3rd Sem Sylabuss

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PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS PROGRAMME STRUCTURE FOR ISBE - B NO Subject Cred it 1. Business Policy & Competitive Strategy 2 2. Executive Communication* 2 3. Macro Economics* 2 4. Organisation Development* 2 5. Entrepreneurship & Small Business Management* 4 SPECIALISATION: MARKETING 6. Services Marketing 2 7. Marketing Strategy 2 8. International Marketing 2

Transcript of 3rd Sem Sylabuss

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PROGRAMME STRUCTURE FOR

ISBE - BNO Subject Credit

1. Business Policy & Competitive Strategy 2

2. Executive Communication* 2

3. Macro Economics* 2

4. Organisation Development* 2

5. Entrepreneurship & Small Business Management* 4

SPECIALISATION: MARKETING

6. Services Marketing 2

7. Marketing Strategy 2

8. International Marketing 2

SPECIALISATION: HR MANAGEMENT

9. Training & Development 2

10. Group Dynamics 2

11. Compensation Management 2

SPECIALISATION: FINANCE

12. Securities Analysis & Portfolio Management 2

13. Insurance & Banking 2

14. Management of Indian Financial Systems 2

SPECIALISATION: MARKETING COMMUNICATION

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15. Advertising Creatives 2

16. Direct Marketing & Communication 2

17. Below the Line Promotions 2

SPECIALISATION: INFORMATION TECHNLOGY

18. Business Intelligence 2

19. Strategic Innovation Management 2

20. Strategies for Managing Networked Business 2

* The starred(*) papers have to be studied in addition to all the papers prescribed under the MS University syllabus. Thus a student will be examined for Business policy and strategic management course plus 3 specialization papers under MS University syllabus (For a total of 8 credits). In addition he will appear for 4 more papers listed immediately after Business Policy paper (totaling to 10 credits). In all he will be examined in 8 papers totaling to 18 credits. = 8 credit papers for MS University plus 10 credit papers for IIPM syllabus.

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BUSINESS POLICY & COMPETITIVE STRATEGY

UNIT 1. DEFINING BUSINESS POLICY Definitions, Kottr, Glueck & Jauch, Kenneth Andrews, Porter

Strategy formulation techniques

Discussion on planning for the present & future

Demand forecasting techniques

o Quantitative models: Averages, moving Trends, regression, factor analysis

o Significance Tests: T-Test, Chi Square Test

UNIT 2. CORPORATE LEVEL PLANNING Methods to define corporate mission

o Drucker’s Model: Corporation definition, customers, value time relative position (Will and Should) as per Ansoff’s Strategy Gap

Identifying S.B.Us

o Independence equation, management authority relevance

Evaluating current business portfolio

o Growth share matrices, BCG, GE Generic strategies: Build, hold, harvest, divest w.r.t stars, question marks, cash Cows, dogs

Identifying new growth areas

o Ansoff’s strategy gap revisited, integrative strategies: horizontal, vertical

intensive, ansoff’s Model: Diversification, concentric, horizontal, conglomerate

UNIT 3. BUSINESS LEVEL PLANNING Defining business mission

o Drucker’s model revisited

o Business Definition, Customers, Value

o Time Relative Position (Will and Should) as per Ansoff’s Strategy Gap

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o Relevance of Specificity w.r.t Corporate Mission Statement

Internal Environment Analysis

o Core Competency Model of Prahlad

o Filter Test for Determining Core Competencies

o Filter Test for Determining Core in competencies

External Environment Analysis

o Industry Analysis Framework of Porter

o Understanding 5 forces and 5 entities:

- Customers, Suppliers, Potential Threats, Substitutes, Competitorso Proportionality Quotients as Defined by Porter

o Barriers to Entry: Barriers to Production, Barriers to Marketing

Goal Formulation

o Sales, Market Share, Cash Flows, Profits

o Relevance of PLC

o Investment Center, Revenue Center, Cost Center, Profit Center, Cash Flow Center

Strategy Formulation

o Porter’s Generic Strategies

- Cost Leadership: Comparison with Price Leadership, Emphasis on Production

- Differentiation: Quality, Service, Style, Technology

- Mutual Exclusivity of Generic Strategies

- Focus Strategies as a Choice

- Non-Focus Strategies as a Choice

Program Definition

o Blueprint for Action

Implementation

o McKinsey’s 7-S Framework:

