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3D Model Warehouse
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Transcript of 3D Model Warehouse
3D Model Warehouse
Technology Entrepreneurship, Fall 2012Rock, Paper, ScissorsBrian Hart, Jon Lazar, Tony Hanberg, Joshua Maynez, Eric Chang
Setting the Stage
What is 3D Printing?Turns digital files into physical objectsBuilds objects up layer-by-layer
Why 3D print?Create your own jewelry or gadgetsRapid prototypingDevelop your own replacement partsPrint a kidney?
What have people printed?
JewelryOrnamentsiPhone cases, iPad standsCustom chess piecesGames for children and adultsGun partsReplacement parts for broken itemsParts to build new 3D printers
One possible process
Acquire a designCreate new model in Google Sketchup, AutoDesk, etc.Download someone else’s and customize
Upload to 3D printing site like shapeways.comChoose a material
Plastic, metal, glass, ceramic, and morePlace orderReceive in mail
Opportunity
Each 3D printing web site has their own warehouse of models
Takes time to find what you needMakes it hard to comparison shop
Thingiverse has free models but no orderingInterest will grow as printers become:
CheapLocally ubiquitousEasy to use
Proposal
Provide a vendor-neutral marketplace for modelsMake it dead simple for users to:
Buy and print an existing modelBuy and download an existing model (so they can customize it)Find a pro to help design somethingBuy printers, accessories, and materials
Incorporate gamification & reputation
Customer Feedback - Interview
Interviewed potential users and designers:Do you know what 3D printing is?Are you aware 3D printing technology exists?Do you know difference between 2D & 3D printing?Where to buy 3D models or goods online?Would you buy a 3D printed product if a service made it seamless to do so?What factors are important to you in purchasing a 3D good? Price? Material quality? Warranty?
User Feedback
Prospective user interviews uncovered key points
Unfamiliar with 3D printing in generalThought it was future techUnclear on process for finding modelsUnclear on how to turn models into physical objectsThought the technology was “cool” and exciting
User Feedback - Takeaways
Simplify sales funnel into basicsDon’t make assumptions about pre-existing knowledge – we need to help educate!Over-deliver on promise of simple & seamless user experienceWebsite should be very visually drivenMake sure the customer understands exactly what they’re buying (download vs real object)
Designer Feedback
Prospective designer interview uncovered key points
Make the seller tools easy to useAnalytics helpful for tuning sales
How many people viewedHow many boughtWhat options they choseReferring site, search keywords
Highlight popular and top-rated designsAvoid printing errors early in the process
Designer Feedback - Takeaways
Provide rendering defaults that users can overrideStreamline upload process
Accept multiple formatsTimely error-checking
Allow designers some flexibility in customizing their sales pagesProvide solid analytics
Low fidelity prototype
Please visit:
http://3dprint.leanlunchlab.com
Comment/critiques welcome at:
http://bit.ly/VentureLabs