3Q FY2016 Presentation Material€¦ · 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q...
Transcript of 3Q FY2016 Presentation Material€¦ · 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q...
1. Overview of Quarterly Consolidated Financial Results
Internet Advertisement Business
2. Business Forecast for FY2016
Game Business
Media Business
Summary
3.
4.
5.
6.
0. Table of Contents
1
1. Overview of Quarterly Consolidated Financial Results
2
Overview of Quarterly Consolidated
Financial Results (Apr. 2016 – Jun. 2016)
[Highlights] FY2016 3Q
Extend sales and OP as good start for Shadowverse Sales: 30.6 billion yen up 47.1% YonY (up 10.7% QonQ)
OP: 8.3 billion yen 2.3x YonY (up 19.9% QonQ)
Game Business
Marked a record high sales Sales: 76.4 billion yen up 24.9% YonY
OP: 8.3 billion yen up 33.2% YonY
Consolidated Financial Results
AbemaTV achieved 5 million DL after 3 months it launched
Increase younger generation users by expanding contents. 3.4 billion yen for 3Q up-front investment.
Media Business
Driven by in-feed ad and video ad Sales: 41.8 billion yen up 17.9% YonY
OP: 3.6 billion yen up 25.7% YonY Ad Business
3
1. Overview of Quarterly Consolidated Financial Results
21.4
24.2 24.626.3
28.730.6
29.130.9
32.1
35.933.7
39.240.8 41.3
38.0
42.243.7
52.451.2
57.7
63.4
60.5 61.1
69.2
74.074.676.4
0.0
20.0
40.0
60.0
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q
FY2010 FY2011 FY2012 FY2013 FY2014 FY2015 FY2016
Unit: billion yen
[Quarterly Consolidated Sales]
Record high sales results Up 24.9% YonY
4
1. Overview of Quarterly Consolidated Financial Results
2.1 2.8
2.2 2.3
3.6 4.0
3.2 3.6
4.9
6.2
3.4 2.9
0.9
3.5
1.7
3.4 4.2
6.7
3.8 4.7
7.6 8.1
6.1 5.7
12.9
11.3
8.6
-0.06 -0.1 -0.06 -0.06 -0.06
0.05
-0.07 -0.1 -0.07 -0.07
0.02
-0.1
0.6
0.1
-0.05
0.02
0.05
-0.1
0.2
2.6
4.8
0.03
0.1 0.009
0.09
-0.02 -0.2
0.8
1.0
0.5
0.7
2.0
3.4
2.1
2.7
2.2
3.2
3.54.0
3.2
4.54.9
6.1
3.4 3.4
1.5
3.6
1.6
4.34.2
6.5
4.0
9.3
12.5
8.1
6.2
9.2
12.9
11.2
8.3
0.0
5.0
10.0
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q
FY2010 FY2011 FY2012 FY2013 FY2014 FY2015 FY2016
Earnings Incentives
Investment Development Business OP
OP (Excluding Investment Development Business)
[Quarterly OP] 3Q 8.3 billion yen (up 33.2% YonY)
3.4 billion yen investment for AbemaTV launched on April 11.