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- Structure, Strategy, Systems, Staff, Style, Skills, Shared Values Feedback & Control

UNIT 4. BUSINESS PROCESS RE-ENGINEERING Process Improvement

Process Re-Structuring

Process Re-Engineering

Process Transformation

UNIT 5. NEWER DIMENSION FOR STRATEGIC PLANNING AND IMPLEMENTATION

Blue Ocean strategy

Balance score Card

Competing for the future

RECOMMENDED BOOKS:Azhar Kazmi: Business Policy and Strategic Management (2002:TMH)Vipin Gupta, Kamala Golla Kuta, and R. Srinivasan: Business Policy & Strategic Implementation (PHI: 2007) Competitive Advantage by Michael PorterMichael E. Porter: Competitive StrategyL.R.Jauch and W.F.Glueck: Business Policy and Strategic ManagementC.W.L. Hill and G.R.Jones: Strategic Management :An Integral ApproachVSP Rao and V. Harikrishna : Strategic Management :Text and Cases

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EXECUTIVE COMMUNICATION: MENTORING

COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKSCOURSE CREDITS: 02

1. BUSINESS PRESENTATION What, and how of business presentation

2. PRESENTATION SESSION - 1 Student’s presentation (5 Minutes) Feedback by the faculty

3. COMMUNICATION ACTIVITY - 1 Faculty’s session on communication

4. PRESENTATION SESSION - 2 Student’s presentation (10 Minutes) Feedback by the faculty

5. COMMUNICATION ACTIVITY - 2 Faculty’s session on communication

6. AIDS TO COMMUNICATION Group activities Management games

7. PRESENTATION SESSION – 3 Student’s presentation (15 Minutes) Feedback by the faculty

8. RESUME PREPARATION Ideal resume Resume writing exercise

9. PRESENTATION SESSION – 4 Student’s presentation (30 Minutes)*

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(Note: This presentation shall be video recorded) Feedback

10. MONITORING OF PROGRESS Individual feedback sessions

This session will be judged by a 3 member panel consisting of excom faculty, senior excom faculty, and a member of SMG team.

Excom faculty will provide feedback on student’s performance. Senior faculty will inturn assess the performance of excom faculty. The SMG team member will provide employability/placement index for the individual student.

NOTES:

An average PG level student at IIPM is expected to participate in the following exercises:- Individual Presentation- Debates- Practice interviews- Group discussion exercises- Miscellaneous sessions covering group based written, verbal, and non verbal

communication exercises.

* Every student will be given a CD recording of his performances in sessions (meant to be recorded) during trimesters I & II. This will enable him to see his own transformation as a speaker. Besides, alongwith this CD, by the end of trimester II all the students will be provided personalized written feedback on their progress. BASIC TEXTS:

This course is 100% hands on practice oriented one. Hence the students don’t have to refer to any texts. However, the students are strongly advised to consult their mentor to obtain tips on how to further improve their presentation skills.

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MACRO ECONOMICS

COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKSCOURSE CREDITS: 02

1. INTRODUCTION (1 HR) Definition & scope of macroeconomics Income and its measurement; their interpretation Circular flow of income, output, and spending NI and allied measures for India

2. INCOME DETERMINATION IN SHORT RUN: BASIC MODEL (2 HRS) Determinants of aggregate spending Equilibrium income Changes in income Concepts of inflation, unemployment, business cycle, multiplier, etc.

3. INCOME DETERMINATION IN A FOUR SECTOR MODEL (2 HRS) Introduction of govt. in income determination model Income determination in an open economy Changes in income in a four sector model Govt. and external sector in Indian economy

4. PRICE SETTING IN AD-AS FRAMEWORK (2 HRS) Aggregate demand, aggregate supply, and equilibrium Changes in income and price level

5. INCOME AND PRICES IN THE LONG RUN (3 HRS) Induced changes in input prices Aggregate demand shocks and their consequences on income Income in short run and long run Business cycle and fiscal operations

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Fiscal policy in India and its implications for income determination & change

6. INSTITUTION OF MONEY IN A MODERN ECONOMY (2 HR) Definition, nature, role, and function of money Money and credit Banking system: A preliminary idea of credit creation Working of monetary and credit policy in India

