375.6 TONI&GUY F Theory L'Orealperfectsalon.toniandguy.com/assets/image/portal/files/... · THEORY...
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THEORY L’OREAL: F1 NOUN 1. the exchange of information, ideas, or feelings 2. something communicated, such as a message 3. communications means of travelling or sending messages TYPES OF COMMUNICATION • Oral Communication 1. Face to face 2. Telephone conversations 3. Via Internet 4. Radio / TV • Written Communication 1. Letters 2. Email 3. Text messaging • Visual A clear understanding of a clients requirements starts ith good communication and questioning… COMMUNICATION FIVE STEPS OF A CONSULTATION QUESTIONS WHEN? HOW? 1. Closed Opening a conversation How are you today? 2. Open Following on What can we do for you? Move introduction What did/n’t you like about you last colour? Gain Understanding How do you feel about your colour? 3. Probing Accuracy Where was your last colour? Clarify What exactly…? Purpose For what reason…? Relevance How do you think this affects the colour? Example Could you give me an example Extension Could you tell me more about it? Evaluation How well did the colour last? Emotional How do you feel about this shade? 4. Linking Linking How often are you colouring your hair? 5. Close Testing their understanding Would you be happy with a warmer shade? Seeking agreement Would you like to go for a deeper brown today? TONI&GUY and Essensuals Technical Brochure in association with
Transcript of 375.6 TONI&GUY F Theory L'Orealperfectsalon.toniandguy.com/assets/image/portal/files/... · THEORY...
T H E O R Y L ’ O R E A L : F 1
NOUN1. the exchange of information, ideas, or feelings 2. something communicated, such as a message 3. communications means of travelling or sending messages
TYPES OF COMMUNICATION • Oral Communication1. Face to face2. Telephone conversations3. Via Internet4. Radio / TV• Written Communication1. Letters2. Email3. Text messaging• Visual
A clear understanding of a clients requirements starts ith good communication and questioning…
C O M M U N I C A T I O N
F I V E S T E P S O F A C O N S U L T A T I O N
QUESTIONS WHEN? HOW?
1. Closed Opening a conversation How are you today?2. Open Following on What can we do for you? Move introduction What did/n’t you like about you last colour? Gain Understanding How do you feel about your colour?
3. Probing Accuracy Where was your last colour?
Clarify What exactly…? Purpose For what reason…? Relevance How do you think this affects the colour? Example Could you give me an example Extension Could you tell me more about it? Evaluation How well did the colour last? Emotional How do you feel about this shade?4. Linking Linking How often are you colouring your hair? 5. Close Testing their understanding Would you be happy with a warmer shade? Seeking agreement Would you like to go for a deeper brown today?
TONI&GUY and Essensuals Technical Brochure in association with
T H E O R Y L ’ O R E A L : F 2
QUESTIONS WHY?
1. Close Time consuming Will not flow 2. Leading May sound patronising May sound pretentious 3. Multiple Destructive Non-specific Confusing
N O N - V E R B A L C O M M U N I C A T I O N ( B O D Y L A N G U A G E )
NEGATIVE BODY LANGUAGE
STRESS Shaking legs / wetting lipsUNTRUE Shifting in seat / fidgeting hands / touching faceREJECTION Crossing arms / leaning backDEFIANCE Frowning / hands on hipsAGGRESSION Leaning forward / stiff postureANXIETY Massaging head / different breathing rate
POSITIVE BODY LANGUAGE
RELAX Smiling / uncrossed armsTRUE Palms of hands facing upAPPROVAL Good eye contact / noddingCOMFORTABLE Posture / shoulders relaxedCONFIDENT Standing / sitting straightALERT Head tilted / eyes to the right
COURTESY EXAMPLE…
MAKE CLIENTS FEEL IMPORTANT TO US Use their nameKEEP INFORMED AT ALL TIMES Explain service e.g. pre-colouringTHEY ARE OUR FOCUS They talk - we listen!TEACH THEM ABOUT THEIR HAIR Why it feels dry etc.THEM HOW TO LOOK AFTER THEIR HAIR After care before colour correctionGET THEM INVOLVED Ask them to feel their hair after treatmentLISTEN TO WHAT THEY SAY TO US Eye contactGAIN THEIR TRUST Keep promises
BODY LANGUAGE66%
TONALITY98%
WORDS7%
T H E O R Y L ’ O R E A L : F 3
C O L O U R C H O I C ETHERE ARE ONLY THREE WAYS OF CHANGING THE HAIR COLOUR Lightening Darkening Changing the tone
THERE ARE ONLY TWO WAYS OF CHANGING THE TEXTURE Perming Relaxing
Key points to considerTechnique Where will the colour / perm / relaxer will sit in the shape of the haircut? Product Choice What durability does the client require?Colour Choice What tonalities are to be reflected?