5
1. Overview of Quarterly Consolidated Financial Results
Unit: billion yen
0.7 0.6 1.4 1.0 1.2 1.2 1.7 1.4 1.2 1.7 1.8 2.1
4.3
2.4 2.9 1.7 2.2 2.8
3.5 1.9
2.6 3.1 3.6 4.0 4.4 4.4
6.5
3.0 3.0
3.23.1 3.3 3.3
3.73.5 3.7
4.0 3.9 3.6
3.7
3.63.8
3.83.9
4.3
4.6
4.64.6
5.05.3 5.1
5.0 5.5
5.5
0.5 0.4
0.3 0.4 0.4 0.4
0.4 0.5 0.5
0.6 0.6 0.7
0.8
0.8 0.8
0.8 0.9
0.9
0.9
1.0 1.0
1.0
1.1 1.2 1.2 1.2
1.3
0.3 0.3
0.3 0.40.5 0.5
0.5 0.7 0.8
1.1 1.21.7
1.7
1.71.5
1.51.0
1.2
1.2
1.31.3
1.2
1.21.3
1.41.2
1.3
1.2 1.51.3 1.5
1.4 1.5
1.5 1.8 1.7
2.02.5
2.5
2.6
2.32.4
2.4 2.5
2.5
2.5
2.5
3.02.9
3.13.5
3.5 3.5
3.9
0.8
1.0
0.5 0.7
2.0
3.4
5.8 6.06.6
7.57.0 7.2
8.0
9.1
8.1
9.510.2
11.5
13.3
11.011.6
11.110.7
11.8
13.013.5
12.713.4
14.4
18.8
15.6 16.0
18.7
0.0
5.0
10.0
15.0
20.0
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q
FY2010 FY2011 FY2012 FY2013 FY2014 FY2015 FY2016
Earnings Incentives
Other
Sales related costs
Office costs
Personnel
Advertisement costs
[Quarterly SG&A Expenses] Advertisement costs up 2.1 billion yen QonQ (up AbemaTV: 1.0 billion yen, Game Business: 1.0 billion yen/ QonQ)
6
1. Overview of Quarterly Consolidated Financial Results
Unit: billion yen
82 107 148231 236 282 298 295 306 392 421636
740926 936 954 948
1,081 1,039 1,001 977 1,018
638 624 630 682 667 412 392430
110 120139 141 168 201
259 265
291329
439 474 473 437
490 510 543 567642
688 703 737822 865 1,149 1,139
1,215
597 581628 631 635
674
751 697
530
526
604621 637 635
711 717 772 807
957
977 981 985
1,098 1,121
1,255 1,270
1,381
526405
394 387 367359
349 341326
303
337331 328 336
348 358373 372
393
523 505 510
574582
404 401
412
1212
13 16 1818
19 20 2223
2524 27 22
30 3033 32
34
34 33 33
33 35 18 17
18
7574
70 71 7172
65 6270
72
9293 92 111
117 110103 107
121308 322 288
302296
303 297
290
1,5511,428
1,526 1,544 1,5541,630
1,835 1,8061,875
1,993
2,4232,479 2,511 2,489
2,777 2,7642,825 2,862
3,165 3,168 3,168 3,183
3,511 3,5663,623 3,623
3,894
0
1,000
2,000
3,000
4,000
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q
FY2010 FY2011 FY2012 FY2013 FY2014 FY2015 FY2016
Unit: People
Headquarters
Investment Development
Other
Internet Ad
Game
Media(exsisting business)
Media(up-front Investment business)
*Number of employees in Media Business describe separately existing business and up-front investment
[No. of Employees] Increase 271 employees QonQ (within 244 new graduates)
7
1. Overview of Quarterly Consolidated Financial Results
Unit: million yen FY2016 3QApr-Jun 2016
FY2015 3QApr-Jun 2015
YoY Change FY2016 2QJan-Mar 2016
QoQ Change
Net sales 76,408 61,154 24.9% 74,609 2.4%
Gross profit 27,084 20,679 31.0% 27,344 -1.0%
SG&A expenses 18,753 14,425 30.0% 16,090 16.6%
Operating income 8,330 6,253 33.2% 11,253 -26.0%
Operating profit margin 10.9% 10.2% 0.7points 15.1% -4.2points
Ordinary income 8,061 6,256 28.9% 10,923 -26.2%
Extraordinary income 0 2 -96.7% 1,072 -100.0%
Extraordinary loss 1,850 613 201.7% 1,647 12.3%
Current net pretax profit 6,211 5,645 10.0% 10,348 -40.0%
Current net profit* 1,036 2,417 -57.1% 5,344 -80.6%
[PL]
8
1. Overview of Quarterly Consolidated Financial Results
*This number shows because of non-controlling interests (minority interests) of Cygames, Inc. and AbemaTV, Inc. is the non consolidated tax company.