7. MONEY IN MACROECONOMICS (4 HRS) Demand for money: General and in India Supply of money: General and in India (monetary aggregated) Monetary forces and aggregate demand Macroeconomic cycles and aggregate shocks

8. BALANCE OF PAYMENTS AND EXCHANGE RATES (2 HRS) Balance of payments: Concept; Indian BOP Foreign exchange: Market; determination Foreign exchange markets and systems in India

9. MACROECONOMIC POLICY IN AN OPEN ECONOMY (2 HRS) Meaning of an open economy and openness Macro policy in a world with perfect capital mobility Implications of an open economy; Indian case

10. MACROEONOMIC ISSUES: INFLATION (1 HR) Inflation in the macro model The Philips curve The Lucas AS function Inflation in India

11. UNEMPLOYMENT (1 HR) Meaning, types, and characteristics of unemployment Unemployment in India: Nature. Causes, and consequences Cyclical and structural unemployments Policies to reduce unemployment

12. INTERNATIONAL TRADE (2 HRS) Basis of trade Trade theories for the nations Trade theories at the firm level Gains from trade

BASIC TEXTS

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LIPSEY AND CHRYSTAL: Economics (11th – Indian Edition): Chs. 15-25 (OUP) MINISTRY OF FINANCE: Economic Survey (Latest Edition): All Chapters (OUP)

V. IMPORTANT NOTES: All the case studies given in Lipsey & Chrystal are in course. The questions in examination will be application (of macroeconomics concepts) based.

ORGANIZATION DEVELOPMENT

COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKSCOURSE CREDIT: 02

1. OVERVIEW (2 HRS) Introduction to OD Nature of planned change

2. PROCESS OF ORGANIZATION DEVELOPMENT (6 HRS) Diagnostic process: Meaning and dimensions of diagnosis; groups and jobs diagnosis;

collection and analysis of information; feeding back of information Designing interventions

3. HUMAN PROCESS INNTERVENTIONS (4 HRS) Individual, interpersonal, and group process approaches Organization process approach

4. TECHNOSTRUCTURAL INTERVENTION (4 HRS) Restructuring organization Employee involvement Work design

5. HRM INTERVENTIONS (4 HRS) Performance Management Developing and assisting members

6. STRATEGIC CHANGE INTERVENTION (4 HRS) Competitive and collaborative strategies Organizational transformation

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BASIC TEXTS: CUMMINGS AND WORLEY: Organization Development and Change

(Cengage:2005): Chs – 1,2,5,6,7,8,9,12-20 BHUPEN SRIVASTAVA: Organization Design and Development (Biztantra)

ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT

COURSE DURATION: 4 HRS PER WEEK FOR 12 WEEKSCOURSE CREDITS: 04

A: ENTREPRENEURSHIP (Weightage: 75%)

1. ENTREPRENEURSHIP: CONCEPT, EVOLUTION, AND SCOPE (3 HRS) Concept and evolution of entrepreneurship Corporate entrepreneurship Individual entrepreneurship: Part time, small and medium ventures

2. DEVELOPMENT OF ENTREPRENEURSHIP (6 HRS) Profile of an individual entrepreneur: Aptitude, skills, and knowledge set Entrepreneurial mindset: Creativity and innovation Profile of every individual students in terms of entrepreneurial traits

3. VENTURE PLANNING (6 HRS) Opportunity assessment Environment assessment Marketing research Financial analysis Business Plan

4. STARTING A VENTURE (6 HRS) Legal form of business: Merits and demerits of alternative forms Legal environment Sources of finance Buying a business & valuaing it Precommencement issues

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5. RUNNING AN ENTERPRISE (6 HRS) Strategic planning Growth of an entrepreneurial venture: Organic & inorganic Operational dimensions of running the venture

6. RUNNING AN ENTERPRISE: SOME ISSUES (3 HRS) Networking Family business e-business

7. HARVESTING A BUSINESS (6 HRS) Valuating for harvesting (with numerical examples) Succession issues Dilution of stakes Preparing for, and actually, exiting a venture

B. SMALL BUSINESS MANAGEMENT (WITH SPECIAL FOCUS ON INDIA)

(Weightage: 25%)

