4 p’s of coca cola
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4 p’s of Coca Cola CONTENTS INTRODUCTION COCA COLA Price Promoti on Place Product
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Transcript of 4 p’s of coca cola
4 p’s of Coca Cola
CONTENTS INTRODUCTION
COCA COLA
Price
PromotionPlace
Product
INTRODUCTION The Coca-Cola Company is the world’s largest beverage company with
almost 500 BRANDS ranging from the actual Coca-Cola® to products such as Sprite®, Fanta®, POWERADE®, Minute Maid®, and many, many more.
The product was originally BORN in Atlanta, Georgia, in 1886 where Dr. John Smith Pemberton, a local pharmacist, produced a caramel-colored liquid, and when it was done, carried a jug of the new product down the street to Jacob’s pharmacy. Here, the mixture was combined with carbonated water and sampled by customers who all agreed – this new drink was something special. So Jacob’s pharmacy put it on sale and sold it for 5 cents a glass.
Later Dr. Pemberton’s partner and bookkeeper Frank Robinson invented the name and the lettering which has been written the same way ever since.
Today, the Coca-Cola Company has been in business for 125 YEARS, employs 139,600 people, and sells 1.6 billion beverages each day in more than 200 countries.
DESIGN
PRICE
• The price for Coca-Cola product is fluctuating; at the beginning the price wasn’t so high. Nowadays it tends to increase because of tax and people’s income. Also competition influence on the price strategy, so it can be said that price usually tend to be adapted for potential customers.
PROMOTION • Coco-Cola is commonly known all over the world because of
their great marketing strategy. It includes variety of methods to present their product:
• Uses famous people to advert their product• Advertising in TV and magazines• Sponsorship activity
PLACE
• Coke is multinational company with many sales offices throughout the world. It’s available for everyone in the earth to bye Coca-Cola products. It sold mostly in supermarkets and local shops. Also it is easy to find their products in cafe,restaurants and gas stations.
PRODUCT
• Coca-Cola bottles are sold throughout each part of the world. The main product is the concentrate, produced with a secret recipe. Finished product produced from concentrate in combination with filtered water and sweeteners. The Coca-Cola Company also sells concentrate for soda fountains to main cafés and food service providers. Nowadays their drinks have different type of tastes and variety of bottles used.