CLIENT PERSONALITY
LEFT BRAINED
= DISCRETE CLIENT = ASSERTIVE CLIENT= CONFIDENT CLIENT
+ MIX +
RIGHT BRAINED
LogicalWhyThinkingExplainOrder Control
CreativeFeeling
Colour chartRandom
ImpulsiveResponds to emotion
DISCRETE CLIENT: Colour shy - minimal contrast/ logically structured consultation - step by step, builds trust
TECHNIQUE PRODUCT COLOUR CHOICE
Teardrop Chromative LighterVeil Colour Diarichesse Dialight DarkerFocal Crescent Change of toneGlobal Colour
CONFIDENT CLIENT: Natural colours / Confident in self & us – open minded
TECHNIQUE PRODUCT COLOUR CHOICE
OXO INOA Lighter INOA UltraBlondPivot Triangles Marjirel Majirouge DarkerOptical Slices Majiblonde Ultra Majimeche Change of toneColour Change LUOColor
ASSERTIVE CLIENT: Adventurous – strong colour statements / Changes look often – accepts commitment
TECHNIQUE PRODUCT COLOUR CHOICE
Any from Future Classics INOA Lighter INOA UltraBlond Marjirel Majirouge Darker Majiblonde Ultra Majimeche Change of tone LUOColor Platinium
TONI&GUY and Essensuals Technical Brochure in association with
T H E O R Y L ’ O R E A L : F 4
C O L O U R C O N S U L T A T I O NDuring the consultation we must consider the clients’ personality – including suitably and their requirements; along side their natural colouring and haircut. Successful consultation will enable us to use the correct products and most suitable colour placement technique.
First establish why the client is colouring their hair, and what their priority is (e.g. covering white hair)
Why do clients colour their hair?• Add shine• Covering white hair• Add highlights• Boredom• Fashion accessory (seasonal, trends)• Like friends colour
Hair colour consultation• Skin tone• Eye colour• Natural hair depth• Soft, rich or intense result• Soft or dramatic technique• Favourite colours• Major colour in wardrobe• High or low maintenance [durability]
NATURAL DEPTH may be DARK (1-3), MEDIUM (5-6), or LIGHT (7-9)SKIN TONE may be described as COOL or WARMEYE COLOUR may be described as BROWN, BLUE (inc. Grey), or Green
Warm coloured clients suit: warm chestnut, intense reds, warm blondes and coppers.Cool coloured clients suit: natural browns, cool chestnuts, burgundy & plums, iridescent and cool ash blondes.
NATURAL DEPTH Dark Brown Light Brown Blonde Brown Dark BlondeEYE COLOUR Brown Golden Brown Blue Green-Hazel Hazel Brown AquaSKIN TONE Golden Peachy Ivory Creamy Creamy Beige
WARM COLOURING
DARK MEDIUM LIGHT
NATURAL DEPTH Dark Brown Light Brown Blonde Brown Dark Blonde Light Blonde Black EYE COLOUR Red Brown Blue Blue Green-Hazel Green-Hazel Aqua SKIN TONE Olive Pink Light Beige Dusty Translucent
COOL COLOURING
DARK MEDIUM LIGHT
T H E O R Y L ’ O R E A L : F 5
C A S E S T U D I E SCase studies give all colourists a logical, step by step formula when carrying out any colour application. In the same way that a clothes designer will follow a pattern, or a chef will follow a recipe, case studies are our detailed directions when colouring.
