4 Reasons Why Marketing Needs to be Agile
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Image credits: Ford Racing on Flickr. LEAVE COMPETITORS IN THE DUST!
description
http://www.wrike.com/blog - The business world's obsession with speed and velocity have placed marketing teams under increased pressure to deliver and to respond to changing customer needs at a breakneck pace. To remain competitive, marketers can embrace the Agile marketing methodology. This slideshare discusses four reasons why Agile is beneficial to marketing teams of every stripe. Download the free ebook, 7 Steps to Developing an Agile Marketing Team: https://www.wrike.com/library/ebooks/agile-marketing-guide/?utm_source=slideshare&utm_medium=social&utm_campaign=ebook_agilemktg
Transcript of 4 Reasons Why Marketing Needs to be Agile
Image credits: Ford Racing on Flickr.
LEAVE COMPETITORS IN THE DUST!
Download the free ebook: 7 Steps to Developing an Agile Marketing Team
Our world is all about
FAST.
High-speed internet
Instant messaging
3-D printing
Download the free ebook: 7 Steps to Developing an Agile Marketing Team
Business is all about FAST too.
Instant ROI
Furiously-paced feature releases
Last minute go-to-market strategies
Speedy pivots
Download the free ebook: 7 Steps to Developing an Agile Marketing Team
Look at how these companies have taken over streaming media & entertainment…
NetflixAppleSpotifyHulu
Download the free ebook: 7 Steps to Developing an Agile Marketing Team
Image credits: Joe Loong on Flickr.
Download the free ebook: 7 Steps to Developing an Agile Marketing Team
Image credits: Sheila Sund on Flickr.
HOW?HOW?Companies that can't adapt quickly enough to customer needs are being left behind.
Download the free ebook: 7 Steps to Developing an Agile Marketing Team
Image credits: Teague Labs on Flickr.
It’s the same in marketing.
Marketers struggle to keep up with…
...shifting customer needs
…changing company priorities
…evolving marketing technologies
It’s the same in marketing.
Marketers struggle to keep up with…
...shifting customer needs
…changing company priorities
…evolving marketing technologies
Download the free ebook: 7 Steps to Developing an Agile Marketing Team
Image credits: Art Bromage on Flickr.
This is where
AGILEAGILEcan help
Download the free ebook: 7 Steps to Developing an Agile Marketing Team
Image Credits: Alvaro Galve on Flickr.
Agile (n.):
An approach to work invented by software developers so they could streamline processes and deliver products that customers want in a hyper efficient way.
Download the free ebook: 7 Steps to Developing an Agile Marketing Team
A SUCCESS!
The Agile method proved so successful it soon spread to other industries and sectors, including marketing.
But how exactly does Agile help marketers?
There are 4 ways marketing teams benefit from Agile.
>>>>
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Agile Promotes Adaptive Planning
Projects are never set in stone: Parameters change. Customer needs shift.
Agile understands this, making sure project plans allow for quick pivots without dissolving into chaos.
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Image credits: Monash Motorsports.
Agile is
Iterative
You improve the product piece by piece in short, successive work cycles.
There’s always a deliverable, and always work being done. The improvement process is ongoing.
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Image credits: Kasey Kahne on Flickr.
Agile Means ConstantFeedback
Open, consistent communication between project teams and customers means delivering exactly what customers want.
Transparency helps ensure no redundant work is being done.
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Agile is Rapid
Response to
Change
Because you're always in touch with customers, you know when their needs change.
Because you're communicating with your team, you can immediately pivot to meet those changing needs.
Image credits: Ford Racing on Flickr.
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Effects of Agile
Agile turns your team into a customer-centric organization
…able to quickly deliver what customers want.
…able to adapt to changing requirements.
Download the free ebook: 7 Steps to Developing an Agile Marketing Team
Image credits: Steve on Flickr.
& Bonus Benefits
The Agile process results in:
(1) enhanced collaboration
(2) improved personal & group productivity
(3) business objectives that center around what really matters: your customer
Download the free ebook: 7 Steps to Developing an Agile Marketing Team
If you’re eager to implement Agile in your marketing team, we put together a plan for you in a
free ebook:
7 Steps to Developing an Agile Marketing Team
It’s jam-packed with the best tips and tricks for managing your team’s switch to the Agile
methodology.
Image credits: Kasey Kahne on Flickr.
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