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Jazz

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Cum

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The Atlanta Jazz Festival is produced by

the City of Atlanta Mayor’s Office of Cultural Affairs

42nd annual

atlanta jazz festival2019 event summary

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with gratitude

Thank you for a fantastic festival season!

We appreciate your support of the 42nd Annual Atlanta Jazz

Festival and are honored to be the keepers of this proud

tradition. It is with great pleasure that we provide this platform

for both aspiring and renowned musicians, as well as provide

this rich cultural experience for residents and visitors.

This year the Atlanta Jazz Festival presented an exciting and diverse

array of jazz talent on three stages in Piedmont Park throughout

the festival weekend, including a stage dedicated to celebrating

our own local jazz musicians. With 31 Days of Jazz, we presented or

partnered in 52 different jazz events throughout the month of May.

We simply could not have made this happen without the

support of Mayor Keisha Lance Bottoms and the Atlanta City

Council, our sponsors, media partners, Atlanta Jazz Festival,

Inc. Board of Directors, AJF Society Members, 31 Days of Jazz

Entertainment Partners, OCA staff members, festival crew, and

our festival patrons. To every single one of you: thank you!

We were honored to present the 42nd Atlanta Jazz Festival with

your support. We look forward to continuing to entertain aficionados

and expose new listeners to the rich heritage of Jazz music.

Yours in Jazz,

Camille Russell Love

Executive Director,

Mayor’s Office of Cultural Affairs

City of Atlanta

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contents

summary pg.5

performance lineup pg.6

brand activations pg.10

attendee profile pg.15

public relations & media pg.21

31 days of jazz pg.25

our leaders pg.27

contact information pg.29

sponsors & supporters pg.30

aboutAtlanta Jazz Festival is regarded as one of the

largest FREE jazz festivals in the country. An

annual celebration of the music, culture and

art of jazz begins in May and culminates each

Memorial Day weekend, with an outdoor festival

featuring jazz artists from all over the world.

Atlanta Jazz Festival (www.atlantafestivals.com) is produced by the City of Atlanta Mayor’s

Office of Cultural Affairs (www.ocaatlanta.com).

It is FREE and open to the public. Atlanta Jazz

Festival is funded through the support of the

City of Atlanta, corporate sponsorships, as

well as Atlanta Jazz Festival, Inc., a non-profit

entity dedicated to preserving the legacy of the

Atlanta Jazz Festival.

missionThe mission of the Atlanta Jazz Festival is to

expose and entertain a diverse audience of Jazz

aficionados, young Jazz enthusiasts and aspiring

musicians to the rich heritage and variety of

Jazz as an authentic form of American music.

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The Atlanta Jazz Festival kicked off its 42nd year of free jazz concerts in Piedmont

Park over Memorial Day Weekend, May 25 – 26, 2019. The festival is grateful to

hold space for talented artists and dedicated patrons year after year. Jazz is a

musical genre that can get overlooked, and this festival strives to show younger

generations how truly innovative jazz is and how it influences the music of today.

Leading up to Memorial Weekend, the Mayor’s Office of Cultural Affairs

scheduled 31 days of jazz performances throughout metro Atlanta. Various

local jazz artists performed at MARTA train stations, on top of Colony

Square’s helipad for Jazz in the Sky, in museums, restaurants, lounges, airport

atrium, local public parks for the Neighborhood Jazz Series and more.

The festival in Piedmont Park featured three stages: the Park Drive

Stage, the Oak Hill Stage and the Meadow Stage. Chad Radford

writes of the lineup in his May 19, 2019 Creative Loafing piece:

“A quick scroll through the festival’s lineup reveals a curious mix of performers

spread across three stages throughout the weekend. Composer and trombonist

Delfeayo Marsalis — brother to Wynton, Branford, and Jason — shares billing with

Chicago-based drummer, producer, and winner of Jazz FM 2019 International

Jazz Act of the Year award Makaya McCraven. Gospel and jazz vocalist Lizz

Wright, vibes player, composer, and two-time Thelonious Monk Institute

National All-Star Joel Ross, and Nashville-based singer and pianist Kandace

Springs represent a bold push and pull between musical styles, creating a

festival dynamic where individual strengths are truly the star of the show.”

summary

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performance line-up

saturday, may 25

12:30p a ve r y d i x o n , s a x o p h o n e e x t r a o r d i n a i r e

2:30p j o e l r o s s ‘ g o o d v i b e s ’

