4 Major e Commerce Design Moves in 2014

eCommerce Solutions Dubai | www.spiralclick.com/e-commerce

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4 Major e-Commerce

Design Moves in 2014


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A good e-commerce design is what can make our life easier, and

a poor one can create frustration and is a complete waste of

resources – the same goes with websites, where a poor e-

commerce design can result in low conversion rates.

An e-commerce design (especially for Dubai market) is not

created to accommodate shopping experience, but it is a vital

part of sales, customer care and visual merchandising

department.

With 2014 is about to end, it is really important to get the idea of

how e-commerce design trends will evolve in coming years as

without sound knowledge of design trends you cannot make your

place in the business market.

A team of expert web designers has created a list of top design

trends that will capture e-commerce industry in coming years

(Dubai commerce solutions are part of this analysis). These

leading trends will engage new and old customers in 2015.


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1. Flat Design

Flat Design, a new hit mantra set

by Google, Apple and Microsoft –

however, it is not a new idea, but

this is gaining popularity in the e-

commerce industry. The reason of

its popularity is that it is pleasing

to the eyes, easy to understand and design and is a good form of

responsive design. Here are some very important reasons why

flat design will stay in 2015.

Flat design can reduce website’s bounce rate by

emphasizing on the important content and by

avoiding distractions. It focuses on real life

scenarios.

Simple gradient is used for call-to-action buttons

with a purpose of better functionality rather

screaming out the user.

A more simplified versions of drop shadows will be

used in the flat design scheme – the purpose is to

highlight something really important, rather than

putting an important element exposed like outer

space stuff. The “less is more” approach will lead e-

commerce Dubai design in 2015.


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2. Micro UX/Transitions

The online shopping experience is simply fun, but how do you

make it an enjoyable experience? Well, the success is in the

details, fun little features can do wonders in making your e-

commerce web solution a success. However, many designers may

consider them overlooked items by average customer, but they

can be tiny blossoms to boost shopping experience and have

potential to increase click-through rates.

Most micro transitions are unexpected, so these small

additions can be playful item for the user waiting too

long for the transaction to be completed. Adding micro

UX effects can make the shopping experience a fun

element for your user/customer.

These small shiny effects can boost individuality of

your design, for instance, hover effects on navigation

bar (color change) can easily enhance the shopping

experience by giving users a pleasant path as they

navigate the whole website.

Some e-commerce uses large images with details

displayed when a visitor hovers over the image. There

are several benefits of this technique such as it will

save space, surprise the customer and provide better

product displays.


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These few additions can transform a traditional design

into modern e-commerce web solution which can

engage a visitor in a better way.

3. Finger Friendly Interfaces

With increasing rage of mobile devices, the prime focus is on

mobile-first site design. This is also known as design trend of

2014 and 2015 focusing on providing finger-friendly interface to

e-commerce users. The core reason of finger friendly interface is

that more and more users will interact with an e-commerce

website using their tablets and smartphones and they will browse

a website using their fingers.

So, in the context of finger friendly user interface, there must be

two impacts of e-commerce Dubai Design trends.

First, the addition of large navigation buttons and links

designers will try to make it easier for shoppers to

browse sites and click links.

Second, addition of limited content sliders will be there

to help mobile users browse more information in a less

time using small screens of mobile devices.


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4. Big sized Graphics:

Big sized graphics, rich content, videos and even customized

images will stay in 2015. However, consuming big sized graphics

may look hard to browse on a small screen, but with the help of

good site development, e-commerce websites can flaunt their

product ideas or image themes. Large graphics with a strong link

to products will tend to make a good finger-friendly UI, another

reason this trend will stay in 2015.

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4 Major e Commerce Design Moves in 2014

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