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40507183 Project Report
Transcript of 40507183 Project Report
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Preface
In the general sense, the most important reason for studying consumer behavior is
the significant role it plays in our lives. Much of our time is spent directly in the
marketplace, shopping or engaging in other activities. A large amount of additional
time is spent thinking about products and services, talking to friend about them, and
seeing or hearing advertisements about them. In addition, the goods we purchase
and the manner in which we use them significantly influence how we live our daily
lives. These general concerns alone are enough to justify my research. However,
many seek to understand the behavior of consumers for what are thought to be more
immediate and tangible reasons.
Consumers are often studied because certain decisions are significantly
affected by their behavior or expected actions. For this reason, consumer behavior is
said to be an applied discipline. Such applications can exist at two different levels of
analysis. The Micro perspective seeks application of this knowledge to problems
faced by the individual firm or organization. The societal perspective applies
knowledge of consumers to aggregate-level problems faced by large groups or by as
a society as whole.
The micro perspective involves understanding consumers for the purpose of
helping a firm or organization accomplish its objectives. Advertising managers,
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product designers, and many others in profit-oriented businesses are interested in
understanding consumers in order to be more effective at their tasks. In addition,
managers of various nonprofit organizations have benefited from the same
knowledge.
On the macro, or aggregate, level we know that consumers collectively
influence economic and social conditions within an entire society. In market system
based on individual choice, consumers strongly influence what will be produced, for
whom it will be produced, and what resources will be used to produce it.
Consequently, the collective behavior of consumers has a significant influence on the
quality and level of our standard of living. Furthermore, this collective desire not only
has lead to the development of a strong transportation network but also has
significantly contributed to our pollution problems, energy needs, and international
relations.
To understanding consumer satisfaction about LG Consumer Durable Products
like Air Conditioners, Colour Televisions, Microwave Ovens, Refrigerators, Washing
Machines and also know about the consumer opinion about online shopping I choose
this topic as my project. I try to cover all aspects related to consumer satisfaction
before purchase and after purchase of the product. It provides insight into aggregate
economic and social trends and can perhaps even predict such trends. In addition,
this understanding may suggest ways to increase the efficiency of the market system
of LG Products and improve the well-being of people in society.
Introduction
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CONSUMER BEHAVIOR
The study of consumer behavior is the study of how individuals make decisions to
spend their available resources (time, money, effort) on consumption related items. It
includes the study of what they buy, why they buy it, when they buy it, where they
buy it, how often they buy it, and how often they use it.
Consumer behavior may be defined as:
.......... the decision process and physical activity individuals engage in when
evaluating, acquiring, using, or disposing of goods and services.
CUSTOMERS AND CONSUMERS
The term “Customer” is typically used to refer to someone who regularly purchases
from a particular store or company. The term “Consumer” more generally refers to
anyone engaging in any of the activities used in our definition of consumer behavior.
THE ULTIMATE CONSUMER
Our primary attention directed towards ultimate consumers, those individuals who
purchase for the purpose of individual or household consumption. Studying ultimate
consumers also reveals much about industrial and intermediate buyers and other
involved in purchasing for business firms and institutions.
INDIVIDUAL BUYER
The most commonly thought of consumer situation is that of an individual making a
purchase with little or no influence from other. However, in some case a number of
people can be jointly involved in a purchase decision
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BEHAVIOUR RELATED TO THE PURCHASE
Once the consumer makes the decision to purchase a product, there can be several
types of additional behavior associated with that decision. Two activities are of
primary importance:
Decisions on the product’s installation and use
Decision on product or services related to the item purchased
Decisions on Product Set-Up and Use
One set of implications flow from decision on product set-up and use. Three topics
are relevant here:
Providing information and assistance
Understanding the user’s consumption system
Decision about Warranties
PROVIDING INFORMATION AND ASSISTANCE
If the consumer purchases a major durable good such as large-screen television,
Washing Machine , and so forth from a full-service retailer it would ordinarily require
the store to carefully install or set up the product and explain its operation to user.
The importance of information on product set-up and use becomes even more
critical in today’s self service economy. Consumers are buying many complicated
products from self-service discount outlets which may offer very little product
knowledge or installation assistance. As a result, they must rely almost exclusively on
whether literature comes with the product. Such a situation provides an added
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impetus for manufactures to asses their product literature and makes sure it is
readable and understandable. The consumer who fails to follow instructions with her
microwave oven is likely to blame the manufacture rather than herself.
UNDERSTANDING THE USER’S CONSUMPTION SYSTEM
Even more fundamental than the provision of the information to consumers is the
marketer’s first understanding how his product is used by consumer and how this
product fits into the consumer’s “Consumption System”. For example, the marketer
needs to know how his product is used by consumers, not only to make improvement
in its Quality and Functions, but also to suggest new users for it. If marketer were
research more thoroughly the use-environment and behavior of their product prior to
full-scale launching, we would undoubtedly see fewer failures and products more
carefully attuned to consumer’s lifestyle.
It is also important for the marketer to understand the user’s consumption
system, that is , the manner in which the consumer performs the total tasks of
whether she is trying to accomplish when using the product, whether it is washing
clothes or cooking a meal. By understanding how this product fits in with other
products in terms of consumptions behavior, new marketing opportunities may arise.
DECISIONS ABOUT WARRANTIES
A related factor concerning product setup and use has to do with product or service
warranty, which is promise by the manufacturer or seller that the product or service
is free from defects in materials and workmanship and that problems will be
corrected if failure occurs during the warranty period. An effective warranty can offer
several consumer benefits including the following:
Providing assurance of product quality and value
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Increasing self-confidence about correctness of product choice
Reducing feelings of risk of ownership because of return or refund privileges
Reducing dissonance because if warranty assurance of Quality
Today, marketers are using warranties more as a competitive offensive
weapons than as a defensive tool.
A properly administered warranty program should include the following
components:
Use simple, clear and easy-to-understand warranty wording
Encouraging customers to use the warranty
Clarify who will execute the program and what standards must be met
Handle claims expeditiously and flexibly
Collect, analyze and use warranty information
Constantly monitor consumer and dealer response to invoking warranty
Promptly reimburse dealers or agents for warranty work
Monitor and control costs
DECISION ON PRODUCT OR SERVICES
A second factor for the marketer to consider with regard to post purchase activities
concerns buyers interests in related products and services. This is another area of
potential profit that should be actively cultivated.
Because Buyers may become interested in related items, they need to be
made aware of the potential products that exist. Thus, literature enclosed with a
product could present other products in the line. Thus, the marketer’s tasks are to
determine what product mix is most appropriate to the firms. This is largely a
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function of applying the marketing concept to identify products that may be related
in nature and can be effectively marketed.
POST PURCHASE EVALUATION
In addition to the overt types of behavior that results from purchase, the
consumer also engages in an evaluation of the purchase decision. Because the
consumer is uncertain of the wisdom of his decision, he rethinks this decision in the
post purchase stage. There are several functions which this stage serves. First, it
serves to broaden the consumer’s set of experiences stored in memory. Second, it
provides on how well he is doing as a consumer in selecting products, stores, and so
on. Third, the feedback that the consumer receives from this stage helps to make
adjustments in future purchasing strategies.
CONSUMERS SATISFACTION/DISSATISFACTION
Satisfaction is an important element in the evaluation stage.
Satisfaction refers to the buyer’s state of being adequately rewarded in a
buying situation for the sacrifice he has made. Adequacy of satisfaction is a result of
matching actual past purchase and consumption experience with the expected
rewards from the brand in terms of its anticipated potential to satisfy the consumer’s
motives.
The concept of satisfaction is one about which there are presently few agreed
upon definition or approaches to measurement. Hunt has summarized the concept in
the following statement:
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Satisfaction is a kind of stepping away from an experience and evaluation
it…..One could have a pleasurable experience that caused dissatisfaction because even
though pleasurable, it wasn’t as pleasurable as it was supposed or expected to be. So
satisfaction/dissatisfaction isn’t an emotion, it’s the evaluation of an emotion.
Consumer from certain expectations prior to the purchase. These
expectations may be about:
The nature and performance of the product
The cost and efforts to be expended before obtaining the direct product or
service benefits
The social benefits or costs accruing to the consumer as a result of the
purchase
Advertising may often to be important factor influencing these expectations.
Consumer may have a variety of product performance expectations, includes what
the consumer hopes performance will be in terms of an ideal level, what would be fair
and equitable given the consumer’s expenditure of time and money in obtaining and
using the product, and what the consumer expects to actually occur.
Once consumers purchase and use a product, they may then become either
satisfied or dissatisfied. Research has uncovered several determinants which appear
to influence satisfaction, including demographic variables, personality variables,
expectation and other factors. For example, older consumers tend to have lover
expectation and to be more satisfied. Higher education tends to be associated with
lower satisfaction. Men tend to be more satisfied than women. The more confidence
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one has in purchase decision making and the more competence in a given product
area, the greater one’s satisfaction to be. There is also greater satisfaction when
relevant others are perceived to be more satisfied. Higher levels of the product
satisfaction are also indicated by persons who are more satisfied with their lives as a
whole, and by persons with more favorable attitudes toward the consumer domain,
that is, the market place, business firms and consumerism.
The interaction between expectation and actual product performance
produces either Satisfaction or Dissatisfaction. However, there does not appear to be
merely a direct relation between the level of expectations and the level of
satisfaction. Instead, a modifying variable known as “Disconfirmation of Expectation”
is thought to be a significant mediator of this situation. When a consumer does not
get what is expected, the situation is one of disconfirmation. Such disconfirmation
can be of two varieties: a POSITIVE disconfirmation occurs when what is received is
better than expected, and a NEGATIVE disconfirmation occurs when things turn out
worse than anticipated. Thus, any situation which judge the consumer’s judgment is
proven wrong is disconfirmation. Confirmation occurs if the expectations of
performance are met. Consumers expectations from product as well as whether
those expectation are met, are strong determinants, then, of satisfaction. Although
the cognitive dimension of post purchase evaluation has been started here, it is
important to recognize that consumers’ emotional experiences in connection with
product ownership and usage are also important. These positive affective responses
need to be stimulated by marketers in the post purchase period in order to enhance
consumers’ satisfaction and possibly favorable word-of-mouth communication.
The emotional context in which product failure occurs may affect consumers
subsequent information processing. Research on the satisfaction/dissatisfaction
process has led to the proposition that disconfirmation is mediated by attribution
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processing in which consumers seek to understand why product fail. Consumers seek
to know three features about the causes of a problem:
Stability (i.e. is it temporary or permanent)
Locus (i.e. the problem with the consumer or the company)
Controllability (i.e. is the problem within or outside the control of someone)
Research on attributes also indicates that attributes can lead to specific types
of emotional reactions. For instance, if consumer felt a product problem were
preventable by the company they might be expected to be rather angry. It also
appears that the consumer’s mood prior to product failure can influence later
cognitive and affective reactions. For example, if a consumer is in an angry mood
because of the day’s events prior to ordering a meal in a restaurant, he is liable to
engage in greater attribution processing over a poor meal being served than if the
consumer were not in a bad mood. Emotional context, therefore, interacts with
disconfirmation to affect attribution, which results in certain emotions influencing
satisfaction or dissatisfaction.
The result of satisfaction to the consumer from the purchase of a product or
service is that more-favorable post purchase attitudes, higher purchase intentions,
and brand loyalty are likely to be exhibited in a similar purchasing situation. Thus, as
long as positive reinforcement takes place, the consumer will tend to continue to
purchase the same brand. It is true, however, that consumers will sometimes not
follow these established patterns but will purchase differently simply for the sake of
novelty. On the other hand, if consumers are dissatisfied, they are likely to exhibit
less-favorable post purchase attitudes, lower or nonexistent purchase intentions,
brand switching, Complaining Behavior and negative word-of-mouth.
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CONSUMER COMPLAINT BEHAVIOR
There are several outcomes possible:
First, Consumers may exhibit unfavorable word-of-mouth communication; that
is, they tell others about their problem. In fact, studies show that customers tell twice
as many people about bad experience as good ones. Such ones behavior can
severely damage a company’s image.
Second, consumers may not repurchase the brand. Those who are not fully
satisfied with a brand are less likely to repurchase it than are satisfied buyers.
Third action for the consumers is to complain. Several generalizations exist
from research on consumer complaining.
Complainers tend to be members of more upscale socioeconomic groups than
noncompliances.
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The severity oh the dissatisfaction or problems is positively related to
complaint behavior.
Complaining is more likely when there is a more positive perception of retailer
responsiveness to customer complaints.
POST PURCHASE DISSONANCE
Consumers may become dissonant over a purchase decision. Cognitive dissonance
occurs as a result of a discrepancy between a consumer’s decision and consumer’s
prior evaluation. Dissonance theory was derived from two basic principles:
Dissonance is uncomfortable and will motivate the person to reduce it.
Individuals experiencing dissonance will avoid situations that produce more
dissonance
DISSONANCE REDUCTION:
There are several major ways in which the consumer strives to reduce dissonance:
Change his evaluation of the alternatives
Seek new information to support his choice
Change his attitudes
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Company Profile
About LGEIL
LG Electronics India Pvt. Ltd. (LGEIL), a wholly owned subsidiary of LG Electronics,
South Korea was established in January 1997 in India after clearance from the
Foreign Investment Promotion Board (FIPB). It is one of the youngest consumer
durable brands in the country today, encompassing an impressive portfolio of Colour
Televisions, Washing Machines, Air-Conditioners, Microwave Ovens, Refrigerators
(Direct Cool and Frost Free), PCs, Vacuum Cleaners, optical storage devices and GSM
mobile phones. During the eight years of its existence in India, LG has earned a
premium brand positioning due to its superior quality, high product performance,
revolutionary technological delivery and warm service. In fact, today LG is recognized
as a leader in setting industry norms starting with the fastest ever-nationwide reach,
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latest global technology and product innovation. The company aims to achieve a
turnover of Rs. 10,000 crore in 2006 and an enviable position in the GSM mobile
phone market with plans of setting up a new GSM plant at Pune. LG has been able to
craft out in eight years, a premium brand positioning in the Indian market and is
today the most preferred brand in the segment
Various studies have shown that the consumer is well informed on the health
awareness front. LG was one of the first companies who recognized the emerging
change in consumer needs and decided to differentiate their products on the basis of
technology which appealed to the consumer on the basis of health benefits. Its vision
was to become a 'Health Partner' for its consumers worldwide and therefore
formulated its corporate philosophy to make peoples' lives better, convenient and
healthier. The CTV range offered by LG has 'Golden Eye' technology, which senses
the light levels in the room and adjusts the picture to make it more comfortable for
the eyes. The entire range of LG air-conditioners have 'Health Air System', which not
just cools, but keeps pollution out. Similarly, microwave ovens have the 'Health Wave
System', refrigerators have the 'PN System', which preserve the nutrition in food and
washing machines have 'Fabricare System', which takes the health factor down to
ones clothes. All the products offered by the company have unique technologies,
developed by its R&D departments that give customers a healthier environment to
live-in.
Financial PerformanceTurnover for 1997 Rs. 125 Crores Turnover for 1998 Rs. 485 Crores Turnover for 1999 Rs. 1056 Crores Turnover for 2000 Rs. 1903 CroresTurnover for 2001 Rs. 2216 Crores Turnover for 2002 Rs. 3178 CroresTurnover for 2003 Rs. 4653 CroresTurnover for 2004 Rs. 6488 Crores
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The year 2001 witnessed LG becoming the fastest growing company in the
consumer electronics, home appliances and computer peripherals industry. The
company had till the month of October 2001 achieved a cumulative turnover of Rs
5000 Crores in India since its inception in 1997, making it the fastest ever Rs 5000
Crores clocked by any company in the Indian consumer electronics and home
appliances industry. Having achieved this milestone, LG achieved another benchmark
with the first ever sales of One Lakh ACs (Windows and Splits) in a calendar year. LG
is poised to surpass its turnover target of Rs. 10,000 Crores next year.
This year, LG has emerged as the leader in Colour Televisions, Semi Automatic
Washing Machines, Air Conditioners, Frost-Free Refrigerators and Microwaves Ovens.
In Colour Televisions having set the sales target of one million units of Color
Televisions for 2005, LG has already achieved the one million mark in the month
ahead of its target.
LG India will become the export hub for LG worldwide catering to the Middle
East and African markets. The company aims to touch an export turnover of USD 3
billion by 2010, which will contribute to 30 per cent of LGEIL’s turnover.
LG Electronics India is the fastest growing company in the consumer
electronics, home appliances and computer peripherals industry today. LG
Electronics is continually providing superior technology products & value for money
to over 50 lakh households in India.
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Manufacturing Plants
LG set up a state-of-the art manufacturing facility at Greater Noida, near Delhi, in
1998, with an investment of Rs 500 Crores. This facility manufactured Colour
Televisions, Washing Machines, Air-Conditioners and Microwave Ovens. During the
year 2001, LG also commenced the home production for its eco-friendly Refrigerators
and established its assembly line for its PC Monitors at its Greater Noida
manufacturing unit. The beginning of 2003 roll out of the first locally manufactured
Direct Cool Refrigerator from the plant at Greater Noida.
The Greater Noida manufacturing unit line has been designed with the latest
technologies at par with international standards at Korea and is one of the most Eco-
friendly units amongst all LG manufacturing plants in the world.
LG Electronics India announced the operations of its second Greenfield facility
at Ranjangaon, Pune 06 October 2004. The new plant in addition to its current
manufacturing facility at Greater Noida, U.P. (on the outskirts of Delhi) will enable the
company to expand its consumer reach and ensure better supply chain management
that would translate into a faster response time.
