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WINTER

STYLEGUIDE

YOU’VE GOT QUESTIONS,

WE’VE GOT ANSWERS>STYLE ADVISOR Q&A

BEST DRINKTO MAKE THISHOLIDAY SEASON>YOUR HOW-TO

GUIDE FOR THEPERFECT COCKTAIL

INAUGURAL ISSU

FOR MORE INFORMATION, VISIT WWW.MENSSTYLELAB.COM

Pages of whatto wear andhow to wear it

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And then oneday, it dawned onme. Although my

friends (a bunchof everyday guys)hated shopping,they also reallyenjoyed looking

good.

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LETTER FROM THE FOUNDER

Derian T. BaugFounder & CE

Men’s Style La

When I was a young boy, I didn’t

have a clue what style was. It wasn’t

for lack of effort—I just didn’t know

what I was doing. To be entirelyhonest, I was kind of a dork.

My sister, who was a year younger

and quite popular even amongst

my friends, tried to help me. I think

it was beginning to embarrass her

that her older brother hadn’t figured

out how to dress himself yet.

I was still trying to figure it outin college, but I had made some

progress. I was learning everything I

could about men’s style: The proper

way clothes should fit. How to

match colors and patterns. And all

sorts of ‘rules’ for what to wear on

different occasions.

It wasn’t long before I was gettingattention and gaining confidence. I

was actually building a reputation

for being well-dressed. Fast forward

a few years, and I was the one guy

out of my friends who actually

enjoyed shopping and had become a

sort of expert on style.

My friends, like many of you reading

this, hated shopping. They wouldask me to help them out any time

they had an interview, a date, a

presentation, or any other special

occasion. We’d make a guys’ night o

it. Grab a beer, eat some wings, and

stop through the mall somewherein-between. Because after all, we

were men. We didn’t shop. We did

“manly” things.

And then one day, it dawned on me.

Although my friends (a bunch of

everyday guys) hated shopping, they

also really enjoyed looking good.

They wanted confidence in their

appearances. They wanted to makelasting impressions. They wanted to

look like they cared about the thing

they were showing up for.

And that is why I started Men’s

Style Lab with one simple goal—to

provide effortless style for everyday

guys. What you’re seeing is the

culmination of this mission. In yourhands is the very first issue of our

Men’s Style Lab quarterly Style

Guide. These are the very insights I

wish I had access to many

years ago.

I hope you enjoy this and the many

issues to come. May you have a safe

and stylish holiday season.

All the best,

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9. STYLIST Q&A: Your questionsanswered with Samantha

McClelland, a seasoned Men’s Style

Lab team member.

13. NEW YEAR’S RESOLUTION: Consider thesecommitments if you’re setting goals for 2015.

6. BOX

BREAKDOWN:See inside a

style upgrade

for one of our

everyday guys.

7. WASH & CARE: You didn’tinvest in a sweater only tohave it ruined by a dryer a

few weeks later. Learn how

to care for it the right way.

15. BRAND SPOTLIGHT: From itsinception to the brand’s latest winter

looks, we picked the brain of Grayersco-founder, Peter Georgiou.

11. HOLIDAY

FASHION CRIMES:From cliché patterns

to overdressing, avoid

these festive faux pas.

CONTENTS

MEN’S STYLE LAB3

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Founder & CEO:

Derian T. Baugh

Photography:

Justin Salem Meyer

Creative Director:

Kevin Hansen

Production Team | Content:

Samantha McClelland

Emily Powell

Models:

Nathan Bartels

Mamadi James

Kayla Ryann

Logan Clement

SparkReaction:

Brian Wajda - Managing Editor

Sami Smith - Managing Editor

Zak Sheeder - Graphic Design

23. VALENTINE’S DAY DATE IDEAS:Wherever your relationship is on our timeline,

find the perfect way to celebrate.

25. CREATING THE PERFECT COCKTAILThis old-fashioned drink never goes out of style.

17. WINTERESSENTIALS:

Don’t let the season

pass without investing

in these wardrobe

pieces.

