4 REASONSWHY GROWTH-DRIVEN WEB DESIGN SMASHES TRADITIONAL WEB DESIGN

Your website is your brand’s digital home, your 24/7 salesperson and the foundation for all of your digital marketing activities. So why do you currently wait about two years to make any major changes to it?

Web designers and marketers are beginning to realize that this is a problem—and a pretty big one at that. The traditional web design model doesn’t allow for the type of marketing agility that’s required in our digital age. Your website, sales force and marketing team should work harmoniously together while being ready to adapt to the ever-evolving digital landscape. Unfortunately, the way we usually design websites doesn’t allow for this adaptability and it is quickly becoming obsolete.

THE TRADITIONAL WEBSITE DESIGN PROCESS IS ENDANGERED

THANKFULLY, WEBSITE DESIGN IS EVOLVING

And it’s becoming growth-driven. It’s the new, smarter way of approaching web design that blends modern design principles with digital marketing tactics to maximize a website’s sales potential. Take a look at the main differences between the traditional web design model and growth-driven web design:

Traditional Web DesignSlow to LaunchDesigner DictatedUpdated InfrequentlyIndependent from Sales & Marketing

Growth-Drive Web DesignQuick to LaunchUser DictatedUpdated Continuously Works with Sales & Marketing

Keep scrolling to dive into deeper detail on each of these points and learn more about growth-drive web design.

TWD: SLOW TO LAUNCHGDD: QUICK TO LAUNCH

Slow to Launch (TWD)

A traditionally designed website takes a minimum of three months to complete, assuming that your site needs only the bare minimum—which is hardly ever the case. The traditional Web design model focuses on building out every single feature that you may need from now until the site is redesigned, taking up not only time but resources as well.

Quick to Launch (GDD)

The first goal of the growth-driven web design model is to get a foundation website up as quickly as possible. This process starts by discovering the things that the client absolutely needs on the site and building a website that only features those things. Once the website is up, we can begin gathering data to make educated decisions about how to move forward.

TWD = Traditional Web DesignGDD = Growth-Driven Design

TWD: DESIGNER-DICTATED DESIGNGDD: USER-DICTATED DESIGN

Designer-Dictated Design (TWD)

In the traditional web design model, the designer typically has to make many assumptions as to how people will be using and interacting with a website. While there is some research to back it up (past experience, competitor analysis, industry trends, etc.), oftentimes the designer works off of educated assumptions based on a target customer.

User-Dictated Design (GDD)

Oppositely, growth-driven web design does not rely on the designer to get into the mindset of potential users. It works to understand the user by monitoring their website activity using a variety of tools. This allows the designer to build a site tailored to the actions users are taking, rather than design in the dark.

TWD = Traditional Web DesignGDD = Growth-Driven Design

TWD: UPDATED INFREQUENTLY GDD: UPDATED CONTINUOUSLY

Updated Infrequently (TWD)

The lifespan of a website is typically around two years. At this time, a company begins the process of qualifying a design agency and educating the agency on their business. Once the agency begins work, it can take anywhere from three to eight months to complete the website. Then it remains mostly stagnate for a few years until it’s outdated or needs new features.

Updated Continuously (GDD)

Growth-driven web design is retainer based, much like how many marketing agencies operate today. The client pays up front for their foundation site but continues to pay month-to-month as the agency regularly monitors the site and makes necessary updates based on how users are interacting with the site. This also means that any issues that need to be solved or any changes that need to be made can be implemented quickly without the need for a maintenance plan or work order. TWD = Traditional Web Design

GDD = Growth-Driven Design

TWD: INDEPENDENT FROM SALES & MARKETING

GDD: WORKS WITH SALES & MARKETING

Independent from Sales & Marketing (TWD)

Since a traditionally designed website usually remains stagnate for about two years, it’s difficult for it to adapt to the sales and marketing strategies you may be creating. Sure, you can change out copy here and there, create new landing pages and optimize CTAs. But without a web design agency on board, there isn’t much you can do in terms of creating brand-new experiences for your users.

Works with Sales & Marketing (GDD)

Growth-driven web design works hand in hand with your marketing and sales efforts. Not only does it give you the power to create new web pages and conversion-focused experiences, it provides you with data that can drastically increase the effectiveness of your sales and marketing strategies. By combining your sales, marketing and website data, you’ll know more about your customer base than ever before.

TWD = Traditional Web DesignGDD = Growth-Driven Design

ANY QUESTIONS?

Contact us today to schedule a meeting with our account strategists to see if your business is a good fit for growth-driven web design.