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The new Greenfield facility is a wholly owned subsidiary of LG Electronics India
located at Ranjangaon, 50 km from the city of Pune. Covering over 50 acres, the
facility will be manufacturing Color Televisions, Air Conditioners, Refrigerators,
Washing Machines Microwave Ovens and Color Monitors by the end of 2005. The
plant that involves an investment of Rs.150 Crore (32 million USD) till 2005 will
commence operations now.
With mobile phone segment gaining prominence in India, LG Electronics
announced the setting up a mobile phone production in India. The plant is expected
to start production by 2005. By 2010, the company aims to produce 20 million units
of which 50 per cent will cater to the export market. The facility will involve an
Investment of USD 60 million by the year 2010. The company’s announcement came
in line with its strategy of attaining an overall market leadership in India in GSM
market after being leaders in the Consumer Electronics and Home Appliance.
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Code of Ethics
At LG, share and believe in two key corporate philosophies - "Creating value for
customers" and "Management based on esteem for human dignity". Based on these
philosophies and under the spirit of our Management Charter, we strive to promote
autonomous management along with its accompanying responsibilities. Our interest
is in upholding the principle of free market economy which embodies the spirit of free
and fair competition. As we are committed to attaining our goal of becoming a world-
class global player, we will continuously pursue mutual benefits with our interested
parties on the basis of mutual trust and cooperation. We hereby resolve to adhere to
our enacted code of ethics as a standard for value judgments and moral conducts.
Responsibilities and Obligations to Customers
Fair Competition
Fair Transactions
Basic Ethics for Employees
Corporate Responsibilities to Employees
Responsibilities to Society and the Country
We highly regard the opinions of our customers in the belief that they form the
very basics of our business. We seek to secure unconditional trust from our
customers by continuously providing them practical values.
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Respect for Customers: We value the opinions of our customers and
validate their true needs at all times. Therefore we regard our customers as
the primary standard for our decisions and conducts.
Creating Value: We work to create value for our customers for it is through
customer satisfaction that we build the foundation of our prosperity. We
continuously create practical values that fully benefit and satisfy our
customers.
Providing Value: We are always truthful to our customers, and are bound to
keep our word. We offer top quality products and services to our customers at
reasonable prices and respond to their requests with speed and accuracy.
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H R Principles
Philosophy HR Principles Policies
Creating value for
customers through
management based on
esteem for human dignity.
Source of value Creation
Creativity & Autonomy5 Fields of HR Policies
Organization
Recruiting
Development
Evaluation
Compensation
System
Emphasis on competence
Performance based rewards
Foundation
Equal opportunity
Long-term perspective
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Company Structure
LGEIL Management Structure and duties related to them are following:
MD (Managing Director) is responsible for all activities running by LGEIL.
VP (Vice President) is responsible for all activities related to Human Resource
& Management Structure.
Factory Head is responsible for activities related to Production
HOD (Head of Department) supervises the activities of LGEIL across India.
PGH (Product Group Head) supervise activities related to a particular product.
Name DepartmentDesignation Email ID's
K R Kim MD, LGEIL
Y V Verma HR & MS VP [email protected]
Sanjay Arora Production Factory Head [email protected]
S N Rai Logistics & Commercial HOD [email protected] V Rao Sales HOD [email protected] Gupta Sales Planning & Administration HOD [email protected] Kapoor Marketing HOD [email protected] Bose IT Products HOD [email protected] N Ajmera Finance HOD [email protected] K Gupta Account HOD [email protected] Aggarwal Corporate Planning HOD [email protected]
Abhay Sood Management Audit & Support Team Head [email protected]
R Manikandan IT Products PGH [email protected] Arora Refrigerators PGH [email protected] Bajpai Commercial Air Conditioners PGH [email protected] M Singh Consumer Electronics & GSM PGH [email protected] Chaturvedi Institutional Sales PGH [email protected] Raghwan PDP's & Home Entertainment PGH [email protected] Velecha GSM PGH [email protected] Jain Washing Machine PGH [email protected] Bajaj AC's PGH [email protected] Baisakhiya MWO & VC PGH [email protected]
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Management Structure, duties and activities related to various positions at
Dehradun is following:
Regional Manager is responsible for supervise various activities related to
Sales of Products like promotion, sales and after sale service.
Branch Manager Co-ordinate all activities related to a particular branch.
IT Manager is responsible for activities related to sale of IT products.
Marketing Manager is responsible for activities related to various promotion
scheme, offers, to increase sales of the products.
Service Centre Manager is responsible for activities related to after sales
service.
Area Sales Manager is responsible for activities related to sales of product.
Name Designation Location Email ID's
B S Bisht Regional Manager UP & Uttranchal [email protected] Sharma Branch Manager Dehradun [email protected] Jain IT Manager Dehradun [email protected] Meher Diljun Marketing Manager Dehradun [email protected] Kumar Service Centre Manager Dehradun [email protected] Agarwal Area Sales Manager Dehradun [email protected]
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Vision
LG Electronics pursues its 21st century vision of becoming a true global digital
leader who can make its customers worldwide happy through its innovative digital
products and services.
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LG Electronics sets its mid-term and long-term vision anew to rank among the
top 3 electronics, information, and telecommunication firms in the world by 2010. As
such, we embrace the philosophy of "Great Company, Great People" whereby
only great people can create a great company, and pursue two growth strategies
involving "fast innovation" and "fast growth." Likewise, we seek to secure three core
capabilities: product leadership, market leadership, and people-centered leadership
Growth Strategy
Fast Growth: Fast growth is the result of strategies designed to expand the
market size and earnings quickly, in the process improving the growth rate in
terms of monetary value rather than quantity.
Fast Innovation: Fast innovation involves setting extremely high innovation
goals and securing a competitive edge, aiming for a target of 30% more than
what our competitors can do. Fast innovation also means 30% more sales and
improvement in our market share, new product development and unveiling
these 30% faster, technology development and establishment of corporate
value three years ahead of competitors.
Core Capabilities
Product Leadership: Refers to the ability to develop creative, premium
products through specialized new technologies.
Market Leadership: Refers to the ability to achieve the "LG brand is No. 1"
goal backed by its formidable market presence worldwide.
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People Leadership: Refers to talented people who perform excellently by
internalizing and practicing innovations.
Corporate Culture
Though a company implements perfect management strategies and boasts of
outstanding and talented people, it should have an appropriate corporate culture to
unleash the power of these capabilities.
No 'No'- Challenge: We foster a corporate culture whereby we suggest an
alternative before saying "no" and aggressively work towards fulfilling our
goal.
'We' not 'I': We pursue a corporate culture whereby we embrace a strong
teamwork.
Fun to work : We create a workplace where individuals' creativity and
freedom are respected and working is made fun.
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Corporate Culture
Aiming for a 'First Class' LG
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Corporate Identity
LOGO of LG Electronics
Symbol Mark
The letters "L" and "G" in a circle symbolize the World, Future, Youth, Humanity, and
Technology. Our philosophy is based on Humanity. Also, it represents LG's efforts to
keep close relationships with our customers in the world.
The logo consists of two elements; the LG letterforms in LG Grey and the face
symbol in the unique LG Red color. Red, the main color, represents our friendliness,
and also gives a strong impression of LG's commitment to the best. Therefore, the
shape or the color of this symbol mark must never be changed
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Colors for Signature
Symbol mark and Logotype based on positive engraving method The reproduction of
LG colors must be carefully monitored to achieve the highest fidelity to the original
and any modifications could cause misunderstanding or misrepresentation of the LG
identity.
Therefore, it is important to use the colors that are shown here. Red(LG Red /
Pantone 207C) and gray(LG Gray / Pantone 431C) are the most recommended, but
gold(LG Gold), silver(LG Silver), and black(LG Black) could be used under certain
circumstances.
Appropriate color use is essential for the accurate use of LG's signatures.
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Brand Identity
Brand Identity: Delightfully Smart
'Delightfully Smart' brand identity stems from the spirit that is captured by LG.
LG is delightful (consumer-oriented) because LG is founded with delight by
those who encounter LG products. For people who are inspired by the latest digital
technologies, advanced designs and styling, and innovative yet practical functions,
choosing LG is a form of self-expression, and self-satisfaction, an amazing comfort in
knowing you made the perfect decision.
LG is smart (product-oriented) because its products are smart and developed
fundamentally to provide smart solutions for your everyday problems. 'Smart' is the
expression of the means and the way that our products are innovated. LG products
enhance your life with their intelligent features, intuitive functionality, and
exceptional performance.
Delightfully smart is the overarching umbrella for everything the brand LG
stands for.
Brand Personality
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To LG signature and the graphic elements that support it also radiate the innovative
spirit is truly responsible for the development of our superior products. The final
result is an expression of premium quality that is friendly, easy-to-use, and
guaranteed to make life more livable. LG is dedicated to making life Delightfully
Smart.
LG Slogan / Signature
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"Life's Good" signature is an expression which reflects our belief that life is
enriched and enhanced by products that are ingeniously designed and
expertly built.
"Life's Good" expresses the heart or 'attitude' of LG world-wide.
"Life's Good" also expresses our will to provide solutions for an enriched,
good life by continuously developing innovative and delightfully smart
products.
"Life's Good" is a brand promise that delivers on our conviction in making
your life good.
The LG Electronics Life's Good signature consists of the LG logo and the LG letters
and the slogan Life's Good, set in the Charlotte Sans typeface, curved around the LG
symbol. The curving of the slogan reinforces LG's personality and uniqueness.
The consistent usage of this signature helps to clearly identify and connect every
division and product form LG Electronics across the globe.
Online Shopping
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Touch-and-feel. It's an innate part of a consumer-durable purchase that can be
experienced on the Internet — in an Arthur C. Clarke novel, of course! It is a futile
exercise for Indian companies to retail consumer durables using the Net as an
independent medium. However, a few durable majors and even fewer entrepreneurs
still have their eye on the virtual world with their feet firmly planted in the real one.
And four web models - company-owned online services, auction sites, web portals as
a platform for sale, and entrepreneurial routes like B2B2C - have reported healthy
growth in revenues.
In March, 2001, the 1,500-crore LG Electronics India launched
www.lgezbuy.com to offer an alternative channel for consumers. It was, after all
the first major initiative by a consumer appliance company in India to leverage the
power of Internet. While net penetration was still low in India, there was nothing to
stop manufactures from bypassing stores like his hand and instead connecting
directly with consumers. In fact, LG had done just that with www.lgnana.com in
Korea, where it had bypassed the trade and chosen to sell directly to consumers.
LG has chosen an entirely different model here to circumvent the problems of
channel conflict which have plagued manufactures the world-over. After LG’s online
business was launched, LG has hand-picked 99 other dealers, 30 run its exclusive
showrooms – to be part of its online business. So far, LG is limiting itself to 18 cities,
where Net connections are stable. LG has notched up Rs. 6 crore in sales. It’s not
small beer – www.rediff.com, India’s premier portal, reported Rs. 8 crore in e-
commerce revenues.
Whenever a customer visits the LG’s website and orders a product from the
catalogue, the information reaches its division located at the Greater Noida factory.
The order is then forwarded to the relevant LG branch office. The branch Office, in
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turn, passes the order to the internet dealer – through email, fax or phone. After the
dealer has delivered the product to the customer and collected the payment., he
then faxes delivery challan to the LG office as proof of delivery. If the customer pays
by credit card, LG offers an additional 2% margin.
Since volumes are currently small’ LG has chosen to limit the number of Net
dealers to one in every major locality. It’s a win-win situation. The dealer does not
have to make any investment of own in software. What’s more, it helps him develop
a relationship with a well-heeled, upscale clientele.
LG has chosen a sensible merchandising policy. Much of the product mix
online is relatively high-end. Although the 21”-inch CTV’s available, the focus is on its
MP3 player and recordable CDs, which are exclusively available online. Most dealers
are loath to stock such high-value, low-off take items – and since the typical surfer is
an early adopter of cutting edge tech products, the Net becomes an excellent
showcase.
Customer Service
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LGEIL enjoys extensive service Network across the
length and breadth of the country. At present LG boasts
of more than 700 Service Centres.
Apart from it, LG also focusing on:
Service Centre Networks
Call Centre Numbers
Product wise Service Centre commitment of response time
LG also launch a website www.lgservice.com for the consumer problems
and complaints about LGs products. Consumer first log on to website and fill all
details about product like product, model number, date of purchase, address and
description of problem face by consumer. After filling the Form consumer get the
Complaint Number. Now company takes necessary action for the resolution of
complaint as soon as possible after receiving the complaint. Consumer can also give
feedback about product he/she using.
LG Electronics announced a free service camp time-to-time in different parts
of the company to provide post-purchase cervices to its loyal customers. The camp is
an extension of LG’s commitment towards its customers. LGEIL had allocated Rs 1
Million for the service camp and it hopes that these camps prove to be successful
endeavour towards customer satisfaction for both existing clients and potential
buyers. The company plans to make these camps an annual exercise for the benefit
of its customers, as their feedback is imperative for LG to raise service quality and
turn around time.
The camp aim is at educating the customers about consumer durables and its
maintenance. The engineer at the camp guides the consumers by educating them on
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the maintenance of the LG products. In addition, the customers could also avail free
service and attractive discount of 15% on spare and 15% discount on annual service
contracts of all LG electronics appliances. For LG products a service centre with a
turn-around time of two days are convene that assure to make the product as good
as new.
LGEIL offers unique 1-Hour service policy for its GSM handsets. The policy will
offer the first-of-its-kind 1-Hour RTAT (Repair Turn around Time) for any walk-in GSM
customers by GSM ASC. The service will be made available in a phased manner to
customers in Metro A, B and C class cities. The first phase finds applicability presently
in Delhi, Kolkata, Chennai, Mumbai, Hyderabad, Punjab, Banglore and Ahemdabad.
The scheme underlines that if the set is not repair within 1 hour the ASC (Area
Service Centre) will handover one-year extended warranty coupon to the customers.
This service has specific applicability to only those GSM mobile handsets within
warranty sold by LGEIL and having valid warranty card.
Awards & and Honors
Consumer Durable Retailer of the Year 2005
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LG was presented the ‘Consumer Durable Retailer of the Year Award 2005’, for
outstanding performance in retailing. This award is considered as the biggest retail
award in India and hosted by ICICI.
These awards were instituted along with India’s leading consultancy firm in
the retail segment, KSA Tecnopak, as the knowledge partner. Interestingly, for the
first time in India, direct consumer feedback was taken at retail stores for the short-
listed entries and LG being the favorite, won the award for it retail excellence.
LG achieved Best Newsmaker in Consumer Durables in 2005
The Business Today - Cirrus review of 50 companies witness a measure of image
management. LG ranked ‘No. 1’ achieving ‘Best Press in Consumer Durables
Category’. The clear winner left its competitors way behind, beat in all the three
scores-
Total image score
Total visibility score
Quality of exposure
LG has attained the 12th position among the top 50 companies on the
Business Today- Cirrus list. It has also ranked ‘No. 5’ in marketing and sales
activities among various industries.
EFY Electronics Organization of the Year Award and Award for
Best Product Category in Television Sets
LGEIL was named the EFY Electronics Organization of the Year 2005 for excellence in
electronics. LG also received the EFY Readers’ Choice Award for ‘Best Category in
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Television Sets’. This award is received as the country’s top honor in the field of
electronics. It was given away in New Delhi on February 10, 2005 at the Habitat
Centre. The objective of the award is to recognize excellence in electronics across
various products, including components.
LG bags the Coveted NASSCOM ‘Indian IT Users Award’
The award was given on the basis of a survey conducted by NASSCOM in association
with IMRB. In addition to the survey, a special team at IMRB and NASSCOM conducted
physical audits for top three companies in each category. More than 200 companies
participated in the award evaluation on innovation basis.
LG ranked among world’s Top Three Companies
LG Electronics Inc., the $38 billion leading global manufacture of consumer
electronics, home appliances, mobile phones and information technology products,
has been ranked among the world’s top three technology companies and as the 10 th
biggest in current sales by Business Week magazine.
Appearing in the ‘Info Tech 100’ issue of June,2005, this annual feature
spotlights an elite group of the world’s most influencing technology firms, the ‘Best
Performers’ in the global business market place. Based on financial data from
‘Standard & Poors’, Business Week evaluated the performance of different companies
over the past 12 months and ranked them on the basis of specific criteria, including
total revenue, revenue growth, return on equity and Shareholder return.
The ‘Info Tech 100’ list is compiled annually by Business week based on
10,000 publicity traded corporations, and subsequently, LG’s top 2004 ranking
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recognize the successful growth and strategic focus, the company has achieved over
the past years.
LG Electronics wins the popular CNBC Awaaz Consumer Vote
Award 2005 and is felicitated as the most preferred brand in
the Colour Televisions and Washing Machine Category
LG Electronics India Pvt. Ltd. Was named the most preferred brand in the Colour
Televisions and washing Machine category at the CNBC Awaaz Consumer Awards
2005.
These awards hold special significance as these awards are a direct mark of
the consumers’ choice. LG Electronics was honoured with these awards in New Delhi
on July 7, 2005. The objective of the awards is to recognize achievements and
excellence in consumer durables.
The awards felicitated top brands that are most preferred by Indian
consumers. A nationwide research with about 7000 consumers spanning 21 cities
and 21 product and service categories was collected to arrive at the most preferred
brands in the country for the year 2004-2005. yhis first of its kind exhaustive study
was conducted by leading international research firm, AC Nielson ORG-MARG. Brand
preference of the Indian consumers and the criteria for brand loyalty were analyzed
through this survey.
