#celive #seuk @CleanEnergyLive cleanenergylive.co.uk

4-6 October 2016 The NEC, Birmingham, UK

#celive #seuk @CleanEnergyLive cleanenergylive.co.uk

COMMUNICATING

SUSTAINABILITY

T R E W I N R E S T O R I C K

WHO IS HUBBUB?

• Hubbub is a charity taking a fresh

approach to environmental

communications.

• We run social experiments

communicating sustainability.

• We openly share results and

collaborate with others to spread

impact.

• In two years we have won 5 awards

for environmental communications

and circular economy campaigns

4

OUR APPROACH

• Four Hubs: Food, Home,

Neighbourhood and Fashion.

• Observe and understand.

• Develop innovative solutions.

• Test thoroughly and independently

measure.

• Shout through press, social media

and with amplifiers.

• Give away for others to replicate.

5

USE ONLINE COMMUNIT IES 6

Fuelling Connections streamlines the way that

information and support reaches households

struggling to pay bills..

1. It is MP lead a constituency level.

2. It provides resource building collaboration between local support providers.

3. It uses a variety of recruitment methods to reach those most in need.

4. Facebook is used as the information provider and connector for local people

5. Facebook members receive national and local information as well as the support of peers.

How can you stop young men on

a night out dropping litter?

Lets’ talk about sport – keeping it

topical and fun.

What behaviour change

techniques can we use – nudge?

Lets’ check the validity of the idea

with young people.

Lets’ make the design strong,

compelling and modern.

Lets’ recycle what is collected.

FOCUS ON BEHAVIOUR

8

• Bundle of Joy gifts quality baby

clothing to local families.

• Is community based providing

beautifully designed materials.

• Tested in one community resulting

in 1500 pieces of clothing being

redistributed to 250 local families.

• The financial value of the gifted

clothing was £11,000.

• The local trial secured extensive

press and media coverage.

• Approach is scalable.

TAP INTO EMOTIONS

BE TOPICAL

Seasonal Food Waste campaigns:

• A New Leaf - a summer campaign to

reduce salad waste.

• Grandparents Day – cross-

generational cooking skills

• Pumpkin Rescue - a Halloween-

inspired campaign.

• Bestovers– helping to reduce food

waste at Christmas.

9

USE STORIES

M O R E S U S T A I N A B L E L I F E A T H O M E W I T H I K E A

• 3 year project actively supporting 750

households to save energy, water, waste and live

a more sustainable life at home.

• Home visits with bespoke advice

• 25 IKEA stores involved

• Hidden Gems brochure highlighting IKEA’s range

of products which support more sustainable living

• Academic partner: The Centre for Environmental

strategy, University of Surrey

• Closed Facebook participant community group

• Millions reached.

10

COLLABORATE

• Launching UK’s first high street

coffee cup recycling trial.

• Involving nearly all UK coffee

retailers.

• Partnership with Manchester City

Council.

• Engagement with pioneering

design company.

• Recycled products will benefit a

local charity and the community.

11

TEST NEW TECHNOLOGY

With Sainsbury’s we have:

• Used Winnow Smart Bins

and have achieved over

50% food waste savings.

• A Community Fridge has

been tested.

• Implemented Olio a food

sharing App.

• Tested smart fridges.

12

Use a #Hashtag

Use all forms of social

media.

Make videos.

Use adverts.

Be visual, fun and topical.

SHOUT WITH SOCIAL MEDIA

THANK YOU

TREW I N@ H UB B UB. O R G. UK