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What is 3G?

3G refers to the Third Generation mobile network, sometimes also referred as UMTS which

offers higher data download speed (up to 21Mbps)

It offers a new bouquet of service viz.

­ Video calling – Don’t just hear, see the other person while calling

­ Mobile TV – Carry TV in your pocket and watch it on the move

­ High speed internet surfing with 3.6/7.2/21.6 Mbps speed on 3G dongles

­ New age application like Weather, GPS, Gaming, m-commerce & many more

3G+ & 3.5G are the names given to an upgraded 3G network

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Why 3G....????

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Why the Mobile Screen?

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Tablets

3G enabled handsets 3G enabled Blackberry handsets

3G enabled Smart phones

(Windows\Android Based)

iPhones

Mobile

Broadband

Dongles

MiFi mini router

iPads

3G Devices

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3G Network Map

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1.Kolkatta

2.West Bengal

3.Orissa

4.Madhya

Pradesh

5.Himachal

Pradesh

6.Bihar

7.Assam

8.North East

RTL

1.Delhi

2.Mumbai

3.Punjab

4.Rajasthan

5.Jammu &Kashmir

RCOM

DOT has awarded the 3G license to Reliance in 13 Circles as listed below -

Reliance Offerings

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3G Services offered by Reliance

Video Call

Video Portal

Mobile TV

Mobile Internet

RWorld

Creating a ‘Wirefree India’

through affordable 3G for All

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Mobile

broadban

d

Reliance Mobile Broadband will be available on dongles, phone as modem & Mobile Internet.

Reliance Mobile is providing the best data speed up to 21 Mbps, the fastest download and upload speed.

Experience unmatched internet browsing/ download.

Live TV with 120+ channels across sports, news, music , kids and general entertainment

Video on demand offering ranging from short clips (movie trailers, songs) to full length movies and made for mobile content.

3G Services

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3G Services

Real time two-way video and voice communication between two

video-call enabled 3G handsets

Easy for user – as simple as making or receiving a voice call

Requires both calling and receiving customers to have front camera

3G handsets in 3G coverage area

New and advanced WAP portal with improved graphics & applications

viz games, vidoes etc for enhanced user experience

WAP portal will be a storefront for all VAS services; strong content

offering (Bollywood, International, niches like devotional)

(to be launched

subject to Govt./

security clearance )

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Video Call is Real time two-way video and voice communication between two video-call enabled 3G handsets, in 3G coverage. It is as simple as making a Voice Call

Video call facility enables the user to talk & view the person at the other

end on the screen of his phone simultaneously

Customer needs to have 3G handset& should be in 3G coverage

The product is available for both prepaid & postpaid customers

Both calling and receiving customers to have front camera 3G handsets

in 3G Coverage area

Some H/S allows to zoom image on Video Call

Video Call Service

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How Do I Get It…..?

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Mobile TV

Mobile TV is the wireless transmission and reception of television content –

video and voice – capable of moving watched on a small handheld device with

digital based technology. It allows viewers to enjoy personalized, interactive

television content specifically adapted to mobile medium

Contents In Mobile TV

Live Channel

There are 60 live channels available

Loop Channel

There are 50 channels available

Video On Demand

Used to access Video clips, mobisodes, movies etc on demand

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Reliance 3G will offer widest choice of channels to choose form - Current suite of 120

channels (live + loop)

Client download, subscription charges & channel streaming charges all come bundled

with the daily, weekly & monthly packs. No data plans required either.

An electronic program guide for your favorite channels simulates a DTH like viewing

experience and ensures that you never miss your favorite programs.

An exclusive 24X7 Reliance Channel rich with news, entertainment & educational

content. It will give customer a joyous feeling on what the Mobile TV experience is all

about.

Mobile High Definition - An enhanced bit rate of 200kbps that offers an experience that

surpasses all current viewing standards.

