{\rtf1\ansi\ansicpg1252\uc2 \deff0 \deflang1033{\fonttbl{\f0\froman\fcharset0\fprq2{\*\panose 02020603050405020304}Times New Roman;} {\f1\fswiss\fcharset0\fprq2{\*\panose 020b0604020202020204}Arial;}} {\colortbl;\red0\green0\blue0;} {\info{\author hellopdf.com Inc}{\operator hellopdf.com Inc} {\creatim\yr2007\mo12\dy11\hr12\min0} {\revtim\yr2007\mo12\dy11\hr12\min0}{\version4} {\edmins15}{\nofpages10}{\nofwords0}{\nofchars0}{\vern77}} \paperw15225\paperh25920 \margl0\margr0\margt0\margb0 \viewkind1\viewscale100 \sectd \pgwsxn15225\pghsxn25920\linex0 {\pard\plain \qjfaauto\adjustright \fs40\kerning2\loch\af0\hich\af0\dbch\f0\cgrid {\par }}{\pard\plain\li7166\qj\faauto {\b\i\cf1\f0\fs19\expnd5\expndtw-1\kerning0\loch Term Paper}\i0\b0\par} {\li3633\cf3\fs34\expnd5\expndtw0\kerning0\loch\f0 \par}{\li3633\cf3\fs34\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li3633\qj\faauto {\cf1\f0\fs34\expnd5\expndtw-1\kerning0\loch Performance dynamics of Beximco Pharmaceuticals Ltd.}\par} {\li7523\cf3\fs31\expnd5\expndtw0\kerning0\loch\f0 \par}{\li7523\cf3\fs31\expnd5\expndtw0\kerning0\loch\f0 \par}{\li7523\cf3\fs31\expnd5\expndtw0\kerning0\loch\f0 \par}{\li7523\cf3\fs31\expnd5\expndtw0\kerning0\loch\f0 \par}{\li7523\cf3\fs31\expnd5\expndtw0\kerning0\loch\f0 \par}{\li7523\cf3\fs31\expnd5\expndtw0\kerning0\loch\f0 \par}{\li7523\cf3\fs31\expnd5\expndtw0\kerning0\loch\f0 \par}{\li7523\cf3\fs31\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li7523\qj\faauto {\cf1\f0\fs31\expnd5\expndtw-1\kerning0\loch By}\par} {\pard\plain\li6526\qj\faauto {\cf1\f0\fs31\expnd5\expndtw-1\kerning0\loch Md. ----------------}\par} {\pard\plain\li6270\qj\faauto {\cf1\f0\fs31\expnd5\expndtw-1\kerning0\loch ID No. -----------------}\par} {\pard\plain\li6730\qj\faauto {\cf1\f0\fs31\expnd5\expndtw-1\kerning0\loch MBA Program}\par} {\pard\plain\li6142\qj\faauto {\cf1\f0\fs31\expnd5\expndtw-1\kerning0\loch Summer Semester 2010}\par} {\pard\plain\li5528\qj\faauto {\cf1\f0\fs31\expnd5\expndtw-1\kerning0\loch MGT506: Strategic Management}\par} {\li6346\cf3\fs34\expnd5\expndtw0\kerning0\loch\f0 \par}{\li6346\cf3\fs34\expnd5\expndtw0\kerning0\loch\f0 \par}{\li6346\cf3\fs34\expnd5\expndtw0\kerning0\loch\f0 \par}{\li6346\cf3\fs34\expnd5\expndtw0\kerning0\loch\f0 \par}{\li6346\cf3\fs34\expnd5\expndtw0\kerning0\loch\f0 \par}{\li6346\cf3\fs34\expnd5\expndtw0\kerning0\loch\f0 \par}{\li6346\cf3\fs34\expnd5\expndtw0\kerning0\loch\f0 \par}{\li6346\cf3\fs34\expnd5\expndtw0\kerning0\loch\f0 \par}{\li6346\cf3\fs34\expnd5\expndtw0\kerning0\loch\f0 \par}{\li6346\cf3\fs34\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\

