3Cs of Social Media Success (Condensed Intro)
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Transcript of 3Cs of Social Media Success (Condensed Intro)
™ The PI Social Media Network 2014
3Cs of Social Media Success
The Power of Content – Context - Contact
™ The PI Social Media Network 2014
3Cs of Social Media Success
™ The PI Social Media Network 2014
3Cs of Social Media Success
Brand Building Goals
• Increase public awareness• Extend your brand’s reach and influence• Build participation in social media• Provide a nimble response capability (service and
support)
REMEMBER; People do business with whom they Know, Like and Trust
™ The PI Social Media Network 2014
3Cs of Social Media Success
Identify and Clarify Tangible Results Goals (Financial/Participatory)
• Whether you are selling a product or providing a service you must “BUILD” capacity to evaluate and continuously improve your social media strategy.
REMEMBER: You can’t Manage what you don’t Measure
™ The PI Social Media Network 2014
3Cs of Social Media Success
Content
Context • Social & Traditional Media
Contact
Blogging Information Sources
™ The PI Social Media Network 2014
3Cs of Social Media Success
• Social & Traditional Media
Contact
Context
Collaborative Repository
Blogging
Your Website