39839567 Business Plan MVNO Project Final Presentation
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Transcript of 39839567 Business Plan MVNO Project Final Presentation
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MVNO BusinessBusiness Plan
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Agenda MVNO fundamentals
About MVNO Wireless service delivery chain MVNO Business models Why MVNO
Indian maret analysis P!"#
Porter $ve forces Analy%ing MVNO o&&ortunity in India
Our MVNO business model Our business strategy MVNO o&&ortunity frame'or MVNO mareting strategy targeting( &ositioning
MVNO strategy im&lementation &rice( &roduct( &laceand &romotion
)inancial analysis MVNO business riss
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About MVNO
A MVNO is a ty&e of mobile o&erator 'hich o-ersvoice and data services 'ithout o'ning any &artof the net'or infrastructure.
MVNO ty&ically /rent/ both the access net'or
and the trans&ort net'or 0 the mobile s&ectrum(from traditional mobile net'or o&erators and&rovide services under their o'n brand name.
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Wireless service deliverychain
user
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MVNO Business models
MNO MVNO
MVNO
MVNO
MVNE
MNO
MNO
MNO BRANDS
MVNE
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Why MVNO
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Why MVNO
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IN+IAN MA12!#ANA,3"I"
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P!"#
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Porter4s 5 forces
Threat from New Entrants:HighGrowing subscribers basePresence of infrastructureNumerous foreign players areinterested to enter. Increase inFDI will allow foreign players
Buyer Power: HighBuyers demanding greatervariety at lower prices.
Threat of substitution: owNo strong demand for fixed lineittle awareness about !"IPapplications
Su!!"ier Power: Mo#erate#andset suppliers $ave strongbrands e.g. No%ia& 'amsung&Garge (!N" are able to pus$c$eaper brands
$om!etiti%e Ri%a"ry: High(argins are small around )*#ig$ competition is drivingdown voice +,P-.
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ANA,36IN7 MVNO
OPPO1#*NI#3 ININ+IA
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Our MVNO business model
MNOMVNO
MVNO
MVNO
MVNE
MNO
MNO
MNO BRANDS
MVNE
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MVNO Business "trategy
,o' 8AP!9 and OP!9 for $rst fe' years.
,o' $:ed e:&ense and high variable e:&enses.
Align 'ith MVN! for infrastructure needs.
Buy chea& handsets from su&&lier such as Olive.
"ell handset at slightly higher &rice to coverac;uisition cost.
Prevent cannibali%ation of MNO customers.
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MVNO o&&ortunityframe'or
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MVNO Mareting "trategy0targeting
TARGET
SEGMENT
MVNO OFFER
1etailer MVNO ,o' income and credit "im&le &re&aid)ocus on voice and "M"
8able MVNO Mass maret uadru&le &lay bundle
)ocus on convergent o-er
?7 centric MVNO @eavy users of mobiledata
Voice and data bundles)ocus on &remium content
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MVNO Mareting "trategy
TARGET CUSTOMER
*rban youth +istinct mobile needs
More and longer out0bound voice calls
Big calling circles for both maing and receiving calls
,arge users of "M"
Both the earliest ado&ters and highest users ofvalue0added services
@igher usage for both voice and "M" at 'eeends
@igh demand for u&grades
Price sensitive
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MVNO Mareting "trategy 0&ositioning
PR&$E
O' H&(H
!+-+DDI/I"N'N" F,I'
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MVNO Mareting "trategy
POSITIONING
VA,*! A++I#ION"
)ree in0net'or calling W!1#3 handset at lo' &rices .
NO )1I,,"
,o' &rices C basic services
"im&le rate &lans.
!asy to understand
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MVNO "trategyIm&lementation FLAT PRICING - 8.9$ (per !n"#
Prep%i
&V!i'e
)irst ?DD mins in
net'or outgoing
free.
)ree incoming
After ?DD minscall charges D.DE5
FGmin.
Out of net'or
call charge D.DHF
One month
validity
Prep%i
&%"%
)ree data &lan
u& to DD MB
After DDMb
D.DJFGMb
P!s"p%i& V!i'e
)irst ?DD mins in
net'or outgoing
free.
)ree incoming
After ?DD minscall charges
D.DK FGmin.
Out of net'or
call charge
D.DHF
P!s"p%i
& %"%
)ree data &lan
u& to DD MB
After DDMb
D.D5FGMb
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MVNO Mareting "trategy
PROUCT
Vo#afone $am!us Pa)* Ta"* an# SMS + ,-,,./
Buy t$e !odafone 0ampus Pac% wort$ 12.2 wit$ 2 years validity
0alls to 3 local !odafone numbers 4 5.5521 6 min
ocal '(' 4 5.5521
0alls to local !odafone mobile p$ones 4 5.571 6 min
0alls to ot$er local mobile p$ones 4 5.521 6 min
'/D calls 4 5.581 6 min
xisting 0ampus Pac% subscribers can also opt for t$e new
tariff by doing a rec$arge of 17
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MVNO Mareting "trategy
PROUCT
Data !"an in)"u#es
Internet for emails& surfing
0$atting applications wit$in networ% 90-G:.
'('
0ampus applications ; 0alendar application for class and
event sc$edules& announcements
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MVNO "trategyIm&lementation
PLACE
Initially the service is rolled out in t'o Indianmetros
+elhi Mobile customer base E millions
Mumbai Mobile customer base ? millions
#he channels 'e are going to use for distribution'ill be
1etail stores
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MVNO )inancial analysis
ARPU %n%)*sis
Postpaid Voice
Average call rateGmin
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MVNO )inancial analysis
ARPU %n%)*sis
Postpaid Data
Average rateGMb
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MVNO )inancial analysis
ARPU %n%)*sis
Prepaid Voice
Average call rateGmin
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MVNO )inancial analysis
ARPU %n%)*sis
Prepaid Data
Average rateGMb
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MVNO )inancial analysis
ARPU %n%)*sis (per !n"#
Assuming Q5 &ost&aid customers and E5 &re&aidcustomers
A1P* L D.Q5
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MVNO )inancial analysis
Other analysis
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MVNO )inancial analysis
Li+e"ie ,%)ue
0 A8 Ac;uisition cost .DF
0 r Average retention rate ?
0 i Interest rate K
0 M Margin customer generates in year EJ.QF
0 ,#V L JQF
1
MLTV AC
r i=
+
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MVNO Business 1iss
OPERATIONAL RISS
Wholesale ca&acity &ricing &olicy
8oncern about subscriber data
REGULATOR RISS
)oreign direct investment in MVNO
,imits on MNO investing in MVNO
#a: structure on &ro$ts
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MVNO Business 1iss
OT/ER BUSINESS RISS
Mobile number &ortability
@igher churn rate 0R @igher customer ac;uisitioncosts.
Negotiation 'ith education institutions to o-erVA".
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MVNO BusinessO&&ortunitiesFu"ure 0usiness !pp!r"uni"ies
)ully functional MVNO in 50D years.
Provide di-erentiated mobile value added services
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#@AN2 3O*>*!"#ION"S