44thAGA

Johannesburg, South Africa

AFRAAANNUAL GENERAL ASSEMBLYHOSTED BY SOUTH AFRICAN AIRWAYS18 -20 NOVEMBER 2012


B U S I N E S S T O G E T H E R I N T H E E R A O F G R O W I N G O P P O R T U N I T I E S

Venue:



AFRAA 44th Annual General Assembly and Conference2

Sanibonani! (Greetings)

Johannesburg is world renowned for being one of the most vibrant, pulsating and inspiring cities on the African continent. The African Airlines Association (AFRAA) is an esteemed African airlines authority set to revitalise and positively transform the aviation industry on the continent. It is thus

fitting that the 44th Annual General Assembly (AGA) of AFRAA is held in Johannesburg, Africa’s very own city of lights.

On behalf of AFRAA and the host of this year’s conference, South African Airways (SAA), I extend a warm welcome to each and every delegate and speaker participating in the AGA. This 44th gathering of African industry leaders comes at a time when the airline industry in Africa is experiencing growth, albeit plagued with its own unique challenges.This year’s Assembly is the most appropriate forum to discuss the way forward for African airlines and seek renewed partnerships with industry suppliers and other stakeholders. The anticipated mix of high profile delegates – drawn from airlines, airports, civil aviation bodies, aircraft and engine manufacturers, IT and other service providers, as well as the global media, creates an ideal environment for knowledge exchange, sharing of best practices and conclusion of partnership deals.It has been seven years since the last AFRAA AGA was held in South Africa. During that Assembly, the resolutions adopted were largely aimed at addressing the safety challenges confronting the airline industry in Africa. While much has been done to improve our operating environment, there is still a long road ahead. This conference will re-examine the progress made and address some of the challenges, tailoring a unified way forward in which all stakeholders can work together to enhance our industry.Let me assure each AFRAA delegate that this will be an inspiring AGA located at the Sandton Convention Center, in Sandton, one of Johannesburg’s most prestigious business hubs ... and shopping mecca! In addition to this being a diverse melting pot of cultures, you will have an opportunity to explore a taste of the city through an exciting leisure programme courtesy of SAA.On behalf of Team South Africa and SAA in particular, I am delighted to welcome you all to Johannesburg. I wish you a successful AGA and I hope that you enjoy your stay and return home with memories that warm your heart.Always,

Mr Vuyisile Kona, 2012 President of AFRAA & Ag. Chief Executive of South African Airways

Message from AFRAA President



18 – 20 November 2012 3

The African Airlines Association (AFRAA) would like to welcome all its members, partners and industry stakeholders to the 44th Annual General Assembly at the Sandton Convention Centre (SCC) in Johannesburg, South Africa. The Assembly is being

convened at the kind invitation and patronage of South African Airways. Once again, this annual African air transport summit and conference brings together a large gathering of airlines Chairmen, Chief Executive Officers (CEOs), top aviation executives and decision makers from across Africa, Europe, North America, Asia and the Middle East.

Deliberations over the next two days will focus on the theme “Business Together in the Era of Growing Opportunities.” Industry leaders will review the state of the industry, assess the performance of African airlines and make decisions to further consolidate the growth of air transport across Africa and beyond. This AGA therefore presents great opportunity to interact with, network and listen to African aviation leaders’ perspectives on the future of one of the world’s last frontier of air transport growth.We encourage all delegates to actively participate in the discussions and side-meetings during the conference. Please take time to visit the exhibition area to see some of the current technology developments in the industry and network with the exhibitors. Together with our host, South African Airways, we have made adequate arrangements to ensure that your stay in South Africa is enjoyable and rewarding. We wish you a successful 44th AGA.

Dr. Elijah Chingosho, AFRAA Secretary General

Message from AFRAA Secretary General




The African Airlines Association, also known by its acronym AFRAA, is a trade association of airlines which hail from the nations of the African Union. Founded in Accra, Ghana, in 1968, and today headquartered in Nairobi, Kenya, the primary purposes of AFRAA are to foster commercial and technical co-operation among African airlines and to represent their common interests. AFRAA membership consist of 33 airlines spread across the entire continent and includes all the major intercontinental African operators. The Association members represent about 83% of total international traffic carried by all African airlines.

Vision To be the leader and catalyst for the growth of a globally competitive and integrated African airline industry

Mission To serve African airlines, promote and protect their common interest

Objectives • Facilitate the establishment of industry best practices in safety and security • Be the repository of data and its analysis focusing on key issues in the aviation sector • Provide a platform for consensus building among member carriers • Facilitate joint projects between member airlines aimed at reducing their costs and increasing

their revenues • Actively contribute in human capital development • Interact with the regulatory bodies to support and protect the common interests of all African

airlines • Provide forums for members and industry partners to enhance their knowledge base and

enhance mutual cooperation • Facilitate the development of environmental policies in keeping with industry best practices • Reflect the positive image of the African airlines worldwide

Key Focus AreasCurrently, AFRAA’s focus is to add value to its member airlines through programmes and initiatives in the following areas: • Safety, security, technical and operational • The environment• IT, E-commerce and StB• Market intelligence and performance data• Skills management, training and human resource development • Airline finance, economics and cost management• Liberalization, privatization, cooperation and alliances• Regulatory and aero-political developments• Joint procurement initiativesIn the last 44 years, AFRAA has been instrumental in developing and articulating air transport policy issues in Africa and helping to build a formidable industry. It has been in the fore-front of major initiatives in the air transport field in Africa, sensitizing airlines to take concrete actions for cooperation in Operational, Legal, Commercial, Technical, Information Communication Technology (ICT) and Training fields.