Introducing and explaining case studies early in anyone’s hairdressing career, will ensure that they can follow a precise guideline from early on. Once learnt, the principle of case studies will stay with them throughout their hairdressing career, and will make a perfect colour selection much easier.
So where do we start…There is a certain amount of information we need to gain prior to commencing the colour application. A full consultation will be required to enable us to establish what the client requires, and the effect they would like to achieve with colour. Once we have this information we will be able to decide the most suitable brand and product to achieve their desired results.We also need to assess the client’s hair in order to establish certain facts:
1 The first step is establishing the client’s natural base. First we decide is it: • Blonde • Brown • Black From there we can establish is it light or dark blonde, light or dark Brown? We now know the natural depth.
2 Is there any white hair, if so what % of white hair is present? Is it evenly spread throughout the hair or just in a certain area?
3 Shade required, also sometimes referred to as Target shade. Is the chosen colour on the same depth as natural hair? If not, we can either lighten or darken - this will also help in selecting the most suitable product to achieve the desired result.If going lighter than natural hair, how many levels of lightening are required?This will also give us a strong indication as to which product we will need to use and the correct oxidant strength.
4 Undercoat – if we are using permanent colour mixed with an oxidant, an undercoat will be achieved. It is important to know what this is, as it will influence the end colour result.
5 Any colour remaining on the length and ends of the hair?If so, what depth & reflect can you see on the remaining colour. This will enable us to establish if the previous colour is compatible with the new chosen colour, some preparation may be required on the lengths and ends before the desired shade can be applied. If we are going darker than previous colour, the undercoat will need to be replaced. If we are choosing to go lighter, then the previous colour will need to be removed.If there is no previous colour on the hair we will need to treat it is a virgin head application.
6 Condition – Is the hair sensitised or porous?
7 Once we have gathered all the facts, we can then decide on what product to use, and what the correct application technique will be.
All of the above is abbreviated in the following format:NB Natural Base SR Shade required L&E Level of depth and tone on the length and endsLL Levels of lighteningU/C UndercoatResult Shade required and the remaining UndercoatUse Product used to achieve the shade
TONI&GUY and Essensuals Technical Brochure in association with
T H E O R Y L ’ O R E A L : F 6
C A S E S T U D I E SEXAMPLE OF BASIC CASE STUDY
NB : 6 Virgin head applicationSR : 8 MajirelLL : 2 Use 20 volume oxidantU/C : YellowResult : 8 + YellowUse : ¾ 8 + ¼ 8.2 (using ¼ 8.2 to neutralise any yellow from the undercoat) + 75ml 20 volume oxidantApplication : Apply mix to mid lengths and ends first, then apply to root area and develop for full development time.
EXAMPLE OF COMPATIBLE REFLECT CASE STUDY
NB : 5 SR : 8.34 INOAL&E : INOA 8.3LL : 3 Use 30 volume oxidantU/C : YellowResult : 8.34 + YellowUse : 1. Application roots : 1 tube INOA 8.34 + 60g 30 volume rich oxidant 2. Application L&E : 1 tube INOA 8.34 + 60g 20 volume rich oxidant 3. TTI
