4. Who would the audience be for your media product?

• The target audience for Riddim is for a mixed ethnic group of females and males around 16-25 but with a slight bias towards white females because of the images used in my magazine.

• Therefore a Riddim Reader is most likely to be of a white ethnicity and around the age of 16/17.

• A Riddim reader will be interested in music and fashion as they're not afraid to be branded as different but rather see themselves as unique.

• They feel that they don't need a man/boyfriend as its all about female independence and doing what you want = girl power.

A Riddim Reader

• They feel at their most comfortable in a pair of bright coloured or patterned jeans and converse or NIKE trainers but they feel their most sexiest/attractive in a pair of eccentric or sparkly shorts with masses of big rings on their fingers and big hoops in their ears.

• You’ll find them in town or a shopping centre shopping for new and unique clothes that no one else has got and will often have males coming up to them asking for their number but will always brush them off as its all about their best, girl friends and having fun with them.

• You can also find them at home or a friends house getting ready for a night out, with a can of hairspray and brush, backcombing their hair as big as it will get. They’ll be touching up their red lipstick and dancing around to the hottest RnB tracks such as Rihanna or Nikki Minaj.