About The African Airlines Association



18 – 20 November 2012 5

AFRAA has also been instrumental in lobbying African Governments, the African Civil Aviation Commission and other regional and sub-regional organizations on actions to be taken to develop an efficient air transport system. AFRAA has been a catalyst for major aviation policy decisions in the continent. Joint Projects The Association has set up Task Forces/Steering Committees as the vehicle to reduce airline costs, increase their revenues, address members’ common interest and adopt industry best practices. These include:• Joint Fuel Purchase • Joint Safety Initiatives • Training and Human Capital Development• Route Network Coordination • Ground Handling • Taxes, Charges and Fees• Technical and Operations How To Become a Member of AFRAAThe main criterion for membership of AFRAA is that an airline shall have its registered office and principal place of business in a State eligible for membership of the African Union.The potential member will have to complete and submit an application form together with the airline’s Certificate of Incorporation, Articles of Association and Air Operators Certificate. The completed application form is processed by the Secretariat and submitted to the next regular meeting of the Executive Committee for review and approval. Currently there are 33 member airlines. All Members pay an annual membership fee.

How To Become a Partner of AFRAAAny company other than an airline that does business with or provides services to the aviation industry may apply to become a Partner of AFRAA. The aim of the Partnership programme is to pool together additional support and resources from industry-related organizations to develop the industry while providing opportunities for the Partners to benefit from a relationship with an efficient, knowledgeable and influential air transport trade association in Africa.

A potential Partner will have to complete and submit an application form which will be submitted by the Secretariat to the next regular meeting of the Executive Committee for review and approval. Currently there are 29 companies enrolled on the partnership programme. All Partners pay an annual partnership fee.




AFRAA Members & Partners




AFRAA Members

AFRAA Partners




AFRAA Members

AFRAA Partners



18 – 20 November 2012 7

The 44th AGA is a high profile air transport event dedicated to airline CEOs and invited top executives in the aviation industry. Annually it brings together more airline Chairpersons, CEOs, top executives and principal decision-makers in the aviation industry than any aviation event in Africa. Convened under the theme “Business together in the era of growing opportunities”, the 44th AGA will take stock of the air transport growth trends, challenges and opportunities in Africa, assess the impact of global developments and strategize on how as an industry, airlines can work together to capitalize on the opportunities arising from the business and investment boom. The spectrum of deliberations at the conference will transcend business collaboration and delve into core issues of concern to the industry’s development, including; safety, security, high costs, infrastructure and resources. Besides formal business, the AGA is structured to allow quality time for networking and business discussions to ensure that you leave here feeling fulfilled.We thank our partners and sponsors for their continued support and all of you, delegates for attending.

About the Host City Johannesburg is a city with so much on the go. There are wonderful restaurants, relaxed sidewalk cafes, laughter-filled shebeens, massive shopping malls, tranquil parks, emotive museums, thrilling casinos, busy townships, stunning galleries, funky nightclubs … and that’s just a teaser. South Africa’s world class facilities make it easy to get around the city and experience the Afro-chic or authentic Africa. Regarded as the adventure capital of the world, South Africa offers over 130 adventures, there is something for everyone from mountain walks to shark cage-diving!

About the Event VenueSandton Convention Centre, the venue of the 44th AFRAA AGA, is Southern Africa’s leading and most prestigious, multi-purpose exhibition and convention centre. Situated in northern Johannesburg, in the heart of Sandton’s business, hotel and entertainment district, Sandton Convention Centre offers easy access to over 5,000 hotel rooms, is adjacent to the country’s top shopping and entertainment complexes.The Sandton Gautrain Station is a 5 minute walk from the Sandton Convention Centre, and provides easy and safe travelling from Pretoria, Midrand, OR Tambo International Airport and Rosebank. Additionally, guests have easy access from the Gautrain Station into the SCC through Nelson Mandela Square.

The event hotels are:

About the 44th AFRAA AGA

The Sandton Sun Hotel Intercontinental Johannesburg Sandton Towers

Garden Court Sandton City




Programme of Events

Sunday 18 November 2012

Time

09:00 – 14:00 Delegates Tour sponsored by Gauteng Tourism

10:00 – 18:00 Registration of Participants

15:00 – 17:00 159th Executive Committee Meeting

19:00 – 21:00 Welcome Cocktail/Dinner sponsored by Airbus

Monday 19 November 2012

Time The Day’s Conference Package is Sponsored by Hahn Air

08:00 – 08:45 Registration of participants

09:00 – 10:15 Opening CeremonyWelcome address by President of AFRAA & Chairman of SAA Board, Vuyisile Kona Opening remarks by Secretary General, AFRAA, Elijah Chingosho Address by Vice President of IATA, Tom WindmullerRemarks by the representative of AFCAC Secretary General, Mr. Samuel Gaiya,Remarks by ICAO Regional Director, Meshesha BelaynehPresentation by the African Union Commisioner for Infrastructure and EnergyOfficial Opening by Guest of Honour and Minister of Public Enterprises, Honourable Malusi GigabaVote of thanksGroup Photo Session - CEOs, AFRAA Partners with Guest of Honour

