39483_PPT04F-SellSheet 8/15/12 1.SpyderLynk, May 2012 2.Pew Internet & American Life Project,...

1. SpyderLynk, May 20122. Pew Internet & American Life Project, 8/15/113. Performance Research study, 2012

A Season-Long Sweepstakes that will Drive Fans to Your Store

• M&M’S® Brand is revving up Race Day excitement with Year 2 of the NASCAR®-themed promotion –When We Win You Could Win!– designed to excite all consumers

• All season long consumers will have a chance to win a brand new Toyota whenever theM&M’S® Brand car wins!

• All consumers who enter the sweepstakes can also win other terrific prizes instantly

Mobile is on the Move!• Using SnapTags™, the only 2D barcode invented for marketing activations,

we’re leveraging one of the most common consumer behaviors and giving people the chance to engage – and win – right in store!

• Over 230MM people in the U.S. have mobile phones, and 90% of those phones have a camera1

• 73% of mobile users regularly use their phones to take pictures; the figure jumps to 92% for smartphone users2

NASCAR® Leaves Other Sports in the Dust• The #1 spectator sport and the #2 regular-season sport on television, NASCAR® reaches 1/3 of the

U.S. population, with a broad demographic base: 60% male, 40% female3

• Over 70% of NASCAR® fans say brands’ sponsorship influences their purchase behavior, and they are 3 times as likely to purchase sponsors’ products3

M&M’S® Brand Makes Race Day – or Any Day – More Fun

• M&M’S® sales are +9% vs YAG4

• M&M’S® Brand is the #1 mentioned sweet snack consumed by fans on race day3

• NASCAR® fans spend an average of 26% more on M&M’S® Brand than non-fans5

®/TM trademarks ©Mars, Incorporated 2012NASCAR® is a registered trademark of the National Association for Stock Car Auto Racing, Inc.

When We Win You Could Win Sweepstakes Support

Robust support will drive the program through the finish line

• Radio Spots

• Public Relations

• Social Media

4. MARS shipment data through June 20125. Scarborough Research USA 2010


Mix:

• 96 Ct. SNICKERS® Bar, 1.86 oz.

• 48 Ct. M&M’S® Brand Milk Chocolate Candies, 1.69 oz.

• 48 Ct. M&M’S® Brand Peanut Chocolate Candies, 1.74 oz.

• 36 Ct. MILKY WAY® Bar, 1.84 oz.

• 36 Ct. TWIX® Caramel Cookie Bars, 1.79 oz.

Dimensions: 39.9” x 15.2” x 5.5”

Mix:

• 48 Ct. M&M’S® Brand Peanut Chocolate Candies Sharing Size, 3.27 oz.

• 48 Ct. SNICKERS® 2-To-Go Bars, 3.29 oz.

• 24 Ct. M&M’S® Brand Milk Chocolate Candies Sharing Size, 3.14 oz.

• 24 Ct. MILKY WAY® 2-To-Go Bars, 3.63 oz.

• 24 Ct. TWIX® Caramel Cookie Bars 4-To-Go, 3.02 oz.

Dimensions: 23.5” x 11.1” x 14.6”

Mixed Singles Power Wing

264 Ct.ZREP 275573UCC 000-40000-42154-2

Mixed King Size Power Wing

168 Ct.ZREP 210542UCC 000-40000-25028-9

Delivery to Retail: Last Order:Cost Allowance Net Cost S.R.P. % MarginStore:Distributor: Signature:


• 275727– Mixed Singles Quarter Pallet 1056 ct – UCC: 000-40000-42167-2– Mix:

• 288 Ct. SNICKERS® Bar, 1.86 oz.• 192 Ct. M&M’S® Brand Peanut Chocolate

Candies, 1.74 oz.

• 144 Ct. M&M’S® Brand Milk Chocolate Candies, 1.69 oz.

• 144 Ct. TWIX® Caramel Cookie Bars, 1.79 oz.

• 108 Ct. MILKY WAY® Bar, 1.84 oz.• 108 Ct. 3 MUSKETEERS® Bar, 1.92 oz.• 72 Ct. SNICKERS® Almond Bar 1.76 oz.

– Dimensions: 24’’ x 20’’ x 44.25’’– Tearpad: 2 pads @ 75 sheets per; Offer is

$0.50 off 2*



• 275786– Mixed King Size Quarter Pallet 360 Ct.

– UCC: 000-40000-42176-4– Mix:

• 120 Ct. SNICKERS® Bar 2-To-Go, 3.29 oz.

• 72 Ct. M&M’S® Brand Peanut Chocolate Candies Sharing Size, 3.27 oz.

• 48 Ct. M&M’S® Brand Milk Chocolate Candies Sharing Size, 3.14 oz.

• 72 Ct. TWIX® Caramel Cookie Bars 4-To-Go, 3.02 oz.

• 48 Ct. MILKY WAY® 2 to Go– Dimensions: 24” x 20” x 44.3”



• 276428 – Mixed Singles Split Pallet 2676 Ct.– UCC: 000-40000-42232-7– Mix:

• 720 Ct. SNICKERS® Bar, 1.84 oz.• 528 Ct. M&M’S® Brand Peanut

Chocolate Candies, 1.74 oz.• 384 Ct. M&M’S® Brand Milk Chocolate

Candies, 1.69 oz.• 288 Ct. TWIX® Caramel Cookie Bars,

1.79 oz.• 180 Ct. 3 MUSKETEERS® Bar, 1.92 oz.• 180 Ct. MILKY WAY® Bar, 1.84 oz.• 192 Ct. M&M’S® Brand Pretzel

Chocolate Candies, 1.14 oz.• 96 Ct. SNICKERS® Almond Bar,

1.76 oz.• 108 Ct. SNICKERS® Peanut Butter

Squared Bar, 1.78 oz.– Dimensions: 40” x 24’’ x 46.38’’



• 265938 – M&M’S® Milk Chocolate DRC 19.2 oz 24/CA

– UCC: 000-40000-45971-2– Dimensions: 18” x 11.9” x 11”

• 265591 – M&M’S® Peanut DRC 19.2 oz 24/CA

– UCC: 000-40000-45970-5– Dimensions: 18” x 11.9” x 11”

• 265842 – M&M’S® Peanut Butter DRC 19.2 oz 24/CA

– UCC: 000-40000-45972-9– Dimensions: 18.5” x 11.9” x 10.9”



Quarter Pallet contains:

•48 Ct. SNICKERS® Brand Miniatures 11.5 oz.•32 Ct. MINIS MIX™ 10.5 oz.•32 Ct. SNICKERS® Brand MINIS MIX™ 10.5 oz.

•16 Ct. MILKY WAY® Brand Miniatures 11.5 oz.

•16 Ct. TWIX® Brand Miniatures 11.5 oz.•12 Ct. 3 MUSKETEERS® Brand Miniatures 10 oz.

Dimensions: 20” x 24” x 47.5”

Filled Bar Mixed Minis Quarter Pallet

156 Ct. ZREP 277186 UCC: 000-40000-48062-4



• 277298 – Mixed XL SUP Pallet 264 Ct

– UCC: 000-40000-48078-5– Mix:

• 84 Ct. M&M’S® Brand Peanut Chocolate Candies 42 oz.

• 60 Ct. M&M’S® Brand Milk Chocolate Candies 42 oz.

• 60 Ct. SNICKERS® MINIS 40 oz

• 60 Ct. MIXED MINIS 40 oz– Dimensions: 48’’ x 40’’ x 40.5’’


39483_PPT04F-SellSheet 8/15/12 1.SpyderLynk, May 2012 2.Pew Internet & American Life Project,...

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