4 seo trends for 2016
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Transcript of 4 seo trends for 2016
4 SEO Trends For 2016 – What Future Holds For Us?
The reviews by experts for SEO 2015 are flowing like a never ending river. So,
leaving that behind, now it’s time to see what future holds for SEO in 2016.
Steps Will Be Taken For A 'No-Search' Future
In 2015, mobile devices promisingly took over desktops. However, in 2016 their
reach will cover voice searches and smart assistants.
It seems that the Google wishes to create a super computer better than those
used in Sci-Fi movies. A computer that we can converse with and it can
understand our need. Of course we won’t be getting that type of super computer
in 2016, but we may move a step ahead to achieve that goal.
For Search Engine Optimization the “no search” future will mean better strategies
for viewers’ engagement with proxies such as intelligent assistants.
Integrated SEO To Hold Far More Importance
As Search Engine Optimization becomes bigger incorporating latest technologies
and platforms it’s going to be progressively critical not to leave the channel in
isolation.
Brands will always have their SEO objectives and Search Engine Optimization
won’t be replaced by anything else. However, reaching out to social media, paid
search, customer relationship management etc. will become essential. You also
need to understand that SEO is instinctive even if utilizes a huge amount of data.
Penguin Might Start Working Real-Time
In 2016, Penguin algorithm update is surely going to be the hot topic of the
season. Be prepared for a Penguin update in January 2016. The next Penguin
update was initially supposed to roll out in late 2015, but Google declared just
lately that the company will delay the much awaited update until January, 2016.
First rolled out in 2012, the sole aim of penguin algorithm was to fight the black-
hat link building techniques. The updates of the algorithm mostly rolled out after
big gaps, which led experts to criticise the Penguin update because the websites
which were penalised had to wait for months after solving the issues to get back
in the ranks.
The key reason why the Search Engine Optimization experts have waited for the
next Penguin update is mainly because we may see the transition of Penguin
algorithm into becoming ‘real-time’. So, no matter what critics say and how long
Google takes to make the next update (last update happened in October 2014),
the search engine giant is surely taking the huge step in absolutely right direction.
You Might See Competiveness Between Platforms Instead Of Search Engines
It’s a mistake to think that it’s all about Google. Yandex and Baidu will hold the
key and ground in their respective regions. However, you have to wait even
beyond 2016 to see them making any ground or progress in the Google
stronghold.
The market share will be affected or influenced more because of the competition
among companies like Google, Microsoft, Amazon and Apple. Chances of this
competition are higher than direct search-on-search fight. You might also see
Yahoo making an effort to get into the elite group of companies struggling for
more and more power.