IMC(Product Launch)

3doodler

Submitted To:

Mr. Rohan Gangwani

Submitted By:

Group

a finger in the air you can use the 3Doodler.

world’s first and best 3D printing pen

allows you to draw in 3D

Converts plastic filament instantly into solid stable structure

Draw anything in the air

Lamp shade, architectural model, decorations, jewelry

INTRODUCTION

3Doodler

TARGETED CUSTOMERS

The targeted customers includes • Kids

• Kinder Garden Schools

• School teachers

• College students

• Interior designers

• Fashion Designers

• Architectures

• Jewelry designers

• Artists

• Toy shop retailers

ADVERTISING

• Initially the promotions would be held on a very small

level as to generate the basic awareness and collect

various response of the customers.

• The promotions will include door to door salesman

distributing pamphlets and giving demo of the product

at schools, colleges, malls, stationaries. It will also

include social media promotions as they are cheaper to

implement.

• Advertisement covering all the features of the products

would be displayed on various media platforms.

MEDIA

Media Platforms:

• Television: The advertisement would be shown on sports

channels, music channels and various news channels.

• Radio: A particular FM channel can be used to spread the

awareness of the product.

• Social Media: Facebook, twitter, google+, whatsapp,

instagram featuring a short clip of the product.

• Cineplex's: The advertisement to be displayed during

intervals, and the posters can be displayed as well in the

theatres.

• Print Media: Various newspapers, magazines, pamphlets

can be used as print media.

• Promotion through events: Small demos at college fests,

schools, malls, stationary shops etc.

Pricing

PRICING

• We would charge from Rs. 3000 to

Rs. 30000 approx.

• Our products will be bundled

• Discounts will be offered on bulk

purchases.

• Discount coupons on the next

purchase.

BUDGETING