantify

Question 9Effective comm tools

1. Source Credibility.

2. Is it the right information for the right audience?

3. Nonverbal cues

4. Verbal cues

5. Two-way communication

6. Opinion leaders

7. Group influence

8. Selective exposure

9. Audience participation

Question 12

• Controlled media changed reporter landscape.

• PR could create its own content and bypass media.

• If PR sends a press release, that power card goes away.

Question 19

• 20% is high unless you quantified it.

• Even then, I would never quote 20% to a client.

• I would be cautious to quote 15% to a client, though you could persuade me otherwise.

As for the final

• Chapter 2 material will be fair game on the final.

• Everything else from this midterm will not be covered in the final.

Group presentation

The group will receive one grade based on the following evaluation:

• Written Presentation• In Class Presentation• Thorough Research• Quality of Objectives• Value of Programming• Evaluation

Group presentation

• Max length is 15 minutes. This includes my Q&A.

• Your actual presentation should be about 10 minutes.

• I will gong you at 15 minutes.

What are you emailing me by Monday at 1?

• Your slides and notes, if you choose to have them.

• A written case study, similar to what you did on the midterm, with more detail.

• Why did you do what you did?

• If you have links to real world examples, include those.

What is the presentation order?

1. Carolina…..

2. Foundry

3. Casino

4. Homeowners Association

5. Computing Services

6. Opera Nation

7. Gamebox….