Social Responsibility
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LG is making efforts to minimize environmental pollution and to
prevent accidents which might occur during business operations,
to promote a policy to preserve the natural environment and
contribute to the overall health of our employees and communities
where we conduct our business.
The importance of environmental, safety, and health issue is increasing, and
demands a more active social role on behalf of our business circle. At the same time,
environmental and health policies provide new opportunities to create and nurture
new values.
Motivated by this trend and recognizing that the environment, safety, and
health are significant topics to be discussed in management activity, LG is striving to
improve the environment, as well as the safety and health of our employees through
the accumulated experience and innovative technology as well as developing close
cooperation with regional society.
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LG employees are committing themselves towards sincerely fulfilling
individual responsibilities in laying down a foundation for a prosperous future.
LG will consider environment, safety, and health issues during all phases of
management activity and consider it as an opportunity to value creation for
our clients.
LG will set strict standards in conjunction with the laws related to the
environment, safety, and health in all the regions and countries where LG's
business activities are located, and strictly abide by them and strive to
improve the environment, safety record, and health of the people.
LG Electronics is operating an environment management system that meets
international standards (ISO14001) at all its business sites in Korea. The system is
integrated with safety and health management system to maximize operation
efficiency. With the aim of realizing continuous improvement, LG Electronics is also
conducting 3 EESH (Energy, Environment, Safety, Health) inspection every year using
its own internal specialists to solidify its prevention mechanism. At the same time, it
is offering an IBL (Internet Based Learning) course to management supervisors at its
business locations and established courses to training international inspectors to
develop EESH (Energy, Environment, Safety, Health) professionals that can inspect
environment management systems like ISO14001 and OHSAS18001.
LG Electronics has been adopting the concept of LCA (Life Cycle Assessment)
since 1996 where the impact on the environment from the product development
stageis assessed. LCA identifies and quantifies pollutants emitted throughout the
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different stages of product development for scientific analysis to explore any room
for improvement.
With waste created from shortened life cycle of electronics products emerging
as a hot environmental issue, LG Electronics is proactively reducing waste even from
the design phase with staged implementation of DfE (Design for Environment)-based
development of environmentally friendly products.
By opting for green materials from the product design phase, LG Electronics is
reducing source for waste output from the get-go.
Moreover, with the aim of recycling home appliances that have reached the
end of their life cycle, LG Electronics opened Home Appliance Recycling Center in
Chilseo, Gyeongsang Namdo, a province in the southern part of Korea in August
2001. The Center is helping LG Electronics fulfill its social responsibility as an
electronics producer by recycling more than 250,000 units of used home appliances a
year.
Strategic Alliances
As a response to the rapidly changing digital era, LG Electronics is aggressively
pursuing global partnership in selected business and technology areas by
establishing wide ranging strategic alliances with world leading companies.
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In particular, with focus of digital management moving turning toward
becoming first mover in the market and leading the industry standard, LG Electronics
is concentrating on strengthening strategic alliances in the digital TV industry.
LG Electronics able to enhance not only the status of the company itself, but
also that of the Korean electronics industry in general through the strategic alliances
and collaboration efforts with the worldly renowned electronics companies.
Thanks to the alliances and collaboration coupled with world class
technologies, LG Electronics now has a solid basis for growing into a front runner of
the multimedia industry.
Products Profile
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LG Electronics was one of the first companies who recognized the emerging change
in consumer needs and decided to differentiate their products on the basis of
technology which appealed to the consumer on the basis of health benefits. Its vision
was to become a 'Health Partner' for its consumers worldwide and therefore
formulated its corporate philosophy to make peoples' lives better, convenient and
healthier. The CTV range offered by LG has 'Golden Eye' technology, which senses
the light levels in the room and adjusts the picture to make it more comfortable for
the eyes. The entire range of LG air-conditioners have 'Health Air System', which not
just cools, but keeps pollution out. Similarly, microwave ovens have the 'Health Wave
System', refrigerators have the 'PN System', which preserve the nutrition in food and
washing machines have 'Fabricare System', which takes the health factor down to
ones clothes. All the products offered by the company have unique technologies,
developed by its R&D departments that give customers a healthier environment to
live-in.
LG Electronics India is the fastest growing company in the consumer
electronics, home appliances and computer peripherals industry today. LG
Electronics is continually providing superior technology products & value for money
to over 50 lakh households in India.
AIR CONDITIONERS
LG’s Air Conditioners are feature packed for unmatched performance. Each
model being styled with internationally designed grills and sleeks body contours. All
power packed with state-of-art features. Just to ensure that everyone in the house
stays healthy and active.
Air Conditioners are divided into three categories.
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COMMERCIAL AIR CONDITIONERS
Ceiling Cassette
Capacity: Available in 1.5/2.0/3.0 /4.0 Tons
Features
This is a high aesthetic value machine and is mounted flush with the ceiling, exposing only 30 mm grills. The 4 Way air Distribution patterns make it ideal for commercial uses like showrooms, malls, restaurants, corporate board rooms as well as domestic applications like large living rooms.
Key Features Plasma Air Purification System Jet Cool Group Control Sleep Mode Self Diagnosis Function Auto Restart Operation Two Thermistor Operation High Ceiling Corresponding Operation
Ceiling Concealed Duct
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Capacity: Scroll Compressor Available in 3 / 4.25 /5.5/ 7 / 8.5 / 11 / 16.5 Tons, Reciprocating compressor Available in 2.5 / 3 / 5 Tons
Features
Hidden in the ceiling, this product range is ideally suited for installations like open office areas, large conference rooms, marriage halls, showrooms etc. where along with cooling efficiency, distributed air flow is essential. Our Ductable ACs come in 2 compressor ranges, namely; Scroll Compressor, Reciprocating Compressor.
Key Features Long Distance Refrigerant Piping Zero Standby Power consumption Group Control Gold Fin Technology (Energy Saving/Low
Maintenance Cost) Self Diagnosis Function Plasma Air Purification System Weekly Timer Two Thermistor Control auto Restart Operation
Floor Mounted Package
Capacity : Available in 11 & 16. 5 Tons
Features
These are Floor Mounted Package Units. These are ideal for offices, factories, shopping malls, multiplexes, hotels etc. The special feature of the machine is, having low noise level and high EER because of scroll compressors.
Key Features Easy Installation Compact and Light-weight Design All with Scroll Compressor High EER Long Refrigerant Piping Multiple Compressor System
LARGE AIR CONDITIONING SOLUTION
Single Packaged (Roof Top)
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Capacity : Available from 15 to 30 TR
Features
These are Self contained Unitary Systems which are mounted on the roof or outside the area required to be conditioned. These are ideal for Single Storey and Double Storey structures due to the high static available Applications range from factories, shopping malls, multiplexes, hotels etc.
Key Features Compact Design Easy Installation Low Noise Level Multiple Compressor System Easy Maintenance and Service Large Centrifugal Fan and Variable Pulley Non Glasswool Insulation
Variable Refrigerant Flow System (Multi V):
Capacity : from 5HP to 40HP in R-22 And 5 to 10 HP is also available in R-407c
Application : Residential, Restaurants, Office Buildings, Hotel Industries, Hospitals, etc
Features
A Variable Refrigerant Flow (VRF) system is a Vapor Compression System with Inverter compressor, where, the compressor motor speed is varied-- to meet the required room load.
Key Features Power Saving up to 40 %. Long refrigerant pipe length of 120
Meters. Capacity Modulation from 10% to 130 % Selection of different Indoor units
according to Interior Individual Control of each Indoor Unit
with remote Precise control of room temperature. Available in Cooling Only and HEAT PUMP
Models Self dignosis Function Auto addressing of Indoor units Out door unit urethane molding
ROOM AIR CONDITIONERS
Room Air Conditioners divided into Four Categories.
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WINDOWS AIR CONDITIONERS
LWA22G1RAE1
Model Description2.0 Ton Windows Ac
Key Features
Anti-Bacteria Filter EnergyGuard Dry Mode Cooling Capacity-22000 Sleep Mode On/Off Timer Operation Control-Electronic Fan Speed Cooling/ Fan-3/3 Air Direction-4-Way Air Deflection Air Ventilation-Provided(Manual) Temp. Control-Thermistor
LWA19H1RAT5
Model Description 1.5 TON WindowsAc
Key Features Anti-Bacteria Filter Dry Mode Cooling Capacity-19000 Sleep Mode On/Off Timer Operation Control-Electronic Fan Speed Cooling/ Fan-3/3 Auto Air Swing Air Direction-4-Way Air Deflection Air Ventilation-Provided Manual Temp. Control-Thermistor
LWA22G1NA1
Model Description 2.0 Ton Windows Ac
Key Features
Anti-Bacteria Filter Cooling Capacity-22000 Operation Control-Mechanical Fan Speed Cooling/ Fan-3/2
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Auto Air Swing Air Direction-4-Way Air Deflection Air Ventilation Temp. Control-Thermostat
LWA18G1RAH1 Model Description 1.5 Ton ,Windows AC
Key Features Anti-Bacteria Filter Cooling Capacity-18000 Energy Guard On/Off Timer Heat Pump Operation Control-Electronic Fan Speed Cooling/ Fan-3/3 Auto Air Swing Air Direction-4-Way Air Deflection Air Ventilation-Provided Manual Temp. Control-Thermistor
LWA19P1RPL5
Model Description 1.5 Ton ,Windows AC
Key Features Anti-Bacteria Filter Dry Mode Cooling Capacity Filter Cleaning Indicator Energy Guard Sleep Mode On/Off Timer Heat Pump Operation Control-Electronic Fan Speed Cooling/ Fan Auto Air Swing Air Direction Air Ventilation Temp. Control-19000
LWA19H1RDL5
Model Description 1.5 Ton, Windows AC
Key Features Anti-Bacteria Filter Dry Mode Cooling Capacity-19000
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Energy Guard Operation Control-Electronic Fan Speed Cooling/ Fan-3/3 Auto Air Swing Air Direction-4-Way Air Deflection Air Ventilation-Provided Manual Temp. Control-Thermistor
LWA18F1RDL1
Model Description 1.5-Ton , Windows AC
Key Features Anti-Bacteria Filter Dry Mode Cooling Capacity-18000 Energy Guard Sleep Mode On/Off Timer Operation Control-Electronic Auto Air Swing Air Direction-4-Way Air Deflection Air Ventilation-Provided Manual Temp. Control-Thermistor
LWA18F1RDL1 Model Description 1.5-Ton , Windows AC
Key Features Anti-Bacteria Filter Dry Mode Cooling Capacity-18000 Energy Guard Sleep Mode On/Off Timer Operation Control-Electronic Auto Air Swing Air Direction-4-Way Air Deflection Air Ventilation-Provided Manual Temp. Control-Thermistor
LWA18G2RDL1
Model Description 1.5 Ton, Windows AC
Key Features Dry Mode Cooling Capacity-18000
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Energy Guard Sleep Mode On/Off Timer Operation Control Fan Speed Cooling/ Fan-3/3 Auto Air Swing Air Direction-4-Way Air Deflection Air Ventilation-Provided Manual Temp. Control-Thermistor
LWA12K1RPE5 Model Description
1.0 Ton, Windows AC
Key Features
Anti-Bacteria Filter 88 Segment Display+ Dry Mode Cooling Capacity-13200 Filter Cleaning Indicator Energy Guard Sleep Mode On/Off Timer Operation Control-Electronic Fan Speed Cooling/ Fan-3/3 Air Direction-12-Way Air Deflection Temp. Control-Thermistor
LWA18A1RAE1 Model Description 1.5 Ton, Windows AC
Key Features Anti-Bacteria Filter 88 Segment Display+ Dry Mode Cooling Capacity Energy Guard Sleep Mode On/Off Timer Operation Control-Electronic Fan Speed Cooling/ Fan-3/3 Air Direction-4-Way Air Deflection Air Ventilation-Provided Manual Temp. Control-Thermistor
LWA18G1RAE1
Model Description 1.5-Ton , Windows AC
Key Features Anti-Bacteria Filter Cooling Capacity-12000 Operation Control-Electronic Fan Speed Cooling/ Fan-3/2
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Air Direction-4-Way Air Deflection Air Ventilation-Provided Manual Temp. Control-Thermistor
LWA18A1NA1 Model Description 1.5 Ton, Windows AC
Key Features Anti-Bacteria Filter Anti-Corrosive Gold Fins 88 Segment Display+ Rotary Compressor Sleep Mode With Off Timer Dry Mode Cooling Capacity-18000 Auto Air Swing Air Direction-4-Way Air Deflection Air Ventilation
LWA12G2RDL1
Model Description 1.0 Ton, Windows AC
Key Features Anti-Bacteria Filter Dry Mode Cooling Capacity-12000 Energy Guard Sleep Mode On/Off Timer Operation Control Fan Speed Cooling/ Fan-3/3 Auto Air Swing Air Direction-4-Way Air Deflection Air Ventilation-Provided Manual Temp. Control-Thermistor
SPLIT AIR CONDITIONERS
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LSB24S1RAE1 Model Description 2 Ton, Split AC
Key Features Cooling Capacity-24000 Jet Cool Log Smart Sleep Mode Fan Speed(Cooling/Fan)-4/3 Auto Air Swing Air Direction-4-Way Air Deflection Temp Control-Thermistor On/Off Timer Dry Mode Chaos Air Flow Logic
LSB18K1RAH1
Model Description 1.5 Ton, Split AC
Key Features Cooling Capacity-18000 Jet Cool Log Smart Sleep Mode Heat Pump Operation Control-Electronic Auto Air Swing Air Direction-4-Way Air Deflection Temp Control-Thermister On/Off Timer Dry Mode Chaos Air Flow Logic
LSA19U1RPL1
Model Description 1.5 Ton, Split AC
Key Features Cooling Capacity-18000 Jet Cool Sleep Mode Operation Control-Electronics Fan Speed(Cooling/Fan)-4/3 Auto Air Swing Air Direction-4-Way Air Deflection Temp Control-Thermistor On/Off Timer Dry Mode Rotary Compressor
LSA19T1RDE1/2
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Model Description 1.5 Ton, Split AC
Key Features Cooling Capacity-18000 Jet Cool Log Smart Sleep Mode Operation Control-Electronic Fan Speed(Cooling/Fan)-4/3 Auto Air Swing Air Direction-4-Way Air Deflection Temp Control-Thermistor Reciprocatory Compressor On/Off Timer Dry Mode Chaos Air Flow Logic
LSA18S1RAE1
Model Description 1.5 Ton, Split AC
Key Features Cooling Capacity-18000 Jet Cool Log Smart Sleep Mode Operation Control-Electronic Fan Speed(Cooling/Fan)-4/3 Auto Air Swing Air Direction-4-Way Air Deflection Temp Control-Thermister On/Off Timer Dry Mode Chaos Air Flow Logic
LSA12U1RDE1
Model Description 1.0 Ton, Split AC
Key Features Cooling Capacity-12000 Jet Cool Log Smart Sleep Mode Operation Control-Electronic Fan Speed(Cooling/Fan)-4/3 Auto Air Swing Air Direction-4-Way Air Deflection Temp Control-Thermister On/Off Timer Dry Mode Chaos Air Flow Logic
FLOOR STANDING AIR CONDITIONERS
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LP-P2461PH
Model Description Floor Standing AC
Key Features Timer setting Temp. Control Thermistor Soft dry operation Remote controller Simple Refrigerant gas R-22 Jet Cool Indoor Display Set Temp Fan Speed COOLING / FAN 4 Compressor Recip Auto Air Swing(2 way) Provided Air Direction 4 Way Air Discharge Horizontal
LP-K3065QC
Model Description Floor Standing AC
Key Features Timer setting Temp. Control Thermistor Soft dry operation Remote controller Simple Refrigerant gas R-22 Jet Cool Indoor Display Set Temp Fan Speed COOLING / FAN 4 Compressor Recip Auto Air Swing(2 way) Provided Air Direction 4 Way Air Discharge Horizontal
LP-K2465QC
Model Description Floor Standing AC
Key Features Timer setting Temp. Control Thermistor Soft dry operation Remote controller Simple Refrigerant gas R-22 Jet Cool Indoor Display Set Temp Forced operation Fan Speed COOLING / FAN 4 Compressor Recip Auto Air Swing(2 way) Provided Air Direction 4 Way Air Discharge Horizontal
MULTI SPLIT AIR CONDITIONERS
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LM-4865C2I
Model Description Multi Split AC
Key Features Time delay Function Soft dry Operation Sleep mode Refrigerant gas R-22 Remote controller Full Function Jet Cool Forced Operation Fan Speed COOLING / FAN 4 Rotary Compressor Auto Air Swing ( 2 way ) Provided Air direction 4 Way Air Discharge Bottom
LM-3661C2I
Model Description Multi Split AC
Key Features Time delay Function Soft dry Operation Sleep mode Refrigerant gas R-22 Remote controller Full Function Jet Cool Forced Operation Fan Speed COOLING / FAN 4 Rotary Compressor Auto Air Swing ( 2 way ) Provided Air direction 4 Way Air Discharge Bottom
LM-2461C2I Model Description Multi Split AC
Key Features Time delay Function Soft dry Operation Sleep mode Refrigerant gas R-22 Remote controller Full Function Jet Cool Forced Operation Fan Speed COOLING / FAN 4 Rotary Compressor Auto Air Swing ( 2 way ) Provided Air direction 4 Way Air Discharge Bottom
WHISEN AIR CONDITIONERS
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LWA-22H1RDL1
Model Description 2 Ton, Windows AC
Key Features Temp. Control Thermistor Chaos Air Flow Magic Time Delay Function On/Off Timer Sleep mode Soft dry operation Fan Speed (COOLING/FAN) 4/3 Auto Air Swing Air Direction 3-Way Air Discharge Left/Right/Bottom Time Delay Function
LWA-19K1RPL5
Model Description 1.5-Ton, Windows AC
Key Features Temp. Control Thermistor Chaos Air Flow Magic Time Delay Function On/Off Timer Sleep mode Soft dry operation Fan Speed (COOLING/FAN) 4/3 Auto Air Swing Air Direction 3-Way Air Discharge Left/Right/Bottom Time Delay Function
LWA-19K1RDL5
Model Description 1.5-Ton, Windows AC
Key Features Temp. Control Thermistor Chaos Air Flow Magic Time Delay Function On/Off Timer Sleep mode Soft dry operation Fan Speed (COOLING/FAN) 4/3 Auto Air Swing Air Direction 3-Way Air Discharge Left/Right/Bottom Time Delay Function
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AUDIO/VIDEO/HOME THEATRE
Everybody wants to be able to watch their favorite movie with full surround
sound, LG wireless home theatre system has the solution.
