3D Presentation
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![Page 1: 3D Presentation](https://reader036.fdocuments.in/reader036/viewer/2022073117/559387991a28abcd4c8b4577/html5/thumbnails/1.jpg)
3-D: The next step, or a step too far?
Scott Fowler
![Page 2: 3D Presentation](https://reader036.fdocuments.in/reader036/viewer/2022073117/559387991a28abcd4c8b4577/html5/thumbnails/2.jpg)
Research Question
» Is the 3-D film experience worth the additional cost of admission?
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What Will Be Discussed
Research Findings on movie-goers, and 3-D
BTIG Research
A negative look into 3-D filmsThe Struggle For Space
A positive look into 3-D filmsLooking Beyond Stereoscopic
3-D's Revival
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“Looking Beyond Stereoscopic 3-D's Revival”Why 3-D is here to stay…
» Enhances the experience by bringing the viewer into the action
» Better quality with new projectors in every theater
» New 3-D technology improves every year
» 3-D is the next step, like sound, and color before it.
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Back To The Future Part II
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“The Struggle For Space”Why 3-D should go…
» For some, glasses induce sickness, and headaches
» It’s distracting to the audience, and takes away from the story
» The screen is much darker than a 2-D film
» It’s too expensive!
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James Cameron
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BTIG Research
» The average 3-D tickets cost an extra 3 to 4 dollars
» Richard Greenfield surveyed 2,600 movie-goers
» 77% of people feel 3-D tickets cost too much
» 80% of people reported seeing at least one 3-D film
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Conclusion
» 3-D enhances audience experience
» 3-D is the next step
» Glasses are uncomfortable
» Ticket prices are too high
» 80% of people surveyed had seen one 3-D film
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Sources
» Kroeker, K. L. (2010, August). Looking Beyond Stereoscopic 3D’s Revival. Communications Of The ACM. 53. p. 14 - 16
» Clover, J. (2010, Spring). The Struggle For Space. Film Quarterly. 63. p. 3
» Greenfield, R. (2010, July 14). 77% Think 3D Movie Tickets Cost Too Much. My Consumer Electronics. p. 01