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There are primarily two modes of rendering the Mobile TV

Downloadclientspecifictothehandsetthatthecustomerisusing

DirectlyaccessmobileTVfromtheWAPportal

Activation Modes

There are 4 different ways in which customer can request

for Mobile TV/VOD services

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1. SMS

Step : 1 Customer send SMS MTV / TV / MobileTV/VOD/Video on demand t

o 55447

Step : 2 Customer will get an SMS in return which has a link to click

Step : 3 When customer click the link the system identifies his handset and push an

exclusive client for download if available or the link to WAP mobile TV if exclusive

client is not supported

2. USSD

Step : 1 Customer dials *123*555#

Step : 2Customer will get an SMS in return which has a link to click

Step : 3 When customer click the link the system identifies his handset and push an

exclusive client for download if available or the link to WAP mobile TV if exclusive

client is not supported.

Modes of Activation of Mobile TV

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Modes of Activation of Mobile TV

3. Mobile TV link is available on the WAP portal. When the

customer clicks on the link, he will be given the option to either

download the client or watch mobile TV directly through the WAP

portal.

4. Customer care can advise customers to take one of the above

modes of provisioning and hands hold them through the process

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Video Portal

Reliance Mobile has excellent content, like hot models,

latest song / film clips, stand-up comedy, etc. Video

portal also gives greater user interface and easy to

use.

Reliance Video Portal Services are :-

Simple & enjoyable service

It offers range of Interactive services from infotainment to utility

Service through which you can view, download & dedicate video files

It also allows customer to interact with a VJ (e. g.) to access various Services–

like music videos, astro, devotional, etc.

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Examples of Infotainment services are -

Music Videos Comedy Clips

Cricket Highlights Gift-A-Video

Devotional Clips Movie Trailers

Video Message Astrology and more

Dating

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Rich Content …

Movies

2,000+ full length

15,000+ clips

‘Snacking’

10,000+ sports clips

5,000+ devotional clips

Music Videos

1,00,000+ songs

Event Based

ICC World Cup live streaming &

video content

Reliance Video Content

Repository

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Application/Services Details

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Video Portal call Flow…..

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Video Message Service (VMS)

Enables Reliance customers to send a video message to any phone in India

The user can record a video message up to 30 seconds

Recipient should be on 3G network and have a video call enabled handset

Provides option to schedule the sending of the video message at any future

date

Recipient will receive an outbound video call which will play the user recorded

video message

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Key Features

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Cricket / Sports

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Video Blogging

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User will dial the video portal short code and the video portal menu will be

presented

If the user selects “Video –on-demand”, the platform will query the IPTV

database to check if the user is a valid IPTV customers and his plan includes the

rights to watch Video-on-Demand

If the user is a Valid IPTV customer with rights to VOD, a list of VODs currently

available will be presented to him

In case the platform fetches the list of VOD available, it will prompt the user to

select the VOD

On receiving the request IPTV Media Room Platform will start streaming the

video to the user

The user can pause/ rewind/forward/ resume while watching VOD. These

options will be mapped to certain keys (DTMF inputs)

Video On Demand (VOD)

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Game Center

Users can subscribe for 1 for day or 7 day trial for as low as

Rs. 5 when they are not sure of which game they want to

download. They can get the rating of the games from other

users before they download.

They can also discover application on the Web from their PC and then download it

on their phone.

To enjoy the thrill of playing with games with their friends they will be able to

download multiplayer games.

Apart from intuitive interface, games deleted by mistake can also be brought back.

Users can download a game they bought upto three times free.

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Mobile Broadband Service

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Mobile broadband is the service offered by Reliance that allows you to be

connected to the internet using three different modes of accessing through mobile

coverage

Accessing the internet using a browser on the phone

Usingphoneasamodemforinternetaccesswiththehelpofdatacableorbluetooth

Accessinginternetusing3Gdongles

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What is Dongle?

A small USB stick that is actually a modem used to connect to the Internet on the

go.