4:30p c h r i s t i a n s a n d s t r i o

6:30p m a k a y a m c c r a ve n

saturday, may 25

1:30p o f e r a s s a f q u a r t e t

3:30p d e l f e a yo m a r s a l i s

5:30p t a k u y a k u r o d a

7:30p r i c h a r d b o n a

sunday, may 26

12:30p r i a l t o j a z z f o r k i d s

2:30p n i c o l e b a n k s l o n g

4:30p s l i m g a m b i l l

6:30p m i c h a e l m a yo

sunday, may 26

1:30p t h e k e n n y b a n k s j r . t r i o

3:30p o k c e l l o

5:30p f r e e l a n c e

7:30p k a n d a c e s p r i n g s

park drive stage

oak hill stage

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saturday, may 25

1:00p a l i c i a o l a t u j a

3:00p s t e f o n h a r r i s + b l a c k o u t

5:00p r h o n d a r o s s a n d r o d n e y k e n d r i c k

7:00p m a r c u s s t r i c k l a n d ‘ t w i - l i f e ’ f e a t . p h a r o a h e m o n c h a n d c h r i s t i e d a s h i e l l

9:00p l i z z w r i g h t

sunday, may 26

1:00p t h e m i l k s h a k e q u i n t e t

3:00p a l e x l a t t i m o r e

5:00p g a r y m o t l e y

7:00p r h o n d a t h o m a s

9:00p t h e r oy a l k r u n k j a z z o r k e s t r a

meadow stage

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marta mondays

monday, may 6

j a c o b d e a t o n t r i o f i ve p o i n t s m a r t a s t a t i o n

monday, may 13

g r o o v e c e n t r i cc o l l e g e p a r k m a r t a s t a t i o n

monday, may 20

b r e n d a n i c o l e m o o r e r m i d t o w n m a r t a s t a t i o n

late night jazz jam

saturday, may 25 L i l J o h n R o b e r t s a n d T h e S e n a t o r s

Piedmont Room at Park Tavern

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neighborhood jazz series

saturday, may 11 J u l i e D e x t e r G r o ove C e n t r i c

sunday, may 12 J a c o b D e a t o n Tr i o M a b u ’ s A r k B a n d

Grant Park, presented by Councilmember Smith

saturday, may 18 B r e n d a N i c o l e M o o r e r D i s t i l l e d B u t t e r B a n d

John A. White Park, presented by Councilmember Boone and Councilmember Overstreet

sunday, may 19 T h e M y r n a C l a y t o n E x p e r i e n c e To n y H i g h t o w e r

West Manor Park, presented by Council President Moore and Councilmember Dickens

Washington Park, presented by Councilmember Bond and Councilmember Brown in collaboration with the Atlanta Beltline’s Jamboree and Play

9 neighborhood jazz series west manor park

boost mobile

brand activation

state farm

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crook & marker

fontis water

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coca-cola bottling co.

diamond resorts

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NBAF state farmpublix

1313

GPB MEDIA

91.9 WCLK

smoke free atl

georgia natural gas

lasik vision institute

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Attendee Profile

97% of participants indicated a very satisfied or satisfied rating of the festival. The most

common characteristics of an attendee are black women aged 30-45 and making between

$50k-$100k. Attendees are most likely to be single without children, and 68% have a college

degree. Most people attended the festival with friends, and had 2-3 people in their party.

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100,000in attendance

34%were first time visitors

39%have attended between 1-5 years

12%have attended between 6-10 years

14%have attended between 11-15 years

The festival continues to both grow and retain its audience each year:

60%live in the city of Atlanta

26%came specifically to Atlanta for the festival

11%were vacationing in Atlanta and decided to visit the festival

3%were in Atlanta on business or some other reason

of the attendees were first time visitors who primarily heard about the festival through social media.

34%

festival attendee awareness festival attendee awareness for first-time visitors

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15%learned about festival from AJF website

7%learned about festival from newspaper or magazine

34%learned about festival from radio or television

44%learned about festival from social media

13%learned about festival from AJF website

7%learned about festival from newspaper or magazine

31%learned about festival from radio or television

50%learned about festival from social media

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demographics

education

age

60%female

40%male

gender

ethnicity

24% post graduate

44% college graduate

21% completed some college

11% high school graduate

Attendance: 100,000

of attendees have a college

degree

of attendees have completed

some college

21%18-30

34%30-45

30%46 - 60

15%60+

of attendees are under age 60

85%

89%

61%black or african american

19%white or caucasian

7%hispanic or latino

17%prefer not to say

13%other

68%

finances household structure

purpose of visit

banking preferences

33% bank of america

65% visa

25% $100,000+

6% pnc bank

12% american express

32% $50,000-$100,000

6% discover

26% Under $50,000

33% credit union

17% mastercard

28% wells fargo

17% Prefer not to say

$178 spent at festival, on averagethe same as 2018

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of attendees have a household income greater than $50k