li6346\qj\faauto {\cf1\f0\fs34\expnd5\expndtw-1\kerning0\loch School of Business}\par} {\pard\plain\li5425\qj\faauto {\cf1\f0\fs34\expnd5\expndtw-1\kerning0\loch United International University }\par} {\pard\plain\li6321\qj\faauto {\cf1\f0\fs34\expnd5\expndtw-1\kerning0\loch Dhaka Bangladesh }\par} {\pard\plain\li7370\qj\faauto {\cf1\f0\fs34\expnd5\expndtw-1\kerning0\loch 2010}\par} {\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li13334\qj\faauto {\cf1\f0\fs30\expnd5\expndtw-1\kerning0\loch 1}\par} { \sect}\sectd \pgwsxn15225\pghsxn25920\linex0 {\pard\plain \qjfaauto\adjustright \fs40\kerning2\loch\af0\hich\af0\dbch\f0\cgrid {\par }}{\pard\plain\li6602\qj\faauto {\b\cf1\f0\fs30\expnd5\expndtw-1\kerning0\loch Table of Content}\b0\par} {\pard\plain\li1919\qj\faauto {\b\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Topic Page }\b0\par} {\pard\plain\li2404\qj\faauto {\cf1\f0\fs30\expnd5\expndtw-1\kerning0\loch 1.}{\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Historical Background}{\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch 03}\par} {\pard\plain\li2379\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch 2. Company profile}{\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch 03}\par} {\pard\plain\li2404\qj\faauto {\cf1\f0\fs30\expnd5\expndtw-1\kerning0\loch 3.}{\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Organizational Structure}{\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch 03}\par} {\pard\plain\li2404\qj\faauto {\cf1\f0\fs30\expnd5\expndtw-1\kerning0\loch 4.}{\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Market Scenario}{\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch 04}\par} {\pard\plain\li2404\qj\faauto {\cf1\f0\fs30\expnd5\expndtw-1\kerning0\loch 5.}{\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Business level Strategy Pursued}{\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch 05}\par} {\pard\plain\li2404\qj\faauto {\cf1\f0\fs30\expnd5\expndtw-1\kerning0\loch 6.}{\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Relationship between Business Level Strategy and Performance 06}\par} {\pard\plain\li2404\qj\faauto {\cf1\f0\fs30\expnd5\expndtw-1\kerning0\loch 7.}{\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch SWOT Analysis}{\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch 07}\

par} {\pard\plain\li2404\qj\faauto {\cf1\f0\fs30\expnd5\expndtw-1\kerning0\loch 8.}{\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Possible Measures to Improve Performance 08}\par} {\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li13334\qj\faauto {\cf1\f0\fs30\expnd5\expndtw-1\kerning0\loch 2}\par} { \sect}\sectd \pgwsxn15225\pghsxn25920\linex0 {\pard\plain \qjfaauto\adjustright \fs40\kerning2\loch\af0\hich\af0\dbch\f0\cgrid {\par }}{\pard\plain\li1944\qj\faauto {\b\cf1\f0\fs30\expnd5\expndtw-1\kerning0\loch Historical Background}\b0\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Beximco Pharma is a leading edge pharmaceutical company and is a member of the Beximco Group, }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch the largest private sector industrial conglomerate in Bangladesh. The firm started operation in 1980, }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch manufacturing products under the licenses of Bayer AG of Germany and Upjohn Inc. of USA and }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch now have grown to become nation's one of the leading pharmaceutical companies, supplying more }\par}

{\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch than 10% of country's total medicine need. Today Beximco Pharma manufactures and markets its own }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch `branded generics' for almost all diseases from AIDS to cancer, from infection to asthma, from }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch hypertension to diabetes for both national and international markets.}\par} {\li1944\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li1944\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li1944\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li1944\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li1944\qj\faauto {\b\cf1\f0\fs30\expnd5\expndtw-1\kerning0\loch Company Profile}\b0\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Beximco Pharma manufactures a range of dosage forms including tablets, capsules, dry syrup, }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch powder, cream, ointment, suppositories, large volume intravenous fluids, metered dose inhalers etc. in }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch several world-class manufacturing plants, ensuring high quality standards complying with the World }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Health Organization (WHO) approved current Good Manufacturing Practices (cGMP). They also }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch contract manufacture for major international brands of leading multinational companies.}\par} {\li1944\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li1944\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li1944\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li1944\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li1944\qj\faauto {\b\cf1\f0\fs30\expnd5\expndtw-1\kerning0\loch Organizational Structure}\b0\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch BPL is completely governed and maintained by a corporate body. The chief of the }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch organization is the Chief Executive Officer and the total operation is divided into Marketing, }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Sales, Commercial, Manufacturing, Finance and Accounting, Product Planning, Business }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Research and Development, and MIS departments each supervised by a director. Directors of the }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch

departments report directly to the CEO.}\par} {\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Bearing the demands of dynamic environment in mind BPL designed its organizational structure as }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch highly adaptive and flexible. It is a Learning Organization that has developed the capacity to }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch continuously learn, adapt and change. In BPL employees are highly trained and empowered to handle }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch diverse job activities and problems. They have minimal formalization with narrow span of control. }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch The organizational members share information openly and collaborate on work activities.}\par} {\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li13334\qj\faauto {\cf1\f0\fs30\expnd5\expndtw-1\kerning0\loch 3}\par} { \sect}\sectd \pgwsxn15225\pghsxn25920\linex0 {\pard\plain \qjfaauto\adjustright \fs40\kerning2\loch\af0\hich\af0\dbch\f0\cgrid {\par }}{\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch For internal communication, BPL follows a strictly formalized Intranet based electronic }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch communication system as well as informal verbal communication. For external communication BPL }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch uses both internet based electronic communication and an array of printed communication }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch material. All the external communications are supervised, mostly by Director, Marketing and in }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch some cases by Director, Sales.}\par} {\li1944\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li1944\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li1944\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li1944\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li1944\qj\faauto {\b\cf1\f0\fs30\expnd5\expndtw-1\kerning0\loch Market Scenario}\b0\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch In Bangladesh the pharmaceutical sector is one of the most developed hi-tech sectors which is }\par}

{\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch contributing in the country's economy. The national companies account for more than 65% of the }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch pharmaceutical business in Bangladesh. Except Beximco Pharma other leading companies are }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Square Pharma, Incepta Pharmaceuticals. Navana Pharma Ltd., Opsonin Chemical Industries Ltd., }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Aventis Pharma Ltd. Etc.}\par} {\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Among them Square Pharma is the market leader at this moment. BPL follows Square Pharma at the }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch 2}{\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch position. The analysis of the two companys financial data shows that for the year 2007-2008 }{\cf1\f0\fs14\expnd5\expndtw-1\kerning0\loch nd}\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch gross profit of BPL was 1,629,514,837(BDT) and Square Pharma was 3,401,781,806 (BDT) .}\par} {\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch There are a number of reasons why BPL could not beat Square Pharma for the first position. }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch The most relevant of them are stated here.}\par} {\pard\plain\li2404\qj\faauto {\cf1\f0\fs30\expnd5\expndtw-1\kerning0\loch }{\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Fewer Markets Served: Square Pharma serves a larger market than BPL while BPL }\par} {\pard\plain\li2840\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch concentrates on market focus. For example, unlike Square Pharma BPL does not do business }\par} {\pard\plain\li2840\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch in the credit market. They only serve the premium market.}\par} {\pard\plain\li2379\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Producing Injectables: Again BPL does not manufacture or market Injectables where this is a }\par} {\pard\plain\li2840\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch huge market. In contrast, Square Pharma has a range of 44 injectables and has sold }\par} {\pard\plain\li2840\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch 28,289,000 units in the year 2007-2008. }\par}

{\pard\plain\li2379\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Product Range: BPL has a fewer range of products than Square Pharma does. BPL }\par} {\pard\plain\li2840\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch manufactures only over 300 products in comparison to Square Pharmas over 500 }\par} {\pard\plain\li2840\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch products.}\par} {\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch In international market the main competitors for pharmaceutical companies in our country are }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch India and China. The challenge faced in open market competition is the scarcity and unavailability }\par} {\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li13334\qj\faauto {\cf1\f0\fs30\expnd5\expndtw-1\kerning0\loch 4}\par} { \sect}\sectd \pgwsxn15225\pghsxn25920\linex0 {\pard\plain \qjfaauto\adjustright \fs40\kerning2\loch\af0\hich\af0\dbch\f0\cgrid {\par }}{\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch of raw materials in local market. So, companies in our country have to import these materials from }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch abroad (India, China and a few countries from Europe) at high price. Besides, the privileges of }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch being LDC as a result of the Patent Law will no longer be in effect after 2015.}\par} {\li1944\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li1944\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li1944\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li1944\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li1944\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li1944\qj\faauto {\b\cf1\f0\fs30\expnd5\expndtw-1\kerning0\loch Business level Strategy Pursued}\b0\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Beximco Pharmaceuticals Ltd. is a leading edge pharmaceutical company is acclaimed for its }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch outstanding product quality, world-class manufacturing facilities, product development capabilities }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch and outstanding professional services. Beximco Pharma is the pioneer in pharmaceutical export from }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch

Bangladesh and has received National Export Trophy (Gold), the highest national accolade for export, }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch for record three times.}\par} {\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Beximco Pharma has adopted several Business Level Strategies regarding growth and market focus }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch with the view to achieving organizational goals. As Growth Strategy BPL have decided to }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch enter into nine new international markets in Asia, Middle East, Pacific Islands, Africa and }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Central America and have registered 107 products in different markets.}\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Besides, BPL signed a Long Term Arrangement with the Global Supply Division of UNICEF }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch (Denmark) to supply 60,000 units CFC free metered dose inhaler product over a two year contract }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch period. During the first quarter of 2008, BPL has entered into 3 new international markets- }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch namely, Afghanistan, Kiribati and Solomon Islands. Their Short Term plan to build facility to }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch manufacture Small Volume Parenterals (SVP), Opthalmic and Nebulizer Solutions has }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch progressed as scheduled. They are planning to commence marketing of these products by first quarter }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch of 2009.}\par} {\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Their strategic strengths include strong recognition of brands, highly skilled work force and }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch diversified business mix. Their two brands - Neoceptin R (Ranitidine) and Napa (Paracetamol) are the }\par}

{\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch top two selling brands in the Bangladesh Pharmaceutical market.}\par} {\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li13334\qj\faauto {\cf1\f0\fs30\expnd5\expndtw-1\kerning0\loch 5}\par} { \sect}\sectd \pgwsxn15225\pghsxn25920\linex0 {\pard\plain \qjfaauto\adjustright \fs40\kerning2\loch\af0\hich\af0\dbch\f0\cgrid {\par }}{\pard\plain\li1944\qj\faauto {\b\cf1\f0\fs30\expnd5\expndtw-1\kerning0\loch Relationship between Business Level Strategy and Performance}\b0\par} {\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Beximco Pharma (BPL) is a leading edge pharmaceutical company is acclaimed for its outstanding }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch product quality, world-class manufacturing facilities, product development capabilities and }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch outstanding professional services. Its strategic strengths include strong recognition of brands, }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch highly skilled work force and diversified business mix. Being a Learning Organization the core }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch essence of Beximco Pharma is its entrepreneurial spirit in every sphere of its management. In this }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch spirit, the tasks of each managerial function are carried out through Management by Objective }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch approach.}\par} {\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch The recipient of three times `gold' national export trophy, Beximco Pharma is the largest exporter of }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch pharmaceuticals from Bangladesh. They are the only pharmaceutical company in Bangladesh received }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch this highest national accolade for export, for record three times. They market their brands through }\par}

{\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch their own professional sales and marketing teams in African, South Asian and other markets. The firm }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch also supply products to renowned hospitals and institutions in many countries, including Raffles }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Hospital and K K Women & Childrens' Hospital in Singapore, MEDS and Kenyatta National Hospital }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch (KNH) in Kenya, Jinnah Hospital, Agha Khan Hospital and Shaukat Khanum Memorial Hospital in }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Pakistan. Beximco Pharma is also an enlisted supplier of World Health Organization (WHO) and }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch UNICEF.}\par} {\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Beximco Pharma has a strong market focus and is anticipating continued future growth by leveraging }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch business capabilities and developing superior product brands and markets. In particular they are very }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch interested in developing a strong export market in USA and Europe. To meet the future demand they }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch have invested over US 50 million dollar to build a new state-of-the-art manufacturing plant, }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch confirming to USFDA and UK MHRA standards. This new plant will also offer contract-}\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch manufacturing facility to leading pharmaceutical companies, especially from Europe and US.}\par} {\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Business level strategies developed by BPL help them to earn competitive advantage through }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch quality products, superior services, and outstanding customer relationship. Innovation strategies }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch have been the key to their success both in product differentiation and in product promotion. BPL had }\par}