DVD HOME CINEMA SYSTEMS
LM-D2540
Model Description DVD Movie Station
Key Features
Full Digital Amplifier Logic Cassette Deck Multi Format Playback Dolby Digital/DTS Decoder 3 DVD Changer XDSS OAO PMPO-1800 W DivX
LM-D2340
Model Description DVD Movie Station
Key Features Full Digital Amplifier Logic Cassette Deck Multi Format Playback Dolby Digital/DTS Decoder 3 DVD Changer XDSS OAO PMPO-1300 W
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DVD PLAYERS
LG has wide range of DVD players with world’s best playability. Several Model
are available in this category.
DG-9411
Model Description DVD Player
Key Features Component out , S-Video out Multi Format Playback DVD+R/ +RW,JPEG/KODAK Picture ,WMA DVD/CD-R,RW/MP3/VCD,CD Progressive Scan 3D Surround Sound / Dolby Digital / DTS Digital Audio Output Super Slim Design (35 mm)
DSI-8755
Model Description DVD Player
Key Features Component out , S-Video out Optical and Coaxial Digital out VGA out (Monitor connectivity) DiVx (MPEG 4) Dolby Digital/ DTS / VCD / MP3 / JPEG /
KODAK / WMA 5.1 Ch Home Theatre DVD Progressive Scan
DS8411
Model Description DVD Player
Key Features Auto Play Variable Zoom 3D Surround Sound Last Condition Memory DVD+R/ +RW,JPEG/KODAK Picture ,WMA DVD/CD-R,RW/MP3/VCD,CD Progressive Scan Super Slim (39 mm) Design
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DSI-8352
Model Description DVD Player
Key Features MP3/VCD/WMA/JPEG/KODAK Picture Optical Out S-Video Coaxial Digital Out Component Video OIP Dolby Digital /DTS Decoder 5.1 Ch Home Theatre DVD Progressive Scan
DSI-8555
Model Description DVD Player
Key Features Component Out Multi Format Playback DTS Decoder Dolby Digital VGA Out Optical Out S-Video Coaxial Digital Out 5.1 Ch Home Theatre DVD Progressive Scan
DVD ROOM THEATRE
LG first time introduced 5-in-one DVD Room Theatre system with great picture
quality and Theatre like sound.
LPC-D1000A Model Description DVD Room Theatre
Key Features S-Video Out Optical Out Surround Sound XDSS Remote Front Display DVD/VCD/MP3/AM/FM/Cassette/ACD
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DISH WASHERS
Experience LG's digitally advanced technology which provides superior
cleaning, intuitive controls and vast interior capacity with numerous flexible storage
features.
LDF7810BB
LG proudly presents a new line of dishwashers that tastefully blends ingenious performance with beautiful design.
Key Features Fully-Integrated Control Panel Industry's Tallest Tub Variable Water Pressure OptiDry Hybrid Condensing Drying System Sense Clean Washing System Hidden Water Heater Food Disposer and Self-Cleaning Triple
Filtration System Height Adjustable Upper Rack 16 Place Settings Storage Removable Tines Half Load Cleaning Premium Lodecibel Quiet Operation
LDS5811ST
Cleaner dishes are just the beginning. Key Features Premium Lodecibel Quiet Operation Semi-Integrated Control Panel Industry's Tallest Tub Variable Water Pressure OptiDry Hybrid Condensing Drying System SenseClean Washing System Hidden Water Heater Food Disposer and Self-Cleaning Triple
Filtration System Height Adjustable Upper Rack 16 Place Settings Storage Removable Tines Half Load Cleaning
LDS5811WW
LG proudly presents a new line of dishwashers that tastefully blends ingenious performance with beautiful design.
Key Features Semi-Integrated Control Panel Premium Lodecibel Quiet Operation Industry's Tallest Tub Variable Water Pressure OptiDry Hybrid Condensing Drying System SenseClean Washing System Food Disposer and Self-Cleaning Triple
Filtration System Height Adjustable Upper Rack 16 Place Settings Storage Removable Tines Half Load Cleanin
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GSM
LG present 3G Mobile phones with some unique features which divided into
four Categories:
Bluetooth
Camera
Colour
Music
BLUETOOTH MOBILE PHONE
G1610
Model Description Bluetooth Voice Solution, 65K Color Screen, GPRS, MMS and Java
Additional Features Colour Themes Word Time Animated Incoming/Outgoing Screen Auto Keypad Lock Conferencing Calculator Unit Converter Voice Memo Built in Games 16 Polyphonic-2 Phone Book Memory-200*5 Fields Scheduler Capacity-20 Download/Save as Support-wowlg.com SMS(Phone Capacity) WAP Predictive Text Input-T9 Java/MMS PC Syncronization Frequency-GSM900/1800MHz
General Specifications Dimensions ( LxWxD) (mm)-105x44x18 Weight( gm)-78 Standard Battery-950 mAh Talk Time-Upto 2.5 hrs Stand by Time-Up to 250 hrs
Key Feature Download Support GPRS MMS and Java 65K Colour Display Bluetooth Headset Kit Bluetooth Enabled
CAMERA MOBILE PHONES
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T5100
Model Description 1.3 Mega Pixel Camera Phone, 262K color screen, MP3 Playback, Video on Demand, Upto 60 minutes Video Recording
Key Features Video MMS Video On Demand Service Support MP3 Playback Talk Time-up to 2.5 hrs Stand- by Time-up to 200 hrs Standard battery(mAh)-950 Games-3 Downloadable 40 Polyphonic Ringtones Java GPRS(Class 10 ) and WAP-2 125 SMS Capacity 1.4 MB Memory for Video MMS 27 MB Shared Memory 96*96 Pixels ,65K Color External Screen 176*220 Pixels ,262 K Color Internal Screen Dual LCD Screens Call Conversation Recording-30sec Image Capture Photo Frames 4* Digital Zoom Built-in Flash Consecutive Picture shoot Self-timer Shooting
B2100
Model Description VGA CMOS Camera Phone, Rhythmic Vibration and Ringtone, 4X Digital Zoom, GPRS, MMS and Java
Key Features MMS and Java GPRS(class 10) Animated Incoming and Outgoing call
screens Conferencing-yes Calculator-yes Color Themes-4 nos. Multiple Alarm-5 nos. Phone Book Memory-200*5 Fields Auto keypad lock EMS SMS Capacity-140 Games-2 nos. Downloadable 40 Polyphonic Ringtones Scheduler Capacity-20 nos. Predictive Text-T9 255*6 Phone Book Memory Built-in Flash Photo Frames-7 nos. Self-timer Shooting-3/5 Seconds
COLOUR MOBILE PHONES
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G1600
Model Description 65K Color Screen, GPRS, MMS and Java
Key Features
Animated Incoming & Outgoing Call Screens Call Assignable Characters-35nos PC Synchronization-Yes Color Themes-4nos Frequency-GSM 900/1800Mhz Memory-1MB Shared Voice Memo-20 Games-2 nos.(Submarin+Space Ball)
+Downloadable Multipale Alarms-5nos Scheduler Capacity-20 WAP-1.2.1 Predictive Text-T9 SMS Capacity-100 Phone Book Memory-200*5 GUI (Graphic User Interface) 4 Way Navigation Key 7 Different user groups (20 per group) Polyphonic Ringtones
C2100 Model Description Dual LCD, 65K Color Internal Screen, Torchlight, GPRS, MMS and Java
Key Features Frequency-GSM900/ 1800MHz WAP-2 SMS Capacity-250 General Specifications Stand- by Time-Upto 250 hrs Talk Time-Upto 2.5 hrs Standard Battery-1000 mAH Weight-70 grams Dimensions-89x47x25.5 mm Phone Features 200*5 Phonebook Memory MMS java Games GPRS- Class10 65000 Color Display
MUSIC MOBILE PHONES
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B2000 Model Description FM Radio Phone, Rhythmic Vibration and Ringtone, Tri-Band, GPRS, MMS and Java
Key Features Stereophonic Headphone Kit FM Phone 10 Channel Memory 65K Color Hi-Resolution Display Display LCD(pixel)-128x128 Standard battery(mAh)-780 mAh Dimensions (L*W *D)(mm)-104x40x14 WAP-2 Java and MMS 40 Polyphonic Ringtones Pictures and Ringtones Download Voice Memo-20 Sec Conferencing Animated Incoming & Outgoing Call Screens Games-2 Nos Downloadable Multipale Alarms-5 Nos Scheduler Memory-20 SMS Capacity-200 GPRS Color Themes-4 Nos
G1800
Model Description MP3 Phone, 60MB Memory, USB Pen Drive, Continuous Voice Recording, Speakerphone
Key Features MMS 65K Color Hi-Resolution Display 60 MB USB Disk USB Charger Weight(gms)-78 Standard battery(mAh)-720 Dimensions (L*W *D)(mm)-99x45x17 Additional Features Voice Memo World Time Auto Keypad Lock Conferencing Voice Recording Animated Incoming & Outgoing Call
Screens Games-3 nos Multipale Alarms-5 nos Scheduler Memory-Upto 10 SMS Capacity-250 Embedded Java Games GPRS
IT PRODUCTS
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COLOUR MONITORS
E700S
Model Description 17 inch FLATRON Monitor
Key Features Video Input-RGB Analog Sync Compability-Separate Pixel Frequency-110 MHz V-Scanning Frequency-50 - 160 Hz H-Scanning Frequency-30 - 71 kHz Recommend Resolution-1024 x 768 / 85Hz Max Resolution-1280 x 1024 / 66 Hz
900B
Model Description 19" Studioworks Monitor
Key Features Vertical Frequency Horizontal Frequency Surface Treatement Focus Size Suspend / Standby Power Off Mode Normal Operation OSD Control Regulation Compliance
500G
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Model Description 15" Studioworks Monitor
Key Features Vertical Frequency Horizontal Frequency Surface Treatement Focus Size Suspend / Standby Power Off Mode Normal Operation OSD Control Regulation Compliance
NOTEBOOKS
LW70
Model Description Intel Pentium M Processor Dothan 1.6GHz, 533MHz FSB, 2MB L2
Key Features Indicator-AC Adaptor, Power/suspend,
battery charge, HDD activity, caps Lock, Num Lock, WLAN
AC Adaptor-90W Audio-Stereo speaker, Sub Woofer, High
definition audio, Internal MIC ODD-DVD/DVD Combo/DVD Super Multi HDD-40GB/100GB PATA/SATA Memory-256MB/512MB/1024MB DDR II
(400/533MHZ, Dual channel support, upto 2GB)
Operating system-XP Home/XP Pro Chipset-Intel 915PM + ICH6-M Processor-Intel Pentium M Processor Dothan
1.6GHz, 533MHz FSB, 2MB L2 Weight(Including standard battery)-3.1 Kg
Display Graphics-ATI Mobility Radeon
X600(64MB/128MB) LCD-17.1 inch Finebright WXGA Modem-power, volume up/down,
Mute/Instant DVD/Instand Music Input Device
Buttons-power, volume up/down, Mute/Instant DVD/Instand Music
Pointing device-Touchpad w/ scroll function Keyboard-Full Size 99 keys w/ Numeric
keypad Expansion Slot Mini-PCI slot-wireless Lan card installed
Battery High Capacity(Option)-9 Cell(Li-Ion) Standard-6 Cell(Li-Ion)
LM70
Model Description Intel Pentium M Processor Dothan 1.6GHz,2MB
Key Features Indicator-AC Adaptor, Power/suspend,
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L2,LCD backlight huge Blue LED battery charge, HDD activity, caps Lock, Num Lock, WLAN
AC Adaptor-90W I/O-3 USB(2.), VGA, S-Video, IEEE1394, MIC-
In, RJ11, RJ45,S/PDIF(Sharing w/ headphone out), DC-In
Audio-Stereo speaker High definition audio, Internal MIC
ODD-DVD/DVD Combo/ DVD Super Multi HDD-60GB/80GB SATA/PATA Memory-256MB/512MB/1024MB DDR II
(400/533MHZ, Dual channel support, upto 2GB)
Operating system-XP Home/XP Pro Chipset-Intel 915PM ICH6-M Processor-Intel Pentium M Processor
Dothan 1.6GHz, 533MHz FSB, 2MB L2 Weight(Including standard battery)-2.3Kg Dimensions-327x272x24.4mm Security-Kensington lock Port replicator wireless indicator-LCD backlight huge Blue
LED Display Graphics-ATI Mobility Readeon
X600(64MB/128MB) LCD-15 Communication LAN-10/100 ethernet OR Gigabit W-Lan Antenna-Dual Hexa band Antenna Wireless-Intel Pro/Wireless
2200BG(802.11b/g) Intel Pro/Wireless 2915ABG(802
Modem-56 Kbps MDC Modem Input Device
Buttons-power, volume up/down, Mute Pointing device-Touchpad with scroll
function Keyboard-Full Size 86 keys Expansion Slot Mini-PCI slot-wireless Lan card installed PC card slot-Express card/ 54 Memory card slot-4-in-1 (SD/MMC/MS MS
Pro) Battery
High Capacity(Option)-9 Cell(Li-Ion) Standard-6 Cell(Li-Ion)
OPTICAL STORAGE
PCs
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XS3-E049NPG
Model Description Intel 865GV-Chipset ,256 MB-DDR
Key Features 256 MB DDR 400 RAM Three Years Limited Warranty Crash Proof + Restore IT utility Multi Media Keyboard 17 inch Color Monitor 10-100 LAN Onboard 80 GB IDE HDD Cache-1 MB L2 Intel Pentium4-530 @ 3.0 GHz RED HAT ENT. LINUX3 MOUSE-Optical CDRW-LG Chipset-Intel 865GV
XS1-WH19LP1
Model Description Intel Celeron 2.0,128 MB-DDR
Key Features STD KBD Intel Pentium4-Intel 845GV RED HAT ENT. LINUX3 MOUSE-Scroll 15 inch CRT CDRW FDD RPM-40 GB 7200 DDR-128 MB Intel Celeron 2.0
XS1-WH1SLP2BCI0115
Model Description Intel Celeron Processor 2.0 GHz , 128 MB RAM
Key Features Monitor-38 cms CRT Monitor SMPS-250 Watt SMPS USB Port-4 USB (2 rear ,2 front) AGP-onboard LAN-Built inRealtek 8100C (10/100 Mbit) FDD-1.44 MB OSD Control-CDROM Drive HDD-40GB,7200 rpm RAM-128 MB,333MHz Cache-128KB CPU-Intel Celeron Processor 2.0 GHz Chipset-Intel 845 GV
XSA-S31SLP1BCI0115
Model Description Key Features
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AMD Sempron Processor 2600+, 128 MB RAM Monitor-38 Cms CRT Monitor SMPS-250 Watt SMPS USB Port-6 USB ( REAR,4 thru header) AGP-Onboard LAN-VIAVT 6103(10/100) FDD-1.44 MB OSD Control-CDROM Drive HDD-40GB,7200 rpm RAM-128 MB,333MHz FSB/MULTIPLIER-333MHz Cache-128KB CPU-AMD Sempron Processor 2600 Chipset-KM266 Pro(7V 333MHz)
XT1-2219LP1BCI0115
Model Description Intel Pentium 4 Processor 2.26 GHz, 128 MB RAM
Key Features Monitor-38 cms CRT Monitor SMPS-250 Watt SMPS USB Port-4 USB (2 rear ,2 front ) AGP-Intel 845 GV LAN FDD-1.44 MB OSD Control-CDRW HDD-40GB,7200 rpm RAM-128 MB,333MHz FSB/MULTIPLIER-533 MHz Cache-512KB CPU-Intel Pentium 4 Processor 2.26 GHz Chipset-Intel 845 GV
XS5-L14SLP1BCI2115
Model Description Intel Pentium 4 Processor 2.66 GHz, Intel 915 GV Chipset
Key Features Monitor-38 Cms CRT Monitor SMPS-300 Watt SMPS USB Port-8 USB (4 rear ,4 front) AGP-onBoard LAN-Built in Realtek 8110S(10/100/1000
Mbit ) FDD-1.44 MB OSD Control-CDROM Drive HDD-40GB,7200rpm RAM-256 MB ,400MHz FSB/MULTIPLIER-533MHz Cache-512KB L2 cache CPU-Intel Pentium 4 Processor 2.66 GHz Chipset-Intel 915G
SERVER
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PA-110
Model Description Single Intel® Pentium 4 Processor @ 3.0 GHz with 800MHz FSB with Hyper Threading ® Technology,1 X 36 GB U320 SCSI 10K rpm NHS
Key Features Single Intel® Pentium 4 Processor @ 3.0
GHz with 800MHz FSB with Hyper Threading ® Technology
1 MB L2 Cache Intel® original SE7210TP1-E Motherboard
with Intel® E7210P Chipset 512 MB (PC3200 ¿ 400 MHz) DDR SDRAM
unbuffered DIMM with ECC 1 X 36 GB U320 SCSI 10K rpm NHS 1 x Single Channel integrated U320 320
Mb/sec SCSI 1.44 MB FDD 52X CD Re-Writer 1 x Intel® PRO 1000 + Gigabit & Intel® PRO 100+ Server Network Connections Multimedia Keyboard Optical Scroll Mouse Intel® Server Management Ver. 5.8
software Full Tower Cabinet
PA-105
Model Description Single Intel® Pentium 4 Processor @ 3.0 GHz with 800MHz FSB with Hyper Threading ® Technology ,1 X 80 GB SATA 150 MB/s, 7200 rpm
Key Features Integrated SATA RAID 0,1, support 1 X 80 GB SATA 150 MB/s, 7200 rpm Single Intel® Pentium 4 Processor @ 3.0
GHz with 800MHz FSB with Hyper Threading ® Technology
1 MB L2 Cache Intel® original SE7210TP1-E Motherboard
with Intel® E7210P Chipset 512 MB (PC3200 ¿ 400 MHz) DDR SDRAM
unbuffered DIMM with ECC 1.44 MB FDD 52X CD Re-Writer 1 x Intel® PRO 1000 + Gigabit & Intel® PRO 100+ Server Network Connections Multimedia Keyboard Optical Scroll Mouse Intel® Server Management Ver. 5.8
software Full Tower Cabinet
MICROWAVE OVENS
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LG, the leader in microwave ovens, brings the widest range of microwave
ovens. They come in three different categories – Convections, Grill and Solo, with a
capacity ranging from 19 to 30 liters. Now cook everyday meals, including
international cuisine and regional favorites, conveniently at home. The easy-to-use
pane of the microwave oven has been developed in LG Test Kitchens to make
cooking enjoyable. Now make anything from Shahi Panner, Tikkas, Idlis to even
popcorn and cookies, all at the touch of a button. The unique Intellowave Technology
ensures that the microwaves are spread evenly throughout the oven so that your
food is cooked uniformly while retaining all its nutrients. And because it requires very
little oil, the food cooked is also healthy.
