3G Presentation February 4th, 2003. Page 2 What is 3G? 3G Corporate Application Examples Why migrate...

3G PresentationFebruary 4th, 2003

What is 3G?

3G Corporate Application Examples

Why migrate to 3G?

3G Technologies

3G Consumer Application Examples

Goal: Provide a brief overview of 3G technologies and associated products

Agenda

What is 3G?


Why migrate to 3G?

3G Technologies


3G is a telecommunications term for the next generation wireless networks that will have increased bandwidth and enable new IP based solutions such as:

What is 3G?

• Interactive games• Downloadable ringers• Screensavers• Device personalization• Still pictures & video imaging• Richer business applications• Full Internet browsing

3G networks are characterized by the following:

•Faster: 56kbps-2.4mbps

•Integrated: IP based packet data network

•Efficient: increased voice and data capacity

What is 3G?


Why migrate to 3G?

3G Technologies


There are two main reasons for operators to build an IP based 3G network: New Revenue Opportunities and Cost Savings

Ability to create new service experiences driven by richer interaction between applications and media- streams

Introduce person- to- person communications by combining multiple media types

Offer high-speed wireless access for corporate users to their enterprise applications

Switch to all IP traffic will increase network efficiency and call volume capacity

Operational and capital expenditure savings Future upgrades primarily consist

of only software upgrades vs. replacing or adding expensive hardware

Increased network component flexibility and intelligence means the network is easier to operate as well as configure for new services

New Revenue Opportunities Cost Savings

Who are next generation data subscribers?• Business Customers• Consumers• Machines

What do they want? • Business customers want to expand access to corporate applications on the road.• Consumers want to be mobile and remain in touch with their world around them.• Machines want to interact with each other and a variety of different applications over the

wireless network without human interaction (i.e Silent Commerce)

What do they need?• Secure virtual/private access that meets an expected level of service.• Instant access to services which are tailored to their lifestyle. • Distributed access that quickly adapts and supports a wide array of applications and

services.

There will be a variety of different target audiences for this service

% of US COMPANIES Adopting Wireless Applications

Messaging (Email & PIM)

Internet/Intranet/Extranet

Enterprise Resource Planning & Sales Force Automation

Custom Vertical

3G will allow the wireless extension of existing corporate applications

1999 20042000 2001 2002 2003Bandwidth Optimization 56.6 Kbps

Peak data rate 14.4 Kbps


Peak data rate 614 Kbps


There will be a significant growth of business applications operating over the 3G

networks

% of US CONSUMERS Adopting Wireless Applications

Messaging (Email, PIM & Instant Messaging)

Web Browsing (Content, eCommerce & Gaming)

Download Audio, Text & Graphics

Streaming Audio & Video

Consumers will benefit from business advances which enhances Lifestyle Applications

Information

Entertainment

1999 20042000 2001 2002 2003Bandwidth Optimization 56.6 Kbps



Peak data rate 614 Kbps


Consumer applications will also become more popular over the 3G networks

What is 3G?


Why migrate to 3G?

3G Technologies


• Residential Portal

• Business Portals

Portals ComponentsAccess

Device Related Services

Internet Related Services

• Voice

• Data

• WISP

• Multimedia

• Contents

• Applications

• mCommerce

• Advertisement

• Machine-to-machine

• Machine-to-user

• Technical Support Solutions

• Global Support Solutions

• Business Support Solutions

Internet

HTML

VXMLWML Web Clipping

SOAP/HTTP

Devices/Terminals

3G Wireless Networks

Mobile Applications

At the simplest form, there are 3 parts to an end-to-end wireless architecture

Mobile devices will vary

Basic phones

Life-style phones

Feature/smartphones

Smart phones PDAs CommunicatorsHand-heldcomputers

Personalcomputers

• There are and will be many different types of mobile terminals available• Each type of terminal has its use in different usage situations• The terminals will support various networks and application technologies in varying degrees

Those devices may require different development patterns

Which development technology is best suited to satisfy my requirements?• WAP for straight-forward real-time information searching/browsing and

simple transactions• large consumer user base today, expected to grow as all major new phones

are WAP-enabled • J2ME for interactive entertainment and more complex (graphical)

presentation of information• no user base in US yet today but is predicted to be a big consumer platform in

1-2 years• will enable the download of ”midlets” (similar to applets today) to mobile

devices having a KVM• Native EPOC, PalmOS or PocketPC for applications that fill a specific

business need and can be used in a ”disconnected” mode• represent more a client/server environment in which data is persisted on the

device in a local data store when the user is out of network coverage• Web based solutions such as portals that target the mark-up language

supported by the requesting device (i.e WML, HDML, cHTML, HTML, etc.)• limited user base today, but is predicted to grow rapidly in the next 1-2 years

There are many different next generation wireless network flavors

• There are and will be many wireless data networks available, e.g. • GSM (CSD/HSCSD)• General Packet Radio Server (GPRS) • Enhanced Data rates for GSM Evolution (EDGE)• Universal Mobile Telephony Service (UMTS, WCDMA)• Wireless Local Area Network (WLAN)• Bluetooth and so on

• Each have their applicability in different situations

• Mobile terminals will support these technologies in varying degrees

• 4G is expected to provide network agnostic devices having multiple network interfaces and seamless roaming across them

Here are some current and future network technologies

• CDMA (IS-95B) – Current standard network technology

• Circuit Switched (IS-95B) provides about (64 kbps) .