WINTER STYLE GUIDE 4

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ooking to upgrade his transitional wardrobe,

Josh asked his Personal Style Advisor for a

smart casual update. Wanting to look a bit

more grown up when hitting the town with

friends, Josh asked for a few button-down shirts.

He also mentioned wanting to branch out of his

baggy jean collection, implying that it was time to

retire his well-loved college clothing. These items

will not only work for his night and weekend lifestyle,

but easily adapt to his office dress code.L

BOX BREAKDOWN

Josh from Des Moines, IA

Florsheim shoes - $138

Schott sweater - $96

Bellfield straight-fitdenim - $63

Penguin straight-fitchinos - $89

Ben Shermanbutton-down - $85

Color Sietebutton-down - $78

Penguinbutton-down - $89

7 Diamondsbutton-down - $89

Sock 101 - $12.50


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Fig. 1

Fig. 1 Fig. 2 Fig. 4Fig. 3

Fig. 2 Fig. 3

Machine-Washing

Hand-Washing

When washing the sweaters you have invested in this winter, you also need to take the time to properly car

for them. This will add to the longevity of your pieces. Follow these dos and don’ts for wool sweater care.

WHEN CARING FOR YOUR SWEATER

WASH & CARE

DOs & DON’Ts

Machine-wash on “gentle” or“hand-wash” cycle in cold water.

Wash the sweater with

cold water and a mild

soap or shampoo.

DO NOT put your sweater inyour dryer.

DO NOT twist or wringit out. Simply press the

sweater gently.

Lay the sweater on a dry

towel. Roll the towel up

with the sweater inside.

Lay the sweater on a fla

surface on top of a dry

towel until it’s air-dried

Lay it out on a flat surface on a

dry towel or on a drying rack.

GENTLE/SLOW

COLD

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Fig. 4

Fig. 1

Fig. 3

In warmer seasons,

store your sweaters in anairtight container or

cedar chest.

Fig. 2

Proper Storage

Dry-Cleaning

HOW TO DECIPHER LAUNDRY

CARE SYMBOLSHave you ever wondered what those unlabeledicons on your washable goods mean? Wonderno longer! Here’s an easy reference guide tohelp you figure out their instructions.

If temperature is not specified by numbers, dots are

used to indicate how hot settings should be

• Cold / Low Heat

•• Warm / Medium Heat

••• Hot / High Heat

TEMPERATUREINDICATORS

Iron Any

Temperature

Do Not Steam

Do Not Iron

IRONING

Dry-Clean

Do Not Dry-Clean

DRY-CLEANING

Machine-WashNormal

Machine-WashPermanent Press

Machine-WashGentle

Hand-Wash

Do Not Wash

WASHING

Tumble-DryNormal

Tumble-DryPermanent Press

Tumble-DryGentle

Line-Drying

Do NotTumble-Dry

DRYING

Fold–DON’T HANG–yoursweaters, as the latter can

compromise the shape.

You could also roll

them. This willeliminate any creases

folding may cause.

Dry-cleaning takes more

time and money than

other care options. But it

is one of the best ways toensure your sweaters stay

in good condition. Only

dry-clean when you must,

not too regularly that the

process begins to strip and

weaken the wool fibers.

This unnecessarily ages the

garment. Cotton pieces can

be dry cleaned, but it isn’t

as necessary as with woolor wool blends. Machine-

washing wool will likely

damage the fabric and

could ruin your sweater.

Any stubborn stains should

be taken to a dry-cleaner.

Fold them in a drawer oron a closet shelf.

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Q: What style of shirts should

I be looking for that go well

under sweaters, blazers,

etc., but also look good on

their own? I want to avoid

“homecoming-style” shirts

that high schoolers get and

just slap a tie over. - Ryan

A: Let’s talk about the art of

layering. The first layer should bethe lightest and thinnest layer, as

it will be closest to the body. For

button-ups, try a more tailored

silhouette to reduce the ‘balloon’

effect around your waist. The

second layer will bring you warmth

and style. Stick to a sweater or

vest in a color that complements

your button-down. To polish your

look, add a blazer, varsity leather jacket, or bomber jacket.

