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What message comes to mind

when you think of our customers?  

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• Personal brand is what your peers think of you when theyhear your name.

• Personal brand is the accumulation of everything that a

person has created, is doing, and will achieve.

• Personal brand is ones personal identity that stimulates ameaningful thought about the qualities for which a personstands.

• Personal Branding is the art of shaping public perception.

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„ In 1/4 of a second, a person makes up their mind about you.

„ In the first five seconds, a person’s first impression of you flips back and forth 11

times.

„  Your first impression is more important than your next five combined.

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• Confident

• Quiet

• Serious

• Focused• Successful

• Positive

• Determined• Role Model

• Likeable

• Well-Mannered

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 A Trusted Relationship that one person believes exits with another

 person’s value system. 

Your Brand is a perception by others that describes the total experience

of having a relationship with you.

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“ The signature powering your personal brand is based on

wh t you do versus what you say.”  

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• Personal Brand ing separates you from others  while highlighting your

strengths.

• Personal Branding m akes a prom ise  to others that you have a strong

foundation and that you can be trusted.

• Personal Branding keeps you focused  on what’s most important to you. 

• Personal Brand ing tel ls people who y ou are  and it makes a guarantee

about the future.

• Personal Branding makes a pos it ive statement about yo ur ch aracter .

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Price Product Company Person

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“People buy your personality and ideas

long before they buy your products

and services.” Napoleon Hill  

Person Company Product Price

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 Your Message: What's different about you?

 Your Reach: How well do you influence others?

 Your Attitude: How well do you attract others?

 Your Credibility: How reliable are you?

 Your style: How your personality and style engage

others?

Catherine Kaputa, CIO

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Competent: Proficient in required skills and knowledgeable.

Courteous: Being good-natured, respectful, and considerate.

Credible: Being consistent and certain.

Confident:  Assured of one’s abilities. 

Conscientious: Thoughtful and dependable.

Communicator: Effective correspondence and understanding others.

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Catherine Kaputa, CIO

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• Barack Obama used personal branding during the

presidential campaign.

 – He built his brand around the idea of change

 – He packaged his brand idea with a strong visual and

verbal identity

 – He supported his brand with an eloquent message

 – His clear, compelling personal branding allowed him

to defeat more well-known and experienced

competitors

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• “personal branding is the ability to use attributes that

demonstrate your capability as a means to manage the

expectations you want to receive” by Kaplan Mobray  

.

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"People who are successful set goals and don't wait for

things to happen, they make things happen."

by Kaplan Mobray  

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Evaluator's Name Relationship to Person

Personal Branding Assessment by OthersName of Person Being Evaluated:

Characteristics that Best Describe Person

being Evaluated

Characteristics that Best Describe You

Your Name:

Other:

At Home:

Casual Social:

Businsess Social:

Self -Assessment Grid

At Work:

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# of

Incidence

Assessment MatchYour Name:

Non-Match Assessment

Your View Their View

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