• Merely extends current web technology to the handset. Carrier becomes a Wireless ISP.

• CDMA (1XRTT) – recently launched network technology built upon current CDMA IS-95B technology

• 1XRTT offers mobile speeds of up to 144 kbps and fixed up to 300 kbps.

• Network resource usage optimized by the use of packet switched networks.

• 1XRTT requires major network upgrades however, the transition to 3XRTT ( is only a software upgrade.

• GPRS – Future network technology built upon current GSM technology

• GPRS offers speeds as great as 4 times the current GSM data rate.

• Network resource usage optimized by the use of packet switched networks.

• High upgrade costs, requires major network upgrades and totally new network elements. Needs to be totally revamped again when transitioning to EDGE.

• By 2005 we expect to see three major wireless access technologies in use.

• WCDMA = Mostly early adopters, new entrants and government initiatives.

• EDGE / UWC-136 = Everyone else with a GSM or TDMA network that chooses not to upgrade to W-CDMA.

• cdmaOne = Primarily American and Japanese cdmaOne (IS-95) users.

The wireless networks transport the data

But the networks by themselves are just ”bit pipes”• e.g. GPRS is a nice improvement over CSD, but if there are no applications that people

find useful/interesting/value-adding, what good is either network by itself?

The wireless networks enable• ubiquitous anytime/anywhere wireless access to applications and services• various types of communications between the users

The convenience (ease and speed of use) and cost of the network access are differentiating factors

In many cases from now on, the wireless network access is ”always-on”, i.e. packet-based, which is one of the most important features of a wireless data network

• case in point: i-Mode. The network itself is slow (9.6 kbps), but it’s packet-based, thus access to the services is much more immediate

3G Networks will support Mobile IP and Simple IPMobile IP allows mobility between wireline and wireless networks

• Transparent wireless connectivity Same network functionality as on a home network• Dynamic IP address assignment Host manages and assigns IP addresses with enterprise

server • Seamless roaming across networks Devices may attach or handoff to different points on

the Internet • Home Agent / Foreign Agent relationship provides IP mobility Applications always operate• Supports multiple IP devices per connection Multiple devices operate through one RF

source• Secure end-to-end IP mobility across the Internet Forward and reverse tunneling with

handoffSimple IP bridges the gap for non-Mobile IP users

• Provides quick IP access no change to current IP operation for stationary devices• Secure connections network initiated tunnels

IP access requires the use of a Network Access Identifier (NAI) or user name and password• Hosted IP access services WWW access and IP services are available via the carrier• Proxy IP access services network proxies to business realms for quick corporate

connections

Mobile IP is the key to 3G

Call Control

Business Logic

Data Accessor InterfacesWeb

Ap

p.

Ser

ve

r

User Location

ChargingTerminal Session

Messaging User Profile

Internet

User Status

Others…

HLR GMLC MMS SMS LDAP

Web

S

erv

er

Data Store

Initial Request Processor XML

wml.xslhtml.xsl

Voxml.xslcHtml.xsl

Presentation Layer

Enterprise Java Bean COM

J2ME Game

s

RingTones

ScreenSavers

Do

wn

loa

ds

Gat

ew

ay

SOAP/HTTP CORBA

OSA/Parlay APIs

LegacyApps

The application architectures will resemble those of the wireline world today

but with ties into the carrier networks

Design your applications with key points in mind

When delivering wireless solutions an application developer should base their network technology, target device, and software decisions on the capabilities they want to deliver.

Factors to consider• Physical Environment

• How will the device be used, in an office or at a construction site?• Size

• Sure its small but… can I read the screen or does the device provide a usable means for input e.g. a keyboard or stylus?

• Power• Can I pack enough processing power and memory in the device to run my

software?• Connectivity

• Does the network provide the throughput my mobile applications require?• Do both the handset and network support the protocols used by my

application?• Will my users always be in network coverage or will the application need to be

available off-line?

What is 3G?


Why migrate to 3G?