8. SETTING UP SMALL BUSINESS IN INDIA (4 HRS) Registration and legal formalities Procurement of space, electricity and other utilities Preproduction contracts with vendors, suppliers, customers, etc Basic start up problems and their resolution

9. MANAGEMENT OF SMALL BUSINESS IN INDIA (4 HRS) Planning and organizing Financial planning and execution Marketing Management HR issues

10. MANAGEMENT OF GROWTH (4 HRS) Stabilisation strategies Growth strategies; crises of business growth Information technology and small business

BASIC TEXTS: ROBERT D HISRICH AND DEAN A SHEPHARD: Entrepreneurship (Mc Graw

Hills: Latest edition) RAJEEV ROY: Entrepreneurship (OUP): Chs. 4,7,15 and 18 BUSINESS WORLD: The SME White Book – 2010/11 (BW Publications:2010) All

Chapters

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SPECIALIZATION: MARKETING

INTERNATIONAL MARKETING

1. INTERNATIONAL MARKETING: AN OVERVIEW The Scope and challenge of International Marketing The dynamic environment of international marketing Constituents of international environment

2. THE ENVIRONMENT OF GLOBAL MARKETS Geography and history: the foundations of cultural understanding; Cultural dynamics in

assessing global markets Business customs in global marketing The political environment: A critical concern The international legal environment The economic environment

3. ASSESSING GLOBAL MARKET OPPORTUNITIES Developing global vision through market research Emerging markets and scope for marketing Multinational market regions & market groups Ranking of markets in terms of relative opportunities

4. DEVELOPING GLOBAL MARKET STRATEGIES Global marketing management: Planning and organization. Creating products for consumers in global markets Marketing Industrial products and services International distribution systems

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International Retailing Exporting and Logistics: Special issues for the smart business The global advertising and promotion effort. Personal selling and sales management Pricing for international markets

5. IMPLEMENTING GLOBAL MARKETING STRATEGIES Negotiating with international customers, partners, and regulator Organizational structure, system, and processes for delivering marketing program

MARKETING STRATEGY

1. CONCEPTS COMPETENCIES, ENVIRONMENT AND STRATEGY ALTERNATIVES

Introduction Competence Environment Models Strategies

2. ANALYSIS FOR STRATEGY FORMULATION-1 Product management/ analysis Market analysis

3. ANALYSIS FOR STRATEGY FORMULATION-2 Customer Analysis Competitor Analysis

4. SEGMENTATION, TARGETING, POSITIONING (STP) Segments, niches, monopoly Segment invasion strategy Positioning and repositioning STP synergy and marketing strategy

5. SUSTAINABLE COMPETITIVE ADVANTAGE (SCA)

Developing SCA Sources of SCA or strategic thrusts

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Competitive position matrix Synthesis: course consolidation and summarization of discussions, and,

findings/learning

SERVICES MARKETING

1. INTRODUCTION TO SERVICES MARKETING Understanding services

Nature of services marketing

2. SERVICES MARKETING AND CUSTOMER EXPERIENCE Consumer behaviour & search, experience, and credence traits

Consumer decision making process; implications for service provider

Customer expectation and perceptions

Marketing research and customer needs identification

3. STRATEGIC ISSUES IN SERVICES MARKETING Market segmentation and targeting

Differentiation and positioning of services

Management of demand and capacity

4. MARKETING MIX FOR SERVICES Marketing mix elements

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Product: Service packaging

Pricing of services

Promotion of service

Role of people factor

Service processes

Physical evidence and marketing

5. MAXIMIZATION OF SERVICES MARKETING POTENTIAL Relationship marketing

Internal marketing

SPECIALIZATION: MARKETING COMMUNICATION

ADVERTISING CREATIVES

1. INTRODUCTION Anatomy of an ad./ commercial: copy and layout; script: audio and video Communicating through the ad./commercial: Role of various elements

2. GETTING SET TO WRITE THE AD/COMMERCIAL Planning the ad copy / commercial Setting objectives (seeking attention to intention to buy) Sources of idea for commercial / ad words and visuals plus audio elements Content considerations:

- Use of attributes, benefits, proof of delivery points- Use of human interest material and other extraneous devices- Highlighting of negative vs. positive benefits- Length vs. brevity considerations

