40 Below Summit Presentation
description
Transcript of 40 Below Summit Presentation
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Marketing YourselfIn the Facebook Generation
Imagine you’re one of 4 final candidates for your dream job at XYZ, Inc. The hiring manager just Googled you.
Will you be prepared?
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1 out of 5Job-seeking ’09 college grads landed a job
43%reject based on negative content
50%solidify based on positive content
Your Web Presence Affects Your Career
83%recruiters research applicants online
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You Will Learn How To…
1. Get savvy using RSS
2. Build your home base online
3. Become visible online
4. Grow and tap your network
5. Manage and market Brand YOU
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RSS
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RSS (find & deliver new content)
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Step 1: Set up Your RSS Reader
google.com/reader
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Step 2: Subscribe to RSS Feeds
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Step 3: Subscribe to Relevant Keywords
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Step 4: Organize and Manage Your Reader
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You Will Learn How To…
1. Get savvy using RSS
2. Build your home base online
3. Become visible online
4. Grow and tap your network
5. Manage and market Brand YOU
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Why Build Your Home Base?
Your website/blog is the single best way to give employers a deep look into what you’re passionate about and what you care about most.
Your Google results are your resume
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What are the leaders in your field doing?
Find the leading bloggers in your industry
Read their recent posts, note their style and content.
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Build Your Home Base
Solve problems
Ask questions
Start a debate
Link to news
Provide entertainment
List the top 7 links from your RSS feedCreate a compelling About Me page with your qualifications, plus contact info to reach you
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Build Your Home Base
Write how you speak
Revise and proofread posts
Keep content relevant to your career goals
Cite sources
Mention other bloggers
Link to current events
Make it a habit. Write one blog
post once a week
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Build Your Home Base
Build a relevant and engaged community
Respond to every comment
Comment on other relevant blogs
Engage bloggers on Twitter
Write posts for more established bloggers
Let people know you care
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You Will Learn How To…
1. Get savvy using RSS
2. Build your home base online
3. Become visible online
4. Grow and tap your network
5. Manage and market Brand YOU
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How Search Engines Work
Search term Results
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Google Rank Factors for a Search Term
Sites that link to the site
Keyword density
Domain Name
Content Rules All
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Choose the Name You SEO For
Robert Sherman RJ Sherman
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Interlink Your Profiles
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You Will Learn How To…
1. Get savvy using RSS
2. Build your home base online
3. Become visible online
4. Grow and tap your network
5. Manage and market Brand YOU
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26% of employers look you up on Twitter
Create a focused, targeted profile
Build your network
Add value to your community
Find a job
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Twitter Step 1: Username, Headshot & Bio
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Twitter Step 2: Create Your Custom Background
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Twitter: Be Someone Worth Following
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Twitter: You’re Not Special… Yet
Tweet interesting, relevant links
Answer questions
Retweet updates you find valuable
Ask relevant questions
Engage your community
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Twitter: Build Your Network
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Twitter Step 4: Follow Industry Leaders
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Twitter Step 5: Interact With Industry Leaders
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Twitter Step 6: Interact with Relevant Users
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Twitter Step 7: Find a Job
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LinkedIn Strategy
Create a focused, targeted profile
Build your network
Add value to your community
Find a job
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LinkedIn Step 1: Headshot & Headline
Headline Headshot
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LinkedIn Step 2: Summary & Experience
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LinkedIn Step 3: Import Your Contacts
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LinkedIn Step 4: Customize Your Invite Text
DON’T use the default:
DO customize it:
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LinkedIn Step 5: Recommendations
Ask
Receive
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LinkedIn Step 6: Apps to Promote Your Content
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LinkedIn Step 7: Participate in Relevant Groups
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LinkedIn Step 8: Find Relevant Jobs
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LinkedIn Step 9: Convey What You’re Looking For
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LinkedIn Step 10: Public Profile URL
Email signature, resume, business card, website
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Facebook: #1 Brand Killer
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Facebook: The Golden Rule
Either keep it clean, or keep it private.
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Facebook: Profile Privacy Settings
= Be careful
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Facebook: Profile Privacy Settings
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You Will Learn How To…
1. Get savvy using RSS
2. Build your home base online
3. Become visible online
4. Grow and tap your network
5. Manage and market Brand YOU
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Our Tools
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Hireability Dashboard Overview
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