Each layer should be something

you could visibly wear on its own.

If you are looking to bring color

into your look, stick with one or

two vibrant shades that work well

together. Only use one patterned

or textured piece to keep anylook cohesive.

For those who always seem to

be near breaking a sweat, wear

one fewer layer. Layering can be

a matter of trial and error. Play

around with the look and find what

works best for you!

Q: How do I style the trendy

sweatpants/jogger pant look?

Can it be worn to go out on a

Friday night? J.Crew always

makes it look easy! - Landon

A: If you are going to try thislook, embrace a lean and tapered

cut around the ankle to show off

your favorite pair of shoes. On the

weekends, pair the pants with a

solid henley underneath a wool

sweater and a beanie. While this

look may not work for a more

business-formal environment,

play around with colors. An army-

green chino pant that offers a

cinched cuff at the ankle is easily

dressed up. Layer a button-down

shirt under a solid sweater and

top off with a tweed blazer. Finishyour look with a pair of wool socks

and desert boots. For the brave,

embrace a textured jogger pant

(maybe even a leather pant–

very rock ‘n’ roll), paired with a

knit sweater and more

casual sneakers.

Q: What’s your take on brown

shoes/belt with a grey suit or

pants? I’ve heard it’s okay for

modern style, but I’ve also

heard it’s best to just stick

with black. - Max

A: Medium-and light-grey suitscan be worn with both black and

brown shoes. Medium-grey suits

are less formal but offer flexibility

You can easily pair them with just

about any color of leather (try a

burgundy-tinted shade of brown)

and coordinating accessories

(try adding a hint of color with

a pocket square or a patterned

button-down). Darker charcoal

suits or pants are best paired wit

black accessories.

Stylist Q&A with Samantha McClelland

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// About SamanthaSamantha McClelland, a Personal Style Advisor with Men’s Style Lab, has over four years of experience within the

fashion industry, and was recently named one of the most stylish people in America by StyleBlazer. She enjoys

helping her clients find the confidence to look their best without breaking the bank. Samantha is continually

inspired by fashion and the ways it can be used to elevate our lives.


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The holidays are not the time for fashion crimes. Not

that any season is a good one to dress poorly, but family

gatherings and dinner parties are places you want to feel

especially comfortable and confident. If you’re making

any of these style errors, correct them before you’re in

full holiday celebration swing:

Mixing too many patterns:

Mixing patterns has become an acceptable practice in the

world of good style. But the main requirement for pulling

the mix-and-match off is subtlety. Remember that holiday

and winter clothing have the tendency to use thicker

fabrics, bolder colors, and multiple layers. Swap this bad

combination out for one with only one main patterned

piece. This keeps you from looking like the present you had

to use two different wrapping papers on.

Cliché pieces:

Unless you’re a kindergarten teacher or a clown who

only accepts Christmas gigs, you shouldn’t be wearing a

reindeer tie. Avoid holiday style mistakes that someone

is bound to capture on camera. Choose classic pieces

that have a great fit over cliché items that definitely

won’t impress.

Too many (or too few) layers:

In the dead of winter, we often mistakenly dress for the

frightful outside weather. Keep in mind that, while the wind

and snow might be blowing outside, your clothing should

be conducive to an indoor event. Choose flexible layers.

Your jacket or coat should be thick and sturdy, but choose a

comfortable shirt and sweater combination beneath it. If the

location has the thermostat turned up, you can always shed

the sweater while still looking put-together.

Incorrectly gauging event dress code:

It might be a bit extreme to call a family dinner one with

a ‘dress code,’ but hear us out. Avoid being the only

person in a black tie outfit at a casual-cozy celebration by

planning ahead. How might other invitees be dressing?

What will you be doing? If the answers to these involve the

keywords ‘laid-back,’ ‘relaxing,’ or don’t involve people you

really need to impress, there’s no need for a suit or tie.