{\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch been the first-mover to bring Marketing Approach rather than traditional Selling Approach in local }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch pharmaceuticals industry. BPL also believes in Focus Strategy and concentrates on a particular }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch segment of the market. They strive to retain existing customers as well as to attract new ones. }\par} {\pard\plain\li4223\qj\faauto {\cf1\f0\fs30\expnd5\expndtw-1\kerning0\loch }{\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch BPL has developed}{\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch unique customer service through their Unbiased Medical Service. BPL has }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch also developed superior human resource for earning competitive advantage in the market.}\par} {\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li13334\qj\faauto {\cf1\f0\fs30\expnd5\expndtw-1\kerning0\loch 6}\par} { \sect}\sectd \pgwsxn15225\pghsxn25920\linex0 {\pard\plain \qjfaauto\adjustright \fs40\kerning2\loch\af0\hich\af0\dbch\f0\cgrid {\par }}{\pard\plain\li1944\qj\faauto {\b\cf1\f0\fs30\expnd5\expndtw-1\kerning0\loch Swot Analysis}\b0\par} {\pard\plain\li1919\qj\faauto {\i\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Strength}\i0\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Employee Empowerment}\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Capability to Bring Innovation & product differentiation }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Outstanding Product Quality}\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch World Class Professional Service}\par} {\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li1919\qj\faauto {\i\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Weakness}\i0\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Insufficient Working Capital}\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Not Operating in Low Cost Market.}\par} {\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li1919\qj\faauto {\i\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Opportunities}\i0\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Ability to Retain Growth & market Focus In difficult Operating Situations}\

par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Ability to Exploit Opportunities of Patent Law as an LDC in International Market.}\par} {\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li1919\qj\faauto {\i\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Threat}\i0\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Strong Competitors in Domestic & International Market.}\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Political Instability}\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Government & International Regulations.}\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Rising Trend of Material Price}\par} {\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li13334\qj\faauto {\cf1\f0\fs30\expnd5\expndtw-1\kerning0\loch 7}\par} { \sect}\sectd \pgwsxn15225\pghsxn25920\linex0 {\pard\plain \qjfaauto\adjustright \fs40\kerning2\loch\af0\hich\af0\dbch\f0\cgrid {\par }}{\pard\plain\li1944\qj\faauto {\b\cf1\f0\fs30\expnd5\expndtw-1\kerning0\loch Possible Measures to Improve Performance}\b0\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Any organization is deeply effected by its environment. The macro political and economic }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch environment of our country is so full of uncertainty that the managers of business }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch organizations of Bangladesh face very difficult challenges to cope with the ever changing situations. }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch The biggest challenge for the managers in the pharmaceuticals

industry is the competition. }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Bangladesh is now self dependent in the pharmaceuticals the political and economic instability }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch there are other factors like international and domestic laws and regulations, rising trend of }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch material price, high rate of inflation, obsolete technology, increased security problem, dire country }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch image etc which effect the job of managers in our country most. }\par} {\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Bangladesh can substantially increase pharmaceuticals export if the government extends support to }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch local producers after this year when WTO rules on pharmaceuticals for developed and developing }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch nations comes into effect. From the next year, the developing countries will lose their patent rights to }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch sell products. The main challenge for Beximco Pharma is now to bring down production cost to offer }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch medicines in the international market at a competitive price. For this, raw materials must be produced }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch locally. Producing countries will lose their rights to sell pharmaceutical ingredients at current prices }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch after 2004 due to the WTO rules. However, the least developed countries do not have to provide any }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch patent protection for pharmaceuticals until 2016 as the WTO has extended the deadline only for them }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch through Trips (Trade-Related Aspects of Intellectual Property Rights). In the changed scenario, prices }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch of ingredients will increase significantly, so countries will certainly loss their export markets. At }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch present Bangladesh imports 80 percent of total raw materials