10:15 – 11:00 Coffee Break sponsored by Travelport

11:00 – 11:45 Working session 1Approval of Provisional AgendaAdoption of Assembly ProgrammeApproval of minutes of the 43rd AGASummary Report of the Executive Committee to the AGAAnnual report of the Secretary General of AFRAA

11:45 – 13:00 Working Session 2 - Closed sessionApproval of statement of accounts for the year ended 31st December 2011Appointment of auditors for the year 2012Approval of budget and membership subscriptions for the year 2013Election of members to the Executive CommitteeAppointment of members of Task Forces and Steering CommitteesElection of Officers – President, Chairman, 1st & 2nd Vice Chairmen of AFRAAReports by Chairmen of Joint Projects – Fuel and Network CoordinationPlanned future areas of CooperationDate and Venue of the 45th Annual General AssemblyAny Other Business

13:00 – 14:00 Lunch sponsored by HahnAir



18 – 20 November 2012 9

14:00 – 15:15 Working Session 3 - CEOs Roundtable DialogueFocus Areas: How can African airlines work together to remain competitive?CEOs on Panel:Mr. Vuyisile Kona, Chairman of the Board & Ag. CEO South African AirwaysDr. Titus Naikuni, Managing Director & CEO, Kenya AirwaysMr. Tewolde G. Mariam, CEO Ethiopian Airlines Mrs. Fatima Beyina-Moussa, CEO ECAirMr. Busera Awel, CEO ASKY AirlinesMr. Alphonse Kioko, CEO Precision AirModerator: Mr. Girma Wake, Advisor to the Minister of Transport and Chairman of RwandAir

15:15 – 15:45 Coffee Break sponsored by Travelport

15:45 – 16:30

16:30 – 16:50

Working Session 4: Special PresentationPresentation - How to position African airlines to compete globally, by Mr. Zemedeneh Negatu, Managing Partner, Ernst & Young East AfricaDay 1 Conference package sponsors remarks on global distribution and high-yield revenue by Kai Utermann, VP Hahn Air

19:00 – 22:30 Gala Dinner sponsored by Boeing

Tuesday 20 November 2012

Time The Day’s Conference Package is Sponsored by Embraer

09:00 – 10:00 Working Session 5: 1st Panel Discussion:Theme: How to be and remain a successful airline through innovation, efficiency and cost managementPanelists:Mr. Maher Koubaa, VP Middle East & Africa, Sabre Airlines SolutionsMr. Inati Ntshanga, CEO South African ExpressMr. Bruno Boucher, Associate Partner, Lufthansa Consulting Mrs. Sandrine de Saint Sauveur, President and CEO, APG Mr. Chris Zweigenthal, CEO AASA Mr. Will Owen-Hughes, Snr. Director - Supplier Services, TravelportModerator: Dr. Kostas Latrou, Managing Director, Air Transport News

10:00 – 10:30 Coffee Break sponsored by Sahara Group

10:30 – 11:30 Working Session 6: 2nd Panel discussionTheme: The imminent challenges of change and African airlines responsePanelists:Mr. Paul Murphy, Vice President Sales, Sub-Sahara Africa, UAE, Bahrain & Kuwait, SITA Mr. Ralph Lohmann, Head of Airline Account Management, Europe & Africa, AmadeusMrs. Manave, CEO LAM Mozambique AirlinesMr. Patrice Candaten, Director Africa, EmbraerMr. Frank Socha, Regional Director - Europe, Middle East, Africa, ATPCOModerator: Mr. Linden Birns, PR consultant and Managing Director, Plane Talking




11:30 – 12:30 Closing CeremonyAnnouncement of members of the Executive CommitteeConfirmation of appointments of members of Task Forces and Steering CommitteesAnnouncement of Officers – Chairman, 1st & 2nd Vice Chairmen of AFRAAProposed final resolutionsPresentation of plaques to SponsorsAcknowledgement of AFRAA PartnersRemarks & invitation to the 45th AGA by the host airlineClosing of Assembly by Outgoing President of AFRAA

12:30 –13:30 Farewell Lunch sponsored by Embraer

Sponsors

AFRAA would like to express appreciation to the following event sponsors for supporting and contributing to the success of the 44th Annual General Assembly

AIS Airbus Boeing

Bombardier Bytes Document Solutions Camerapix Embraer

Europcar Gauteng Tourism Hahn Air Pratt &Whitney

Maureva Sahara Group Travelport



18 – 20 November 2012 11

Speaker Profiles

CEO’s Forum

Dr. Titus Naikuni, Managing Director and CEO, Kenya Airways

Dr. Titus Naikuni is the Group Managing Director and Chief Executive Officer of Kenya Airways, a post he has held since February 2003. Before he joined Kenya Airways, Dr. Naikuni was Managing Director of both Magadi Soda Company and Magadi Railway. In a career spanning over 32 years in local and international business, as well as in public service, Dr. Naikuni has presided over one of the most ambitious and successful expansion of Kenya Airways, growing the airline from Sh27 billion in revenues in 2003 to Sh107 billion in 2012, increasing the fleet from 17 to 37 aircraft and expansion of destinations served expanded from 25 to 58 during the same period. Globally, his profile has continued to rise in the aviation industry with his appointment to the IATA Board of Governors. He is currently serving as Deputy Chairman of Tata Chemicals Magadi and board member of Kenya Airways and its group of companies, Maersk Kenya, Lafarge International Advisory Board, East Africa Portland Cement Company, Precision Air Tanzania, Access Kenya, and a trustee of the Maasai Wilderness Conservation Trust. Dr. Naikuni earned a BSc (Hons) degree in Mechanical Engineering from the University of Nairobi, and also attended the Programme for Management Development at Harvard Business School. He was awarded an Honorary Doctorate of Science in Engineering by Jomo Kenyatta University of Agriculture and Technology. He is married with four adult children.