41%single, no children

60%not visiting / live here

24%single,with children

26%here for atlanta jazz festival

11%vacation / pleasure

3%business

50%own their residence

23%partnered,with children

12%partnered,no children

preferred credit cardspreferred banks

68%

50%rent their residence

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festival lodging

15% marriott

5% omni

5% loews

6% hyatt

14% hilton

4% american

5% w hotel

Addtional:

1% Residence Inn

1% Homewood Suites

1% Mountain View Inn

1% Quality Inn

1% Red Roof Inn

1% La Quinta

1% Waldorf Astoria

1% Aloft

1% Embassy Suites

1% Intercontinental

1% IHG

3% days inn

3% extended stay

3% hotel indigo

13% other

3% four seasons

3% comfort inn

transportation

hotel properties

37% one night

22% two nights

41% three nights or more

hotel stay duration

20%stayed in a hotel

transportation to festival

59%car

19%marta

11%bike or walk

11%uber or lyft

27% at&t

insurance

38% state farm

26% geico

service providers

35% at&t

20% sprint

27% verizon

18% metropcs

44% comcast/xfinity

18% directv

11% spectrum

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cell provider

preferences

cable/internet

provider preferences

car/home/life ins.

16% allstate

20% progressive

public relations & media

O u r w e b s i t e v i s i t o r s e n j o y e x p l o r i n g a t l a n t a f e s t i v a l s . c o m d u r i n g t h e 3 1 D a y s o f J a z z

3,512unique users4,356 total visits

Robust national, regional, and local media coverage reached an audience of over 295.8 million people. Print coverage received more than 309,000 impressions.Online coverage resulted in more than 295,500,000 impressions. The festival secured more than 25 broadcast radio and TV interviews or coverage.

march visits

9,393unique visits11,504 total visits

april visits

40,021unique visits(9.42% increase over May 2018), 56,531 total visits (10.46% increase over May 2018)

may visits

330,916 (1.44% increase over May 2018)

may page views

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mobile channel a t l j a z z f e s t . c o m

social media

4,709unique visits

2:36minaverage time spent

64,329facebook page likes

8,962twitter followers

6,618instagram followers

6,719total visits

audience preferred social media platforms:

Most Popular Date:

Saturday, May 25 with 1,964 visits

Most Popular Tabs Clicked:

May 26: 2,732 clicks

May 25: 2,657 clicks

Festival Weekend: 2,063 clicks

Festival Map: 1,421 clicks

31 Days of Jazz: 997 clicks

Most Popular Links:

Festival Map: 274 clicks

Survey: 99 clicks

Instagram: 74 clicks

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17%google+

48%facebook

6%twitter

29%instagram

The festival’s comprehensive marketing campaign combined a mix of traditional

advertising with social media, digital marketing and outdoor campaigns. The marketing

campaign is valued at about $275,000 and garnered about 13 million impressions.

Atlanta Intown

Atlanta NOW

Creative Loafing

InSite Magazine

JazzTimes

733,000circulation

$35,000ad value

print

ArtsATL.com

Creative Loafing

JazzTimes

MARTA

InSite

Outfront

Atlanta Voice

QWEST TV

digital

457,000impressions

$71,000ad value

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media

20 MARTA Bus Banners

Hartsfield-Jackson Airport Signage

200 Street Pole Banners

Digital Billboards

outdoor

11,500,000impressions

$150,000ad value

WCLK

GPB

radio

200,000impressions

$18,000ad value

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Face # 000B503-4 - Luckie St & Ivan Allen Jr Blvd W/S

Face Information

DEC (000's):

Area:AtlantaFulton County

Posting Market:

Media: Digital Displays

NDirection:24 hoursIllumination:

22,444OOH Rating:

Showing:

4/29/2019

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Posted Date:Covered Date:

Last Received On: n/an/aFirst Received On:RN MULTIPLEDesign:

Photo taken on: 5/8/2019 Photo taken on: 5/8/2019

Page 5 of 8Generated on: 5/9/2019

OUTFRONT Media hereby certifies the accuracy of this electronically generated report, which may be relied on as if it were signed by hand and attested to by a duly authorized signatory.

City of Atlanta

31 days of jazz

The Atlanta Jazz Festival attracted 500,000+

participants throughout the 31 Days of Jazz

program. 31 Days of Jazz features festival-

produced events - such as MARTA Mondays,

the Neighborhood Jazz Series, and the Late

Night Jazz Concert – as well as featuring

jazz-related events produced by our

Entertainment Partners in their own venues.