3. COPY/SCRIPT APPROACHES: COMMUNICATION STRATEGUM: Communication strategum to

- seek attention- arouse interest and create desire- convince the listener / viewer / reader- induce action (to know more / buy)

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4. ACTUAL COPY/SCRIPT WRITING Beginning, main body, and the ending

5. SPECIFIC COPIES / SCRIPTS FOR Newspaper ads Magazine ads Mail order / other direct mailers Outdoors Radio TV Online

RECOMMENDED BOOKS:Bonnie L. Drewniary & A.Jerome Jewler: Creative AdvertisingGeorge Felton: Advertising Concept and CopyJ. Thomas Russell and W.Ronald Lane: Kleppner's Advertising ProcedureWalladeres: Craft of CopywritingSchlemmen : Handbook of Advertising Art Production

BELOW THE LINE PROMOTIONS

1. PROMOTIONAL MANAGEMENT : OVERVIEW

Meaning, relevance and scope

Planning a promotional campaign

2. SPONSORSHIPS AND EVENTS

Sponsorships

Event management

3. MERCHANDISING

Meaning, types

Visual merchandising

4. CONFERENCES AND EXHIBITIONS

Meaning, relevance, types, and overall purpose

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Organizing conferences

Participation in exhibitions

5. MEASUREMENT OF PROMOTIONAL PERFORMANCES

What, when, and how of testing

Measurement of effectiveness of various tools.

RECOMMENDED BOOKS:Belch, Belch, and Purani: Advertising & Promotion (Part V)O'Guinn, Allen, and Semenik: Advertising Management, with Integrated Brand Promotion (Part V)Terence A. Shimp: Advertising and Promotion, an IMC Approach ( Part IV and V)Kazmi and Batra: Advertising and Sales Promotion (Part VI and VII)Clow and Baack: Integrated Advertising, Promotion, and Marketing

DIRECT MARKETING AND COMMUNICATION

1. INTRODUCTION:

Meaning, relevance, and scope

Direct marketing vs. direct selling

2. UNDERSTANDING BUYING BEHAVIOUR:

Final consumer

Institutional buyer

Characterstics of buyer from direct seller

Research for direct marketing

3. DIRECT MARKETING STRATEGY :

STP approach to direct marketing

Formulation of overall direct marketing strategy

4. DATABASE BUILDUP AND APPLICATIONS:

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Data collection and warehousing

Data mining

Database marketing

5. DIRECT MARKETING MEDIA AND CHANNELS:

Mail order

Tele marketing

Multilevel marketing

Online marketing

RECOMMENDED BOOKS:Direct Marketing Association; D M Report (Annual)Bob Stone: Successful Direct Marketing MethodsVaswar Dasgupta: Marketing Mantra: The Real Story of Direct Marketing in IndiaDonna Fluss: Real Time Contact Centre StrategiesStrauss & Frost: E-Marketing

SPECIALIZATION: FINANCE

SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

1. INTRODUCTION TO INVESTMENT MANAGEMENT Investment Settings

The Asset Allocation Decision

Global Investment

Global Asset Allocation: Analysis and Decision .

Global Security Market: Analytical Decision

Securities Markets Worldwide: Organization, functioning, and regulatory environment:

2. PORTFOLIO MANAGEMENT THEORIES AND PORTFOLIO CONSTRUCTION Markowitz Portfolio Theory

Asset Pricing Models

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Market Portfolio – Theory vs. Practice

Portfolio construction

3. INVESTMENT CHOICES Bond valuation

Derivative security analysis

Real estate investment

Money market investments

4. EVALUATION OF PORTFOLIO PERFORMANCE Portfolio performance: Required rate as benchmark

Measures of evaluating performance

a) Treynor Portfolio Performance Measure

b) Sharpe Portfolio Performance Measure

c) Jensen Portfolio Performance Measure

d) Peer Group Comparison

Factors affecting use of performance measures.

5. STOCKS SELECTION USING TECHNICAL INDICATORS Dow Theory

Japanese candlesticks

Oscillators

Moving averages

MACD, RSI etc.