Mr. Busera Awel, CEO ASKY Airlines

Busera Awel is the Chief Executive Officer of ASKY Airlines. He is a qualified and experienced professional with extensive and progressive exposure in Airline marketing activities both in Ethiopia and across the continent. Awel joined Ethiopian Airlines in 1985 as Space Control Agent and served in various capacities to the level of Manager Space Control in the Marketing Division. In 1994, he joined ASKY airlines as Division Manager Sales and Automation and later held various positions. In 2004, he was appointed as the Director Marketing & Sales Operations, where he was responsible for the airlines’ overall marketing and sales operations. He later held the position of Vice President - Commercial from 2006 to 2009 and was later appointed to his current position. Awel holds a BA degree in Economics from Addis Ababa University (AAU), Ethiopia.

Mr. Tewolde GebreMariam, CEO Ethiopian Airlines

Mr. Tewolde GebreMariam is the CEO of Ethiopian Airlines, a position he has held since January, 2011. He joined Ethiopian Airlines in 1985 and has served the airline in different capacities in the Marketing Division, at the head office and at different area offices including India, Saudi Arabia and the USA. He has also served the airline as Executive Officer of Marketing and Sales Division. Prior to his appointment as CEO, he served as the Chief Operating Officer of Ethiopian, successfully steering the operations of the airline during a period of unprecedented and profitable growth.Mr GebreMariam earned his B.A. degree in Economics from Addis Ababa University in Ethiopia and his Master of Business Administration Degree from the Open University in the United Kingdom. He is married and a father of four children and currently resides in Addis Ababa, Ethiopia.




Mr. Alphonse Kioko, CEO Precision Air

Alfonse Kioko is the Chief Executive Officer of Precision Air. He is a graduate of Harvard Business School Advanced Management Programme. He holds a Bachelor of Arts degree (Economics) and Master of Arts degree (Planning) from the University of Nairobi. Mr. Kioko is also a graduate of Capetown University Business School (Management Development Programme). He has had further trainings in aviation from Maastricht University (Netherlands), and various short programs in aviation from different parts, worldwide.Mr. Kioko has a wealth of experience in aviation spanning over 20 years. He began his career in aviation as a management trainee with Kenya Airways in 1989 and has held various positions in the airline including Route Manager Middle & far East. He moved to Dubai as Area Manager, East & Gulf Area in 1994. Soon afterwards he was promoted to General Manager, Middle East & Asia where he was in charge of operations covering 25 countries and he was a key to the expansion of Kenya Airways network in the region. He held this position upto 2003, when he was appointed Managing Director & CEO of Precision Air Services.Under his leadership Precision Air has expanded immensely. The airlines expansion plans and brief history including the accolades attained under Mr. Kioko’s leadership can be read through the airlines website: www.precisionairtz.com.

Mrs. Fatima Beyina-Moussa, CEO ECAir

Fatima Beyina-Moussa has been the CEO of Equatorial Congo Airlines (ECAir, the flagship carrier of the Republic of Congo), since March 2011. Prior to that position, Fatima had been the Economic and Reforms Adviser to the Minister of Finance of the Republic of Congo. In that capacity, she had successfully led the restructuring of the public Insurance Company.Before coming back to Congo, Fatima worked several years as an economist for the United Nations Development Program (UNDP) Headquarters in New York. She has started her career in the private sector as a financial auditor for Ernst and Young.Fatima holds a Bachelor Degree in Business Administration from HEC-Montreal, an MBA from University of Ottawa and a Post-Graduate Degree in Economics from the Institut d’Etudes Politiques de Paris (Sciences-Po). She also had several professional trainings including ‘Leaders in Development’ Program from the Kennedy School of Government at Harvard University.Passionate about education issues, Fatima has founded the American International School of Brazzaville (AISB) in 2012. As CEO of ECAir, she works very hard to get the best trainings available for the employees of the company, in order to build a real expertise of aviation in Congo.

CEO’s Forum



18 – 20 November 2012 13

Mr. Vuyisile Kona, Chairman of the Board & Ag. CEO South African Airways

Mr Vuyisile Kona is an accomplished and passionate aviation professional. That aviation fuel courses through his blood veins is confirmed by his determination to rise to every challenge that he has met and conquered in his illustrious career. Starting off with his tertiary studies in the USA where he earned an honors bachelor of Business Administration degree at Andrew University, Michigan. He followed this with qualifications from Harvard as well as IMD – Lausanne. He has since qualified as a private pilot. Vuyisile is not a stranger to aviation in general and to SAA in particular. He joined SA from Transnet where he had worked in various roles in the Financial Unit. At SAA he served as a key member of the business leadership where he traversed from Corporate Finance to leading the Strategy and Planning department. He then assumed the role of Executive Vice President with special responsibilities for SAA’s subsidiaries and new ventures where he led the business to grow their footprint in Africa. Mr. Kona comes to SAA with an abundance of energy, determination and entrepreneurial acumen and he looks forward to taking the national airline to greater heights through these turbulent times when all airlines are facing almost similar challenges of increasing fuel costs and increasing competition.