EXAMPLE OF INCOMPATIBLE REFLECT CASE STUDY
NB : 4 75% White hairSR : 4.56 INOAL&E : 4.20 MajirelLL : 0 use 20 volumeU/C : OrangeResult : 4.56 + Orange\Use : 1. Mix 1 packet Efassor + 60ml hot water to cleanse the hair to remove incompatible reflect 2. Roots : 1/2 tube INOA 4 + 1/2 tube INOA 4.56 & 60g 20 volume Rich oxidant ( to cover white hair) 3. L&E : 1 tube INOA 4.56 & 60g 20 volume Rich oxidant. 4. TTI
EXAMPLE OF LIGHT TO DARK CASE STUDY
NB : 6SR : 5.4 MajirelL&E : 10.13 MajirelLL : 0 use 20 volumeU/C : YellowResult : 5.4 + YellowUse : 1. Mix 1 packet Efassor + 60ml hot water to cleanse the hair to remove incompatible reflect 2. Pre colour lengths and ends with 1/2 tube Dialight 6.34 + 37.5ml Diactivateur 9 volume,
as going more than 3 levels darker. 3. Roots – use ¾ 5.4 + ¼ 5.3 & 75ml 20 volume oxidant 4. Lengths & ends apply 1 tube 5.4 & 75ml 20 volume & 10 – 15ml water 5. TTI
T H E O R Y L ’ O R E A L : F 7
C A S E S T U D I E SEXAMPLE OF LIGHT TO DARK CASE STUDY
NB : 6SR : 9.3 INOAL&E : 6.45 MajirelLL : 3 – 30 volumeU/C : Pale YellowResult : 9.3 + Pale yellowUse : 1. Mix 1 packet Efassor + 60ml hot water to cleanse the hair to remove incompatible reflect 2. Mix 1 packet Efassor + 75ml 20 volume to deep cleanse mid, lengths and ends to desired undercoat of Pale yellow 3. Roots : 1 tube INOA 9.3 & 60g 30 volume rich oxidant 4. Lengths & ends use 2 x8g tube INOA 9.3, 40g Oleo gel & 60g 20 volume rich oxidant TTI
EXAMPLE OF VIRGIN HEAD PRE LIGHTENER CASE STUDY
NB : 4 – Virgin head SR : P02 LL : 6 – Pre lightenU/C : Very pale yellowResult : P02 + very pale yellowUse: 1. Mix 1 scoop Platinium plus + 3 scoops 30 volume Platinium nutri developer. 2. Starting 1cm away from the root, apply pre lightener to mid lengths and ends of the hair. 3. develop until half level of required lift is achieved (undercoat of yellow orange) 4. Mix fresh product, apply to root area and re apply through mid lengths and ends to refresh product. 5. Develop until desired undercoat (very pale yellow) is achieved. 6. Rinse and shampoo pre lightener from the hair and then towel dry. 7. Mix 1 tube Luocolor P02 + 75ml Luocolor releaser, apply quickly to the hair, and develop for upto 20 minutes. Remove when target shade is achieved.
EXAMPLE OF HIGH LIFT TINT CASE STUDY
NB : 6 Natural HairSR : INOA UB 0LL : 4 – 40 volume oxidantU/C : Very Pale YellowResult : INOA UB 0 + Very Pale YellowUse : INOA UltraBlond 1. Mix 1 tube of INOA UBO or UB2 + 100gl INOA UltraBlond Rich Oxidant 30 volume. 2. Apply in fine sub-sections to lengths and ends, 1 inch away from scalp. 3. Develop for 15 minutes. 4. Mix fresh product (as before). Apply to roots and refresh lengths and ends. 5. Full development time - 50 minutes. 6. Shampoo and condition.
TONI&GUY and Essensuals Technical Brochure in association with
T H E O R Y L ’ O R E A L : F 8
T H E O R YPRODUCT PRODUCT TYPE DURABILITY COVERAGE OF WHITE MIXING DEVELOPMENT TIME
Chromative Semi permanent Lasts up to 10
shampoo’sUp to 30%
35ml colour + 17.5ml Symbio conditioning
masque5 – 30 minutes
DialightTone on Tone Acid gel
cream Gradually fades from
the hair Not suitable for white hair
coverage 1 tube + 75ml
Diactivateur
Up to 20 minutes Up to 30 minutes on
natural hair
Diarichesse Tone on toneGradually fades from
the hairUp to 70& white hair
1 tube + 75ml Diactivateur
Up to 20 minutes
INOA Permanent ammonia free
Permanent Up to 100%2 x 8g tube + 40g oleo gel +60g rich oxidant
35minutes
INOA UltraBlond Extra lightening Ammonia free permanent.