3G Technologies


Technology, Research & InnovationSales Force Automation

Application Features• Mobilizes transactions from SAP's order-to-cash

process• Links to live SAP information• Works with intermittent connections• Integrates with MSMSP offering, which includes

mobile access to email/PIM, enterprise data, the internet, and much more

• Uses replication capabilities of SQL CE• Uses Biztalk Server and Mobile Avanade Component

Architecture to manage offline transactions

Business Application Example

Pocket IE

CE Web SVR

ASP

XSL

HTML / HTTP

XM

L

SQL CE

Out Q

Mo

bile

AC

AQ

ueu

e M

GR

Mo

bile

AC

A

or

AD

OC

E

Mo

bile

AC

A

or

AD

OC

E

EmbeddedVB Forms

Em

be

dd

ed

VB

Sy

nc

h A

pp

Mobile ACADelivery MGR

In Q

SOAP BO

SOAP BO

SOAP BO

Biz

Tal

k SAP

Clarify

Siebel

DEVICE MOBILITY SERVER CONTENT

HT

TP

SQL Server Replication

WAPDevice WML / WTP

WebClipping HTML / HTTP

SQL Server Data Store

3rd PartyDBS

3rd P

arty

EA

I SAP

Clarify

Siebel

Mainframe

…..

……

BREWDevice XML / HTTP

SOAP / HTTP

SOAP / HTTP

Offline

Online

Infrastructure

Legend

ASP

IIS

We

b S

erv

er

XSLISAPI

XSLXSL

XSL

EverypathMobile Application

Server

Existing HTML BasedWeb Content

DCOM

SFA Application Architecture

Technology, Research & InnovationInsurance Claims

Application Features• Provides ability to gather and wirelessly transmit claims

information from the field to a central claims processing system

• Works with intermittent connections• Has the ability to transmit photographs and recorded voice

notes associated with a claim• Integrates with MSMSP offering, which includes mobile

access to email/PIM, enterprise data, the internet, and much more

• Uses replication capabilities of SQL CE• Uses Mobile Avanade Component Architecture to manage

offline transactions


Mobile Employee Portal for 3G/FOMA environment

Log Ini

User Verification

②Access to Email (LN)

i

Access to Mail, Calendar and Task Features

① 　 Employee contact information

i

Can also select to find mobile phone number and/or photo

Remote confirmation of Office space reservation

③Office space reservation

i

⑥Multimedia Feature

With FOMA, access to video messages from Corporate

Access to useful iMode and Internet sites

⑦ Internet Access

i

Retrieval of Information from KX. Search results sent to LN email.

④Data Retrieval

i

Information available on interface can be customized

⑤ARTES Information access i

Please input into the following item. NAME

Employee No

CLASS

GMU

LMU

TEL

OK

Yota Kimura

763200117

Analyst

0763

0Q1

090-1234-5678

Function Menu

Selection of desired function. Menu options can be customized according to User’s most often used applications

i

①②③④⑤⑥⑦

i

Mobile employee portal solution that utilizes DoCoMo's 3G FOMA


What is 3G?


Why migrate to 3G?

3G Technologies


• Enhanced Messaging Service (EMS) • Extension to SMS• Supported by other major mobile phone vendors except Nokia, who have their

own Smart Messaging concept for now • Attempt at standardization of ringing tones, icons, picture messaging (animated

or not) and other similar SMS-based content• Other additions compared to SMS

• text formatting to text messages (bold, italic,underline...)• standard pictograms (smiley/sad face etc)• add sound bytes to text messages

• Non-EMS phones only get the plain text portion of the message• Enables extension of popular ringtone/icon business into non-Nokia phones in a

standard way

Siemens C45

Consumer Application Example

• Multimedia Messaging Service (MMS) • Next step from EMS/Smart Messaging• One standard supported by all major mobile phone vendors• Supports transmission and storage of messages containing formatted text,

graphics, photographic images (GIF, JPEG), video clips (MPEG4), audio clips (MP3, MIDI)

• Includes the concept of a ”photo service”, i.e. an online storage of MMS messages. Messages can be accessed over the internet from a PC or MMS-terminal. Also needed to allow non-MMS users see MMS messages sent to them.

• MMS-terminals are likely to have built-in or accessory digital cameras for capturing and sending photos/video

• Non-MMS terminals may receive a notification (by SMS or WAP push) containing information about how to access received MMS messages online using other means (e.g. PC)

• Enables more messaging revenue generation from more complex media types

Ericsson T68


• Instant messaging• already hugely popular in the internet

• 200+ million users world-wide• imagine the wireless user potential...

• now being standardized for the mobile internet• Wireless Village, www.wireless-village.org• Nokia, Motorola, Ericsson• The specifications will be used for exchanging messages and presence

information between mobile devices, mobile services and Internet-based instant messaging services, all fully interoperable and leveraging existing web technologies.

• Started in April 2001, specifications targeted for end of 2001• In the mean time, many non-interoperable mobile chat and instant

messaging systems exist• PocketPC 2002 already includes MSN Messenger


3G Presentation February 4th, 2003. Page 2 What is 3G? 3G Corporate Application Examples Why migrate...

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