39053390 Honda Motorcycles and Scooters India Limited Customer Satisfaction

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Transcript of 39053390 Honda Motorcycles and Scooters India Limited Customer Satisfaction

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HONDA WORLDWIDE

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COMPANY BACKGROUND

Company founder Soichiro Honda, after working at Art Shokai, developed his own design for piston rings in 1938. He attempted to sell them to Toyota and after two years of work he won a contract with Toyota. He constructed a new facility to supply Toyota, but soon after, during World War II, the Honda piston manufacturing facilities were almost completely destroyed. Soichiro Honda created a new company with what he had left. The Japanese market was decimated by World War II; his country was starved of money and fuel, but was still in need of basic transportation. Honda, utilizing his manufacturing facilities, attached an engine to a bicycle which created a cheap and efficient method of transport. He gave his company the name Honda Giken Kgy Kabushiki Kaisha which translates to Honda Research Institute Company Ltd. Despite its grandiose name, the first facility bearing that name was a simple wooden shack where Mr. Honda and his associates would fit the engines to bicycles. The official Japanese name for Honda Motor Company Ltd. remains the same in honor of Soichiro Honda's efforts. On 24 September 1948 the Honda Motor Co. was officially founded in Japan. Honda began to produce a range of scooters and motorcycles and Soichiro Honda quickly recovered from the losses incurred during the war. Honda's first motorcycle to be put on sale was the 1947 A-Type (one year before the company was officially founded). However, Honda's first full-fledged motorcycle on the market was the 1949 Dream D-Type. It was equipped with a 98cc engine producing around 3 horsepower. This was followed by other highly popular scooters throughout the 1950s.

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Honda Super Cub C50

In 1958, the American Honda Company was founded and one year later, Honda introduced its first model in the United States, the 1959 Honda C100 Super Cub. The Honda Cub holds the title of being the best-selling vehicle in history, with around 50 million units sold around the world. Honda began developing prototypes for road cars in the early 1960s, mostly intended for the Japanese market. The first production vehicle by Honda was the 1963 T360, a tiny pickup truck featuring 4 different body styles (including a traditional truck bed and a panel van) and a 360cc, 30hp engine. This was followed two months later by Honda's first production automobile, the S500. The S500 was a 2 door roadster featuring a 492cc engine capable of 44 hp with a high 9,500 RPM redline. It was fitted to a 4-speed transmission with the rear wheels being chain driven. Mr. Honda took his extensive knowledge of motorcycles and applied it to making his car, of which the chain drive and high redline are evidence. At the time, nearly all of the Japanese automakers were associated with the former zaibatsu, or keiretsu Japanese business conglomerates. These large companies had close ties with the government who urged them to absorb smaller carmakers into large brands that could be marketed internationally. Since the government had extensive control over the industry, it was unheard of for a small, independent company to mass produce vehicles, thus making Honda's success historic in the Japanese economy. Though participating in international motorsport (see Racing), Honda was having difficulty selling its automobiles in the United States. Built for Japanese buyers, Honda's small cars had failed to gain the interest of American buyers. Honda's first automobile imported to the United States was the N600, sold in Hawaii in 1969. In 1970, the car was imported to California and beyond, but its tiny 600 cc engine and minuscule dimensions made it very unpopular with the American public. 3

Honda Civic

Honda finally established a foothold in the American market in 1972 with the introduction of the Civic larger than their previous models, but still small compared to the typical American carjust as the 1973 energy crisis was impacting worldwide economies. New emissions laws in the US requiring American car makers to add expensive smog pumps and catalytic converters to engines increased car prices. However, Honda introduced an innovative variation on the stratified charge engine, the CVCC (Compound VortexControlled Combustion) in the 1975 Civic, this allowed the Civic to meet emission standards without a smog pump or a catalytic converter. Due to its more complete combustion it also obtained the lowest fuel consumption rating of any vehicle available on the American market for four years during its production.[4] American companies were slow to begin producing small, fuel efficient cars, which gave the Honda Civic a chance to sell well, as well as prove Honda's reputation for reliability and further expand its customer loyalty.