Special Presentation

Mr. Zemedeneh Negatu, Managing Partner, Ernst & Young E/Africa

Zemedeneh Negatu, CPA (U.S.), is the Managing Partner of Ernst & Young Ethiopia. A globally experienced finance and business advisory professional, Zemedeneh has worked with clients in several African countries including Nigeria, Ghana, Mozambique, Togo, Ethiopia and Egypt. He is currently advising a multi-billion dollar investment group from one of the oil rich Middle East emirates on a $500 million real estate and hotel investment project. Zemedeneh is also heading a corporate finance team which is working on a $200 million financing advisory mandate for a West Africa based transportation sector client. Furthermore, Zemedeneh had successfully led the advisory team which repositioned Ethiopian Airlines which has now become the second largest airline in sub-Sahara Africa by generating a billion dollars annual revenue, from three hundred fifty million dollars, only four years ago. At Ernst & Young Zemedeneh had served on the Africa board and as a member of the firm’s Global Partner Council (GPC) for five years. Zemedeneh has a degree in business administration from Howard University, had attended Concordia University, in Montreal, Canada and received his CPA from Washington D.C.




Panel Discussion 1

Mr. Maher Koubaa, VP Middle East and Africa, Sabre Airlines Solutions

Maher Koubaa is the Vice President and General Manager of the Middle East and Africa region for Sabre Airline Solutions. Maher has the responsibility for revenue generation, customer satisfaction and managing relationships with the airline customers in the region.Previously to heading the MEA region, Maher held several positions within Sabre including being Partner for the Southern European and North African region at Sabre Airline Solutions Consulting Unit. Prior to that, Maher handled the overall relationship with Sabre Airline Solutions exiting clients in the MENA and Southern Europe region and contributed to the development of Sabre in this region. Maher joined Sabre in 1997 after obtaining an Industrial Engineering Diploma and a Master’s Degree in Logistics and Transportation from the Ecole Centrale de Paris.Maher is based in Abu Dhabi, capital of the UAE, and speaks and writes fluently in English, French and Arabic.

Mr. Inati Ntshanga, CEO South African Express

Mr. Inati Ntshanga is the CEO of SA Express since September 2010. He also serves as Executive Director on the SA Express Board of Directors.Ntshanga is a Harvard Economics graduate, whose previous portfolio included the development of SA Express’ strategy and business development, including the airline’s route expansion and forays into the rest of the African continent. Ntshanga joined SA Express in January 2005 as Executive Manager, Commercial and Strategy before becoming General Manager Strategy and Business Development. Over the last 10 years, Ntshanga has held various roles in the airline industry, particularly at SAA where he worked in various departments, including Voyager, Sales, Airport Operations and Technical. Ntshanga was also Executive Manager of Strategy and Planning as well as Regional General Manager/ EVP for the Americas at SAA. Prior to joining SAA, Ntshanga worked as a consultant in various areas in aviation including Cargo, Technical and Customer Service. Ntshanga also holds a GIBS Global Executive Development Programme qualification, serves on the Board of the Hoedspruit Airport and is intensely involved in the development of the aviation industry in the region.

Mr. Bruno Boucher, Associate Partner, Lufthansa Consulting GmbH

Bruno Boucher is Lufthansa Consulting’s Associate Partner responsible for Africa. Boucher has more than 25 years of high level managerial experience and his leadership role in large IT projects give him a multidisciplinary and multinational view in his approach. Boucher’s five years with Lufthansa Systems responsible for Airlines IT Infrastructure ensure a deep know-how in the different systems used by airlines worldwide and a special competence for sustainability of operations and customer service.As one of the leading management consulting firms in the aviation industry with worldwide activities, Lufthansa Consulting has worked in Africa for almost 25 years, helping to enhance the aviation infrastructure on the emerging continent. The aviation consultancy specializes restructuring and privatizing airlines, airline start-ups, strategic traffic development and airport privatizations. Recent major projects in Africa include the start-up of ECAir, the flag carrier of the Republic of the Congo with the development of the fleet and network plan and the start-up of Camair-Co, Cameroon’s national airline. Airport privatization projects have been carried out for clients in the Republic of the Congo and Burkina Faso and airport economics and strategy development for an airport in South Africa.

Speaker Profiles (Cont.)



18 – 20 November 2012 15

Mrs. Sandrine de Saint Sauveur President & CEO - APG

Sandrine de Saint Sauveur graduated from San Diego State University in Finance. Employed by APG since 1993, she worked in all passenger departments of APG in charge of developing sales both in the French market and European markets together with APG Global Associates Since 1999, she has developed the IBCS-IATA product and has been running over 1,500 contracts around the world. In 2003, she became President & CEO of APG Distribution System, full subsidiary of APG. In April 2007, she took over APG France and became President & CEO.Since 2011, she has also been in charge of the incorporation of APG Global Associates network into APG INC and acts as President of APG INC.Sandrine was born in 1971 in France and has 2 children.