RECOMMENDED BOOKS:

S.Kevin: Security Analysis and Portfolio Management (PHI:2009) Fisher & Jordan, Investment Management. Avadhani, Security Analysis and Portfolio Management. . Puneethavathi & Pandian, Security Analysis and Portfolio Management. Prasanna Chandra, Managing Investments

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INSURANCE AND BANKING

1. THE CONCEPTS AND PRINCIPLES OF INSURANCE

CONCEPTS Classification of Insurance

Types of Life Insurance: Pure and Terms

Types of General Insurance: Fire, Marine, Motor, Engineering, Aviation and Agricultural

Insurance Professionals, Intermediaries and IRDA

PRINCIPLES Utmost good faith

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Insurable Interest

Material facts

Indemnity

Proximate cause

Subrogation

Contribution

ACTURIAL PRINCIPLES Mortality Tables

Physical and Moral Hazard

Representations

Warranties

Risk appraisal & Risk Selection

Underwriting

2. INSURANCE PRACTICES IN INDIA Life Insurance

General Insurance

Claims procedure

3. OVERVIEW OF INDIAN BANKING SYSTEM Structure of Indian Banking Sector

Central Banking: Functions, New Developments and Changing Scenario

Banking Sector Reforms – Suggestions and implementation

Negotiable Instruments

Bank Rate; repo rate

Prime Lending Rate

Deposit Rates

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Credit-deposit ratio

Non-Performing Assets

Capital Adequacy Ratio

Cash Reserve Requirements

Statutory Liquidity Ratio

Low vs. high interest rates

International Scenario of interest Rate Movement

4. FINANCIAL STATEMENTS ANALYSIS OF BANKS: (2 HRS)

(Key Performance Indicators for banks such as efficiency and expenses control ratio, liquidity, risk and profitability)Assessment of:

Bank Liabilities

Bank Assets

Loan and Advances

Income Statement

CAMELS ratings

5. CREDIT PROCESS IN INDIAN BANKS

Types of Credit

Financial Appraisal for Credit Decision

Standard Practices in appraisal process for working capital, capital expenditure, agriculture loans

Loan Syndication

Loan Pricing

Credit risk

Risk management

RECOMMENDED BOOKS:Justin Paul and Padmalatha: Management of Banking and Financial Services (Perason)

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George E. Rejda: Principles of Risk Management and Insurance (Pearson) KC Mishra & Mangala Bakshi: Insurance Business Environment and Insurance Company Operations (Cengage: 2009)KC Mishra & C. S. Kumar: Life Insurance – Principles and Practice (Cengage: 2009)KC Mishra & Mangala Bakshi: Legal & Regulatory Aspects of Business (Cengage: 2009)KC Mishra & R. Venugopal: Life Insurance Underwriting (Cengage: 2009)KC Mishra & G E Thomas: General Insurance – Principles & Practice (Cengage: 2009)Manas Tripathy, Simita Mishra, & KC Mishra: General Insurance Business Operations and Decision Making (Cengage: 2009)KC Mishra & RC Guria: Practical Approach to General Insurance Underwriting (Cengage: 2009)

MANAGEMENT OF INDIAN FINANCIAL SYSTEM

1. INTRODUCTION

Financial system: Definition, constituents, functions

Role of financial intermediaries in conduct and development of economy

Financial institutions and markets

Forces (local and international) affecting growth of financial system

Positive features and short comings of IFS

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2. VENTURE CAPITAL AND PRIVATE EQUITY Functions, significance and revenue streams for venture capitalists

Trends in Venture Capital financing world-wide, and in India

Role of private equity in financing of business

Issues affecting PE

Existing players, their functions and revenue steams

3. CORPORATE ADVISORY – MERCHANT BANKING, M&A , RAISING OF CAPITAL

Services and leading players

Revenue streams and trends

Primary market: Activities; participants (merchant bankers/lead managers, underwriters, primary dealers)

Issues in primary market: IPOs performance; financing pattern in business cycle phases, book building vs. fixed pricing; green shoe option

Regulatory framework for the segment

Stock exchange: Role & functions; trading; clearing and settlement

Issues involved: Demutualization; dematerialization; frauds; major innovations

Indian debt market

SEBI: Role; performance; effectiveness

4. CREDIT RATING AND ASSET MANAGEMENT Ratings and their importance

Process of Ratings

Rating agencies: Credibility and reliability issues

Mutual funds: Meaning; types; role in mobilization of funds; functioning; regulations