SOLO MICROWAVE OVEN
The Solo ranges of microwave ovens are perfect for everyday cooking. These
ovens work on a simple technology. The microwaves generate heat by agitating the
water, fat and sugar present in the food, which uniformly cooks the food. The Solo
Microwave Ovens can also cook some delicious low-fat-recipes, which will have
licking fingers and asking for more.
LG Solo Advantages:
Fast Cook: Now re-heat or defrost your food at one –third the time it normally
takes. Just the options you need when you are in a rush.
Indian Auto Cook: Rediscover the joy of cooking with pre-programmed
recipes of some of your daily meals like rice, dal and vegetables. Cooking was
never so easy and supervision-free.
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Diet Cook: With pre-programmed low calories recipes, this unique feature
helps you keep an eye on the number of calories your food contains. Since our
microwave ovens require little or no oil, the food is also healthy.
Anti-Bacteria Interiors: The anti-bacteria interiors ensure easy cleaning and
prevent dangerous bacteria from forming.
Soups Main Course DessertsTomatoCream of MushroomChicken Sweet Corn
Stuffed TomatoesDal MakhniBharwan Bhindi
Suji ka HalwaCoconut BarfiChoorma Ladoo
MS-255R
Model Description 25 Ltrs ,Anti Bacteria Interiors, 10 Indian Diet Cook Menus and 8 Indian Pre Cook Menus
Key Features Pull-Out Door Type Child Lock 5 Power Level Descriptive Panel Auto Defrost Indian Auto Cook Intellowave Technology Fast Cook Indian Diet Cook Anti- Bacteria Interiors Capacity-25 Ltr.
MS-194W
Model Description 19Ltr., Easy to use descriptive panel, 4 Auto Defrost and 3 Auto Cook Menus
]Key Features
Pull-Out Door Type Child Lock 5 Power Level Descriptive Panel Auto Defrost Indian Auto Cook Intellowave Technology Feather Touch Panel Capacity-19 Ltr
MS-192W
Model Description 19 Ltr., 5 power levels, Easy to use knobs
Key Features Pull-Out Door Type Child Lock 5 Power Level Descriptive Panel Indian Auto Cook Intellowave Technology Manual Defrost Easy to use Knob Panel Capacity-19 Ltr
GRILL MICROWAVE OVEN
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The Grill range of microwave ovens comes with a concealed heater that allows
you to grill and brown your food in addition to cooking your regular meals. With over
six models to choose from , you can now grill your favorite tikkas, kebabs, mutton
and other roast recipes right down to the core. And that too using very little oil.
Toaster Microwave Oven: The only microwave oven of its kind, which do two
things at the same time. With a built-in toaster, you can now toast some bread while
cooking, grilling or browning daily meals. A 32 mm. slot, a unique gripper to hold the
bread firm in the centre, and an option of nine levels of browning gives the perfectly
toasted bread.
LG Grill Advantages:
Motorised Rotisserie: The unique rotating bar-be-que design helps you grill
or brown your tandoori cuisine from all sides. Giving the perfectly grilled
snacks and starters.
Auto Defrost: Defrost your chicken, peas or panner at the mere touch of a
button.
Mutli-Cook Tawa: this specially coated non-stick tawa is ideal for recipes,
which require extra browning and bottom heating.
Stainless Steel Interiors: Tailor-made to withstand high temperature and
retain heat, which results in better cooking performance. The unique quality of
stainless steel makes these microwave ovens durable and corrosion resistant.
Appetisers Main Course DessertsGrilled sandwichMurg Malai TikkaSeekh Kebab
Palak PaneerChanna MasalaKeema Matar
PhirniPayasamCarrot Halwa
MG-568T
Model Description India's Only Microwave Oven with an inbuilt Toaster ,9 levels of browning
Key Features Capacity-26 Litre Child Lock Pull-Out Door Type
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Descriptive Panel Auto Defrost Indian Auto Cook High Rack Largest Turntable Combination Cooking Intellowave Technology
MG-607APR
Model Description 30 Ltr., Only Grill Model with Motorised Rotisserie,Stainless Steel Interiors
Key Features Push Door Type Multi-Cook Tawa Motorised Rotisserie Custom Cook Capacity-30 ltr Child Lock High Rack Largest Turntable Combination Cooking Intellowave Technology Stainless Steel Interiors
MG-556P
Model Description 19 Ltr.,Stainless Steel Interiors ,4 Auto Defrost and 6 Indian Auto Cook Menus
Key Features
Capacity-25 ltr Child Lock Pull-Out Door Type Descriptive Panel Auto Defrost Indian Auto Cook High Rack Largest Turntable Combination Cooking Intellowave Technology Smooth Easy Knob Control Stainless Steel Interiors
MG-608AP
Model Description 30 Ltr., Stainless Steel Interiors,5 Custom Cook Menus
Key Features Alternate Cooking Multi-Cook Tawa Custom Cook Capacity-30 ltr Child Lock Pull-Out Door Type Descriptive Panel Auto Defrost Indian Auto Cook High Rack Largest Turntable Combination Cooking Intellowave Technology Multi Stage Cooking
MG-557B
Model Description 25 Ltr., Anti Bacteria Interiors,4 Auto Defrost and 6 Indian Auto Cook Menus
Key Features Fast Cook Capacity-25 ltr Child Lock
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Pull-Out Door Type Descriptive Panel Auto Defrost Indian Auto Cook High Rack Largest Turntable Combination Cooking Intellowave Technology Anti Bacteria Interiors
MG-555F
Model Description 25 Ltr. Elegant Oval Window, 4 Auto Defrost and 6 Indian Auto Cook Menus
Key Features Elegant Oval Window Fast Cook Capacity Child Lock Pull-Out Door Type Descriptive Panel Auto Defrost Indian Auto Cook High Rack Largest Turntable Combination Cooking Intellowave Technology
MG-396WA
Model Description 19Ltr.,Feather touch Micom Panel, 4 Auto Defrost and 6 Indian Auto Cook Menus
Key Features Alternate Cooking Multi-Cook Tawa Custom Cook Capacity-30 ltr Child Lock Descriptive Panel High Rack Largest Turntable Combination Cooking Intellowave Technology Multi Stage Cooking
MG-397WB
Model Description 19 Ltr.,India's only Black Microwave Oven, 4 Auto Defrost and 6 Indian Auto Cook Menus
Key Features
Capacity-19 ltr Child Lock Pull-Out Door Type Descriptive Panel Auto Defrost Indian Auto Cook High Rack Largest Turntable Combination Cooking Intellowave Technology India's Only Black Microwave Feather Touch Panel
CONVECTION MICROWAVE OVENS
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The advanced LG Convection Microwave Oven, with its superior technology,
lets you bake, brown or grill your favourite dishes while simultaneously cooking them.
A state-of-the-art fan located at the back of the cavity circulates hot air within the
entire microwave. This allows for even browning and ensures that your food is
uniformly cooked. And to top it all these ovens come in three striking colours of
silver, stainless steel and white.
LG Convection Advantages:
Motorised Rotisserie: Consists of a steel rod and motor system. This unique
rotating bar-be-que design helps you cook the most perfectly grilled chicken,
panne and other roast dishes.
Next Step Guide: Follow the step-by-step instruction, which will guide
through the entire process of cooking your food.
Deodoriser: Removes any smell or odour left after cooking from the interiors
of your microwave. Keeps microwave oven smelling fresh and clean.
Stainless Steel Interiors: Tailor-made to withstand high temperature and
retain heat, which results in better cooking performance. To add to it,
stainless steel is also rust prof and its smooth contours offers easy cleaning.
Appetisers Main Course DessertsPaneer TikkaKhandviTandoori Chicken
Vegetable BiryaniCheese PizzaBaked Vegetables
Lemon TartsChocochip CookiesChocolate Cake
MC-800ABR
Model Description Key Features
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30 Ltr., Modular Kitchen Model with Installation Kit, Stainless Steel Interiors with Motorised Rotisserie
Motorised Rotisserie Installation Kit for modular Kitchen Capacity-30 Ltr. Multi-Stage Cooking 5 Power Level Child Lock Descriptive Panel Indian Auto Cook Ferment Function High & Low Rack Five Way Cooking Largest Turntable Auto Roast Combination Cooking Stainless Steel Interiors Intellowave Technology
MC-8083
Model Description 30Ltr.,Stainless Steel Interiors with Motorised Rotisserie, 4 Auto Roast Menus and 4 Indian Diet Cook Menus
Key Features Capacity-30 Litre Multi-Stage Cooking 5 Power Level Child Lock Auto Defrost Descriptive Panel Indian Auto Cook Ferment Function High & Low Rack Five Way Cooking Largest Turntable Auto Roast Combination Cooking Stainless Steel Interiors Intellowave Technology
MC-801AR
Model Description 30 Ltr., Stainless Steel Interiors with Motorised Rotisserie, Flat Look Convection Microwave Oven
Key Features Motorised Rotisserie,Push Door Type Installation Kit for modular Kitchen Capacity-30 Ltr. Multi-Stage Cooking 5 Power Level Child Lock Descriptive Panel Auto Defrost Indian Auto Cook Ferment Function High & Low Rack Five Way Cooking Largest Turntable Auto Roast Combination Cooking Stainless Steel Interiors Intellowave Technology
MC-808WAR
Model Description 30Ltr., Stainless Steel Interiors with Motorised Rotisserie, 4 Auto Defrost, 3 Auto Roast Menus and 8 Indian Auto Cook Menus
Key Features Pull-Out Handle for Rotisserie Motorised Rotisserie Capacity-30 Ltr.
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Multi-Stage Cooking 5 Power Level Child Lock Descriptive Panel Auto Defrost Indian Auto Cook Ferment Function High & Low Rack Five Way Cooking Largest Turntable Auto Roast Combination Cooking Stainless Steel Interiors Intellowave Technology
MC-767WS
Model Description 26 Ltr. Stainless Steel Interiors with Deoderizer Function, 4 Auto Defrost, 4 Auto Roast Menus and 8 Indian Auto Cook Menus
Key Features Silver colour Auto Roast and Back Menu Deodoriser Vertical Rotisserie Capacity-26 Ltr. 5 Power Level Child Lock Descriptive Panel Indian Auto Cook Ferment Function High & Low Rack Five Way Cooking Largest Turntable Combination Cooking Stainless Steel Interiors Intellowave Technology
REFRIGRATORS
LG refrigerators divided into Four major categories:
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SEMI FROST FRIDGE
GL-26TMQSFF
Model Description SFF Ref
Key Features Key & Lock Sliding Door Bin Anti -Bacteria Seal Direct Cool Door Finish-PCM Cell Fress Crisper Kangaroo Tray Deodoriser Dairy Corner
GL-26GMRSFF Model Description SFF Ref
Key Features
Key & Lock Sliding Door Bin Anti -Bacteria Seal Direct Cool Door Finish-PCM Cell Fress Crisper Kangaroo Tray Deodoriser Dairy Corner
GL-23TMTSFF-225L
Model Description 225 Ltr. SFF Ref
Key Features
Key & Lock Sliding Door Bin Anti -Bacteria Seal Direct Cool Door Finish-PCM Cell Fress Crisper
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Kangaroo Tray Deodoriser Dairy Corner
GL-23GMRSFF
Model Description SFF Ref
Key Features
Key & Lock Sliding Door Bin Anti -Bacteria Seal Direct Cool Door Finish-PCM Cell Fress Crisper Kangaroo Tray Deodoriser Dairy Corner
GL-19TMTSFF
Model Description SFF Ref
Key Features Key & Lock Sliding Door Bin Anti -Bacteria Seal Direct Cool Door Finish-PCM Cell Fress Crisper Kangaroo Tray Deodoriser Dairy Corner
GL-19GMRSFF
Model Description SFF Ref
Key Features
Key & Lock Sliding Door Bin Anti -Bacteria Seal Direct Cool Door Finish-PCM Cell Fress Crisper Kangaroo Tray Deodoriser Dairy Corner
DIRECT COOL
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GL-231GPRX
Model Description 230 Ltr. Capacity Direct Cool Refrigerator
Key Features Key & Lock Sliding Door Bin Anti -Bacteria Seal Direct Cool Door Finish-PCM Cell Fress Crisper Dairy Corner Crystal Shelves Deodoriser Kangaroo Tray
GL-231RPDX
Model Description 230 Ltr. Capacity Direct Cool Refrigerator
Key Features Key & Lock Sliding Door Bin Anti -Bacteria Seal Direct Cool Door Finish-PCM Cell Fress Crisper Dairy Corner Crystal Shelves Deodoriser Kangaroo Tray
GR-201TPLX
Model Description 200 Ltr. Capacity Direct Cool Refrigerator
Key Features Key & Lock Sliding Door Bin Anti -Bacteria Seal Direct Cool Door Finish-PCM Cell Fress Crisper Dairy Corner Crystal Shelves Deodoriser Kangaroo Tray
GR-201TPQX ]
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Model Description 200 Ltr. Capacity A-One Direct Cool Refrigerator
Key Features Key & Lock Sliding Door Bin Anti -Bacteria Seal Direct Cool Door Finish-PCM Cell Fress Crisper Dairy Corner Crystal Shelves Deodoriser Kangaroo Tray
GR-201GPPX
Model Description 200 Ltr. Capacity Direct Cool Refrigerator
Key Features Key & Lock Sliding Door Bin Anti -Bacteria Seal Direct Cool Door Finish-PCM Cell Fress Crisper Dairy Corner Crystal Shelves Deodoriser Kangaroo Tray
GR-201GPEX
Model Description 200 Ltr. Capacity Direct Cool Refrigerator
Key Features Key & Lock Sliding Door Bin Anti -Bacteria Seal Direct Cool Door Finish-PCM Cell Fress Crisper Dairy Corner Crystal Shelves Deodoriser Kangaroo Tray
GL-191GPRX
Model Description 190 Ltr. Capacity A-One Direct Cool Refrigerator
Key Features Key & Lock Sliding Door Bin Anti -Bacteria Seal Direct Cool Door Finish-PCM Cell Fress Crisper Dairy Corner Crystal Shelves Deodoriser Kangaroo Tray
GL-191RPDX
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Model Description 190 Ltr. Capacity A-One Direct Cool Refrigerator
Key Features Key & Lock Sliding Door Bin Anti -Bacteria Seal Direct Cool Door Finish-PCM Cell Fress Crisper Dairy Corner Crystal Shelves Deodoriser Kangaroo Tray
GR-181TPLX
Model Description 175 Ltr. Capacity Direct Cool Refrigerator
Key Features
Key & Lock Sliding Door Bin Anti -Bacteria Seal Direct Cool Door Finish-PCM Cell Fress Crisper Dairy Corner Crystal Shelves Deodoriser Kangaroo Tray
GR-181GPPX
Model Description 175 Ltr. Capacity Direct Cool Refrigerator
Key Features
Door Finish-Powder Coated/ PCM Anti -Bacteria Seal Direct Cool Key & Lock Cell Fress Crisper F.I.R. Lamp
GR-181TPQX
Model Description 175 Ltr. Capacity Direct Cool Refrigerator
Key Features
Sliding Door Bin Anti -Bacteria Seal Direct Cool Door Finish-PCM Cell Fress Crisper Dairy Corner Crystal Shelves Deodoriser Kangaroo Tray
GR-181RPEX
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Model Description 175 Ltr. Capacity Direct Cool Refrigerator
Key Features Key & Lock Sliding Door Bin Anti -Bacteria Seal Direct Cool Door Finish-PCM Cell Fress Crisper Dairy Corner Crystal Shelves Deodoriser Kangaroo Tray
GR-181RPGX
Model Description 175 Ltr. Capacity Direct Cool Refrigerator
Key Features Key & Lock Sliding Door Bin Anti -Bacteria Seal Direct Cool Door Finish-PCM Cell Fress Crisper Dairy Corner Crystal Shelves Deodoriser Kangaroo Tray
FROST FREE
GR-S592QLC
Model Description Ice Beam Door Cool Refrigerator
Key Features Kangaroo Tray Deodoriser F.I.R Lamp Sliding Door Bin Ice Tray Anti -Bacteria Seal Door Finish-Power Coated /PCM Cell Fresh Crisper
Color Options Champagne Gray Glossy Green Super White Silky Grey Super Inox Moon Silver Metallic Finish
GL-322QLQ
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Model Description Frost Free Ref
Key Features Kangaroo Tray Deodoriser F.I.R Lamp Icebeam Door Cooling ( GL -S ) Fresh Zone Sliding Door Bin Ice Tray Anti -Bacteria Seal Door Cooling Door Finish-Power Coated /PCM Cell Fresh Crisper
GLT322GP Model Description Frost Free Ref
Key Features Deodoriser F.I.R Lamp Icebeam Door Cooling ( GL -S ) Fresh Zone Sliding Door Bin Anti -Bacteria Seal Door Cooling Door Finish-Power Coated /PCM Cell Fresh Crisper
GL-T262QM Model Description Frost Free Ref
Key Features Kangaroo Tray Deodoriser F.I.R Lamp Icebeam Door Cooling ( GL -S ) Fresh Zone Sliding Door Bin Ice Tray Anti -Bacteria Seal Door Cooling Door Finish-Power Coated /PCM Cell Fresh Crisper
GL-T262GP
Model Description Frost Free Ref
Key Features Deodoriser F.I.R Lamp Icebeam Door Cooling ( GL -S ) Fresh Zone External MICOM Anti -Bacteria Seal Door Cooling Door Finish-Power Coated /PCM Cell Fresh Crisper
GL-242QM
Model Description Key Features
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230 Ltr. Frost Free Deodoriser F.I.R Lamp Fresh Zone Sliding Door Bin Anti -Bacteria Seal Door Cooling Door Finish-Power Coated /PCM Cell Fresh Crisper