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Holidays are a time to focus on loved ones, but that

doesn’t mean your style has to suffer. Nix clichés or

using too many patterns. Dress for what you’ll be

doing at the event, using layers to stay flexible for

the venue temperature. Avoid these holiday fashion

crimes like your slice of pumpkin pie depends on it,

and you’ll be on Santa’s nice list for the remainder o

the season.

HOLIDAY SEASON

Bellfield sweater-$75

Ben Sherman shirt-$79

Enzo pants-$64


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Aspecd White shirt-$8

Dibi tie-$3

Penguin cardigan-$8


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Brand Spotlight: Grayers

1. Grayers is only a few seasons old. What

inspired you to start the collection?

There was a gap in the marketplace, and

I was determined to fill it. I felt there was

a vital group of guys out there who are

underserved—guys who appreciate smart

design that is approachable and well-valued

with stellar quality.

This casual menswear designer holds fit and quality to the highest of standards. Peter Georgiou,Grayers co-founder, let us in on this season’s secrets and how the brand was born.

2. Can you tell us a few things about the

designers’ backgrounds?

Ten years at Ralph Lauren gave me a window into blue

chip design, product development, and branding. Late

I made clothes and designed for top brands known for

their quality and integrity.

MEN’S STYLE LAB15

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All of this, in addition to being a student of political

science and a history buff, has played into Grayers.

Our vintage photography, clothing, history, and travel

memorabilia collections go back 20 years.

Even the name Grayers is rooted in historical

reference. Much of men’s sportswear today is

influenced by the past: denim from Americanworkwear, chinos from military style, and iconic gray

flannel trousers commonly known as Grayers, which

were prevalent in academic life in Britain in the 1950s.

3. What are a few of your favorite items from this

fall/winter?

We spend a lot of time thinking about what guys want

and need. We like a good backstory and for our clothesto have one, too. I love our shirts because they are

classic but inspired by vintage patterns. We modernize

them in new colors and fabrics. And our boiled wool

blazer is a favorite for cold-weather dressing.

4. What distinguishes Grayers?

We are rewriting the classics and making themuniquely Grayers. We comb through everything from

European antique shops to great vintage clothing

archives, turning unique fabric finds into smart, classic

clothing for the modern guy—all at a price point he

can afford.

5. What kind of guy is Grayers intended for?

He’s the modern everyday guy, the wealthy guywho’s tighter than two coats of paint, and the young

professional guy who cares about what he spends.


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you’re thinking. Oxblood pants–versatile?

But really, these can be paired with anygray, black, white, navy, any neutral to

balance out with the color, whether it be a

button down and blazer, or a sweater and

v-neck, these pants can be dressed up or

worn casually.

These winter necessities are the perfect

staple items to get you through all of theholiday parties, family get-togethers, and

brutal weather winter brings. Pair these

versatile items with some of your favorites

from your wardrobe or wear them together.

Whichever way you spin it, you will be the

best dressed guy in the room. We know what

WINTER ESSENTIALS

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3

12

4

5

6

7

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WINTER ESSENTIALS

1 5

6

3 7

4

FLORSHEIM BOOTSThese pull-on leather boots are a great asset

to your wardrobe. They can be worn casually

with denim or paired with chinos and a blazer

for a night out.

$158.00

COLOR SIETE JACKETA quilted army-green jacket is casual and

comfortable enough to wear everyday, but with

its leather detailing, it’s the right amount of

trendy to get you through almost any occasion.

$118.00

COLOR SIETE SWEATERA lightweight sweater is comfortable enough to

wear on its own with a pair of jeans or chinos,and also makes a great layering piece overtop

of your favorite button-down.

$78.00

BELLFIELD FLANNELThis flannel has the same softness and

warmth as any standard flannel shirt, but

with its dark tones, it’s more modern and less

lumberjack. Wear this to your next holidaygathering layered under a sweater or blazer.