Investment Banking: Basics; issues involved

Hire purchase

5. FOREIGN CAPITAL

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Portfolio investment by FIIs

Foreign direct investment

External commercial borrowings

Indian investments abroad

Global financial crisis and India

SPECIALIZATION: HUMAN RESOURCES

COMPENSATION MANAGEMENT

1. COMPENSATION PLANNING Introduction, Basic concept of compensation

Classical theories on wages

Elements of labour economics

Establishing pay rates, Importance of an ideal compensation plan

Broad branding

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Compensation plan and business strategy

Devising a compensation plan

Challenges affecting compensation

2. WAGE POLICY Concept of wage

Wage policy in India; determinants of wage policy

Impact of income tax on wage and salary administration

Tools used for fixation on wages.

Legislative framework in India

3. PAY PACKET- CONSTITUENTS Basic, D A, H R A, and other allowance, Perquisites, Fringe benefits.

4. PAY-FOR-PERFORMANCE & FINANCIAL INCENTIVES Meaning and definitions; Background and trends

Pre-requisites of effective incentive system

Scope of incentive schemes

Types of incentives- group incentive plan, for indirect workers, for operations employees of managers and professionals, for sales persons

Total compensation programs.

5. BENEFITS & SERVICE Why benefits and services?

Types of employee benefits and service – insurance, retirement, employee services benefit and others

Principles of Fringes, Significant benefits and services, the future of fringe benefits

Guidelines to make benefit program more effective

Benefits and employee leasing.

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GROUP DYNAMICS

1. UNDERSTANDING DYNAMICS OF WORK GROUPS AND WORK TEAMS

Definition of work teams

Importance of work teams

Difference between work groups and work teams

Types of work teams

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Effectiveness of work teams.

Work groups: from the Hawthorne studies to work teams of the 1990s and beyond.

Characteristics of work teams and essential requirements for the same

Teams and Total quality management- Teams and workforce diversity.

2. GROUP PROCESSES & DYNAMICS ASSOCIATED WITH IT

Communication patterns, leadership behavior power dynamics, and conflict interactions. Synergy

Social Facilitation Effect.

Relationship between interdependence of tasks, complexity of tasks and uncertainty of outcomes knowledge based tasks.

3. INFORMAL ORGANIZATIONS AND GROUP DYNAMICS

Group member status and leadership

Influence and power dynamics in virtual organizations

Understanding behavioral patterns and likely conflicts

Handling grapevine and rumor- perception errors: projection and halo effect

Influencing informal organizations

4. NEGOTIATIONS AND GROUP DYNAMICS

Interdependence

Role of personality traits in negotiation

Gender differences

Cultural differences that affect group opinion

5. GROUP DYNAMICS WITH REFERENCE TO EMPOWERMENT AND PARTICIPATIVE PROCESSES

How do groups influence their members?

Psychological analysis of social influence

Majority influence as well as minority influence as well as between groups.

How can groups be used to enhance psychological adjustment and well being?

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Response mechanics of members to group success and failures.

RECOMMENDED BOOKS Donclson Forsyth: Group Dynamics (Woodworth) Rodney W. Napier and Matti K. Gerstend feld: Groups: Theory and Practice (AITBS /

Houghton Miffin)

TRAINING AND DEVELOPMENT

1. TRAINING AND DEVELOPMENT: OVERVIEW Training and teaching

Learning about management issues and concepts

Principles of learning and development – basic idea

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2. TRAINING NEEDS Training needs classification; individual, occupational, and organizational level needs

Identification of training needs

3. DESIGN OF A TRAINING PROGRAM AND ITS EXECUTION Training objectives

Decision about content of training

Training methods and choice of appropriate aids

Parameters for assessment of training effectiveness

Steps involved in conducting an effective training program

4. EVALUATION OF TRAINING Why evaluate?

Methods for evaluation

Criteria for evaluation

5. INVENTORY OF TRAINING METHODS Lecture

Case analysis

Role plays

Business / management games & simulations

Experiential learning, including outdoors

Organizing / preparing training material, including A.V. aids

RECOMMENDED BOOKS: Lynton & Pareek: Training for Development (Sage: 2nd edition) Uday Pareek: Training Instruments for OD & HRD Training For Organisational Transformation by Rolf Lvnton and Uday Pareek