Unit: million yen End of Jun 2016 End of Jun 2015 YoY Change End of Mar 2016 QoQ Change
Current assets 96,441 77,600 24.3% 95,776 0.7%
Cash deposits 40,561 30,713 32.1% 39,432 2.9%
Fixed assets 40,448 38,507 5.0% 39,135 3.4%
Total assets 136,889 116,108 17.9% 134,911 1.5%
Current liabilities 45,920 38,734 18.5% 48,375 -5.1%
(Income tax payable) 6,720 6,063 10.8% 7,777 -13.6%
Fixed liabilities 1,838 1,280 43.6% 1,769 3.9%
Net assets 89,130 76,092 17.1% 84,766 5.1%
[BS]
9
1. Overview of Quarterly Consolidated Financial Results
Business Forecast for FY2016
(Oct. 2015 – Sep. 2016)
2. Business Forecast for FY2016
10
0% 50% 100%
Net profit
Ordinary profit
Operating profit
Sales
進捗率
業績予想
¥225.0B 75% ¥300.0B
[Progress rates toward earnings forecast] Achieved OP and Ordinary profit in 3Q
¥32.5B
¥31.8B
¥12.2B
116%
88%
¥28.0B
¥27.4B
¥14.0B
11
2. Business Forecast for FY2016
Net profit
Sales
OP
Ordinary profit
Progress rate
Forecast
Achieved 116%
Achieved
Net profit
Sales
OP
Ordinary profit
9.6
14.517.6
9.6
19.4
27.7
35.0
-0.3 -0.2 -0.2
0.6
2.7
4.9
9.3
14.3
17.4
10.3
22.2
32.7
35.0
-2.0
8.0
18.0
28.0
FY2010 FY2011 FY2012 FY2013 FY2014 FY2015 FY2016
Investment Development OP
Consolidated OP (ExcludingInvestment Development)
96.6
119.5
141.1
162.4
205.2
254.3
0.0
100.0
200.0
300.0
FY2010 FY2011 FY2012 FY2013 FY2014 FY2015 FY2016
Sales
[Sales] 300.0 billion yen [OP] Revised up to 35.0 billion yen
up18%
YonY
12
Unit: billion yen 300.0
2. Business Forecast for FY2016
Unit: billion yen
Up 26%
Exclude Investment Development
0% 50% 100%
Net profit
Ordinary profit
Operating profit
Sales
進捗率
業績予想
75%
88%
93%
94%
2. Business Forecast for FY2016
¥300.0B
¥35.0B
¥34.0B
¥14.0B
[Progress rates after revised] Count favorable Game Business in and increase investment for AbemaTV.
Net profit
Sales
OP
Ordinary profit
¥225.0B
¥32.5B
¥31.8B
¥12.2B
Progress rate
Forecast
13
Internet Advertisement
3. Internet Advertisement Business
14
0.1 0.4 0.8 2.0 2.9 3.5 3.75.6 7.0 8.1 8.3
10.5 11.515.1 16.4
18.920.7
21.722.7
25.325.6
28.0
28.4
12.9 13.6 12.212.0
12.112.8 12.1
12.511.9
12.0 11.2
12.012.5
14.4 11.8
11.7
12.113.1 12.4
12.713.1
13.9 13.0
2.93.4
2.82.7 1.7
1.4 1.1
0.7 0.60.4 0.3
0.20.3
0.30.2
0.1
0.4
0.3 0.2
0.8 0.5
0.3 0.4
16.017.5
16.016.8 16.8
17.817.0
18.9 19.620.7 19.9
22.824.4
29.928.5
30.9
33.335.1 35.5
38.8 39.2
42.341.8
0.0
20.0
40.0
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016
Others(Feature phone etc)
PC
Smartphone
[Quarterly Sales] 3Q: 41.8 billion yen (up 17.9% YonY )
*The results for FY2015 were retroactively revised, according to the new segments adopted in FY2016. (Sirok, Inc. and Shibuya Clip Create, Inc. were added.) **From FY2015, the expenses for feature phone, event promotion sales, etc. are included in Others.
