Electrolux:

4 deep dives in

our social journey

Rafael Braz, Internal Communications, Electrolux AB

Ulf Stider, Infoware

Summary

1. Mobility

2. External

Collaboration

3. Social News

4. Statistics

Electrolux vision and corporate strategy

Profitable

growth

Operationalexcellence

Innovation

People & Leadership

We will be the best appliance company in the worldOur Vision

INFOWARE

• Biggest Swedish partner with full focus on

IBM technology

• 100% focus on collaboration since 1995

• DomainPatrol Social

– Merge communities and all kind of Connections

content

– Please visit us in the showcase

• New app – “Rooms and Connections” on

Appstore and soon Google Play

1.Mobility

Mobility

• Top Management Meeting: Go Mobile launch

• Electrolux Purpose: flexibility for everyone

• Content and Social features: seamless integration

• Intranet available for everyone: MDM agent

2.External

Collaboration

External Collaboration

• Collaboration is the key: external

partners access

– NDA step

– Innovation, production, marketing and pos-

marketing

– Centralized content internally

• IBM connections 5: potential for

improvement

3.Social News

Social News

• Search function

• Intranet “my” start page

• Social features in static content

4.Statistics

Statistics

Global survey. 30%

have seen a business

value from E-gate

collaboration. They are

much more positive.

Seen ValueAgree

Disagree

All Agree

Disagree

E-gate is useful 93% 1% 53% 12%

E-gate has news value 92% 2% 70% 5%

E-gate facilitates work 68% 6% 28% 30%

E-gate offers contact

opportunities77% 11% 41% 19%

8900 employee photos

8000 visited in Q1

1105 updated own data in Q1

Thank you! Please, contact us with any questions!

Rafael BrazOnline Engagement

Elextrolux

rafael.braz@electrolux.se

Ulf StiderSales

Inforware

ulf.stider@infoware.se