400 million 2.5 billion 100 hours - Milken Institute€¦ · 400 million tweets each day Facebook...
Transcript of 400 million 2.5 billion 100 hours - Milken Institute€¦ · 400 million tweets each day Facebook...
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The equivalent of
100 hoursof video is uploaded to
YouTube each minute
Twitter users send
400 milliontweets each day
Facebook users share
2.5 billionpieces of content on the
site each day
(source: Nielsen, Kleiner Perkins Caufield & Byers)
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U.S. Adults Are Now Spending More Time
on Digital Devices Than Watching TV
Americans Spend 16 Minutes of Every
Hour Online on Social Networks
(source: eMarketer, Experian Marketing Services)
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of People Trust Online
Reviews as Much as Personal
Recommendations
of Consumers Rely on
Social Media to Make
Purchase Decisions
of Brand Engagement on
Pinterest Is Generated by
Users
80% 74% 70%
(source: BrightLocal.com, ODM Group, Digitas/Curalate)
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Four in 10 Social Media Users Buy
an Item After Sharing or Liking It on
Facebook, Twitter or Pinterest
(source: Vision Critical)
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43% of All Marketers
Found a Customer
via LinkedIn in 2013
52% of All Marketers
Have Found a Customer
via Facebook in 2013
&
(source: HubSpot)
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90% of
Consumers
Find Custom
Content Useful
(source: Custom Content Council)
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55% of B2B Content Marketers
Say Their Biggest Challenge Is
Producing Enough Content
(source: Content Marketing Institute/MarketingProfs)
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Only 39% of B2C
Marketers Have a
Documented
Content Strategy
(source: Content Marketing Institute/MarketingProfs)
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of B2Cof B2B marketers use
content marketing90%93%
(source: Content Marketing Institute/MarketingProfs)
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Not just Millennials—Everyone is on social networking sites
Source: HearSaySocial
• 72% of online adults use
social networking sites
• 60% of online adults 50-
64 years old are on
social networking sites
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Yet, not everyone knows how to use social media properly
Source: HearSaySocial
• Only 27% of companies
report employees at all
levels are truly aware
and trained on how to
use and not use social
media
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The Sales Rep’s Playbook for the Social Media Era
Source: HearSaySocial
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Case study: Raymond James
Source: HearSaySocial
Advisors leverage
insights from social
to to deliver a more
personalized client
experience at scale.
2500+ financial advisors use social media
to augment face-to-face relationships
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Case study: Employees amplify brand message
Source: HearSaySocial
Brand stories 40X more effective when told by an individual
2,000+ advisors
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Gen Y
Source: Cassandra.com
• 80-90 MILLION STRONG (US)
• AGES 18-34
• $200 BILLION IN SPENDING POWER
• $400 BILLION BY 2020
• 61% PRIMARILY CONSUME CONTENT ON SOCIAL MEDIA
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Hero or villain?
Source: Cassandra.co
55% WOULD RATHER BE ANONYMOUS
70% WILL NOT SHARE PRIVATE INFORMATION
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Digital empathy
Source: Cassandra.co
50% DON’T MIND ADS IF
THEY’RE RELEVANT TO THEIR INTERESTS AND NEEDS
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“Why” buy
Source: Cassandra.co
84% MAKE PURCHASE DECISIONS
BASED ON SOCIAL MEDIA REVIEWS
LOVELIST NIFTI
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It’s not just about “ROI”
Source: Cassandra.com
IT’S TIME TO CONSIDER “ROR”
ROI RORVS
.
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Trending Vending, SxSW 2014
Source: Mondelez International
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Beats by Dre campaign featuring Colin Kaepernick
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Beats by Dre campaign featuring Colin Kaepernick