Unit: billion yen
15
3. Internet Advertisement Business
Smartphone Ads 28.4 billion yen (up 24.6% YonY) Steady growth
1.13 1.20
0.85
1.36 1.34
1.94
1.49
2.17 2.10 2.17
1.75
2.47
2.07
3.02
2.302.18
2.88
3.80
2.882.79
3.35
4.19
3.63
7.0% 6.9%5.4%
8.1% 8.0%
10.9%8.8%
11.4%10.7%
10.5% 8.8%10.8%
8.5%10.1%
8.1%7.1%
8.6%10.8%
8.1% 7.2% 8.5%9.9% 8.7%
0.0%
10.0%
20.0%
30.0%
40.0%
0.0
2.0
4.0
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016
OP
OP Margin
*The OP and OP margin of Internet Advertisement Business does not include earnings incentives. ** The results FY2015 were retroactively revised, according to the new segments adopted in FY2016. (Sirok, Inc. and Shibuya Clip Create, Inc. were added.)
[Quarterly OP] 3Q: 3.63 billion yen (up 25.7% YonY)
OPM 8.7% Unit: billion yen
16
3. Internet Advertisement Business
0.18 0.26 0.360.61
0.97 1.081.37
1.93
2.69
3.133.48
5.806.08
7.66 7.62
0.0
3.5
7.0
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q
FY2012 FY2013 FY2014 FY2015 FY2016
Unit: billion yen
17
3. Internet Advertisement Business
[Fortified field] In-feed Ad 3Q 7.62 billion yen ( 2.2x YonY)
Start selling LINE Ad Platform from June
* In-feed Ad: Ads posted in the timeline of websites or apps, etc. Ad method used for SNS, curation, news media, etc.
0.10
0.260.19 0.19
0.25
0.48 0.500.37
0.46
0.81 0.83
1.54
1.92
2.36
2.89
0.0
1.5
3.0
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q
FY2012 FY2013 FY2014 FY2015 FY2016
Unit: billion yen
18
3. Internet Advertisement Business
[Fortified field] Video Ad 3Q 2.89 billion yen ( 3.5x YonY)
Driven by Facebook, YouTube and LINE video ads.
0
100
2012年 2013年 2014年 2015年 2016年予想
19
15~20%(E) ***
Internet ad market
■ Comparison between the market growth and our Internet Ad Business sales growth
20%
YonY
39%
21%
100
3. Internet Advertisement Business
YonY
YonY
YonY
2016(E) 2015 2014 2013 2012
[Compared with the market] Aim to achieve our growth rate exceeding the market growth rate**,
catching the trend wave for our strategies.
*Variation under the assumption that the value in 2012 is 100. **Source: “Ad cost in Japan 2013,” “Ad cost in Japan 2014,” and “Ad cost in Japan 2015” of Dentsu Inc. ***The growth rate in 2016 was estimated in 3Q of the term ending Sep. 2016.
Game
20
4. Game Business
1.4 1.4 1.4 1.42.8
5.6 6.29.1 9.2 9.5 8.4 8.9 9.6
11.1 11.212.6
18.6 19.4 19.8
25.2
29.026.9
30.1
0.2 0.3 0.30.4
0.5
0.71.4
2.5 3.4 3.22.8 2.1 1.7
1.8 1.31.1
1.10.9 0.9
0.8
0.7
0.6
0.5
1.7 1.7 1.71.8
3.3
6.47.7
11.712.7 12.7
11.3 11.1 11.4
12.9 12.613.7
19.720.4 20.8
26.0
29.7
27.6
30.6
0.0
10.0
20.0
30.0
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016
Overseas/Others
Japan
[Quarterly Sales] 3Q: 30.6 billion yen (up 47.1% YonY)
A steady growth driven by good start for Shadowverse.