SPECIALIZATION: IT AND TECHNOLOGY

BUSINESS INTELLIGENCE

1. BUSINESS INTELLIGENCE: INTRODUCTION Introduction to Business Intelligence

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Turbulent business environment and organizations survival and in such an environment (solving problems and exploiting opportunities excellence)

Need for computerized support of managerial decision making

Business intelligence (BI) methodology and concepts and their relation to DSS

Major issues in implementing business intelligence

2. DATA WAREHOUSING AND AQUISITIONS Basic definitions and concepts of data warehouses

Data warehousing architectures

Processes used in developing and managing data warehouses

Data warehousing operations

Role of data warehouses in decision support

Data integration and the extraction transformation, and load (ETL) processes

Real-time (active) data warehousing

Data warehouse administration and security issues

3. BUSINESS AND DATA ANALYTICS Business analytics (BA) and its importance to organizations

Major BA methods and tools

Online analytical processing (OLAP), data visualization, and Multidimensionality and decision making

Advanced analysis methods

Business Analytics and web

Decision support system

4. DATA MINING FOR BUSINESS DECISIONS Data mining and its objectives and benefits

Different purposes and applications of data mining

Different methods of data mining, especially clustering and decision tree models

Use of some data mining software

Process of data mining projects

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Data mining pitfalls and myths

Text mining and its objectives and benefits

Use of text mining in business applications

Web mining and its objectives and benefits

5. BUSINESS PERFORMANCE MANAGEMENT Nature of business performance management (BPM)

Closed-loop processes linking strategy to execution

Best practices in planning and management reporting

Difference between performance management and measurement

Tools for BPM

RECOMMENDED BOOKS:Turban, Sharda, Aronson, and Peng-Liang: Decision Support and Business Intelligence SystemStair and Reynolds: Principles of Information SystemsStuart Barnes: Knowledge Management SystemsS.A.Kelkar: Structured Systems Analysis & Design: A Concise StudyM.H.Zuck: Knowing and StrategyEffy Oz: Management Information Systems

STRATEGIC INNOVATION MANAGEMENT

1. INTRODUCTION TO INNOVATION Basic Concepts Innovation in Context: What is Innovation? Culture and climate for innovation: Macro to business unit level

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2. PROCESS OF INNOVATION MANAGEMENT Innovation Process Management; Need, significance, and challenges Actual process Process learning

3. SETTING THE TONE Creativity in innovation Design for Innovation

4. SCM AND INNOVATION Supply Chain Management and Innovation: Role significance and contribution of SCM

for operational innovation

5. INFORMATION INPUTS AND INNOVATION Knowledge Management and Learning for Innovation

RECOMMENDED BOOKS:HBR: HBR on InnovationShlomo Maital & D.V.R.Seshadri: Innovation Management- Strategies, Concepts and ToolsChaturvedi, Aseem Kumar, & Rahul: Managing Innovations and New Product Development:Concepts & CasesBertrand Bellon & Whittington: Competing Through InnovationV.Govindarajan: Breakthrough InnovationsAllan Afuah: Strategic innovations

STRATEGIES FOR MANAGING NETWORKED BUSINESSES

1. INFORMATION SYSTEM: Core concept

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Infrastructure

Computer networks

Database management

2. INFORMATION SYSTEM Information systems for sales and marketing

Information systems for HR

Information systems for accounting & finance

Enterprise Information systems

3. INFORMATION SYSTEMS PLANNING AND DEVELOPMENT Business system planning; organizing work

Business and IT mapping

Information engineering: architecture, development, prototyping, etc

4. INFORMATION SYSTEMS FOR BUSINESS EFFECTIVENESS Organizational performance and information system

IT investment, application, and business effectiveness: linkages and management

5. I.S IMPLEMENTATION: CSF Information systems success models

CSFs for IS implementation

Successful implementation through change management

RECOMMENDED BOOKS:Mahadeo Jaiswal & Mittal: Management Information SystemEffy Oz: Management Information SystemsAndrew Tannenbaum : Computer NetworksJames F. Kurase: Computer Networking: A Top Down ApproachCraig Zacker : Networking the Computer Systems