Honda Accord

In 1976, the new, larger-than-the-Civic Accord was immediately popular because of its value, economy, and fun-to-drive nature. The Accord has since consistently been one of the best selling cars in the United States, and evolved into a large mid-size for the North American market with V6 and hybrid versions. Honda began building motorcycles in Marysville, Ohio in 1978 and then made history in 1982, when Honda was the first foreign auto manufacturer to 4

build car plants in the US. The first car made in the US was the Accord. They now have five plants located in Ohio: two in Marysville (the Marysville Auto Plant and the Marysville Motorcycle Plant), one in East Liberty, Ohio, a Honda Transmission plant Russells Point, Ohio and an engine plant in Anna, Ohio. They also have plants in Lincoln, Alabama (Honda Manufacturing of Alabama) and Timmonsville, South Carolina and have recently (2006) opened a new plant in Tallapoosa, Georgia. Honda also has an extensive aftermarket parts operation located in Marysville, Ohio, and a research and development facility in Raymond, Ohio. Honda's North American and U.S. headquarters are located in Torrance, California. Honda's Canadian and many US-market Civics have been manufactured in their plant in Alliston, Ontario since 1986. On 27 June, 2006, Honda announced that another vehicle assembly facility will be opening in North America, this time in Greensburg, Indiana. Its completion is expected in 2008. Honda was the first Japanese automaker to introduce a separate luxury line of vehicles. Created in 1986 and known as Acura, the line is made up of modified versions of Honda vehicles usually with more power and sportiness than their Honda counterparts. The very first model was the Acura Legend, with a 2.5 liter engine producing 151 horsepower. European luxury-car manufacturers initially scoffed at the thought of a luxury company from Japan, with criticism coming mostly from Mercedes-Benz. 1987 was an important year for new safety and technology at Honda. The 1987 Honda Prelude was the first passenger vehicle in the world equipped with four-wheel steering (4WS) technology. This also marked the year for the first Japanese car equipped with an SRS airbag, the Honda (Acura) Legend. In 1989 Honda launched their VTEC variable valve timing system in its production car engines, which gave improved efficiency and performance across a broader range of engine speeds. One of the first of its kind in passenger vehicles. It operates on the premise of using different camshaft profiles (including duration, enganging a third rocker arm) depending on a number of sensors: throttle position, water/oil temperature, RPM. Low-load driving would result in VTEC not being engaged, the camshaft using an efficient-for-low-speed profile. When all sensors permit, the ECU engages the third lobe is engaged, using a different rocker arm, effectively changing the camshaft profile for an efficient-for-high-rpm profile. 5

In 1999 Honda began selling the Insight which was the first hybrid vehicle on the market. Power is derived from a combination of a 1.0L 3-cylinder gasoline engine, and a large NiMH battery pack providing power-assist during acceleration. This computer-controlled combination provided acceptable performance with exceptionally low fuel consumption and emissions. Honda's hybrid power train is now an available option for the Civic and Accord. For the 2007 model year, Honda plans to improve the safety of its vehicles by providing front-seat mounted side airbags, side-curtain airbags, and antilock brakes as standard equipment in all automobiles available in North America (except the Insight and S2000, which will not have side-curtain airbags). By 2008, Honda plans to have standard traction with vehicle stability control with rollover sensors in all light trucks, which include the CR-V, Odyssey, Pilot, and Acura MDX. Honda also plans to make its vehicles safer for pedestrians, with more safely-designed hoods, hinges, frame constructs, and breakaway wiper pivots. In 2007, Honda stated it is going to launch low-priced hybrids and advanced diesel technology in the near future.

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COMPANY PROFILEHonda Motor Company, Japan with its headquarters in Tokyo, has manufacturing operations in 32 countries with 109 production bases. It has 3 business divisions namely 2-wheelers, 4-wheelers and Power Products. Apart from HMSI that manufactures 2-wheelers, the other business divisions in India include Honda Siel Cars India Limited (HSCI) and Honda Siel Power Limited(HSPL). The company principal of Honda Worldwide is dedication to supplying products of the highest quality yet at a reasonable price for worldwide customer satisfaction. Honda Siel Cars India Limited (HSCI)

Honda Siel Cars India Ltd., (HSCI) was incorporated in December, 1995 as a joint venture between Honda Motor Co. Ltd., Japan and Siel Limited to manufacture HONDA Passenger Cars in India. The company is ISO 9002 & ISO 14001 certified. Companys products include the 7th Generation Honda ACCORD, launched in August, 2003 and new Honda CITY, launched in Octob