Jewel AddyMarch 4, 2015Comm386

Dates Time Frame Hours WorkedWeek 1 Feb. 4

Feb. 69:30 a.m.- 5 p.m.9:30 a.m.- 5 p.m.

15

Week 2 Feb. 11 (absent)Feb. 13

N/a9:30 a.m.- 5 p.m.

7.5

Week 3 Feb. 18Feb. 20

9:30 a.m.- 5:10 p.m.9:30 a.m.- 5:50 p.m.

16

Week 4 Feb. 25Feb. 27

9:30 a.m.- 5 p.m.9:30 a.m.- 5 p.m.

15

Week 5 March 4 9:30 a.m.- 6 p.m. 8Total: 61.5 hours

Detail of Duties: During my first weeks at Whitman-Walker Health, I spent the majority of my

day producing images and copy to promote National Black HIV/AIDS Awareness Day, as well as WWH’s mobile testing unit. Through this, I learned to schedule posts on Facebook and Twitter’s Tweetdeck. Now, I have posts scheduled for as late as September this year. I will provide images of my posts.

By my third week, I was spearheading the writing and editing of the Human Right’s Campaign and WWH’s jointly published “Safer Sex” brochure. Additionally, as WWH continues its growth as a leading community health provider, our Communications Director sought out a PR firm to aid in the organization’s publicity. I had the privilege of reading media proposals from firms like BeeKeeper, Havit, the Raben Group and more. My supervisor even asked for my opinion on the proposals! We disliked the same proposals and agreed on the frontrunners. This Friday, I’ll be sitting in on Havit’s presentation and I can’t wait. I will offer my notes on some of the candidates and a copy of my edits to the brochure.

Finally, I worked on a lot of social media promotion for the Washington City Paper’s Best of D.C. As a previous winner of the “best non-profit” award, I made numerous posts inviting our followers to vote for us on the WCP website. My voting bitlink received 38 clicks and hopefully 38 votes! I will provide a screenshot of the bitlink graph.

Professional Value:The bigger-picture effect on the organization is increased knowledge of their

work and a stronger online presence. Additionally, because the organization just acquired Metro TeenAIDS, it will be beneficial for them to have a youth’s point of view in the office.

This experience is also granting me more hands-on multitasking application and practice writing copy for multiple social media platforms. I have also been introduced to how large advertising budgets are and how the portions are allocated.

This makes me marketable because I efficiently juggle tasks, possess diverse writing skills and have experience with media budgets.

Personal Value:I’ve noticed that I’m excelling at prioritizing work. In a given day, I’ll have

multiple deadlines to meet. Some are long-term, like Twitter post for September, while others are due at the start of my workday. This skill is useful because even during kindergarten, there was never just one deadline.

Major Connection:One of the main components of communication theory is transmitting a

message from a sender to a receiver. Furthermore it’s realizing the most efficient way to communicate that message. Interning at WWH has allowed to practice tailoring my messages for higher effect. It comes down to knowing my audience, something I learned in my first PR class here at UMD. It is much different putting practice to application, but I’m learning a lot about the message catering process.