PermanentUp to 30% blend of
white hair.1 tube + 100g INOA
UltraBlond Rich Oxidant50 minutes
INOA SupremePermanent ammonia
free Permanent 80% - 100%
1x16g tube + 40g oleo gel + 60g rich oxidant
30 minutes
Luocolor Permanent colour Permanent Up to 70%1 tube +75ml Luocolor
releaser20 minutes
Majirel Permanent Permanent Up to 100%1 tube + 75ml 20 or 30
volume oxidant35minutes
MajiblondExtra lightening
permanentPermanent
Up to 30% blend of white hair
1 tube + 100ml 30 or 40 volume oxidant
50 minutes
MajicontrastExtra lightening Reds
for dark basesPermanent
PermanentNo suitable for
white hair coverage1 tube + 75ml 20, 30 or
40 volume oxidant15 minutes with heat
35 minutes without heat
MajimechesUltra lightening cream,
ammonia freePermanent
PermanentNo suitable for
white hair coverage
½ tube cream + 1 sachet lightening base + 30 -60 mls 20, 30 or 40 volume
oxidant
15 minutes with heat35 minutes without heat
Platinium ammonia free
Lightening pasteWithout ammonia
PermanentNo suitable for
white hair coverage
1 scoop lightening paste + 1, 2 or 3 scoops
Platinium nutria developer Up to 50 minutes
Platinium Plus Lightening paste PermanentNo suitable for
white hair coverage
1 scoop lightening paste + 1, 2 or 3 scoops
Platinium nutria developer Up to 50 minutes
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TS C
AN
CA
USE
AN
ALL
ERG
IC R
EACT
ION
. A
SKI
N A
LLER
GY
ALE
RT T
EST
MU
ST B
E D
ON
E 48
HRS
BEF
ORE
EA
CH A
PPLI
CATI
ON
OF
AN
Y H
AIR
CO
LORA
NT.
FO
LLO
W T
HE
SAFE
TY IN
STRU
CTIO
NS
ON
TH
E LE
AFL
ET
IMPO
RTA
NT:
HA
IR C
OLO
RAN
TS C
AN
CA
USE
AN
ALL
ERG
IC R
EACT
ION
. A
SKI
N A
LLER
GY
ALE
RT T
EST
MU
ST B
E D
ON
E 48
HRS
BEF
ORE
EA
CH A
PPLI
CATI
ON
OF
AN
Y H
AIR
CO
LORA
NT.
FO
LLO
W T
HE
SAFE
TY IN
STRU
CTIO
NS
ON
TH
E LE
AFL
ET
Mix
ing
and
Dev
elop
men
t
iN
OA
shou
ld b
e m
ixed
in
a 1
to 1
rat
io,
i.e.
60g
(1
tube
) +
60g
of i
NO
A Ri
ch o
xyda
nt 2
0 vo
lum
e (6
%)
Ap
ply
to d
ry,
unw
ashe
d ha
ir w
ith
a ti
nt b
rush
Dev
elop
men
t ti
me:
30
min
utes
Mix
ing
and
Dev
elop
men
t
Maj
irel
and
Maj
irou
ge s
houl
d be
mix
ed i
n a
1 to
1.5
rat
io,
i.e.
50
ml
(1
tube
) +
75 m
l of
L’O
réal
Pro
fess
ionn
el C
ream
Oxy
dant
20
volu
me
(6%)
to
dark
en,
chan
ge r
efle
ct o
r li
ghte
n up
to
2 le
vels
. To
lig
hten
up
to 3
lev
els
choo
se L
’Oré
al P
rofe
ssio
nnel
Cre
am O
xyda
nt 3
0 vo
lum
e (9
%)
Ap
ply
to d
ry,
unw
ashe
d ha
ir w
ith
a ti
nt b
rush
Dev
elop
men
t ti
me:
35
min
utes
IMPO
RTA
NT:
HA
IR C
OLO
RAN
TS C
AN
CA
USE
AN
ALL
ERG
IC R
EACT
ION
. A
SKI
N A
LLER
GY
ALE
RT T
EST
MU
ST B
E D
ON
E 48
HRS
BEF
ORE
EA
CH A
PPLI
CATI
ON
OF
AN
Y H
AIR
CO
LORA
NT.
FO
LLO
W T
HE
SAFE
TY IN
STRU
CTIO
NS
ON
TH
E LE
AFL
ET
Mix
ing
and
Dev
elop
men
t
Foll
owin
g th
e m
ixin
g in
stru
ctio
ns,
mix
one
of
the
5 ad
diti
ves
wit
h yo
ur
chos
en M
ajir
ouge
or
Maj
irel
sha
de t
o ne
utra
lise
, in
tens
ify
or p
erso
nali
se
your
col
our.
