37signals

WEB-based collaboration apps for small business

GOODBYE TO BLOAT .SIMPLE ,FOCUSED SOFTWARE THAT DOES JUST WHAT YOU NEED AND NOTHING YOU DON’T

HISTORY

37SIGNALS IS A PRIVATELY HELD AMERICAN WEB APPLICTION COMPANY BASED IN CHICAGO, ILLINOIS. THE FIRM WAS CO-FOUNDED IN 1999 BY JASON FRIED, CARLOS SEGURA , AND ERNEST KIM AS A WEB DESIGN COMPANY. SEGURA LEFT IN 2000 AND KIM LEFT IN 2003, LEAVING FRIED AS THE ONLY REMAINING FOUNDER.

FOUNDER:JASON FRIED

SINCE MID-2004, THE COMPANY'S FOCUS HAS SHIFTED FROM WEB DESIGN TO WEB APPLICATION DEVELOPMENT.

the company had moved away from consulting work to focus exclusively on its web applications.

David Heinemeier HanssonHe is a partner in 37signals

Jeff Bezos , Advisor

PRODUCTS

BACKPACK BASECAMP

CAMPFIRE HIGHRISE

TA-DA LISTWRITEBOARD

2004 BASECAMP BASECAMP IS 37SIGNALS FIRST

PRODUCT,A WEB-BASED PROJECT MANAGEMENT TOOL LAUNCHED IN 2004. THE RUBY ON RAILS FRAMEWORK WAS EXTRACTED FROM THE BASECAMP PROJECT.

FEATURES• TO-DO LISTS

• MILESTONE MANAGEMENT • FORUM –LIKE MESSAGING• FILE SHARING• TIME TRACKING

2005 BACKPACK BACKPACK IS A WEB BASED

PERSONAL INFORMATION MANAGER AND INTRANET FOR SMALL BUSINESS

FEATURES• TO- DO LIST

• INLINE PHOTO GALLERIES• NOTES AND• FILE ATTACHMENT AND PAGE SHARING

2006 CAMPFIRE CAMPFIRE IS A BUSINESS ORIENTED

ONLINE CHAT SERVICE. FROM NEAR OR FAR,CAMPFIRE

HELPS TEAMS WORK TOGETHER OVER THE WEB IN REAL TIME.

2007 HIGHRISE THE APPLICATION CENTERS ON

PERSON AND COMPANY PAGES, WHICH COLLATE INFORMATION SUCH AS IMAGES, NOTES, AND CONTACT DETAIL.

“HIGHRISE DOES NEARLY EVERYTHING

A PERSONAL SECRETARY MIGHT DO EXCEPT GO OUT FOR COFFEE AND PICK UP OUR DRY CLEANING.”

2005 TA DA LIST TA-DA LIST IS A FREEWARE TO-DO

LIST APPLICATION IT ALLOWS THE TRACKING OF LIST

MODIFICATIONS VIA RSS FEEDS. AND TA DA LIST ALLOWS USERS TO

CREATE TO-DO LISTS AND SHARE THEM ONLINE.

WRITE BOARD WRITEBOARD IS A WORD

PROCESSOR THAT LIVES ENTIRELY ON THE WEB, ALLOWING USERS TO CREATE AND COLLABORATE ON DOCUMENTS, AND EXPORT DOCUMENTS TO THEIR DESKTOP.

KEY FEATURES

TOOLS AND WEB SERVERS 37SIGNALS HAS 40 SERVERS, AND

125OSes. THEY USE CAPISTRANO AND CHEF

FOR AUTOMATION. THEY USE CISCO LOAD

BALANCER,Nginx,HAPROXY,UNICORN, AND MySQL.

SOFTWARESTHEY USE

o NAGIOSo WEBSITE PULSEo CIRCONUSo GANGLIA o REDIS

THEY ALSO HAVE PUBLISHED BOOKS LIKE GETTING REAL AND REWORK.

REWORK WAS NEW YORK TIMES BEST-SELLER.

BY SHAILEE JAYSHILSRIDHAR