Joe Pearce ~ 4 Areas of the Music Industry & a Chosen Manager Live Performances Live performances, national/international tours require a lot of planning, hard work and organization. Firstly you need a venue or area to perform in. You will need to book the area and call local authorities to notify them of potential noise pollution complaints. You need various equipment including the artists instruments, microphones, speakers, mixing desk, lights, etc. Live performances typically bring in a lot of revenue for the performer, the venue owner, management, the sound team and the producer. With the increase of illegal downloading of albums on the Internet most artists look to touring to make money. Artist Management Artists can get managers to counsel them on their profession. The artist may hire managers themselves or the manager may discover the artist and become their manager. There are various contracts and assurances, which are signed before the act is officially under management. The managers job differs from other jobs that surround a musical act; an artist may also have a press agent, a booking agent, a promoter, a songwriter and an accountant among many others. Music Label A record label is a publishing company responsible for controlling the production, distribution and promotion of recordings under the label. They also search for and sign new talent and then assist the artists with developing their music. Labels come in two forms: independent and major.

As of 2012 there are only 3 active major record labels (known as the Big 3) they are: Universal Music Group, Sony Music Entertainment and Warner Music Group. These 3 companies control a huge percentage of the Worlds music market. They have many smaller subsidiary companies that are part of the Big 3 but trade under a different name. If a record company is not under ownership by one of the Big 3 then they are considered to be an independent label. Music Publishing Music publishers ensure that singers and songwriters are paid when others use their intellectual property. Composers sign a publishing contract with the publishing company and in return the company monitors where the songs are used, collects the royalties and distributes them and copyrights the songs. Kevin Liles Kevin Liles is a superstar manager who is as experienced as he is proven. Kevins career shows you just how much hard work pays off as he started his career at the record label Def Jam as an unpaid intern and rose to become the president of Def jam Records in 1998. Kevin was the president of Def Jam for seven years and whilst he was there he fostered the growth of artists such as Jay-Z, Kanye West and Ludacris and turned them into recognisable faces selling records all across the world. Kevin Liles is also the founder of KWL management who are an impressive management agency that currently oversee the careers of platinum selling stars like Big Sean, Nelly, Mike Posner and Trey Songz just to name a few. Liles management style is one of the biggest factors in his success as he views his signed artists as living, breathing brands. Another secret to his success is being

able to see the bigger picture and have a grand vision which Kevin Liles seems to do & have respectively.