The dongle is a plug and play device, and can be used on most PCs, laptops.

Each dongle may vary slightly depending upon the Operating System

Dongle can be used as a memory stick by inserting a a micro SD card in the

dongle slot to expand the internal memory

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Accessing Internet with data cable

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Accessing internet using 3G Dongles

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Reliance-Micromax Bundled Dongles

3.6 Mbps USB Data Card: Rs. 2100 (MOP) Model- MMX 310G Rs. 2350

(MOP) Model- MMX 350G (star shaped)

Proprietary Dongles

7.2 Mbps USB Data Card: Rs. 2,599 (MRP) Model - ZTE MF190

21.6 Mbps USB Data Card: Rs. 4,499 (MRP) Model- ZTE

Reliance Netconnect 3G Dongles

Placement of

these dongles

have already

started

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Why choose Reliance 3G Mobile Broadband?

Reliance Mobile is providing the best speeds up to 21 Mbps

The services that Reliance Mobile Broadband will offer are Dongles, phone as

modem & Mobile Internet

Is compact, portable, easy to use on any computer and the tariffs are very

convenient

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R-App

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Games

Search Apps

Social Networking

Enterprise

News

Banking

E-books

Entertainment

More than 100,000 applications on Reliance App Store

No credit cards required; direct charging to mobile bill

…& Widest Range of Applications

Exclusive partnership with Facebook for its Zero Facebook App

Multiple modes to access content – WAP, thru-Portal,

video calling

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Using Reliance App World obviates the need for using Credit Cards – Applications

downloaded from the Reliance App World will be charged to the mobile phone

account.

Users can get recommendations based on their past usage history on the application

store.

All applications on the store are quality tested for use on your particular phone. The

Application Store supports a wide range of handset (make and manufacture), one

does not need to have a smartphone to download applications.

There are provisions for intuitive categorization of applications, easy search option to

find the application one wants. Besides, there is a good blend of international and

local applications. The contents are very secure. There is no possibility of virus or

malware.

Users can download applications (made for Nokia phones, authorized for Nokia), on

Reliance Mobile phones which are not available with other operators.

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R-World

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RCOM delivers a world class mobile user experience that

drives data adoption and usage on 3G through RWorld

Portal. Reliance Communications recently launched a

new mobile data portal, R World, powered by Motricity.

This portal developed for the 3G services delivers

complete, end-to-end mobile Internet and data services

to millions of Reliance Mobile subscribers at the click of a

button. The ubiquitous Mobile Data Services Portal has

been developed on Motricity’s mCore .

Motricity is a leading mobile data services and solutions provider serving some of

the world’s largest mobile operators including AT&T, Sprint, Verizon Wireless,

Celcom and XL Axiata.

There will be user- centric experience across high / mid end handsets which adapt

as per change in handset orientation i.e landscape, portrait etc.

RCOM also offers personalization and ability to discover content at ease and come

back repeatedly to it in fewer or in the best case with zero click.

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Reliance Nevigator

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Simple PPS 199– Pay Per Sec Plan

Reliance Complete Map and Navigation service uses NAVTEQ maps which covers

almost 600 of the top cities in India, providing up to 260 navigable attributes per city

with over 3 million accurately placed points of interest. It covers by far the most of any

digital map of India.

Digital map of India updated by largest team of dedicated 200 full-time geographic

analysts and database specialists with the help of largest fleet of dedicated field

vehicles in India that is officially approved by the country’s highest authorities

Bringing Consumer insight to Navigation in India leads to

product called natural guidance with contextual intuitive

guidance and detailed attribution, local language interaction

that provides advertising to consumers based on their

locations.

With more and more consumers lapping up data and with the

increase of mobile advertising and marketing RCOM will be

coming out with more applications on its 3G platform. 3G will

not only give RCOM an edge over others but also accelerate its

goal of achieving the next 100 million customers within 1000

days. Viva RCOM 3G Supremacy.

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