3D TV

Just add standards and stir……

Alan BellParamount Pictures

Consumer 3DTV: The demand is clear Finally, an engaging theatrical experience is

available

Basic 3D TV consumer requirements Premium content Realistic Comfortable High quality Affordable Compatible

Technology: No invention required Active shutter glasses 2X frame rate HD-TVs are available or

under development by major manufacturers DLP Plasma, LCD and OLED will follow

Next Generation BluRay discs for distribution to the home

What’s missing?: Industry Standards

The interface to the TV is a key standard Every 3D TV should include the standard interface Optional interfaces associated with proprietary on

board processing

LE

RE

Create

Encode

Distribute

Decode

Compatibility: One disc or two?

3D+2D

2D

3D/2DPlayer

2DPlayer

3D Title(2D Compatible)

Summary

Cross-Industry technical collaboration required Objective testing of alternatives Development of open interface specifications

Television Package media Broadcast

Objectives High quality consumer experience Low cost High compatibility