GL-242QP
Model Description 230 Ltr. Frost Free
Key Features Deodoriser F.I.R Lamp Fresh Zone Sliding Door Bin Anti -Bacteria Seal Door Cooling Door Finish-Power Coated /PCM Cell Fresh Crisper
SIDE BY SIDE REFRIGRATORS
267-NGB-Crystal-Blue
Model Description DIOS Ref
Key Features 610 Ltr. Onwards 6 Sensor-Temperature Control Magic Crisper Miracle Zone Whisper Silent MICOM Control Focused Cooling Crushed Ice and Ice Cube Dispenser Refreshment Bar
267-NGB-Mocha-Brown
Model Description Key Features
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DIOS Ref 610 Ltr. Onwards 6 Sensor-Temperature Control Magic Crisper Miracle Zone Whisper Silent MICOM Control Focused Cooling Crushed Ice and Ice Cube Dispenser Refreshment Bar
267 NGB-Wood Cherry Model Description DIOS Ref
Key Features 610 Ltr. Onwards 6 Sensor-Temperature Control Magic Crisper Miracle Zone Whisper Silent MICOM Control Focused Cooling Crushed Ice and Ice Cube Dispenser Refreshment Bar
267 NGB-Wood Cherry Perspective
Model Description DIOS Ref
Key Features
610 Ltr. Onwards 6 Sensor-Temperature Control Magic Crisper Miracle Zone Whisper Silent MICOM Control Focused Cooling Crushed Ice and Ice Cube Dispenser Refreshment Bar
GRP267FTB
Model Description DIOS Ref
Key Features
610 Ltr. Onwards 6 Sensor-Temperature Control Magic Crisper Miracle Zone Whisper Silent MICOM Control Focused Cooling Crushed Ice and Ice Cube Dispenser Refreshment Bar
GR-L207DBZ
Model Description DIOS Ref
Key Features 610 Ltr. Onwards
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6 Sensor-Temperature Control Magic Crisper Miracle Zone Whisper Silent MICOM Control Focused Cooling Crushed Ice and Ice Cube Dispenser
GR-B207DBC Model Description DIOS Ref
Key Features 610 Ltr. Onwards 6 Sensor-Temperature Control Magic Crisper Miracle Zone Whisper Silent MICOM Control Focused Cooling
TELIVISION
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LGs Telivisions are available in following 6 categories:
CONVENTIONAL TELIVISIONS
CD-14D79VE
Model Description 14 inch CTV
Picture & PIP
Picture Status Memory Golden Eye
Sound AVL AV Stereo Sound Output(PMPO)-140W
Additional Colour Status Memory Menu OSD Quick View
RD-14CC50V Model Description 14 inch CTV
Picture & PIP ARC Zoom Picture Status Memory
Sound AVL Graphic Equalizer-3-Band Sound Output(PMPO)-140W
Additional Colour Status Memory Channel Scan Quick View Child Lock
CD-14D79M
Model Description 14 inch CTV
Picture & PIP
ARC Zoom Picture Status Memory
Sound
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AVL Sound Output(PMPO)-70W
Additional Blue Back Channel Naming Real Time Clock Speaker-single Colour Status Memory Menu OSD Channel Scan Quick View Child Lock Auto Power Off On/Off Timer
RD-14CA30M
Model Description 14 inch CTV
Picture & PIP ARC Zoom Picture Status Memory
Sound Sound Output(PMPO)-50W
Additional Blue Back AV In / TV Out Jack Channel Naming Real Time Clock Speaker-Single Colour Status Memory Menu OSD Quick View Programme Edit Child Lock Auto Power Off On/Off Timer
CF-20S12KE
Model Description Golden Eye Supreme
Additional Colour Status Memory Channel Scan Game Child Lock
Picture & PIP ARC Zoom Picture Status Memory Golden Eye
Sound AVL Graphic Equalizer-3-Band AV Stereo Sound Output(PMPO)-300W
CF-20D33KE
Model Description Golden Eye Magic
Additional Colour Status Memory Channel Scan Game Child Lock
Picture & PIP ARC Zoom
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Picture Status Memory Golden Eye
Sound AVL Graphic Equalizer-3-Band AV Stereo Sound Output(PMPO)-200W
RD-20CC50V
Model Description Cinemax Dlx
Additional Colour Status Memory Channel Scan Quick View Child Lock Auto Power Off On/Off Timer
Picture & PIP ARC Zoom Picture Status Memory
Sound AVL Sound Status Memory Graphic Equalizer-3-Band AV Stereo Sound Output(PMPO)-200W
RD-20CB30F
Model Description Marquis Dlx (Stereo)
Additional Blue Back AV In / TV Out Jack Channel Naming Auto Power Off
Picture & PIP ARC Zoom Picture Status Memory
Sound AVL Sound Status Memory Graphic Equalizer-3-Band AV Stereo Sound Output(PMPO)-200W
CD-20D79M
Model Description Joymax Plus
Additional Colour Status Memory Menu OSD Muti Language Channel Scan Quick View Child Lock
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Auto Power Off On/Off Timer
Picture & PIP ARC Zoom Picture Status Memory
Sound AVL Sound Output(PMPO)-100W
RD-CA30M
Model Description Cineplus
Additional Blue Back AV In / TV Out Jack Channel Naming Real Time Clock Speaker Colour Status Memory Menu OSD Quick View Programme Edit Child Lock Auto Power Off On/Off Timer
Picture & PIP ARC Zoom Picture Status Memory
Sound Sound Output(PMPO)-100W
RD-21CB30V
Model Description Marquis Dlx (Mono)
Picture & PIP Picture Status Memory
Sound AVL Graphic Equalizer-3-Band AV Stereo Sound Output(PMPO)-200W
Additional Zoom Programme-200 Colour Status Memory Menu OSD Channel Scan Quick View Game Turbo Search System-Digital Child Lock Auto Power Off
CF-21S12KE
Model Description Golden Eye Supreme
Picture & PIP ARC Zoom Picture Status Memory Golden Eye
Sound AVL
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Graphic Equalizer-3-Band AV Stereo Sound Output(PMPO)-300W
Additional Colour Status Memory Channel Scan Game Child Lock
RD-21CA30M
Model Description Cineplus
Picture & PIP ARC Zoom Picture Status Memory
Sound Sound Output(PMPO)-100W
Additional Blue Back AV In / TV Out Jack Channel Naming Real Time Clock Speaker-2 Colour Status Memory Menu OSD Quick View Programme Edit Child Lock Auto Power Off On/Off Timer
CD-21D79M
Model Description Joymax Plus
Picture & PIP ARC Zoom Picture Status Memory
Sound AVL Sound Output(PMPO)-100
Additional Colour Status Memory Menu OSD Multi Language Channel Scan Quick View Child Lock Auto Power Off On/Off Timer
29CA41VC
Model Description 29 inch CTV
Additional Channel Listing Real Time Clock Sleep Timer
Sound Woofer-Super Graphic Equalizer-5-Band
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XDS Sound Output(PMPO)-300W
Picture & PIP Digital Comb Filter Golden Eye XDP
29CA41VW
Model Description 29 inch Colour TV
Additional Channel Listing Games-15
Sound Woofer-Super Graphic Equalizer-5-Band XDS Sound Output(PMPO)-1200W
Picture & PIP Tuner PIP-Twin Digital Comb Filter Golden Eye XDP
FLAT TELIVISIONS:
CD-15Q91VE
Model Description Flatron 15 inch
Key Features SSM Golden Eye Game 3-Band Graphic Equalizer Status Memory Picture Status Memory AV Stereo 100W Sound Output
21FD50VE
Model Description 21 inch Flatron TV
Key Features Picture & PIP
ARC Zoom
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CTI Cotinous Cathode Calibration Golden Eye Picture Status Memory Digital Comb Filter
Sound Sound Output(PMPO)-350 W/1200W Graphic Equalizer-3-B XDS AV Stereo Sound Status Memory
Additional Fovourite/Quick View No. Of Programmes-200 Turbo Search System Programme Naming Programme Edit Child Lock Auto Power Off On/Off Timer Sleep Timer Games Input/Output Connections Head Phone Rear AV-In/Out-1/1 Front/Side AV In
21FC80VE
Model Description 21 inch Flatron TV
Key Features Picture & PIP
ARC Zoom CTI Digital Comb Filter Picture Status Memory Cotinous Cathode Calibration Golden Eye
Sound Sound Output(PMPO) AV Stereo XDS Graphic Equalizer-3-B Sound Status Memory-350/1200W
Additional Fovourite/Quick View No. Of Programmes-200 Programme Naming Programme Edit Child Lock Auto Power Off On/Off Timer Sleep Timer Games Input/Output Connections Head Phone Rear AV-In/Out-1/1 Front/Side AV In
21FA20KE
Model Description 21 inch Flatron TV
Key Features Picture & PIP
ARC Zoom Cotinous Cathode Calibration Picture Status Memory
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Golden Eye Sound
Sound Output(PMPO) AVL Sound Status Memory AV Stereo Graphic Equalizer-3-B
Additional Fovourite/Quick View No. Of Programmes-200 Turbo Search System Programme Naming Programme Edit Child Lock Auto Power Off On/Off Timer Sleep Timer Games-2
Input/Output Connections S-Video/In Rear AV-In/Out-1/1 Front/Side AV In
21FD20VE
Model Description 21 inch Flatron TV
Key Features
Picture & PIP ARC Zoom CTI Digital Comb Filter Picture Status Memory Cotinous Cathode Calibration Golden Eye
Sound Sound Output(PMPO) AV Stereo XDS Graphic Equalizer Sound Status Memory
Additional Fovourite/Quick View No. Of Programmes-200 Programme Naming Programme Edit Child Lock Auto Power Off On/Off Timer Sleep Timer Games
Input/Output Connections Head Phone Rear AV-In/Out Front/Side AV In
21FE30VE
Model Description 21 inch Flatron TV
Key Features Picture & PIP
ARC Zoom Cotinous Cathode Calibration Picture Status Memory Golden Eye
Sound
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Sound Output(PMPO)-200W AVL Sound Status Memory AV Stereo Graphic Equalizer-3-B
Additional Fovourite/Quick View No. Of Programmes-200 Turbo Search System Programme Naming Programme Edit Child Lock Auto Power Off On/Off Timer Sleep Timer Games
Input/Output Connections Head Phone Rear AV-In/Out-1/1 Front/Side AV In
21FA20KV
Model Description 21 inch Flatron TV
Key Features
Picture & PIP ARC Zoom Cotinous Cathode Calibration Picture Status Memory
Sound Sound Output(PMPO)-200W AVL Sound Status Memory AV Stereo Graphic Equalizer-3-B
Additional Fovourite/Quick View No. Of Programmes-200 Turbo Search System Programme Naming Programme Edit Child Lock Auto Power Off On/Off Timer Sleep Timer Games-2
Input/Output Connections Rear AV-In/Out-1/1 Front/Side AV In
29FC81RB
Model Description 29 inch Flatron TV
Key Features 2 Tuner PIP Scan Velocity Modulation Digital Comb Filter Golden Eye-Digital Sound Graphic Equalizer-5-Band
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29FC85VC
Model Description 29 inch Flatron TV
Picture & PIP
2 Tuner PIP Scan Velocity Modulation XDP Golden Eye
Sound Woofer-Mounted Super Graphic Equalizer-5-Band XDS
Additional Games-15 High graphics
29FC85VW
Model Description 29 inch Flatron TV
Picture & PIP Scan Velocity Modulation Golden Eye XDP
Sound Woofer-Mounted Super Graphic Equalizer-5-Band XDS
Additional Games-15 High Graphics
29FC85VE
Model Description 29 inch Flatron TV
Picture & PIP Scan Velocity Modulation Golden Eye XDP
Sound Graphic Equalizer-5-Band AV Stereo XDS
Additional Turbo Search System-Digital
LCD TELIVISIONS
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RT15LA70
Model Description LCD Art Vision
Key Features
Dimensions Width x Height x Depth-580x425x72 mm
Picture ARC(Aspect Ratio Control) Digital Comb Filter Digital Progressive Contrast Ratio-500:1 Brightness-450 cd /m2 Resolution-1280 x 768 Aspect Ratio-16:9
Sound Surround-DASP Output-5W x 2
Feature Wall Mount ez-Cable Display Power Management Mode Interface Component(High Definition) PC in Analogue
RT-17LZ40 Model Description LCD Art Vision
Key Features Picture
ARC(Aspect Ratio Control) Digital Comb Filter Digital Progressive DCDi S-IPS XD Engine Slim(LZ50) Contrast Ratio-500:1 Brightness-450 cd/m2 Resolution-1280*768 Aspect Ratio-16:9
Sound Surround-DASP Output-5W*2
Feature Wall Mount ez-Cable Display Power Management Mode Interface Component(High Definition) PC in Analogue
PLASMA TELIVISION
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MT-42PX11
Model Description 42 " XCanvas PDP
Sound
Ez Sound Options Audio Output-15W x 2 Inbuilt Speaker
Feature Wall Mount ez-Cable Display Power Management Mode
Display PIP Flexi Size-2/4/9 ARC(Aspect Ratio Control) 4H Digital Comb Filter Digital Progressive DCDi XD Engine(IEP) Contrast Ratio-5000:1 Brightness-1000 cd/m2 Resolution-1366 x 768 Aspect Ratio-16:9
RT-50PY10
Model Description 50 " XCanvas PDP
Display
PIP Flexi Size ARC(Aspect Ratio Control) 4H Digital Comb Filter Digital Progressive DCDi XD Engine(IEP) Contrast Ratio-5000:1 Brightness-1000 cd/m2 Resolution-1366 x 768 Aspect Ratio-16:9
Sound Ez Sound Options Audio Output-15 W x 2 Inbuilt Speaker
Feature Wall Mount ez-Cable Display Power Management Mode
Interface RS-232C Download External Control PC INPUT IR JACK DVI
PROJECTION TELIVISIONS
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RT44NB10RP
Model Description 44 inch ProjectionTV
Key Features
PIP Multi Window PIP-1+12 Double Window Picture in Picture-2 Tuner
Features Channel Labelling Favourite Channel ARC Auto Demo On/Off Time Sleep Timer Child Lock Quick View Turbo Search System Auto Volume Leveler Picture Status Memory-5M Sound Status Memory-6M
Interface Source Voltage-110-240 Audio Out (Variable) S-Video in Side/rear-1/1
Dimension Width x Height x Depth-1115 x 1255 x 485
Picture XD Engine Turbo Picture Black Stretcher Digital Comb Filter User Control SVM Dynamic SVM Turbo Booster for weak signals Luminance Noise Reduction Progessive Scan 100 Hz (Flicker Free) Enhanced Digital Convergence Fine Pitch Screen-.52 mm High Resolution PRT
Tuning VHF/UHF/CATV/HYPER No. of Program Memory Type-ACMS+ Memory Type System-FVS Aspect Ratio-4:3
Sound Dynamic Bass System Turbo Sound Sound Output-20+20W Graphics Sound Equalizer (5 Band ) Digital Virtual Dolby Mono/AV/ST/Real ST-Real
RT44NA47RP
Model Description XD Engine , PIP -2 Tuner
Key Features Digital Virtual Dolby
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Nicam stereo Digital Comb Filter User Control SVM Dynamic SVM Turbo Booster for weak signals Progressive Scan 100 Hz Digital Scan (Flicker Free) High Resolution PRT XD Engine Component-In 2(480 p) Component-In 1(480i/p) ARC EZ A/V Switching Multi Window PIP (1+12) Double Window PIP - 2 Tuner
THEATRON TELIVISION
29FD51VE-LXD5640
Model Description 350W PMPO Sound Output, Golden Eye Technology
Key Features
Full Digital Amplifier Logic Cassette Deck AM/FM Tuner XDSS(Excellent Digital Surround Sound) OAO (Orientation Acoustic Optimizer) DVD/VCD/SVCD/JPEG Picture Playback
CD/Kodak Picture CD/DIVX/WMA/MP3 Dolby Digital/DTS/Dolby Prologic-|| TV Matching Speakers 3100W PMPO Sound Output Component Input Single Touch Control 5 Band Graphic Equalizer XDP Golden Eye Technology 350 W PMPO Sound Output
29FD-51VELHT6240
Model Description 350W PMPO Sound Output, Golden Eye Technology
Key Features Compact and Slime Design DVD/VCD/Audio/MP3/WMA/SVCD/JPEG
Picture Playback Full Digital Amplifier
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5.1 Channel Surround 2000W PMPO Sound Output Logic Cassette Deck AM/FM Tuner XDSS(Excellent Digital Surround Sound) DVD/VCD/SVCD/JPEG Picture Playback
CD/Kodak Picture CD/DIVX/WMA/MP3 Dolby Digital/DTS/Dolby Prologic-|| TV Matching Speakers 3100W PMPO Sound Output Component Input Single Touch Control 5 Band Graphic Equalizer XDP Golden Eye Technology 350 W PMPO Sound Output
29FD-52VELHT6240
Model Description 350W PMPO Sound Output, Golden Eye Technology
Key Features Compact and Slime Design DVD/VCD/Audio/MP3/WMA/SVCD/JPEG
Picture Playback Full Digital Amplifier 5.1 Channel Surround 2000W PMPO Sound Output AM/FM Tuner Dolby Digital/DTS/Dolby Prologic-|| Component Input Single Touch Control 5 Band Graphic Equalizer XDP Golden Eye Technology 350 W PMPO Sound Output
21FD51VE-LH6240
Model Description 50W PMPO Sound Output, Golden Eye Technology
Key Features Compact and Slime Design Full Digital Amplifier 5.1 Channel Surround 2000W PMPO Sound Output AM/FM Tuner Dolby Digital/DTS/Dolby Prologic-|| Single Touch Control Golden Eye Technology 350 W PMPO Sound Output 3 Band Graphic Equalizer
VACUUM CLEANERS
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VC-A241NTV
Model Description Cyking Vacuum Cleaner
Key Features Anti- Bactterial Dust Chamber with Nano-
Silver Technology 7 Layer Washable HEPA Filter Bag less Cyclonic System Dust Capacity-3 Ltr. Sani Punch Suction Power-300 W Motor Wattage-1400 W
VC-3919NDV Model Description Extron Vacuum Cleaner
Key Features 360 Swiel for Easy Manoeuvrability Dust Capacity-3.5 Ltr. HEPA Filter Sani Punch Suction Power-300 W Motor Wattage-1400 W
VC-2620
Model Description Spark Cleaner
Key Features Extra Large Wheels Compact and Durable Design 360 Swiel for Easy Manoeuvrability Dust Capacity-2.6 Ltr.
