4 photography tips for social media
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4 Photography Tips for Social Media (that will secretly turn you into a photo ninja)
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Transcript of 4 photography tips for social media
4 Photography Tips for Social Media
(that will secretly turn you into a photo ninja)
Hi, folks. It’s Jay Baer.
Hi, folks. It’s Jay Baer.
Hi, Jay. What’s up?
I love photos.Love taking em.’
Love sharing them.
I love photos.Love taking em.’
Love sharing them.
He does. You should follow him on Instagram.
I love photos.Love taking em.’
Love sharing them.
He does. You should follow him on Instagram.
Click here!
Since I’m no pro, I asked my colleague,
Daniel Lemin, to share some tips with you.
Since I’m no pro, I asked my colleague,
Daniel Lemin, to share some tips with you.
Sweet. Who’s this cat, Daniel?
This is 80% of the Convince &
Convert team.
This is 80% of the Convince &
Convert team.
That’s Daniel. He’s a senior strategist, a super nice guy and a photographer.
Should we start?
Should we start?
Take it away, Daniel.
#smsecrets
1 Framing & Composition
A photo where the subject is in the center of the image just isn’t very interes@ng.
It can invoke the “amateur” tag.
A photo where the subject is in the center of the image just isn’t very interes@ng.
It can invoke the “amateur” tag.
Stay still, everyone. Right there. Right there in the center. Now,
say ‘cheese’ on three!
If you’ve taken a class or read a photography book in the last 20 years, you should be familiar with the Rule of Thirds.
The rule of thirds encourages you to divide your photograph into
thirds – both horizontally and ver@cally – to get
nine spaces.
Position your subject where those lines intersect.
The rule of thirds encourages you to divide your photograph into
thirds – both horizontally and ver@cally – to get
nine spaces.
Position your subject where those lines intersect.
Good composition and adorable
Header and cover images generally benefit from the Rule of Thirds, too.
This space lends itself toward a “widescreen” feel.
The Rule of Thirds does not apply to profile pictures because they are a square space.
In this instance, break the rule:
frame your subject in the center of and give it lots
of exposure for a nice profile picture.
Min
: 180
x 18
0
Optimal: 360 x 360
Min
: 400
x 40
0
Optimal: 500 x 500
In this instance, break the rule:
frame your subject in the center of and give it lots
of exposure for a nice profile picture.
Min
: 165
x 16
5
Optimal: 600 x 600
Min
: 250
x 25
0M
in: 2
00 x
200
Optimal: 500 x 500
So many squares!!!
The Rule of Thirds does not apply to profile pictures because they are a square space.
In this instance, break the rule:
frame your subject in the center of and give it lots
of exposure for a nice profile picture.
Min
: 110
x 11
0
Optimal: 180 x 180
Min
: 800
x 80
0
The Rule of Thirds does not apply to profile pictures because they are a square space.
2 Lighting
Next to composi@on, ligh@ng is the single most important factor in a great shot that will help your
brand resonate on your social channels.
The trick to great ligh@ng isn’t about where you shoot.
You’re not always going to have bright sun or the
warm glow of a fire.@daniellemin
The trick is in how much light you capture. This can be achieved, in part, through white balance
and ISO seQngs.
The most basic of point-and-shoot cameras now have these features.
A higher ISO seQng allows you to shoot more quickly and capture more light.
@daniellemin
A higher ISO seQng allows you to shoot more quickly and capture more light.
If you’re indoors and it’s dark,
but you still want a brightly lit shot, try the highest ISO setting.
@daniellemin
Match the white balance seQng to your shoo@ng environment. If you’re in
fluorescent ligh@ng, choose that seQng.
Your camera’s white balance “auto” setting isn’t always right.
If you don’t like your shot, keep experimenting.
3 Background & Style
Your choice of where photos are taken is as important as the composi@on and the ligh@ng.
@daniellemin
Before you shoot, understand your
brand’s style. Review your organiza@on’s
style guide.
Don’t have a style guide? Get insight from other assets: websites, brochures
and business cards can guide you.
Before you shoot, understand your
brand’s style. Review your organiza@on’s
style guide.
Don’t have a style guide? Get insight from other assets: websites, brochures
and business cards can guide you.
We all scream for ice cream!
Having a sense of purpose and evenness will help your social content feel consistent and
integrated with your brand.
Having a sense of purpose and consistency will help your social content feel consistent and
integrated with your brand.
Vanilla ice cream on the beach
Having a sense of purpose and consistency will help your social content feel consistent and
integrated with your brand.
Mint ice cream on the beach
Having a sense of purpose and consistency will help your social content feel consistent and
integrated with your brand.
Strawberry ice cream on the beach
Having a sense of purpose and consistency will help your social content feel consistent and
integrated with your brand.
Wait. What the?!?
4 CameraAngles
Camera lenses are usually made of domed or curved glass. Changing its orienta@on to your subject adds crea@ve elements to your photos.
Try shoo@ng from below or above your subject.
@daniellemin
Try moving to the side and shoo@ng your subject at an
angle versus straight-‐on.
Not only will the subject appear more interesting, the background will too.
Try moving to the side and shoo@ng your subject at an
angle versus straight-‐on.
Not only will the subject appear more interesting, the background will too.
Do horses like ice cream?
Do you want to more tips from
C&C?
Do you want to more tips from
C&C?
Yes. That would be lovely.
Check out our blog for pointers
like these.
(And lots, lots more)convinceandconvert.com/blog
Check out our blog for pointers
like these.
(Click here)convinceandconvert.com/blog
