4 Key Elements For Exhibiting Success09
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Transcript of 4 Key Elements For Exhibiting Success09
4 Key Elementsfor Exhibiting Success
Follow UpPromotion Print Display
Empire & Virgo Corp.
LifeScience Creative
Promotion
Empire & Virgo Corp.
LifeScience Creative
Your invited to
witness the most
advanced computer
technology used in
your industry today.
Hope you can come.
Monday, June 2nd, 2008
7 am - 7 pm
TORONTO
Metro Toronto
Convention Centre
255 Front Street West,
Toronto, Ontario
M5V 2W6
FOR MORE INFORMATION
Please Contact Charlotte
at (613) 722-6025
Life Science Technology Show
LifeScience CreativeJUNE 2nd, 2008 - Booth #70
SIGN UP&
WIN
ipod
Want somereal excitement?
We hope you can come.
LifeScience Creative
Life Science Technology Show
JUNE 2nd, 2008
For more informationPlease Contact Charlotteat (613) [email protected]
Monday, June 2nd, 20087 am - 7 pmMetro Toronto Convention Centre255 Front Street West,Toronto, Ontario M5V 2W6
Witness the most advanced
computer technology used
in your industry today.
See you there.
Life ScienceTechnology ShowMonday, JUNE 2nd, 2008
For more information Please Contact
Charlotte at (613) 722-6025
7 am - 7 pm
Metro Toronto Convention Centre
255 Front Street West,Toronto,
Ontario M5V 2W6
LifeScience Creative
Use pre-event marketingto drive quali�ed prospectsto your booth
Never rely solely on walkby tra�c
Today 60% of all attendeesdetermine which boothsthey’ll visit in advance.Therefore, you must:
Empire & Virgo Corp.
LifeScience Creative Promotion Pre-Event
Empire & Virgo Corp.
LifeScience Creative
Drive tra�c to your booth
Continuously promoteyour brand
Be of use to your prospect
Your promotional giveaways are not gifts,they must:
Promotion Giveaways
Thank Youfor visiting usat the show
It was a pleasure to meet you. Looking forwardto our meeting.
Hi Lauren
25%Call before Dec 1st andsave some GREEN
OFFLorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only �ve centuries, but also the leap.
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Empire & Virgo Corp.
LifeScience Creative
The majority of attendeesplace orders after the event
Leads are highly perishable
Follow up is necessary& urgent
Your follow up program must be ready beforethe event starts because:
Promotion Post-Event
Empire & Virgo Corp.
LifeScience Creative
Empire & Virgo Corp.
LifeScience Creative
Every prospect wants to know“What’s in it for Them”
Prospect’s don’t have time to interpret your materials, your o�er should be clear
Avoid “About Us” content, focus on bene�ts & solutions
Design your printed materialsto be powerful sales tools!Remember:
Print Print Materials
Empire & Virgo Corp.
LifeScience Creative
Instantly communicate bene�ts to prospects
Connect with your prospect’s psyche
Re�ect the professionalism of your organization
Your graphic design must be visually pleasing however,more importantly it must:
Print Print Materials
Want somereal excitement?
We hope you can come.
LifeScience Creative
Life Science Technology Show
JUNE 2nd, 2008
Witness the most advanced
computer technology used
in your industry today.
For more informationPlease Contact Charlotteat (613) [email protected]
Monday, June 2nd, 20087 am - 7 pmMetro Toronto Convention Centre255 Front Street West,Toronto, Ontario M5V 2W6
Empire & Virgo Corp.
LifeScience Creative
Capture your prospect’s attention
Put your prospect in the frame of mind to purchase
Make a memorable & lasting Impression
Your written content must quickly & e�ectively:
Print Print Materials
Empire & Virgo Corp.
LifeScience Creative
Display
Empire & Virgo Corp.
LifeScience Creative
Attract prospects to you
E�ectively deliver your message
Entice prospects to approach your booth
Design is not Decoration!Your graphics have 3-5 seconds to:
Display Graphics
Empire & Virgo Corp.
LifeScience Creative Display Hardware
Sets up with ease
O�ers options and add-ons
When choosing a display make sure your hardware:
Beware of the “Cheaper Model”
Avoid boothsta� duds
Empire & Virgo Corp.
LifeScience Creative Display Sta�
Not all prospects arecustomers
How to qualify prospects
Body language
Booth etiquette
Appropriate dress
A properly trained sta�understands:
Empire & Virgo Corp.
LifeScience Creative
Follow Up
Empire & Virgo Corp.
LifeScience Creative Follow Up E-mail Contact
Keeps your organizationtop of mind
Is a cost e�ective way to stay in touch
Is an integral part of today’s sales e�orts
Use email to build client relationships; E-marketing:
25%Call before Dec 1st andsave some GREEN
OFF
Click & save
LifeScienceCreative
Specialists in Visual Communicationsfor the Life Sciences Industry
Understandingthe Science
Empire & Virgo Corp.
LifeScience Creative Follow Up Direct Mail
Reduce campaign costs
Increase campaign results
Create brand recognition
Professionally craft & target your direct mail campaigns to:
See you there.
Life ScienceTechnology ShowMonday, JUNE 2nd, 2008
For more information Please Contact
Charlotte at (613) 722-6025
7 am - 7 pm
Metro Toronto Convention Centre
255 Front Street West,Toronto,
Ontario M5V 2W6
LifeScience Creative
Want some real excitement?
We hopeyou can come.
Life Science Technology Show
JUNE 2nd, 2008
Witness the most advanced
computer technology used
in your industry today.
Have the right marketing toolsto swim with the BIG fish?
We deliver results. The marketing materials you give to prospective clients leave a first—and lasting—impression. What kind of impact they make is up to you.
Marketing tools that get results combine well-planned design with a clearly articulated message of value. They also reflect the style, image, and tone that best suits your organization, brand, industry—and market.
e&v design works specializes in creating visual communications that capture and convey your critical messages in order to sell, inform, and influence.
1960 Scott Street, Suite 305, Ottawa, Ontario K1Z 8L8 613-722-6025
Visit us online to find out how we can help you devour the competition.
lifesciencecreative.com
• Advertising • Web sites• Brochures • Multimedia and presentations• Sales sheets • Direct mail • Kit folders • Trade show display • Package design • Large-format graphics
Empire & Virgo Corp.
LifeScience Creative Follow Up Personal Contact
Maintain solid relationships
Become an indispensable resource
Through personal contactyou can:
Nothing beatsface to face
communication!
Empire & Virgo Corp.
LifeScience Creative
Helping Life Science CompaniesMaximize Sales
lifesciencecreative.comQuestions? [email protected]