Our partners get the opportunity to highlight

their establishment as a member of the jazz

community, while the Atlanta Jazz Festival

provides marketing, public relations and

promotional support through press releases,

social media and collateral materials. Together,

we ensure there is jazz to be heard in

metropolitan Atlanta every single day of May!

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our leaders

atlanta jazz festival teamMelissa Laurenceau, Festival Manager

Jihan Ali, Sponsorship

& Grants Development Officer

Ryan Baill, Production

& Sponsorship Activation Coordinator

Vallerie Simpson, 31 Days of Jazz

& Special Projects Coordinator

Monica Prothro, Art Program Manager

Hunter Sims, Production Coordinator

Devin Young, Project &

Communications Coordinator

Amira Bass, Accounting Specialist

Communications 21, Marketing & PR

Mathes Event Productions, Neighborhood

Jazz Series & Kids Zone

Front of House Productions, Volunteer Staffing

Premier Events Live, Concessions Management

Rival Entertainment, Production Management

mayor Keisha Lance Bottoms

mayor’s office of cultural affairs Camille Russell Love, Executive Director

atlanta city councilFelicia A. Moore, Council President

Michael Julian Bond, Post 1 At Large

Matt Westmoreland, Post 2 At Large

Andre Dickens, Post 3 At Large

Carla Smith, District 1

Amir R. Farokhi, District 2

Antonio Brown, District 3

Cleta Winslow, District 4

Natalyn Mosby Archibong, District 5

Jennifer N. Ide, District 6

Howard Shook, District 7

J.P. Matzigkeit, District 8

Dustin R. Hillis, District 9

Andrea L. Boone, District 10

Marci Collier Overstreet, District 11

Joyce Sheperd, District 12

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Dr. William A. Alexander

James Anderson

Michael K. Anderson

Carla Booker

Michelle Boyce

Frederick & Suzanne Burks

Imara Canady

Marilyn Carroll

Andrea Carter

Gary & Margaret Cassis

Peter Conlon

Marcus & Sandra Davis

Margo M. Davis

Dr. & Mrs. Steve Dawkins

Miko & Tina Simmons DeFoor

Eugene & Norene Duffy

Bernee & Hillary Dunson

Rod & Brooke Edmond

Chris & Edrea Edwards

Steve & Terri Ewing

James & Cynthia Fallon

Dan & Sonya Halpern

Charles E. & Michelle Harris

Valerie Jackson

Melody Johnson

Kelly King

Pascal & Marva Lewis

Kevin & Sabrina Lofton

George & Celena Matlock

Derrick & Vikki Morrow

Jay & Kelly Myers

Beverly Nash-Lowe

Donna Northington

John and Vicki Palmer

Armond & Sharon Perkins

Stephen C. Peters

Robert Porter

Dr. & Mrs. Erich Randolph

Arthur & Jay Richardson

William & Marian Roach

Michael & Donata Ross

Jerome & Stephanie Russell

Sabrina Shannon

Frank & Robyn Sims

Pamela Smith

Howard K. Smith

Joe & Maggie Spatarella

Aleia & Dontá Taylor

Dr. & Mrs. Reed Tuckson

Mack Wilbourn

Dwayne & Valerie Williams

Gregory Williams

Jim & Kathy Williams

Keith & Sylvia Wright

Mtamanika Youngblood

ajf society members

Brian Sadler

Chandra Stephens-Albright

Christine White

Aikeem Hunter & Myla Capers

Justin Lampley

Dr. LeRoy Reese

gold members

Kimberly Fisher

Dr. Demetria Francis

Donna Love

Dr. Vassane Tinsley

Dr. Robert Vogt, Jr.

silver level members

diamond members

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atlanta jazz festival, inc. board of directors

Hillary Dunson, Board Chair

Gary Cassis

Margo M. Davis

Pascal Lewis

Vikki Millender-Morrow

Joseph V. (“Jay”) Myers III

Erich Randolph

Eddie L. Bridgeman, Sr., Ex-Officio

Camille Russell Love, Ex-Officio

platinum members

facebook.com/atlantajazzfestival

@atlantajazzfest

@atlantajazzfestival

camille russell love executive director, city of atlanta mayor’s office of cultural affairs

email crlove@atlantaga.gov phone 404.546.6999

233 Peachtree Street NE Harris Tower, Suite 1700 Atlanta, GA 30303

contact

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sponsors & supporters

official media partners

c r e a t i ve l o a f i n g g p b o u t f r o n t m e d i a w c l k w o w n o w. c o m w s b - t v q u e s t t v a t l a n t a vo i c e j a z z t i m e s I N s i t e a r t s a t l I N t o w n p a p e r a t l a n t a n o w w r f g w j z a

ATLANTA

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may 23 & 24, 2020memorial day weekend

piedmont park

43rd annual