4.04 PowerPoint 4.04 Understand activities and careers in marketing.
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Transcript of 4.04 PowerPoint 4.04 Understand activities and careers in marketing.
4.04 PowerPoint
4.04 Understand activities and careers in marketing.
Marketing Marketing is not an
event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely. - Jay Conrad Levinson
Marketing is…
• Developing, promoting, pricing, selling, and distributing products
• Needs vs. Wants
A target market is…
• The group of consumers a business desires to have as customers.
• Customer vs. Consumer– Customer buys the product– Consumer uses the product
Products are…
• Both goods and services
• Goods are tangible
• Services are intangible
The benefits to marketing are…
• New and improved products
• Lower prices
Marketing Mix (The 4 P’s)
1. Product
2. Place (Distribution)
3. Price
4. Promotion
Product
• What are products?
• How are new products developed?
• How are existing products improved?
Place
• Where are products available for sale?
• How do the products get distributed to stores and consumers?
Pricing
• How do sellers know what price to charge?
• What factors influence prices?
Promotion
• How are customers made aware of products?
• How does the seller entice the buyer to purchase the product?
Marketing Careers
• Fashion Merchandising
• Travel and Tourism
• Marketing Management
• Market Researcher
Marketing Careers
• Salesperson
• Sports and Entertainment Marketing
• Sales Manager
• Telemarketer
Marketing Careers
• Buyer
• e-Marketing