Mr. Chris ZweigenthalChief Executive, Airlines Association of Southern Africa

Chris Zweigenthal has over 23 years of experience in the Airline Industry, notably with South African Airways, where he held senior positions in the Petroleum Affairs, Flight Operations, Marketing Planning and Global Passenger Services departments, as well as Managing Director of SA Alliance Air based in Kampala, Uganda. In February 2002, Chris joined the Airlines Association of Southern Africa (AASA) as Deputy Chief Executive and was appointed Chief Executive on 1 March 2009. AASA is the SADC airline representative Association dealing with strategic, aeropolitical, regulatory, policy, financial and operational issues affecting its members which include the commercial scheduled airlines of South and Southern Africa.

Mr. Will Owen-HughesSnr. Director - Supplier Services, Travelport

As Travelport’s Senior Director of Global Distribution Sales and Service for Middle East and Africa (MEA), Will leads Travelport’s MEA team dedicated to developing airline partnerships with the goal to be the preferred retail and marketing partner for airlines and agencies in the region. Will has a specific focus on supporting airlines as they develop diverse distribution strategies to maximize revenue, expand reach and increasingly capitalize on airline understanding of their customers to deliver highly relevant offers that drive brand loyalty whilst providing agencies with a rich content experience, equipping them to become effective airline brand champions.Will started with Travelport in 1999 performing a number of commercial roles initially account managing Travelport’s airline relationships in Europe, Middle East and Africa later developing Travelport’s Global LCC strategy which witnessed carriers such as easyJet participating on Travelport’s platform.Prior to joining Travelport, Will worked within the airline industry at British Mediterranean Airways (BMED) as it started-up operations from London Heathrow serving the Levant and Central Asia. BMED later became a British Airways franchise partner where Will gained invaluable airline experience spanning various commercial and industry roles including leisure and corporate sales, GSA management, route development, slot and traffic right negotiations.Will is based out of Dubai, Travelport’s regional headquarters for the Middle East and Africa.

Panel Discussion 1

Mr. Maher Koubaa, VP Middle East and Africa, Sabre Airlines Solutions

Maher Koubaa is the Vice President and General Manager of the Middle East and Africa region for Sabre Airline Solutions. Maher has the responsibility for revenue generation, customer satisfaction and managing relationships with the airline customers in the region.Previously to heading the MEA region, Maher held several positions within Sabre including being Partner for the Southern European and North African region at Sabre Airline Solutions Consulting Unit. Prior to that, Maher handled the overall relationship with Sabre Airline Solutions exiting clients in the MENA and Southern Europe region and contributed to the development of Sabre in this region. Maher joined Sabre in 1997 after obtaining an Industrial Engineering Diploma and a Master’s Degree in Logistics and Transportation from the Ecole Centrale de Paris.Maher is based in Abu Dhabi, capital of the UAE, and speaks and writes fluently in English, French and Arabic.

Mr. Inati Ntshanga, CEO South African Express

Mr. Inati Ntshanga is the CEO of SA Express since September 2010. He also serves as Executive Director on the SA Express Board of Directors.Ntshanga is a Harvard Economics graduate, whose previous portfolio included the development of SA Express’ strategy and business development, including the airline’s route expansion and forays into the rest of the African continent. Ntshanga joined SA Express in January 2005 as Executive Manager, Commercial and Strategy before becoming General Manager Strategy and Business Development. Over the last 10 years, Ntshanga has held various roles in the airline industry, particularly at SAA where he worked in various departments, including Voyager, Sales, Airport Operations and Technical. Ntshanga was also Executive Manager of Strategy and Planning as well as Regional General Manager/ EVP for the Americas at SAA. Prior to joining SAA, Ntshanga worked as a consultant in various areas in aviation including Cargo, Technical and Customer Service. Ntshanga also holds a GIBS Global Executive Development Programme qualification, serves on the Board of the Hoedspruit Airport and is intensely involved in the development of the aviation industry in the region.

Mr. Bruno Boucher, Associate Partner, Lufthansa Consulting GmbH

Bruno Boucher is Lufthansa Consulting’s Associate Partner responsible for Africa. Boucher has more than 25 years of high level managerial experience and his leadership role in large IT projects give him a multidisciplinary and multinational view in his approach. Boucher’s five years with Lufthansa Systems responsible for Airlines IT Infrastructure ensure a deep know-how in the different systems used by airlines worldwide and a special competence for sustainability of operations and customer service.As one of the leading management consulting firms in the aviation industry with worldwide activities, Lufthansa Consulting has worked in Africa for almost 25 years, helping to enhance the aviation infrastructure on the emerging continent. The aviation consultancy specializes restructuring and privatizing airlines, airline start-ups, strategic traffic development and airport privatizations. Recent major projects in Africa include the start-up of ECAir, the flag carrier of the Republic of the Congo with the development of the fleet and network plan and the start-up of Camair-Co, Cameroon’s national airline. Airport privatization projects have been carried out for clients in the Republic of the Congo and Burkina Faso and airport economics and strategy development for an airport in South Africa.