*
Unit: billion yen
*Sales of “Overseas/Others”: Overseas sales, product goods sales, etc. *The results for FY2015 were retroactively revised, according to the new segments adopted in FY2016. (The games of the Ameba Business and Goodroid, Inc. were added.) 21
4. Game Business
0.29 0.19
-0.01 -0.12
0.62
1.94
1.06 0.81 0.91
2.11
2.80 2.69
2.05 2.30
1.47
2.99
4.77 4.60
3.66
6.07
8.83
6.93
8.31
-0.4
2.6
5.6
8.6
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016
[Quarterly OP] 3Q: 8.31 billion yen ( 2.3X YonY)
Unit: billion yen
* The OP of the Game Business does not include earnings incentives. **The results for FY2015 were retroactively revised, according to the new segments adopted in FY2016. (The games of the Ameba Business and Goodroid, Inc. were added.) 22
4. Game Business
0.0
3.0
6.0
FY2013 FY2014 FY2015 FY2016
23
4. Game Business
[Sales comparison] Expand our share getting the results steadily.
mixi, Inc.
GungHo Online Entertainment, Inc.
COLOPL Inc.
gumi Inc. KLab Inc.
CROOZ, Inc.
CAVE Interactive CO., LTD.
Marvelous Inc.
*Mentioned based on the reference materials for the briefing session for account settlement of each company. **Our sales for FY2015 were retroactively revised, according to the new segments adopted in FY2016.
Jun.Dec.Jun.Dec.Jun.Dec.Jun.
1st
50th
10th
* ©BANDAI NAMCO Entertainment Inc. It was jointly developed and is operated by ©BANDAI NAMCO Entertainment Inc. and Cygames Inc. ** © 2014,2015 ARMOR PROJECT/BIRD STUDIO/SQUARE ENIX All Rights Reserved. Developed by Cygames, Inc. *** Sales ranking calculates the App Store top sales ranking from AppDB. Monthly average values in ranking is used. (For July, by 14th)
THE iDOLM@STER CINDERELLA GIRLS STARLIGHT STAGE*
Sengoku Enbu -KIZNA-
GRANBLUE FANTASY
100th 100 Sleeping Princes and the
Kingdom of Dreams
Dragon Quest Monsters
Super Light**
[Sales ranking] Increase hit titles and enjoy good performance.
24
30th
4. Game Business
2014 2015 2016
Joker ~Gang Road~
Shadowverse
[Shadowverse*] 3million DL achieved just a month after it launched on June 16th.
A highly strategic multiplayer digital card game for smartphones
*:Shadowverse:provided by Cygames, Inc. **:Rage of Bahamut:Card battle game developed by Cygames, Inc. and published on Sep, 2011 and the whole world user base of it exceeded 20 million.
The beautiful illustrations from Rage of Bahamut** hit both in Japan and the U.S appear as cards in Shadowverse
4. Game Business
25
4Q FY2016 1Q FY2017 After 2Q FY2017
? Provided by CyberAgent, Inc.
① Alternative Girls
④ Singing in a Twilight World with You
? Mid-core RPG
Provided by GREEN MONSTER, inc. Provided by GCREST, Inc.
② New title
Joint project between CA and Nippon Television Network Corp.
③ Endride~X fragments~
? NEW
Provided by Cygames, Inc.
⑥ New title
e-sports Game
VR battle RPG
Game for women
For LINE GAME
4. Game Business
[New titles] Alternative Girls released in 20th and 4 more games to be released in 2016.
Provided by Applibot, Inc.
