3SLIDESOF Marketing Plan
5
3SLIDESOF mketing plan Enrica Scopel #MarketingEducation
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Transcript of 3SLIDESOF Marketing Plan
3SLIDESOFmarketing plan
Enrica Scopel
#MarketingEducation
Analysis In achieving a goal it need analysis the external and internal environment.
EXTERNAL • opportunity • threats • competitors • local offer
INTERNAL • strengths • weakness • place • history, targets, staff
GoalsGoals should be
StrategiesThe best way (how?) to reach the goals are defined.
Action plan
Monitoring results
Individual actions are described considering: Budget and Time
Comparing what was done to what was planned.Monitoring and provide for any changes in one or more parts of the plane.
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