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the fi ghterWINTER 2012WINTER 2012

NELSON MANDELA LOVED BEING A BOXER.NELSON MANDELA LOVED BEING A BOXER.He appreciated the grace and discipline of the sport. He would rise before dawn to do batt le in the ring. There he learned what it means to go the distance.TO NEVER GIVE UP. To make every move count.In 2012 we pay tribute to Madiba, the fi ghter;to his incredible strength of spirit and courage in theface of adversity. His heavyweight humanitarian heritage has inspired us to take bold risks. TO CELEBRATE LIFE. To play to our strengths. To reach new heights. Join us on a journeyof discovery where every detail tells a story. 

This is the world of 

ICONIC INSPIRATIONICONIC INSPIRATION46664 Fashion is inspired by a true global paragon of peace and reconciliation.

Named after Nelson Mandela’s old Robben Island prison number, the 46664 campaign

is one the world’s largest social justice initiatives. This remarkable enterprise

has transformed the lives of millions of people for the better.

46664 Fashion is a proud extension of Madiba’s incredible humanitarian legacy

and as such it is more than a clothing brand; it is a powerful communal touchstone

for proactive change. It reminds us that each and every person has the ability to overturn

the status quo and achieve the ‘impossible’. It is an iconic collective catalyst

that encourages us to do good for those who need it most.

Contact Details:

Tel: +27 21 461 0346 Fax: +27 21 461 1713

Email: 46664@brand-identity.co.za

Cape Town - South Africa

facebook.com/46664Fashion or twitter.com/46664fashion

‘The brave man is not he who does not feel afraid, but he who conquers that fear.’

Nelson Mandela.

Stand your ground

Make your presence felt

Bold risks

Iconic African legend

Heavyweight heritage

Discipline. Go the distance

Dedicati on. Never give up

Take control of your desti ny

Reach new heights

Play to your strengths

Rituals of the game

Details that tell a story