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40+ Best Advertising Slogansof Modern Brands

30 CommentsBy Sarosh Waiz+ | March 22, 2013

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We live in an age of advertising where all brands, whether big or small,

use a slogan to stand out. An advertising slogan is like a brand belief that

highlights the core essence of the brand. There are so many company

slogans out there, but the best advertising slogans are the ones that

truly bring out the very reason a brand exists for.

We’ve compiled a list of some of the best advertising slogans of modern

brands and have ensured that this list is comprehensive enough taking

into account a variety of company slogans, but if you think we’ve missed

an important one that you consider best, leave your choice in the

comments section below and we’ll review it for inclusion in this list.

So how are best advertising slogans determined? What makes an

advertising slogan average, good, or the best? We’ll take you through a

detailed guideline on what makes an advertising slogan ‘the best,’ in one

of planned posts in the near future. But as a top line for now, best

advertising slogans are the ones that truly describe what a brand,or a

company, stands for in the shortest catch phrase possible; something

that sticks to the consumers mind and helps the product to stand out. As

I mentioned earlier, it should highlight what a brand exists for! It should

convey what is it that this brand is in the market to do? Of course every

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brand is there to make money, but from a consumers point of view does

an advertisement slogan say enough? Does it really tell the consumer

what need / desire is this brand going to fulfil? I’m pretty sure you get the

idea.

Check our list of the best advertising slogans, and leave a comment

below of which ones you like the most.

Harley Davidson – American by Birth. Rebel by Choice.1.

Volkswagen – Think Small.2.

Porsche – There is no substitute.3.

Aston Martin – Power, beauty and soul.4.

Walmart – Save Money. Live Better.5.

Reebok – I am what I am.6.

Nike – Just do it.7.

Adidas – Impossible is Nothing.8.

Calvin Klein – Between love and madness lies obsession.9.

Marks & Spencer – The customer is always and completely

right!

10.

Levis – Quality never goes out of style.11.

Tag Heuer – Success. It’s a Mind Game.12.

3M – Innovation.13.

IBM – Solutions for a smart planet.14.

Sony – Make Believe.15.

IMAX – Think big.16.

DuPont – The miracles of science.17.

Energizer – Keeps going and going and going.18.

PlayStation – Live in your world. Play in ours.19.

EA – Challenge everything.20.

Blogger – Push button publishing.21.

Canon – See what we mean.22.

Nikon – At the heart of the image.23.

Kodak – Share moments. Share life.24.

Olympus – Your vision. Our future.25.

FedEx – When there is no tomorrow.26.

Red Cross – The greatest tragedy is indifference.27.

Disneyland – The happiest place on earth.28.

Holiday Inn – Pleasing people the world over.29.

Hallmark – When you care enough to send the very best.30.

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Fortune – For the men incharge of change.31.

Ajax – Stronger than dirt.32.

Yellow Pages – Let your fingers do the walking.33.

McDonalds – I’m loving it.34.

KFC – Finger lickin’ good.35.

Burger King – Have it your way.36.

Coca Cola – Twist the cap to refreshment.37.

M&Ms – Melts in your mouth, not in your hands.38.

Nokia – Connecting people.39.

Vodafone – Make the most of now.40.

Coca Cola – Open Happiness.41.

Solex – It’s Style.42.

Out of this list, I love Tag Heuer’s, Fortune’s and Harley Davidson’s

slogans the best. What do you think?

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Sarosh Waiz+

Communication Strategist. Innovation Enthusiast. Arsenal Supporter.

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32 Comments

• •

InvisibleZombie •

What makes them good? Well, I missed my calling because I could really advise so

many companies that drop the ball on advertising in the 21st century, but until they

pay me I'll keep my secrets to myself. ;)

I will say that after years and years of hearing and seeing "Can you hear me now?" I

still could never tell you what phone company it was for. I think most ad companies

go by the Emperor's new clothes analogy, they convince the company that their

advertisement is the finest in the land, but they're throwing their gold at a bunch of

nothing.

• •

dana matherson •

...

• •

Sarosh Waiz • Mod

Thanks for commenting @InvisibleZombie . You are right in terms of the

companies dropping the ball on advertising and bombarding consumers with

thousands of advertisements. However, brand relevance is a key factor in

that as well.

Nonetheless, the focus of this post was to discuss the importance of

advertising slogans to brands and not advertising methodology :).

Personally, I am an advocate of smart advertising that delivers results. And I

would love to hear from you about your secrets ;).

• •

InvisibleZombie •

Yes I do agree with the essence of the story that these are all

examples of good slogans. I guess my mind always thinks along the

lines of "effective" slogans as in you'll remember both the slogan and

the product in conjunction with each other.

One of my "secrets" is that i don't have a dvr so I'm "forced" to watch

commercials, making me be a bit more analytical on how well they

work, or not. Plus I watched a lot of "Bewitched" as a kid!

• •

Sarosh Waiz • Mod

Effective ad slogans are becoming more and more important

with time due to increasing clutter and competition in

advertising.

Haha. I'm sure watching Bewitched added to your analytical

side :). Honestly, I think watching commercials and analysing

them is a good way of learning. Always helps.

And once again, I second that, because working at ad

agencies and analysing competitor advertisements over the

years helped me a lot too.

Pleasure to have you as a contributing reader.

• •

InvisibleZombie •

I'd be glad to e-mail you some of my thoughts and ideas.

probably best to get them off my chest anyway! (No "rants" I

promise.)

rosa •

Hi there, im just a small tree service company owner who's

trying to put together a mini holliday campaign. Might you have

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