4 U X P R I N C I P LE S I ’ V E LE A R N E D

F R O M W I N G C H U N K U N G F U

@ N I R I S H S H A K YA

S T R U C TU R E D I R E C TN E S S

E CO N O M Y O F M O V E M E N T S E N S I T I V I T Y

S T R U C TU R E

W I N G C H U N

S T R U C TU R E

U X

http://www.seowebontwerp.nl/wp-content/uploads/2013/UCD.png

D I R E C TN E S S

W I N G C H U N

D I R E C TN E S S

U X

http://2.bp.blogspot.com/-DL9lFyNuHS4/UseLSb3dq1I/AAAAAAAAAIQ/swP8mGl5Sg0/s1600/centerline

Browse !

Compare !

Buy !

Use

http://www.wingchun.edu.au/content/upload/images/templates/core_concepts/xl/emily-centreline-l.jpg

http://desource.uvu.edu/dgm/2740/IN/steinja/docs/krug-dont_make_me_think/ch01/images/File0596.jpg

Don’t Make Me Think - Steve Krug

“The customer is not on your website to start a relationship with your business.”

E CO N O M Y O F M O V E M E N T

http://wuchicdo.files.wordpress.com/2010/10/jean-claude-van-damme.jpg

S E N S I T I V I T Y

C H I S A U ( S T I C K Y H A N D S )

http://www.kaplanwingchun.com/images/images/bruce94.jpg

http://www.dreliaz.org/wp-content/uploads/2012/11/meditation-pose1.jpg

http://www.misgl.com/wp-content/uploads/2013/08/merlin-charlesdarwin.jpg

User needs

Business needs

Technical constraints Cultural constraints

Budget cuts

Restructures

When you pour water in a cup, it becomes the cup. When you pour water in a teapot, it becomes the teapot. When you pour water in a bottle, it becomes the bottle.

Water can drip and it can crash.

Be water, my friend.

- Bruce Lee

“

”

http://commons.wikimedia.org/wiki/File:Content_is_like_water.png

S T R U C TU R E D I R E C TN E S S

E CO N O M Y O F M O V E M E N T S E N S I T I V I T Y

@ N I R I S H S H A K YA

4 U X P R I N C I P LE S I ’ V E LE A R N E D F R O M W I N G C H U N K U N G F U