4 23-13 lakeshore web tools part 2
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Part 2 Using Social Media in Prevention Lakeshore Coordinating Council April 24, 2013 Above & Beyond Banquet Center, Holland Ken Dail Prevention Network Michigan [email protected] twitter.com/kendail
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Transcript of 4 23-13 lakeshore web tools part 2
Part 2 Using Social Media in Prevention
Lakeshore Coordinating CouncilApril 24, 2013
Above & Beyond Banquet Center, Holland
Ken DailPrevention Network Michigan [email protected]
twitter.com/kendail
“Everything should be made as simple as possible. But not simpler.”
-Albert Einstein
http://tedmccagg.typepad.com/drawings/2013/03/modern-friendship.html
Today we will try to answer these questions…
1. What is (and what isn’t) social media?2. Should we be using social media?3. How can we use social media to better
communicate with our audience?4. What if someone says mean things about us?5. Isn’t this just a waste of staff time and a
distraction from our core mission?6. How much time does social media take to
use?7. Who are the experts at this?
Social media is…
Social media is…
Content
Social media is…
Content
RELATIONSHIPS
Social media is…
Content
RELATIONSHIPSMulti-Media
Social media is…
Content
RELATIONSHIPSMulti-Media
Pertinent
Social media is…
Content
RELATIONSHIPSMulti-Media
Pertinent
FUN!
Social media is…
Content
RELATIONSHIPSMulti-Media
Pertinent
FUN!NOT GOING AWAY
Social media is…
Content
RELATIONSHIPSMulti-Media
Pertinent
FUN!NOT GOING AWAY
GROWING
Social media is…
Content
RELATIONSHIPSMulti-Media
Pertinent
FUN!NOT GOING AWAY
GROWING
SOCIAL
so-cial [soh-shuhl]
Living or disposed to live in companionship with others or in a community, rather than in isolation.
Audience Participation• Does your agency currently have a social media
strategy? (do you know what it is)
• Does your agency have a social media use policy on work time? (what is it)
• Are you currently personally using any social media? (which outlets)
• Is your agency currently using any social media? (which outlets)
Who is your intended audience?
Who do you want to have a conversation with?
Parents
Who is your intended audience?
Who do you want to have a conversation with?
Parents Teens
Who is your intended audience?
Who do you want to have a conversation with?
Parents TeensStudent Athletes
Who is your intended audience?
Who do you want to have a conversation with?
Parents TeensStudent AthletesColleagues
Who is your intended audience?
Who do you want to have a conversation with?
Parents TeensStudent AthletesColleaguesPolicy Makers
Who is your intended audience?
Who do you want to have a conversation with?
Parents TeensStudent AthletesColleaguesPolicy MakersGeneral Public
Who is your intended audience?
Who do you want to have a conversation with?
Parents TeensStudent AthletesColleaguesPolicy MakersGeneral PublicCollege Students
Who is your intended audience?
Who do you want to have a conversation with?
Parents TeensStudent AthletesColleaguesPolicy MakersGeneral PublicCollege StudentsDonors
What does that audience have to say to you?
What do you have to say to them?
Are you where the conversation is happening?
• Are they Tweeting?• Are they blogging?• Are they on Facebook?• Are they watching videos?• Are they looking at pictures?• Are they creating THEIR own media?
Do you have a message crafted?
• Don’t text and drive• Drink 1% milk• Exercise 30 minutes per day• Have family dinners• Save the whales• Donate to our fund• Vote for Pedro
Do you need their input or action?
• Get out the vote• Attend school board meeting• Come to town hall meeting• Take our survey• Call us if you need help with your recovery• Are you outraged?• Send us a check
Can you and are you willing to respond to their input?
• I need help• I hate you guys• You never returned my call• You guys are idiots• You guys are great• Visit my web site to learn how to make money
from home• Go here for male enhancement pills
http://www.globalnerdy.com/2008/12/30/the-air-forces-rules-of-engagement-for-blogging/
http://area2oh3.com/post-response-assessment-agency-version/
How does this fit our mission?
• KPBS Radio, San Diego: Texting Service Aims At Keeping New Moms And Babies Healthy
• CNN “the Chart” blog: Texting program to help teens quit smoking
• Social Work magazine, April, 2010: Social Networking in Addiction Recovery — Raising Hopes, Concerns
How does this fit our mission?
• Addiction Recovery mobile apps
• Links to parenting articles and other resources
• PSA distribution via tumbler, youtube, etc
How does this fit our mission?
http://mashable.com/2012/02/25/when-parents-text-15-best/#4992913-21st-Century-Parenting
Isn’t this going to take up a lot of our valuable staff time?
Where are
you?
Where do you want
to be?
38Source: http://bit.ly/9NBmcc
ONE WEEK OF WEB 2.0
http://museumtwo.blogspot.com/2008/04/how-much-time-does-web-20-take.html
DO:Have a social media strategy
DON’T:Wait until your strategy is done to
get started
DO:Plan long term
DON’T:Forget that trends are changing
FAST (I forgot about VINE)
DO:Pay attention to your feeds
DON’T:Forget to listen. And talk back
DO:Sound off on important topics
DON’T:Whine, complain, or be mean.
DO:Let people know what you are up
to
DON’T:Only promote yourself
DO:Let your passion be known
DON’T:Go too far with letting your passion
be known
DO:Starve your agency for the sake of
your social media efforts
DON’T:Starve your social media efforts
DO:Join the conversation
DON’T:Join the conversation just
because I said so
General social media resources
www.mashable.comhttp://www.youtube.com/nonprofits
http://www.pewinternet.org/http://www.kff.org/entmedia/internet.cfm(Kaiser Family Foundation internet& health study)
http://www.ladonnacoy.com/
Prevention Network social media links
• www.twitter.com/kendail• https://www.facebook.com/pages/Prevention-
Network-Michigan/340383004922?ref=ts%3F7%2C15
• www.facebook.com/mcrud96• https://www.facebook.com/pages/Parenting-
Awareness-Michigan/344643609571
