4 Interesting Digital Marketing Case Studies
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![Page 1: 4 Interesting Digital Marketing Case Studies](https://reader036.fdocuments.in/reader036/viewer/2022062412/587391941a28ab85438b4907/html5/thumbnails/1.jpg)
DIGITAL MARKETING CASE STUDIES
4 INTERESTING
2014-15
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#BeBeautiful
CONTENT MARKETING
#1
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No content strategy
PROBLEM
Too much reliance on paid mediaFragmented Approach
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OBJECTIVE
Play with Content Marketing
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STRATEGY
Website, FB, YouTubeBeauty attainable for women
Blogger engagement
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RESULTS
600K from social media
1.4M organic visitors
YouTube 50K subscribers
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Philips India Airfryer
INFLUENCER MARKETING
#2
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Low sales, expensive
PROBLEM
80% less oil and tasty?
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Associate product with regular food
OBJECTIVE
Awareness to consideration
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Chef Sanjay Thumma for 6 mths
STRATEGY
FriedYetLight.com
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Avg monthly search volume for keyword
RESULTS
‘Philips Airfryer’ jumped by 129%266% sales jump in 2014
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LENOVO INDIA
MILLENNIAL MARKETING
#3
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Reaching out to youth
PROBLEM
Market competition
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Product launch
OBJECTIVE
Leverage celebrity clout
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6 hours, 6 social networks
STRATEGY
Live fun and requests
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Maximum buzz on all networks for 24hrs
RESULTS
Spike on online flash sales at Flipkart
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Garnier Men India
LEAD GEN MARKETING
#4
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Thousands of mobile oriented offers
PROBLEM
Problems with IVR campaigns
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Leverage IPL teams
OBJECTIVE
Increase online sales
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Facebook Missed Call ad
STRATEGY
Flipkart integrationThegarnierman.com
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Total Campaign Reach - 15 Million
RESULTS
Increase In Online Sale (YOY) - 250%
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