$65.00

PENGUIN HENLEYThermals are always a great layering piece,

but this thermal with its henley neckline and

the dark-green coloring make it a stand-alone

piece. It can also be layered for warmth on

some of the coldest days of the season.

$59.00

FLORSHEIM BELT Match your boots with this leather belt, whichserves as a great accessory and also will keep

your pants up in style!

$30.00

BEN SHERMAN CHINOS“Oxblood pants are versatile?” These chinos

can be paired with any neutral—greys,black, white, navy—to balance out the red

hue. Whether you complement them with a

button-down and blazer or a sweater and

v-neck, these pants can be dressed up or worn

casually all season long.

$98.00


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WINTER ESSENTIALS

Bellfield flannel,

Penguin henley,

Ben Sherman chinos

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Color Siete jacket

Color Siete sweater

Bellfield flanne

Color Siete sweater,Ben Sherman chinos


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We have date ideas for all levels of lovers.

DATING FOR MONTHS DATIN

Where does your relationshipfall on our timeline?

Personalized piece

of jewelry or art

V

to

MEN’S STYLE LAB23

Still in the “learning about your

significant other” phase, the

first Valentine’s Day together

is one you’ll both reminisce

about. It might not be the first

big, romantic night you’ve had

in your relationship, but it can

still be tricky to plan the perfectnight. Consider this a chance to

start a tradition: a Valentine’s

weekend getaway , a surprise

decadent dinner at home, or even

a gift you know your significant

other will love to collect over the

years. Consider each of these

within the scope of how serious

the relationship is. You might feel

it’s time to take a step toward

commitment with a date idea that

shows it, or it could be a better fit

to have a spontaneous, relaxing

night celebrating the newness ofthe relationship. Whichever way

feels best for you and your date, it’s

a milestone you won’t soon forget.

After a year (or a few years) o

Valentine’s Days together, wh

does your date night need? A

little spice? Or maybe a retur

the roots of your first romant

holidays together? Identify

that to know how to make it a

celebration again–not a routinEvery relationship develops it

own characteristics in time. F

those looking to go big or go

home, consider an investmen

gift , like a personalized piece

jewelry or art . Plan a vacation

Valentine’s weekend

getaway

Surprise decadentdinner at home

A spontaneous, relaxing

night celebrating

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YEARS DATING FOR DECADES

VALENTINE’S DAY

Throwback gift

Make it a family affair

Skip the gift-giving

Check something off your

romance bucket list


If you’re on this end of the

timeline, you very well could be a

Valentine’s Day pro. This might be

the time to take stock of all of your

time spent together as a couple.

What have you overcome? What

have you achieved? Use these

things as a springboard for a giftor date idea that celebrates your

years. Make it a family affair for a

year –asking loved ones to make

the night, typically reserved for

couples only, a commemoration

of the love at its core. This might

also be the time to skip the gift-

giving in favor of an experience.

What’s on your romance bucket

list ? Even after decades together,

see this day as an excuse to fall

head over heels all over again.

together around the holiday,

no matter your price point, that

has sentimental value to you

and your partner. The multiple

year-mark may also be the

time to remember where your

relationship started, like with a

recreation of your first date or athrowback gift that only the two

of you appreciate in a romantic

way. Use your insider knowledge

of your date’s personality to

make the night out of

the ordinary.

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THE PERFECT

COCKTAILINGREDIENTS

4 dashes Angostura bitters

1 tsp sugar (or 2 sugar cubes)

1 orange wheel

1 maraschino cherry

1 splash club soda

2 oz bourbon

ice cubes

GARNISH

Fresh orange wheel or cherry

SERVE IN

Old-fashioned (lowball) glass

PREPARATION

In the glass, muddle the

bitters, sugar, orange wheel,

cherry, and a splash of soda.

Remove the orange rind, add

the bourbon, and fill with ice.

Add the garnish, and enjoy.

CLASSIC OLD-FASHIONED

Prep time: 3 minutesTotal time: 3 minutesYield: 1 Cocktail

MEN’S STYLE LAB25

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MEN’S STYLE LAB

435485-MSL Winter14 S

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