Mix
onl
y w
ith
L’O
réal
Pro
fess
ionn
el C
ream
Oxy
dant
20
volu
me
(6%)
or
30
volu
me
(9%)
as
requ
ired
.
Appl
y to
dry
, un
was
hed
hair
wit
h a
tint
bru
sh.
D
evel
opm
ent
tim
e: 3
5 m
inut
es.
IMPO
RTA
NT:
HA
IR C
OLO
RAN
TS C
AN
CA
USE
AN
ALL
ERG
IC R
EACT
ION
. A
SKI
N A
LLER
GY
ALE
RT T
EST
MU
ST B
E D
ON
E 48
HRS
BEF
ORE
EA
CH A
PPLI
CATI
ON
OF
AN
Y H
AIR
CO
LORA
NT.
FO
LLO
W T
HE
SAFE
TY IN
STRU
CTIO
NS
ON
TH
E LE
AFL
ET
Mix
ing
and
Dev
elop
men
t
Maj
icon
tras
t sh
ould
be
mix
ed i
n a
1 to
1.5
rat
io,
i.e.
50
ml
(1 t
ube)
+ 7
5 m
l of
L’O
réal
Pr
ofes
sion
nel
Crea
m O
xyda
nt 2
0, 3
0 or
40
volu
me
(6%,
9%,
12%
) w
hen
colo
urin
g na
tura
l ha
ir
or
50m
l (1
tub
e) o
f M
ajic
ontr
ast
+ 75
ml
of L
’Oré
al P
rofe
ssio
nnel
Cre
am O
xyda
nt 2
0 vo
lum
e (6
%) w
hen
colo
urin
g ha
ir p
revi
ousl
y co
lour
ed w
ith
a da
rk s
hade
App
ly t
o dr
y, u
nwas
hed
hair
wit
h a
tint
bru
sh
D
evel
opm
ent
tim
e: 1
5min
utes
und
er h
eat
or 3
5 m
inut
es n
o he
at
IMPO
RTA
NT:
HA
IR C
OLO
RAN
TS C
AN
CA
USE
AN
ALL
ERG
IC R
EACT
ION
. A
SKI
N A
LLER
GY
ALE
RT T
EST
MU
ST B
E D
ON
E 48
HRS
BEF
ORE
EA
CH A
PPLI
CATI
ON
OF
AN
Y H
AIR
CO
LORA
NT.
FO
LLO
W T
HE
SAFE
TY IN
STRU
CTIO
NS
ON
TH
E LE
AFL
ET
Mix
ing
and
Dev
elop
men
t
Maj
iblo
nd U
ltra
sho
uld
be m
ixed
in
a 1
to 2
rat
io,
i.e.
50
ml
(1 t
ube)
+
100
ml
of L
’Oré
al P
rofe
ssio
nnel
Cre
am O
xyda
nt 3
0 vo
lum
e (9
%) o
r 40
vo
lum
e (1
2%)
for
ligh
teni
ng u
p to
4½
le
vels
.
Appl
y to
dry
, un
was
hed
hair
wit
h a
tint
bru
sh.
D
evel
opm
ent
tim
e: 5
0 m
inut
es.
IMPO
RTA
NT:
HA
IR C
OLO
RAN
TS C
AN
CA
USE
AN
ALL
ERG
IC R
EACT
ION
. A
SKI
N A
LLER
GY
ALE
RT T
EST
MU
ST B
E D
ON
E 48
HRS
BEF
ORE
EA
CH A
PPLI
CATI
ON
OF
AN
Y H
AIR
CO
LORA
NT.
FO
LLO
W T
HE
SAFE
TY IN
STRU
CTIO
NS
ON
TH
E LE
AFL
ET
Mix
ing
and
Dev
elop
men
t
In a
non
-met
alli
c bo
wl,
mix
25g
of
the
high
ligh
t co
ntro
ller
cre
am t
ube
(no.
1) a
nd t
he c
onte
nts
of t
he 2
5g h
ighl
ight
act
ivat
or c
ream
sac
het
(no.