⑤ New title
26
Released 7/20/16
Media
27
5. Media Business
0.76 0.68 0.60 0.59
0.83
0.71
0.30
-0.44
-0.91 -0.71
-0.20 -0.14
-0.68
-1.5
-1.0
-0.5
0.0
0.5
1.0
1Q 2Q 3Q 4Q 1Q 2Q 3Q
Up-front investment
Existing Business
6.0 5.9
5.55.7 5.8
5.3 5.0
0.0
3.0
6.0
1Q 2Q 3Q 4Q 1Q 2Q 3Q
FY2015 FY2016
[Quarterly Sales] 3Q: 5.0 billion yen (down 9.4% YonY)
Unit: billion yen
28 * The results for FY2015 were retroactively revised, according to the new segments adopted in FY2016. (Games are included in the Game Business. AbemaTV, Inc., 7gogo, Inc. and other 6 firms added).
5. Media Business
[Quarterly OP] 3Q: -3.11 billion yen (Existing 0.3billion yen, up-front investment -3.4 billion yen)
-3.5
Unit: billion yen
-3.42
Officially launched on Apr. 11
Internet TV station for smartphone, AbemaTV
Features
3. UI/UX specifically for smart devices
2. Passive viewing just like regular TV, available 24/7
1. Free of charge without subscription
4. SNS link functionality for posting comments or video
5. On-demand service available for missed shows (¥960/mo.)
5. Media Business
29
0.0
1.0
2.0
3.0
4.0
5.0
6.0
[AbemaTV] Over 5 million DL in three months since start of service.
Chinatsu Wakatsuki, Too Many Channels (June 9 – Late June)
Marie Iitoyo, School Bus Commute (May 1 – Late May)
Unit:Million DL TVCM lineup No. of Download
AbemaTV 2016 Summer Special Week (from July 15)
5.52mil
DL
5. Media Business
30
1.181.27
1.491.68
1.571.68
1.531.68
1.80 1.79 1.75
1.97 1.94
2.44
0.00
1.00
2.00
3.00
4/11w 4/18w 4/25w 5/2w 5/9w 5/16w 5/23w 5/30w 6/6w 6/13w 6/20w 6/27w 7/4w 7/11w
[AbemaTV] High activity rate with 2.44 million users by weekly active users.
Weekly Active Users Unit:million of user
5. Media Business
31
1st
3rd
4th
5th
6th
7th
8th
9th
10th
TOKYO METROPOLITAN ROCK FESTIVAL 2016:5/22 1.57mil
1.38mil Free Style Dungeon Special Monsters War:7/3
1.15mil
TOKYO METROPOLITAN ROCK FESTIVAL 2016:5/21
Nogizaka46hours TV!!:6/11 0.93mil
K-1 WORLD GP ~-65kg world's most powerful decision tournament~:6/24
0.91mil
Urade Real Datsui Mah-jong SP!! Good luck for final!!:6/18
Million Rock Festival 2016 Exclusive live broadcast!:6/5
Nogizaka46hours a live broadcast!:6/10
5. Media Business
2nd
【 Exclusive net live broadcast for the first time 】 ANIMAX MUSIX2015&2016 5hours SP: 7/18
1.07mil
0.86mil
0.83mil
0.79mil
0.70mil
Kaerema10 a forbidden full live broadcast SP ~when that will end!~ :7/3
Ranking for program viewers
32
Female
28%Male
72%11%
29%27%
32%
0%
5%
10%
15%
20%
25%
30%
35%
April May June July
18-24 25-34 35-44 45-54 55-64
[AbemaTV]
Users by Age Group*
* Users by Age Group: Age group of viewers who used the service for more than five minutes (Figures only for app as measures by Google Analytics. Data for July is through July 10.) ** User Attributes: Gender of viewers who used the service for more than five minutes (Figures only for app as measures by Google Analytics. Data for June is an average.)