required for the industry. Of the }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch requirement, 70 percent comes from India while the rest comes from China, England, Switzerland, }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Germany and Malaysia. Countries like Kenya, Tanzania, Malawi and Uganda have a huge }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch pharmaceuticals market for Bangladesh. At present, Bangladesh is exporting pharmaceutical products }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch to over 50 countries of the world. The major markets for Bangladesh's pharmaceutical exports include }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Korea, Brazil, the Netherlands, Myanmar, Sri Lanka, Pakistan, Yemen, USA, India, South Africa, }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Ukraine, Vietnam, Kenya, Norway, Sweden, Indonesia and Hong Kong.}\par} {\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch To be successful, relentless contribution and dedication of the organizations management is very }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch much needed. To compete in international as well as in local market in adverse situation the }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch managers work has become much more difficult in todays ever changing business environment. }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Developing plans in a dynamic situation demands critical analysis of the situation and strict adhering }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch to the core principal of the organization. As Beximco Pharma is decentralized organization and core }\par} {\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li13334\qj\faauto {\cf1\f0\fs30\expnd5\expndtw-1\kerning0\loch 8}\par} { \sect}\sectd \pgwsxn15225\pghsxn25920\linex0 {\pard\plain \qjfaauto\adjustright \fs40\kerning2\loch\af0\hich\af0\dbch\f0\cgrid {\par }}{\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch values are cherished by everyone within the organization, operating in dynamic situation is easier than }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch it seems.}\par} {\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\li1919\cf3\fs27\

expnd5\expndtw0\kerning0\loch\f0 \par}{\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch The pharmaceutical industry in this country is undoubtedly one of the most promising }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch industries. However, the industry is not operating without any problems. This part of the report states }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch the possible steps that could be taken to mitigate the gravity of the difficulties that threat the }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch industry. As one of the leading pharmaceutical company Beximco Pharma also faces these }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch problems that are bar to achieve organizational goals effectively. To sort out these problems }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch here some suggestions are recommended.}\par} {\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li1919\qj\faauto {\i\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Coping with Instable Economic State:}\i0{\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch To cope with the ever changing economic environment, }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch the management of BPL should always be watchful and should constantly analyze the }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch organizations overall environment. As a learning organization BPL should keep their practices of }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch flexibility to encourage innovation for the times of much needed change. Again, as Government is }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch going to pass a new version of law, involving the pharmaceutical industry Beximco Pharma should }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch prepare their arrangements to cope with the coming changed business environment.}\par} {\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li1919\qj\faauto {\i\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Handling Competitions:}\i0{\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Since, BPLs business strategy is to focus on particular segments of the }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch total market they should be operating with the view to becoming the market leader of those areas. In }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch the mean time, they should look forward to grow their business as much as

possible both in national }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch and international market.}\par} {\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li1919\qj\faauto {\i\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Negotiating with the Government:}\i0{\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch In order to ensure more prospects in the import and export }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch activities of raw materials Beximco needs to negotiate to adjust several business laws and regulations }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch with the Government. Such approach can be proved as a benefit of the company.}\par} {\li1919\cf3\fs27\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li1919\qj\faauto {\i\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Market Diversification:}\i0{\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch After 2015, privileges as LCD regarding Patent Act will expire. So }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch BPL must get ready to compete in a more challenging situation in the international market }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch where, India will be the biggest contestant. BPL will have to concentrate on the Generic }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch medicines that are the products that are produced in mass scale and marketed by several companies }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch under different brand name, where the formulation of this product is almost same. Prices of }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch the products are under this category are competitive. Bangladesh mainly concentrates on this }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch category, as labor cost is one of the lowest in the world. Again, Beximco pharma can operate on off-}\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch patent products as after years of business the formulations of Patent Medicines are sold in the market }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch so that others can go into mass production. Thus the company can take a better position by }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch maximizing profit in an open market economical condition.}\par} {\li13334\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\pard\plain\li13334\qj\faauto {\cf1\f0\fs30\expnd5\expndtw-1\kerning0\loch 9}\par}

{ \sect}\sectd \pgwsxn15225\pghsxn25920\linex0 {\pard\plain \qjfaauto\adjustright \fs40\kerning2\loch\af0\hich\af0\dbch\f0\cgrid {\par }}{\pard\plain\li1919\qj\faauto {\b\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Conclusion }\b0\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch In recent highly competitive medicine manufacturing sector, streamlined operations and effective }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch business relations are essential. To improve information exchange with its many partners, Beximco }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch Pharmaceuticals Ltd. decided to introduce leading-edge supplier and customer relationship }\par} {\pard\plain\li1919\qj\faauto {\cf1\f0\fs27\expnd5\expndtw-1\kerning0\loch management capabilities. }\par} {\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\kerning0\loch\f0 \par}{\li13181\cf3\fs30\expnd5\expndtw0\

kerning0\loch\f0 \par}{\pard\plain\li13181\qj\faauto {\cf1\f0\fs30\expnd5\expndtw-1\kerning0\loch 10}\par} { \sect}}