Dr. Kostas Iatrou, Managing Director, Air Transport News

Dr. Kostas Iatrou is the co-founder, Managing Director of AirTransportNews. He holds a PhD in Air Transport Management from Cranfield University, UK. He is co-author of the book “Airline Choices for the Future: From Alliances to Mergers”. He has participated both as moderator and as speaker in numerous air transport conferences all over the world including ICAO, IATA, AFRAA, ATRS and ACI. He is Visiting Lecturer at Cranfield University and at the Aviation MBA of LUISS business school and was Assistant Visiting Professor at Daniel Webster Aviation College. His articles have featured in numerous air transport publications, such as the Journal of Air Transport Management, the Journal of Air Transportation, the Journal of Airport Management, the Annals of Air and Space Law of McGill University, Aerlines and he is Associate Editor of Journal of Air Transport Studies. He is a Member of the Networking Committee of ATRS and was the Chairman of the Organizing Committee of the 12th ATRS World Conference. Finally, he is the Secretary General of Hellenic Aviation Society and co-founder and Partner of AirConsulting Group. In 2009, he was deputy Mayor of Ekali (Greece) where he lives with his wife, Evgenia and his son, George.

Panel Discussion 2

Mr. Paul Murphy, Vice President Sales, Sub-Sahara Africa, UAE, Bahrain & Kuwait, SITA Middle East, India & Africa

Paul Murphy is an aviation industry professional with executive experience gained through a diverse and complimentary background spanning 24 years having worked in Europe, the Middle East and Africa.Experience includes successfully building and leading high achieving teams, delivering against challenging sales & revenue targets and delivering major programmes of work. Additional strengths include; defining and implementing business development strategies with demonstrable returns to the business, consulting, negotiating commercial contracts and managing relationships at all levels.With exposure to European, Middle Eastern and African markets, he has gained valuable knowledge and experience of large multinational companies with international exposure and local knowledge of economic and cultural environments.

Mr. Ralph Lohmann, Head of Airline Account Management, Europe & Africa, Amadeus

Ralph Lohmann is Head of Airline Account Management for Europe and Africa since October 2010. He joined Airline Account Management in January 2006, as Regional Director Southwest Europe. In 2007, he was given additional responsibility for major accounts in Southern Europe and UK & Ireland and then in January 2010, South Africa and Israel. In 1996, Ralph joined Amadeus as Global Account Manager for CWT and SYNERGI and was then promoted to Senior Account Manager for TMCs in 2000. From 2003 to the end of 2005, he led Account Management of the Leisure and Specialty Group which includes customers like TUI, Thomas Cook, Kuoni and STA. Prior to joining Amadeus, Ralph worked as Manager Business Development for Fluor Corp., a leading international engineering and construction company, and for Procter & Gamble as Product Technical Engineer. He holds a Master Degree in Engineering from the Technical University Munich and a MBA from INSEAD.

Speaker Profiles (Cont.)



18 – 20 November 2012 17

Dr. Manave, CEO LAM Mozambique Airlines

Dr. Marlene Manave is the CEO of LAM - Mozambique Airlines, a position she has held since April 2011. She has served 11 years at LAM Mozambique Airlines in various departments including Interline, Treasury and Commercial. From 2006-2011, she was the Financial Advisor to the Board for Restructuring Project Company and the Project Coordinator for the Constitution of LAM International LAM - Mozambique Airlines. She currently holds other positions including: Chairperson for AGM - Casino Polana; Chairperson of the Board of Directors – Travelport, Galileu Mozambique and Board Administrator – Hotel Cardoso; Vice-Chairperson – AASA.Dr. Manave holds a degree in Economy At UEM- University Eduardo Mondlane, Maputo – Mozambique. She speaks Portuguese, English and Changane and Spanish. She is married with two children.

Mr. Patrice Candaten, Director Africa, Embraer

Patrice has grown up and lived until 1970 in West Coast Africa, when he has joined the French Air Force Academy and proceeded with a career of Flight Engineer with the French Military Airlift. During more than 15 years, his military career gave him the opportunity to embrace the African culture by travelling extensively throughout the continent.In 1987, he has joined Saab Aircraft Customer Support Division in Sweden, where he was in charge of Field Service for Europe and was transferred to Saab Aircraft International in London in 1998 as the Sales Director Europe & Middle East. Very active and successful in Western Europe, he built a strong experience on “fast turboprops” with the innovative Saab 2000 program, experience which he will use later to counter some other competitor.After the closing of Saab Aircraft production, he was invited to remain with the Asset Management Division as Sales Director Europe. He moved in 1998 to emerging aircraft manufacturer, Embraer, as Sales Director Europe and Africa, in charge of developing new markets for the just born Regional Jet program, the ERJ 145.By 2004, the very successful E-Jet program gave him the opportunity to open a greater number of jet markets in Europe and Africa. He is now Senior Sales Director, also responsible for the Star Alliance Group inside Embraer. He is married and has one daughter.