(Age 25-34)
(Age 18-24)
User Attributes**
Increase in Use by Young People Aim for Increase in No. of Female Users
5. Media Business
33
[AbemaTV] Broadcasting begun with popular dramas and variety programs.
Mother & Lover Good Life – Thanks, Dad. Goodbye. –
GTO The Glorious Team Batista
5. Media Business
© Takeru Kaido “Team Batista no Eiko” (Takarajimasha) / Kansai Telecasting Corporation / MMJ
© Toru Fujisawa / Kodansha / Kansai Telecasting Corporation / AVEC Company
© Kansai Telecasting Corporation / MMJ © Kansai Telecasting Corporation
34
[AbemaTV] Foreign Drama Channel and New TV Anime Channel newly launched.
5. Media Business
35
[AbemaTV] Number of channels increased to around 25 channels.
5. Media Business
36
[AbemaTV] Summer SPECIAL WEEK. Broadcasts of popular Japanese and foreign movies, including Academy Award-winning films distributed by GAGA Corporation.
※: Special Plus Channel broadcast for nine days, July 16-24, 2016
5. Media Business
37
[AbemaTV] Summer SPECIAL WEEK. Broadcasts of famous Japanese horror films, provided by Kadokawa Corporation.
5. Media Business
※: Special Plus Channel broadcast for nine days, July 16-24, 2016 38
Due to the ending of broadcasting period, images are not displayed.
4 5 2
[AbemaTV] Ad sales began in earnest in July. Success of passive viewing strategy, with around 80% of ads watched until the end.
Program Program CM
1 SPOT Original SPOT*
Infomercial 3 Tie-up SPOT
Sponsor Program
COMING SOON
COMING SOON
COMING SOON
*Original SPOT: It is an advertisement made by our creative team
5. Media Business
Same model as TVCM (mainly 15 sec)
39
Finance
5.0%
Automotive
5.4% Medical
5.7%
Foods,
beverage
12.8%
Others
13.7%
Game
15.3%
Wholesale Trade・
Retail Trade・EC
20.5%
Cosmetics・
Toiletry
21.5%
[AbemaTV] Strong demand from nationwide clients, such as cosmetics, retail trade, foods, and beverage.
Proportion of Advertisers
by Industry
5. Media Business
40
2016 Jun. Apr. Jul.
Roadmap
May Aug.
Up-front investment
Launched Officially
Monthly charge service
begun
2017 Sep.
Broader range of content for young people
Start ad sales
Strengthened monthly charges
Expanded functionality 5million
DL
SPECIAL WEEK
5. Media Business
41
[FRESH! by AbemaTV]
・ Charged services launched on July 4
・Streaming platform with 800 channels and 20,000 programs
・Free of charge without subscription
・ Advertising revenue system to be introduced in late August
NEW
NEW
5. Media Business
42
Summary
43
6. Summary
[Operating Profit (Image)]
To accumulate profit through the AD Business and Game Business, invest in the Media Business, and grow it as a pillar in the mid to long terms.
Investment in blogs
Investment in smartphone business
Investment in video content business
Media Business
AD Business
Game Business
44
6. Summary
Aim to increase growth rate in excess of market growth
Make hit titles and expand our market share
Establish AbemaTV for mass media Media Business
Ad Business
Game Business
Develop Media Business as a main pillar in the mid/long term
45
6. Summary
To create the 21st century’s leading company
46
CyberAgent has Opened “IR Channel” A Video Channel for Shareholders and Investors in our corporate site. Please take look at that!
FY2016 通期決算発表は2016年10月27日(木)15時以降を予定しております。
The financial results for FY2016 are scheduled to be released at 15:00 or later on Thursday, October 27, 2016.
[Notes]
The future information, such as earnings forecast, written in this document was produced based on the available information at that time, and our company does not guarantee that they will come true. Actual performance, etc. may be different according to various factors. We would appreciate your understanding.
47