2) a
nd g
radu
ally
add
25m
l of
L’O
réal
Pro
fess
ionn
el C
ream
Oxy
dant
20,
30
or 4
0 vo
lum
e (6
%, 9
% or
12%
) de
pend
ing
on t
he d
esir
ed l
evel
of
ligh
teni
ng
and
the
natu
ral
base
you
are
wor
king
on.
Ble
nd t
oget
her
unti
l yo
u ob
tain
a
rich
and
eve
n cr
eam
tex
ture
Appl
y to
dry
, un
was
hed
hair
wit
h a
tint
bru
sh
D
evel
opm
ent
tim
e: 1
5min
utes
und
er h
eat
or 3
5 m
inut
es n
o he
at
IMPO
RTA
NT:
HA
IR C
OLO
RAN
TS C
AN
CA
USE
AN
ALL
ERG
IC R
EACT
ION
. A
SKI
N A
LLER
GY
ALE
RT T
EST
MU
ST B
E D
ON
E 48
HRS
BEF
ORE
EA
CH A
PPLI
CATI
ON
OF
AN
Y H
AIR
CO
LORA
NT.
FO
LLO
W T
HE
SAFE
TY IN
STRU
CTIO
NS
ON
TH
E LE
AFL
ET
Mix
ing
and
Dev
elop
men
t
Luoc
olor
sho
uld
be m
ixed
in
a 1
to 1
.5 r
atio
, i.
e. 5
0ml
(1 t
ube)
+ 7
5ml
of
Luoc
olor
rel
ease
r (2
5 vo
lum
e).
Pa
stel
sha
des
can
be m
ixed
in
a ra
tio
of 1
to
1.5
i.e.
50m
l (1
tub
e) o
f Lu
ocol
or p
aste
l sh
ade
+ 75
ml
of L
uoco
lor
rele
aser
, or
, to
sof
ten
the
refl
ect,
in
a 1
to 2
rat
io i
.e.
50m
l (1
tub
e) o
f Lu
ocol
or p
aste
l sh
ade
+ 10
0ml
of L
uoco
lor
rele
aser
Appl
y to
dry
, un
was
hed
hair
wit
h a
tint
bru
sh
D
evel
opm
ent
tim
e: 2
0 m
inut
es
.
IMPO
RTA
NT:
HA
IR C
OLO
RAN
TS C
AN
CA
USE
AN
ALL
ERG
IC R
EACT
ION
. A
SKI
N A
LLER
GY
ALE
RT T
EST
MU
ST B
E D
ON
E 48
HRS
BEF
ORE
EA
CH A
PPLI
CATI
ON
OF
AN
Y H
AIR
CO
LORA
NT.
FO
LLO
W T
HE
SAFE
TY IN
STRU
CTIO
NS
ON
TH
E LE
AFL
ET
Mix
ing
and
Dev
elop
men
t
COVE
R 5'
sho
uld
be m
ixed
in
a 1
to 1
rat
io:
Mix
50m
l (1
bot
tle)
+ 5
0ml
L'O
réal
Pro
fess
ionn
el C
ream
Oxy
dant
20
volu
me
(6 %
).
Fo
r sh
ort
hair
: M
ix 2
5ml
( ½
bot
tle)
of
Cove
r 5'
gel
+ 2
5ml
L'O
réal
Pr
ofes
sion
nel
Crea
m O
xyda
nt 2
0 vo
lum
e (6
%)
max
.
Appl
y to
dry
, un
was
hed
hair
at
the
back
was
h
Dev
elop
men
t ti
me:
5 m
inut
es.
IMPO
RTA
NT:
HA
IR C
OLO
RAN
TS C
AN
CA
USE
AN
ALL
ERG
IC R
EACT
ION
. A
SKI
N A
LLER
GY
ALE
RT T
EST
MU
ST B
E D
ON
E 48
HRS
BEF
ORE
EA
CH A
PPLI
CATI
ON
OF
AN
Y H
AIR
CO
LORA
NT.