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Suction Power-260 W Motor Wattage-1300 W
VTCP-862SD Model Description Granda The Powerful Vacuum Cleaner
Key Features Dust Capacity 1.5Litre Safety Guard Thermostat Cord Length 5 meter Noise Level 69db Non Blower VC 350 W Suction Power 1600 W Strong Motor
VC-P243NDN
Model Description Sweeper Vacuum Cleaner
Key Features Auto - Retractable Cord Compact and Durable Design Dust Capacity-3 Ltr. Suction Power-250 W Motor Wattage-1400 W
WASHING MACHINES
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FRONT LOADER
WD10165F Model Description Front Loader Washing Machine
Key Features Chrome Door Metalic Finish Child Lock Delay Timer Digital Display Handwash/Quick 30 Time Save/Crease Care/Rinse Hold/Rinse+ Wash
Programs-Cotton/Synthetic/Delicate/Woolen
Temp Range-Cold-95c Drying Speed Selection-1000/800/400 Capacity of 7kg
WD10160F
Model Description Front Loader Washing Machine
Key Features Child Lock Delay Timer Digital Display Handwash/Quick 30 Time Save/Crease Care/Rinse Hold/Rinse+ Wash
Programs-Cotton/Synthetic/Delicate/Woolen
Temp Range-Cold-95c Drying Speed Selection-1000/800/400 Capacity of 7kg
WD10185TP
Model Description Front Loader Washing Machine
Key Features
Bio/Crease Care/Rinse Hold/Rinse+
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Metalic Finish Child Lock Delay Timer Digital Display Handwash/Quick 30 Wash
Programs-Cotton/Synthetic/Delicate/Woolen
Temp Range-Cold-95c Drying Speed Selection-1000/800/600/400 Capacity of 7kg
WD10180TP Model Description Front Loader Washing Machine
Key Features
Capacity of 6kg Bio/Crease Care/Rinse Hold/Rinse+ Child Lock Delay Timer Digital Display Handwash/Quick 30 Wash
Programs-Cotton/Synthetic/Delicate/Woolen
Temp Range-Cold-95c Drying Speed Selection-1000/800/600/400
WD80295NP Model Description Front Loader Washing Machine
Key Features Process Display Metalic Finish Child Lock Handwash/Quick 30 Wash
Programs-Cotton/Synthetic/Delicate/Woolen
Temp Range-Cold-95c Drying Speed Selection-800/600/500/400 Capacity of 7kg-5kg
WD80290NP
Model Description Front Loader Washing Machine
Key Features Process Display Chrome Door Capacity of 6kg Bio/Crease Care/Rinse Hold/Rinse+ Metalic Finish Child Lock Digital Display Handwash/Quick 30 Time Save/Crease Care/Rinse Hold/Rinse+ Wash Programs Temp Range Drying Speed Selection
SEMI AUTOMATIC MACHINES
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WP1221S Model Description Semi-Automatic Washing Machine
Key Features Spin Window Wash Window Buzzer Soak Function Punch+3 Pulastor Wheels Water Level Selector 2 Water Inlets Gentle/Normal/Strong Wash Programs Wash Capacity-7 Kg
WP1022M Model Description Semi-Automatic Washing Machine
Key Features Micom Cantrol Panel Gentle/Normal/Strong Wool Wash Programs Soak Function Punch+3 Pulastor Water Level Selector Wash Capacity-7 Kg
WP1220
Model Description Semi-Automatic Washing Machine
Key Features Spin Window Wash Window Buzzer Punch+3 Pulastor Wheels Water Level Selector Gentle/Normal/Strong Wash Programs Wash Capacity-7 Kg
WP-1021S
Model Description Semi-Automatic Washing Machine
Key Features Spin Window
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Wash Window Buzzer Soak Function Punch+3 Pulastor Wheels Water Level Selector 2 Water Inlets Gentle/Normal/Strong Wash Programs Wash Capacity-7 Kg
WP-9249
Model Description Semi-Automatic Washing Machine
Key Features Spin Window Wash Window Buzzer Punch+3 Pulastor Wheels 2 Water Inlets Gentle/Normal/Strong Wash Programs Wash Capacity-6.2 Kg
WP1020 Model Description Semi-Automatic Washing Machine
Key Features
Micom Cantrol Panel Gentle/Normal/Strong Wool Wash Programs Soak Function Punch+3 Pulastor Water Level Selector Wash Capacity-7 Kg
WP-9248
Model Description Semi-Automatic Washing Machine
Key Features Spin Window Wash Window Buzzer Soak Function Punch+3 Pulastor Wheels Water Level Selector 2 Water Inlets Gentle/Normal/Strong Wash Programs Wash Capacity-7 Kg
WP-9513S Model Description Semi-Automatic Washing Machine
Key Features Wash Window
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Buzzer Soak Function Punch+3 Pulastor Wheels Water Level Selector Gentle/Normal/Strong Wash Programs Wash Capacity-6.2 Kg
WP-9512 Model Description Semi-Automatic Washing Machine
Key Features Buzzer Wheels Water Level Selector Gentle/Normal/Strong Wash Programs Wash Capacity-6.2 Kg
WP-9243
Model Description Semi-Automatic Washing Machine
Key Features Normal Wash Program Spin Window Wash Window Buzzer Punch+3 Pulastor Wheels Water Level Selector 2 Water Inlets Wash Capacity-6.2 Kg
WP-9246
Model Description Semi-Automatic Washing Machine
Key Features Spin Window Buzzer Punch+3 Pulastor Wheels Water Level Selector 2 Water Inlets Gentle/Normal/Strong Wash Programs Wash Capacity-6.2 Kg
TOP LOADER
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WF-T8014HS
Model Description Top Loader Washing Machine
Key Features Digital Display Punch + 3 Pulsator Delay Start Water Level Selection-7 Fuzzy/Economy/Jeans/ Wool Programs Wash Capacity-7 Kg 7 Sensor Turbodrum Tub Clean/Silent/Delicate/Favourite
Program Options Extra Wash/Extra Rinse/Gentle Spin Wash
Options Metallic Finish
WF-T8014HN
Model Description Top Loader Washing Machine
Key Features Digital Display Punch + 3 Pulsator Delay Start Water Level Selection-7 Fuzzy/Economy/Jeans/ Wool Programs Wash Capacity-7 Kg 7 Sensor Turbodrum Tub Clean/Silent/Delicate/Favourite
Program Options Extra Wash/Extra Rinse/Gentle Spin Wash
Options
WF-T7512HS
Model Description Top Loader Washing Machine
Key Features Digital Display Punch + 3 Pulsator Delay Start Water Level Selection-4 Fuzzy/Economy/Jeans/ Wool Programs 3 Step Wash Program Wash Capacity-6.5 Kg Metallic Finish
WF-T7064HN
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Model Description Top Loader Washing Machine
Key Features Digital Display Punch + 3 Pulsator Delay Start Water Level Selection-7 Fuzzy/Economy/Jeans/ Wool Programs 3 Step Wash Program Wash Capacity-6 Kg Tub Clean/Silent/Delicate/Favourite
Program Options Extra Wash/Extra Rinse/Gentle Spin Wash
Options
WF-T7512HN
Model Description Top Loader Washing Machine
Key Features Digital Display Punch + 3 Pulsator Delay Start Water Level Selection-4 Fuzzy/Economy/Jeans/ Wool Programs 3 Step Wash Program Wash Capacity-6.5 Kg
WF-T7062HS
Model Description Top Loader Washing Machine
Key Features Digital Display Punch + 3 Pulsator Delay Start Water Level Selection-4 Fuzzy/Economy/Jeans/ Wool Programs 3 Step Wash Program Wash Capacity-6 Kg Metallic Finish
WF-S7512FS Model Description Top Loader Washing Machine
Key Features Punch + 3 Pulsator Delay Start Water Level Selection-4 Fuzzy/Economy/Jeans/ Wool Programs 3 Step Wash Program Wash Capacity-6.5 Kg Metallic Finish
WF-F7511FN
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Model Description Top Loader Washing Machine
Key Features Delay Start Water Level Selection-4 Fuzzy/Economy/Jeans/ Wool Programs 3 Step Wash Program Wash Capacity-6.5 Kg
WF-S7062FN
Model Description Top Loader Washing Machine
Key Features Digital Display Punch + 3 Pulsator Water Level Selection-4 Fuzzy/Economy/Jeans/ Wool Programs Wash Capacity-6 Kg
WF-F7061DN Model Description Top Loader Washing Machine
Key Features Fuzzy Water Level Selection-4 3 Step Wash Program Wash Capacity-6 Kg
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Research Methodology
The purpose of the methodology is to describe the research procedure. The
methodology will reveal why a particular design is being used for conducting
research.
RESEARCH DESIGN:
A research design is the specification of methods and procedures for acquiring the
information needed. It is the over-all operational pattern or framework of the project
that stipulates what information is to be collected from which source by what
procedures. Research design denotes the description of the research design. The aim
was to collect relevant information, which fulfills our requirement and can be
analyzed at a later stage of study without any problem. This was to be done in
minimum expenditure with least efforts and in a set period of time. For my project I
select ‘DESCRIPTIVE RESEARCH DESIGN’ to know Consumer Satisfaction about LG
products. This helped us in having enough provision for protection against bias and
maximizes reliability.
DESCRIPTIVE RESEARCH:
Descriptive study, as its names implies, is designed to describe something – for
example, the characteristics of the users of a given product, the degree to which
product use varies with income, age, or other characteristics, or the number who
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bought a specific air conditioner, colour television, microwave oven, refrigerator,
washing machine.
Advantages of Descriptive Study:
Involve relatively large number of observation
Analysis is more objective
Averages and Percentages are calculated
DATA COLLECTION METHOD:
The methodology reveals the methods of data collection. There may be primary
sources and secondary sources of data collection.
Collecting Secondary Data:
After deciding our objective I looked for collecting and studying secondary data. It
included extensive study of literature available in Annual reports of LG Electronics
India Private Limited, articles, newspapers, journals, magazines, handouts, pamphlets
describing the company and its products.
Studying of secondary data gave us an insight into the problem into hand. It
also provided us with clues and helped in designing primary research. It provided us
a more accurate picture about the functioning of LG Electronics India Private Limited.
Collecting Primary Data:
The objective of primary data is formulated on the basis of research objectives.
Objectives set the guidelines and directions of research planning. Formulating the
objectives offers the best feasible means of solution. The primary data for my study
was being collected by conducting survey. The tools for data collection used was
following types -
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Telephone Interview:
The telephone interview is used in lieu of personal interviews. It is used because
information has to be collected quickly and inexpensively. By it I asked the consumer
about their satisfaction about LG Air Conditioners, Colour Television, Microwave
Oven, Refrigerator, Washing Machine. The Direct and Structured questions are asked
from consumers.
Questionnaires:
This method of data collection is quite popular, particularly in case of big enquiries. A
questionnaire is a method of obtaining specific information about a defined problem
so that data, after analysis and interpretation, results in a better appreciation of the
problem.
In order to motivate respondents and to get best of the information from
them, it was tried to build questionnaire that is interesting, serve our objective,
unambiguous and easy to complete and is not burden someone. The aim was to
enable ease in analysis and facilitate easy classification of response to get
meaningful outcome within acceptable limits.
A few questions were in disguised, where the true purpose was hidden but
was sufficient to bring in the right information from respondents. Depending on the
requirement, the questions were kept open ended and closed ended. The sequence
of question in questionnaire was kept in a logical order. It included question based on
Linkert Scale, where attitude was to be studied and rank order scale where ranking
was required. After following a series of trial and changes the finally evolved
questionnaire was being used for survey work. I used the following types of
Questionnaires for LG Products:
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Air Conditioners Questionnaire
Colour Television Questionnaire
Microwave Oven Questionnaire
Refrigerator Questionnaire
Washing Machine Questionnaire
Online Shopping
EXECUTION OF SURVEY WORK:
The survey work is that was done to collect primary data. In this phase we conducted
“Consumer Survey” by using questionnaires. I individually approached to individuals
and got the questionnaire filled by them. The individuals were randomly chosen. For
collecting data I focused divided the consumers in six categories:
Consumers of Air Conditioners
Consumers of Colour Television
Consumers of Microwave Ovens
Consumers of Refrigerator
Consumers of Washing Machine
Consumers of Online Shopping
For first five categories I take the sample of 100 consumers in each category,
for last one I take the sample of 78 consumers. As a results customer survey, I was
able to pool ‘578’ records in our database.
For database, I take the lists of buyers of LG Products of previous 3 years.
With it, I also take the list from Service Centre of those consumers who complaint
about product performance and problems. For survey about online shopping, I take
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the list from Noida of those consumers who bought product as well as who inquiry
about products but not bought through it Online Shopping in Dehradun region.
ANALYSIS AND INTERPRETATION:
After collecting the questionnaire filled, I scanned each of entry ensuring that all
relevant information required for analysis is available and is in the form through
which we can analyze. Adjusting was made where required keeping in mind that it
does not hampers the outcomes of our objectives. Editing of data collected was done
to detect errors and omissions and such corrections were made where required.
Further, coding of responses to assign numerated or symbols was done for
easy and fast analysis. Adopting suitable classes like Poor, Fair, Good, Very Good,
Excellent helped in grouping and categorization of responses. The data after
collection, correction and classification was processed and analyzed and compared in
accordance with the outline made for the purpose at the time of developing research
plan. The classified data was finally subjected to cross tabulation analysis and
represented graphically for easy interpretation of results.
Findings
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Findings are the results of the study. To know about consumer’s satisfaction about LG
products like Air Conditioners, Colour Televisions, Microwave Ovens, Refrigerators,
Washing Machines & Online Shopping 6 questionnaires designed on following ground:
Quality of Product Features
Quality of Product Performance
Quality of the Dealership
Quality of Dealer Salesman
Quality of the Delivery Process
Quality of after Sales Service & Repairs
Quality of Complaint Management & Resolution
Value for Money
The following analysis was done to obtain the findings in accordance with our
objectives determined during the course of study.
