Audience Profile

Brief Of The Target Audience-Age Range: 20-30 Year Olds

-Mainly demographic group C2

-Students in university and full time employment.

-Average 60% male, 40% female.

-Appealing to both British and American persons. -Inspiration from global rock/ metal music artists.

-Interests those of a laid back manner.

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http%3A%2F%2Fwww.demos.org%2Fdata-byte%2Ffinancial-security-profile-middle-class&ei=ljW9VKzDK5GKaKGZgfgD&bvm=bv.83829542,d.ZGU&psig=AFQjCNFZi8IX243yAW7h4LRC__LNwdTRkA&ust=1421772529390410

Income-Majority of readers likely to be on a basic income, allowing them to spend a sufficient amount of money on interests.

-Money comes from part time/full time employment.

-Most readers come from a middle class family.

-Live independently or in university accommodation.

-Friends come from similar background/ social class.

Buying Habits

Disposable income likely to be spent on:

-Band merchandise

-Clothing and skate wear

- Concert/ festival tickets

-Alcohol and cigarettes

- Technologies.

-Take away’s and fast food.

Loyalty to brandsFashion and styling:

Attitude clothing, Doc Martens, VO5, Top shop, Soho, Eccentrics.

Lifestyle: Dominos, Marlboro, Carlsberg, Pironi, Guiness, Smirnoff, Pizza Hut, Mcdonalds.

Media:The Ticket Factory, Odeon, Hammer Magazine, The Guardian, Scuzz, Game, Game Station, Absolute, Rock Fm.

Media InterestsLikely to have an average sized friendship group, uses social networking regularly, but not too frequently.

However, uses other forms of media such as soundcloud, itunes, we7 and other existing music websites.

Strong interest in the music scene, likely to use websites such as ticket master, ticket factory, and other ticket purchasing sites.

Music Interests-Guns N Roses

-Metallica

-Aerosmith

-Pearl Jam

-Avenged Sevenfold

-Pink Floyd

-Slip Knot