FO
LLO
W T
HE
SAFE
TY IN
STRU
CTIO
NS
ON
TH
E LE
AFL
ET
Mix
ing
and
Dev
elop
men
t
Mix
ing
and
Dev
elop
men
t
DIA
RICH
ESSE
sho
uld
be m
ixed
in
a 1
to 1
.5 r
atio
i.e
. 1
tube
(50
ml)
+
75m
l of
DIA
ctiv
ateu
rs
•
6vol
to
add
shin
e, r
efre
sh c
olou
r, a
dd a
ddit
iona
l re
flec
ts,
cond
itio
n •
9vol
Up
to 1
lev
el o
f li
ft,
refr
esh
colo
ur,
shin
e, c
ondi
tion
and
up
to 3
0% c
over
age
•15
vol t
o ad
d vi
sibl
e re
sult
s, u
p to
1½
le
vels
of
lift
, sh
ine,
con
diti
on a
nd u
p to
70%
co
vera
ge
Ap
ply
to d
ry,
unw
ashe
d ha
ir i
n an
app
lica
tor
bott
le o
r no
n-m
etal
lic
bow
l
Dev
elop
men
t ti
me:
20
min
utes
. IM
PORT
AN
T: H
AIR
CO
LORA
NTS
CA
N C
AU
SE A
N A
LLER
GIC
REA
CTIO
N.
A S
KIN
ALL
ERG
Y A
LERT
TES
T M
UST
BE
DO
NE
48 H
RS B
EFO
RE E
ACH
APP
LICA
TIO
N O
F A
NY
HA
IR C
OLO
RAN
T. F
OLL
OW
TH
E SA
FETY
INST
RUCT
ION
S O
N
THE
LEA
FLET
Mix
ing
and
Dev
elop
men
t
DIA
LIG
HT
shou
ld b
e m
ixed
in
a 1
to 1
.5 r
atio
i.e
. 1
tube
(50
ml)
+
75m
l of
DIA
ctiv
ateu
rs
•
6-vo
lum
e on
ver
y se
nsit
ised
hai
r •
9-vo
lum
e o
n se
nsit
ised
hai
r.
•15
-vol
ume
to g
ive
shin
e an
d re
flec
ts t
o na
tura
l ha
ir
Ap
ply
to d
ry,
unw
ashe
d ha
ir i
n an
app
lica
tor
bott
le o
r no
n-m
etal
lic
bow
l
Dev
elop
men
t ti
me:
20
min
utes
. To
add
vis
ible
ref
lect
s to
nat
ural
hai
r it
is
reco
mm
ende
d to
use
15-
volu
me
for
20
to
30 m
inut
es
IM
PORT
AN
T: H
AIR
CO
LORA
NTS
CA
N C
AU
SE A
N A
LLER
GIC
REA
CTIO
N.
A S
KIN
ALL
ERG
Y A
LERT
TES
T M
UST
BE
DO
NE
48 H
RS B
EFO
RE E
ACH
APP
LICA
TIO
N O
F A
NY
HA
IR C
OLO
RAN
T. F
OLL
OW
TH
E SA
FETY
INST
RUCT
ION
S O
N
THE
LEA
FLET
Mix
ing
and
Dev
elop
men
t
Chro
mat
ive
is a
dir
ect
colo
uran
t an
d th
ere
is n
o ne
ed f
or m
ixin
g
Appl
y to
sha
mpo
oed,
tow
el d
ried
hai
r
Dev
elop
men
t ti
me:
N
atur
al h
air:
15
to 3
0 m
inut
es d
epen
ding
on
the
desi
red
colo
ur r
esul
t an
d de
gree
of
cove
rage
.
Colo
ured
hai
r: 5
to
15 m
inut
es d
epen
ding
on
the
desi
red
colo
ur i
nten
sity
.
IMPO
RTA
NT:
HA
IR C
OLO
RAN
TS C
AN
CA
USE
AN
ALL
ERG
IC R
EACT
ION
. A
SKI
N A
LLER
GY
ALE
RT T
EST
MU
ST B
E D
ON
E 48
HRS
BEF
ORE
EA
CH A
PPLI
CATI
ON
OF
AN
Y H
AIR
CO
LORA
NT.
FO
LLO
W T
HE
SAFE
TY IN
STRU
CTIO
NS
ON
TH
E LE
AFL
ET