AIR CONDITIONERS
To know about Consumer Satisfaction about LG Air Conditioners following Questions
asked in the Air Conditioners Questionnaire:
Quality of Product Features
Quality of Product Performance
Quality of the Dealership
Quality of Dealer Salesman
Quality of the Delivery Process
Quality of after Sales Service & Repairs
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Quality of Complaint Management & Resolution
According to Questions of Air Conditioners Questionnaire following facts were
revealed:
Sample Size: 100 Consumers
Poor Fair Good Very Good Excellent
Quality of Product Features 0 5 33 47 15
Quality of Product Performance
0 4 38 43 15
Quality of the Dealership 0 3 30 49 18
Quality of the Dealer Salesman
1 1 43 42 13
Quality of the Delivery Process
0 1 38 50 11
Quality of after Sales Service & Repairs
2 2 35 48 13
Quality of Complaint Management & Resolution
2 2 36 44 16
Figures are shown in Percentages
GRAPHICAL PRESENTATION:
Following is the Graphical Presentation of Data obtained by Air Conditioners
Questionnaire:
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AIR CONDITIONERS
1
2
2
5
4
3
1
1
2
2
33
38
30
43
38
35
36
47
43
49
42
50
48
44
15
15
18
13
11
13
16
POOR FAIR GOOD VERY GOOD EXCELLENT
Quality of Product Features
Quality of Product Performance
Quality of the Dealership
Quality of the Dealer Salesman
Quality of the Delivery Process
Quality of Complaint Management & Resolution
Quality of after Sales Service & Repairs
VALUE FOR MONEY
7 41 39 13
Poor Fair Good Very Good Excellent
Figures are in Percentages
INTERPRETATIONS:
According to obtained Data, I divided the Consumers in three categories to judge the
overall performance of the Air Conditioners:
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Below Expectation: It is the Mean of those Consumers who rated Air
Conditioner ‘Poor’ and ‘Fair’. Those consumers fall into the category of
Dissatisfied Consumers.
Meeting Expectations: It is the Mean of those Consumers who rated Air
Conditioner ‘Good’.
Exceeding Expectation: It is the Mean of those Consumers who rated Air
Conditioner ‘Very Good’ and ‘Excellent’. Those consumers fall into the
category of Delight / Satisfied Consumers.
ONSINTERPRETATIONS
OVERALL PERFORMANCE
Below Expectations Meeting Expectations Exceeding Expectations
3.26 36.14 60.60
Figures are in Percentages
Following is the result of Consumer Satisfaction about LG Air Conditioners:
Dissatisfied Consumers : 3.26%
Delight Consumers : 60.60%
COLOUR TELEVISIONS
To know about Consumer Satisfaction about LG Colour Televisions following
Questions asked in the Colour Televisions Questionnaire:
Quality of Product Features
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Quality of Product Performance
Quality of the Dealership
Quality of Dealer Salesman
Quality of the Delivery Process
Quality of after Sales Service & Repairs
Quality of Complaint Management & Resolution
According to Questions of Colour Televisions Questionnaire following facts were
revealed:
Sample Size: 100 Consumers
Poor Fair Good Very Good Excellent
Quality of Product Features 1 1 31 54 13
Quality of Product Performance
0 1 29 56 14
Quality of the Dealership 0 2 30 55 13
Quality of the Dealer Salesman
0 2 34 51 13
Quality of the Delivery Process
1 3 31 53 12
Quality of after Sales Service & Repairs
1 4 35 45 15
Quality of Complaint Management & Resolution
1 3 33 49 14
Figures are shown in Percentages
GRAPHICAL PRESENTATION:
Following is the Graphical Presentation of Data obtained by Colour Televisions
Questionnaire:
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COLOUR TELEVISIONS
1
1
1
1
1
1
2
2
3
4
3
31
29
30
34
31
35
33
54
56
55
51
53
45
49
13
14
13
13
12
13
14
POOR FAIR GOOD VERY GOOD EXCELLENT
Quality of Product Features
Quality of Product Performance
Quality of the Dealership
Quality of the Dealer Salesman
Quality of the Delivery Process
Quality of Complaint Management & Resolution
Quality of after Sales Service & Repairs
VALUE FOR MONEY
3 45 39 12
Poor Fair Good Very Good Excellent
Figures are in Percentages
INTERPRETATIONS:
According to obtained Data, I divided the Consumers in three categories to judge the
overall performance of the Colour Televisions:
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Below Expectation: It is the Mean of those Consumers who rated Colour
Television ‘Poor’ and ‘Fair’. Those consumers fall into the category of
Dissatisfied Consumers.
Meeting Expectations: It is the Mean of those Consumers who rated Colour
Television ‘Good’.
Exceeding Expectation: It is the Mean of those Consumers who rated Colour
Television ‘Very Good’ and ‘Excellent’. Those consumers fall into the
category of Delight / Satisfied Consumers.
ONSINTERPRETATIONS
OVERALL PERFORMANCE
Below Expectations Meeting Expectations Exceeding Expectations
2.86 31.86 65.28
Figures are in Percentages
Following is the result of Consumer Satisfaction about LG Colour Televisions:
Dissatisfied Consumers : 2.86%
Delight Consumers : 65.28%
MICROWAVE OVENS
To know about Consumer Satisfaction about LG’s Microwave Ovens following
Questions asked in the Microwave Ovens Questionnaire:
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Quality of Product Features
Quality of Product Performance
Quality of the Dealership
Quality of Dealer Salesman
Quality of the Delivery Process
Quality of after Sales Service & Repairs
Quality of Complaint Management & Resolution
According to Questions of Microwave Ovens Questionnaire following facts were
revealed:
Sample Size: 100 Consumers
Poor Fair Good Very Good Excellent
Quality of Product Features 0 2 42 48 8
Quality of Product Performance
0 4 43 42 11
Quality of the Dealership 1 3 42 46 8
Quality of the Dealer Salesman
2 3 46 42 7
Quality of the Delivery Process
0 3 40 51 6
Quality of after Sales Service & Repairs
0 7 46 36 11
Quality of Complaint Management & Resolution
0 5 48 39 8
Figures are shown in Percentages
GRAPHICAL PRESENTATION:
Following is the Graphical Presentation of Data obtained by Microwave Ovens
Questionnaire:
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MICROWAVE OVENS
1
2
2
4
3
3
3
7
5
42
43
42
46
40
46
48
48
42
46
42
51
36
39
8
11
8
7
6
11
8
POOR FAIR GOOD VERY GOOD EXCELLENT
Quality of Product Features
Quality of Product Performance
Quality of the Dealership
Quality of the Dealer Salesman
Quality of the Delivery Process
Quality of Complaint Management & Resolution
Quality of after Sales Service & Repairs
VALUE FOR MONEY
7 49 37 7
Poor Fair Good Very Good Excellent
Figures are in Percentages
INTERPRETATIONS:
According to obtained Data, I divided the Consumers in three categories to judge the
overall performance of the Microwave Ovens:
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Below Expectation: It is the Mean of those Consumers who rated Microwave
Oven ‘Poor’ and ‘Fair’. Those consumers fall into the category of
Dissatisfied Consumers.
Meeting Expectations: It is the Mean of those Consumers who rated
Microwave Oven ‘Good’.
Exceeding Expectation: It is the Mean of those Consumers who rated
Microwave Oven ‘Very Good’ and ‘Excellent’. Those consumers fall into the
category of Delight / Satisfied Consumers.
ONSINTERPRETATIONS
OVERALL PERFORMANCE
Below Expectations Meeting Expectations Exceeding Expectations
4.86 43.86 51.28
Figures are in Percentages
Following is the result of Consumer Satisfaction about LGs Microwave Ovens:
Dissatisfied Consumers : 4.86%
Delight Consumers : 51.28%
REFRIGERATORS
To know about Consumer Satisfaction about LG Refrigerators following Questions
asked in the Refrigerators Questionnaire:
Quality of Product Features
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Quality of Product Performance
Quality of the Dealership
Quality of Dealer Salesman
Quality of the Delivery Process
Quality of after Sales Service & Repairs
Quality of Complaint Management & Resolution
According to Questions of Refrigerators Questionnaire following facts were
revealed:
Sample Size: 100 Consumers
Poor Fair Good Very Good Excellent
Quality of Product Features 0 2 39 48 11
Quality of Product Performance
0 2 36 51 11
Quality of the Dealership 1 0 42 49 8
Quality of the Dealer Salesman
1 3 38 51 7
Quality of the Delivery Process
0 3 40 47 10
Quality of after Sales Service & Repairs
1 5 48 35 11
Quality of Complaint Management & Resolution
1 7 45 39 8
Figures are shown in Percentages
GRAPHICAL PRESENTATION:
Following is the Graphical Presentation of Data obtained by Refrigerators
Questionnaire:
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REFRIGERATORS
1
1
1
1
2
2
3
3
5
7
39
36
42
38
40
48
45
48
51
49
51
47
35
39
11
11
8
7
10
11
8
POOR FAIR GOOD VERY GOOD EXCELLENT
Quality of Product Features
Quality of Product Performance
Quality of the Dealership
Quality of the Dealer Salesman
Quality of the Delivery Process
Quality of Complaint Management & Resolution
Quality of after Sales Service & Repairs
VALUE FOR MONEY
1 6 48 35 10
Poor Fair Good Very Good Excellent
Figures are in Percentages
INTERPRETATIONS:
According to obtained Data, I divided the Consumers in three categories to judge the
overall performance of the Refrigerators:
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Below Expectation: It is the Mean of those Consumers who rated
Refrigerator ‘Poor’ and ‘Fair’. Those consumers fall into the category of
Dissatisfied Consumers.
Meeting Expectations: It is the Mean of those Consumers who rated
Refrigerator ‘Good’.
Exceeding Expectation: It is the Mean of those Consumers who rated
Refrigerator ‘Very Good’ and ‘Excellent’. Those consumers fall into the
category of Delight / Satisfied Consumers.
ONSINTERPRETATIONS
OVERALL PERFORMANCE
Below Expectations Meeting Expectations Exceeding Expectations
3.71 41.14 55.15
Figures are in Percentages
Following is the result of Consumer Satisfaction about LG Refrigerators:
Dissatisfied Consumers : 3.71%
Delight Consumers : 55.15%
WASHING MACHINES
To know about Consumer Satisfaction about LG Washing Machines following
Questions asked in the Washing Machines Questionnaire:
Quality of Product Features
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Quality of Product Performance
Quality of the Dealership
Quality of Dealer Salesman
Quality of the Delivery Process
Quality of after Sales Service & Repairs
Quality of Complaint Management & Resolution
According to Questions of Washing Machines Questionnaire following facts were
revealed:
Sample Size: 100 Consumers
Poor Fair Good Very Good Excellent
Quality of Product Features 0 4 34 47 15
Quality of Product Performance
0 4 33 48 15
Quality of the Dealership 0 1 34 49 16
Quality of the Dealer Salesman
0 1 39 50 11
Quality of the Delivery Process
0 2 41 43 14
Quality of after Sales Service & Repairs
0 3 30 54 13
Quality of Complaint Management & Resolution
0 2 41 41 16
Figures are shown in Percentages
GRAPHICAL PRESENTATION:
Following is the Graphical Presentation of Data obtained by Washing Machines
Questionnaire:
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WASHING MACHINES
4
4
1
1
2
3
2
34
33
34
39
41
30
41
47
48
49
50
43
54
41
15
15
16
11
14
13
16
POOR FAIR GOOD VERY GOOD EXCELLENT
Quality of Product Features
Quality of Product Performance
Quality of the Dealership
Quality of the Dealer Salesman
Quality of the Delivery Process
Quality of Complaint Management & Resolution
Quality of after Sales Service & Repairs
VALUE FOR MONEY
1 4 40 41 14
Poor Fair Good Very Good Excellent
Figures are in Percentages
INTERPRETATIONS:
According to obtained Data, I divided the Consumers in three categories to judge the
overall performance of the Washing Machines:
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Below Expectation: It is the Mean of those Consumers who rated Washing
Machine ‘Poor’ and ‘Fair’. Those consumers fall into the category of
Dissatisfied Consumers.
Meeting Expectations: It is the Mean of those Consumers who rated
Washing Machine ‘Good’.
Exceeding Expectation: It is the Mean of those Consumers who rated
Washing Machine ‘Very Good’ and ‘Excellent’. Those consumers fall into
the category of Delight / Satisfied Consumers.
ONSINTERPRETATIONS
OVERALL PERFORMANCE
Below Expectations Meeting Expectations Exceeding Expectations
2.42 36.00 61.58
Figures are in Percentages
Following is the result of Consumer Satisfaction about LG Washing Machines:
Dissatisfied Consumers : 2.42%
Delight Consumers : 61.58%
ONLINE SHOPPING
To know about Consumer Satisfaction about Online Shopping following Questions
asked in the Online Shopping Questionnaire:
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Cannot Touch and Feel Goods
Do not Feel Secure Enough
Quality of Goods Doubtful
Price Higher than Market Rates
Satisfied with Offline Buy
Goods Damaged OR Spoilt
Goods not Properly Packed
According to Questions of Online Shopping Questionnaire following facts were
revealed:
Sample Size: 78 Consumers
REASONS FOR DISSATISFACTION WITH ONLINE SHOPPING
Cannot Touch and Feel Goods 44.9
Do not Feel secure Enough 24.4
Quality of Goods Doubtful 23.1
Price Higher than Market Rates 20.5
Satisfied with Offline Buy 6.4
Goods Damaged OR Spoilt 5.1
Goods not Properly Packed 5.1
Figures are shown in Percentages
GRAPHICAL PRESENTATION:
Following is the Graphical Presentation of Data obtained by Online Shopping
Questionnaire:
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44.9
24.4
23.1
20.5
6.4
5.1
5.1
Cannot Touch and Feel Goods
Do not Feel secure Enough
Quality of Goods Doubtful
Price Higher than Market Rates
Satisfied with Offline Buy
Goods Damaged OR Spoilt
Goods not Properly Packed
REASONS FOR DISSATISFACTION WITH ONLINE SHOPPING
INTERPRETATION:
According to obtained Data, following facts were revealed:
Main reason for dissatisfaction about online shopping is ‘Consumer cannot Touch
and Feel Goods’.
Recommendations
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1. LG Electronics should give more attention on its Quality of After Sales Services
because it helps the company to increase customer’s satisfaction and retain the
customers.
2. LG Electronics should give more advertisement in Magazines & Newspapers to
remind the people about their new ranges of products.
3. LG Electronics should maintain the communication through feedback. They
should take time-to-time feedback from dealer about customer satisfaction to
know about the customer perception about durable products.
4. LG Electronics Consumer Durable Products should be economical in price.
5. LG Electronics should find out the factors are being looked for which the
customers are buying the brand. This will help in making appropriate message
in advertisement so that that advertisement will much focused and targeted.
6. LG Electronics should prefer the rural areas also for selling its consumer
durables products.
7. LG Electronics should make the provision for exchange offer time-to-time, it
may generate sale.
8. LG Electronics should increase knowledge and ability of Dealers to explain
finance options if requested.
9. LG Electronics should provide all details related to any promotions, company
schemes or discount applicable at the time of purchase.
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10. LG Electronics should provide more information about features and
specifications of consumer durables such as size, maintenance, usage and
warranty etc.
11. LG Electronics should make sure that Salesman show better ability to listen,
understand and answer queries.
12. LG Electronics should ensure that the company is innovative and introduces
new products to meet new customer’s needs.
13. LG Electronics provide quality and latest products which help company to face
the challenges made by competitors.
14. Direct appeal to end-users should be made, the primary sale become very
easy.
15. Word-of-mouth can be generated by keeping the existing customers.
Limitations
1. As per the project involved the marketing research using questionnaires, views
expressed by the respondents are confined to elements of questionnaire. But I
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tried to get more information through general question so that I could reach at
the clear picture of the situation.
2. Between the customer and interviewer, due to differing perceptions,
communications errors in the form of miscomprehension, selective perception
creeps in. In this case, errors were unavoidable and thus might have added to
slight inaccuracy in my results.
3. When the dealers were interviewed regarding customer’s feedback, it is quite
possible that the personal biases of dealers might have crept in.
4. All consumers are not alike. Thus the results may not hold true for every
individual.
5. In some instances respondents may not have revealed the truth.
SWOT Analysis
With the help of this analysis we are able to know the strength, weakness,
opportunity and threats of LG Electronics Consumer Durables Products for research
work and study.
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STRENGTH
1. LG Electronics is wholly own subsidiary.
2. LG Electronics is driving comfortably on its global brand image and technology.
3. LG Electronics has well-established Research & Development Centre.
4. LG Electronics is flexible in their strategy and adjusts accordingly to the demand.
5. LG Electronics market share across the globe is high hence funding is not a
problem.
6. LG Electronics appointed the Indian as Product Heads because they have better
understanding Indian values.
WEAKNESS
1. LG Electronics has launched number of new ranges in consumer durables product
at a time and thus has unequal success rate of its products.
2. LG Electronics not able to utilize efficiently the image they have created at pace
rate.
3. LG Electronics could not improve their sales services up to the expectations of
customers.
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4. LG Electronics left the lower segment unexplored.
OPPORTUNITY
1. The buying capacity of Indian consumer is continuously increasing.
2. India is a fast developing market, and remained unexplored fully.
3. A competitive market helped LG Electronics to create a niche for itself.
4. India can be made a base for export to other countries due to its favorable
policies and regulations.
THREATS
1. A large number of companies is already presenting the market, so a though
competitions prevails.
2. The new innovative consumer durables might not fulfill the expectations and may
be rejected.
3. Political destabilizations may also occur.
4. Always needs to be alert to keep an eye on changing environment.
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