4 videomarketingexcusesdebunked

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the use of video to enhance yourmarketing and sales goals

(noun)

video marketing

1. VIDEO PRODUCTIONIS TOO EXPENSIVE

2. OUR INDUSTRYDOESN'T USE VIDEO

3. WE DON'T HAVE THEBANDWIDTH OR SKILLS

4. IT'S TOO HARD TOMEASURE ROI 

AKA - We've never had abudget for video.

The "we're-to-boring" excuse.

Really, we just don't knowwhere to start.

All we look at is number ofviews, right?

the excuses!

Video productionis too expensive01

in‐houseproduction$$

combinationof resources

$$$

professionalservices

$$$$

you have options

set clear goals & objectives determine a budgetstart with a small projectuse in-house resources for all or some of thepre-production, shooting, and editingrepurpose video content for differentchannels and uses

tips to lower costs

02 Our industrydoesn't use video

87% 96%OF B2B

ORGANIZATIONSOF ONLINEMARKETERS

USE VIDEO CONTENT

tubularinsights.com/2019‐internet‐video‐traffic/

blog.hubspot.com/marketing/video‐marketing‐statistics

USE VIDEO IN SOMEMARKETINGCAPACITY

WILL BE DIRECTED ATVIDEO CONTENT

BY 2019

80%OF ALL INTERNET

TRAFFIC

how the numbers are looking

We don't have thebandwidth orskills03

video marketingresources

hire an intern with video production skills

outsource video production on a case-by-case basis

using freelancers

hire a rockstar video marketing professional

dedicate a team member to learn basic video production

hire a marketing agency to scale capacity for video

marketing and other goals

It's too hard tomeasure the ROIof videomarketing04

today's video hosting platforms provideclear access to useful analytics beyondview‐focused data, allowing marketingand sales teams to generate, qualify, andclose more leads using video content

video hosting

we are a Wistia AgencyPartner

read why>>

1. FOCUS ON YOURCUSTOMERS

2. BUILD YOURBRAND'S STORY

3. UTILIZE INBOUNDMARKETING

4. GET YOUR BUSINESSFOUND USING VIDEO 

Build your video marketingstrategy around yourcustomers.

Storytelling is one of the mostpowerful video marketingtools.

Through video content, youbuild customer trust andgenerate more inbound leads.

Search engines can connect youto new and relevant audiencesseeking video content.

what works best?

want to accelerate traffic, leads, & sales?SIGN UP FOR OUR FREEVIDEO MARKETINGASSESSMENT >>

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