Mr. Frank Socha, Regional Director - Europe, Middle East, Africa, ATPCO

Frank Socha began his career 35 years ago at Lufthansa, where he worked in Pricing, Revenue Management and Data Distribution. Based on his broad system knowledge, he was seconded by Lufthansa to Amadeus, to serve as Manager for Product Definition, Input/Output design and Sales & Marketing of the Fare Quote System at its inception in 1988.Returning to Lufthansa in 1995, Frank co-implemented that airline’s Data Distribution Unit, Lufthansa Process Management, as its Head of Production, later joining Lufthansa Systems, as Sales Executive for EMEA.In 2002, Frank became the Director Industry Affairs at IATA. In 2004, he founded Airline Solutions, a consultancy focused on solutions for Pricing, Distribution, eTicketing and business Process Management. In spring 2008, Frank joined ATPCO as their Director for Europe, Middle East and Africa. In that capacity, he also acts as Chairman & Moderator at air transport conferences across the world.




Mr. Linden Birns, PR consultant for Airbus & IATA, Sub-Sahara Africa, & Associate Director Crisis Communications (Africa) for Kenyon International – MD, Plane Talking

Linden was born in Manchester, grew up in Johannesburg and lives in Cape Town. He graduated in 1985 from Rhodes University, South Africa with a degree in Journalism & Media Studies.Linden worked in South Africa, Namibia and the UK in the print and broadcast media as a journalist, DJ, TV presenter, scriptwriter and producer. He is also an award-winning news photographer and reporter and a best-selling non-fiction author.He “crossed the fence”, joining the aerospace industry in 1992 when he established Plane Talking, the successful reputation management and PR consultancy which advises various clients in the aerospace and air transport sectors. Linden is also an Associate Director of Crisis Communications with Kenyon International Emergency Services and has presented training courses to airline executives in Africa, the Middle East and Europe. Linden continues to provide expert advice and comment to several Southern African radio channels and TV news stations, on aviation, air transport, aerospace and related issues.

Exhibitors

Sponsors and Exhibitors

AFRAA would like to express appreciation to the following event sponsors for supporting and contributing to the success of the 44Th Annual General Assembly

AIS Airbus Boeing Bombardier Bytes Document Solutions

Camerapix Embraer Europcar Gauteng Tourism Hahn Air

Pratt &Whitney Maureva Sahara Group Travelport

Airbus Aero Industrial Sales Airline Control Systems (Pty) Ltd Amadeus IT Group SA American General Supplies

APG Central & West Africa ATPCO Boeing Bytes Document Solutions Crankshaw-Brown Consulting

Embraer Eurocar Gauteng Tourism Hahn Air IFE Services

Ilyushin Finance LAM Aircraft Appearance Lda Lufthansa Systems AG Maureva Mercator

Sabena Technics Sabre Airline Solutions Sahara Group South Africa Airways Travelport

Travel Technology Interactive

Business TogetherThe African Aviation Suppliers and

Stakeholders Convention (ASASC) is

an initiative of AFRAA to bring together

operators and service providers with the

view to foster dialogue, build sustainable

networks in supply chain management,

create a competitive environment for

business and improve the aviation

business support base in the continent.

The main objective of this event is to bring

together the suppliers of the whole range

of airline products and services and the

potential customers of these products and

services at one venue annually.

Sponsorship and Exhibition Opportunities

Besides the presentations, panel

discussions and master classes by

renowned industry professionals, there

will be opportunities for sponsoring events

at the Convention and also for exhibition.

With the profile of anticipated participants,

sponsoring or exhibiting at this Convention

will provide your company brand visibility

and an opportunity to network and do

business with about 250 African Aviation

top decision makers and leaders.

To sponsor or register, please visit

http://asasc.afraa.org

For more information, please contact the AFRAA Secretariat: African Airlines Association (AFRAA)P O Box 20116 Nairobi 00200 – Kenya | Tel: +254 20 23 20 144/8

M: +254 722209708 / +254 735 337669 | Email: [email protected] or [email protected] | Website: www.afraa.org

Mark your diaries and endeavour to be part of this event in 2013.

Comingin 2013

Who reads Africa Wings?

CEO/COO/Presidents | CIOs

General Managers | Vice Presidents

Technical/Maintenance Directors

Flight Operations Directors

Chief Pilots | Chief Flight Attendants

Procurement/Contract Officers

Passenger Service Directors

Marketing Offices | Cargo Directors

Non-African Airlines | Regional Directors

| Alliance/Partnership Directors

Airports Directors Marketing Directors | Facility Managers

Government Ministries and AgenciesMinisters | Agency/Department Staff | Leaders

Certification/Authorization Regulators Associations

Secretary Generals

Business Development Managers

Airline Industrial Partners

Business Development Managers

5%

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15%

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Readership Profile

Camerapix Magazines Ltd.PO Box 45048, 00100 GPO Nairobi, KenyaTelephone: +254 (20) 4448923/4/5 Fax: +254 (20) 4448818 or 4441021E-mail: [email protected]

Camerapix Magazines (UK) Ltd.32 Friars Walk, Southgate, London, N14 5LPTel: +44 (20) 8361 2942, Mobile: +44 79411 21458E-mail: [email protected]

African Airlines Association (AFRAA)P O Box 20116 Nairobi 00200 – KenyaTel: +254 20 23 20 144/8 Mobile: +254 722209708Email: [email protected]

For more infomation contact our Editorial and Advertising Offices:

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Africa Wings Magazinethe Voice of the Aviation Industry in Africa

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Africa Wings Magazinethe Voice of the Aviation Industry in Africa

44thAGA

Documents

Transcript of 44thAGA